London brand store opening in two weeks

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I know it's virtually an everyday event in the USA, but the opening of a new brand store on the other side of the Atlantic is big news.

The London store, at the Westfield Shopping Centre, will be opening on November 18th, that's just a few weeks away! There's no word yet on whether there'll be an exclusive opening set, which are usually available for the first 300 visitors, but I'd put money on there being one.

Thanks onabrud for the news!

EDIT: We've heard that the two new UK stores will be having so-called "soft openings" before Christmas; the official opening events will be delayed until sometime early in the New Year, so no t-shirt give-aways, building events or 'grand opening' sets until after Christmas. So just to reiterate, the stores *will* be opening mid-November (Westfield) & early-December (Cardiff), but the official 'Grand Opening' events will be in early 2011.

22 comments on this article

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By in United States,

Cool for England!

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By in Netherlands,

Congrats London! And I won't say anything about the fact that the Netherlands has 0 Lego brand stores. Good things come to those who wait they say.

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By in United Kingdom,

Thank heavens i live only half an hour away from westfield, will certainly buy a big set on the opening day!

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By in United Kingdom,

Why can't we have one up north? All we've got is the LDC which is rubbish.

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By in United Kingdom,

Yes there is a 'Grand Opening' set for Westfield, and also for the new Cardiff store, which I've been told is opening two weeks after the Westfield store. Both 'Grand Opening' sets are themed to their location. As with the other recent store openings, the 'Grand Opening' sets will be given to the customers who first spend over a certain limit, usually $35US for the US stores, on one of the three days of the official opening weekend; it usually isn't the first day the store is actually open. I don't know what the minimum spend will be for the UK openings, but it will probably be in the region of £25UK - £35UK. The model for Westfield, & the conditions, should be being made public in the next couple of days.

The new Copenhagen, Denmark, store is opening on 13th December. The refurbished LEGO Imagination Center, at the Mall of America, Minneapolis, is reopening on 4th December; there is going to be a 'Grand Re-Opening' commemorative set, which is going to be a robot.

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By in United Kingdom,

Good news to hear lego are expanding their stores around the world.Also its great about the cardiff store opening soon, thats the nearest to where I live even though its in a different country!

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By in Brazil,

I dreams with the day that will have a Brand Store Lego in Brazil.

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By in United Kingdom,

agree with legocoastguard, its great that lego are opening another store in the uk, but please please lets have one up north, think thats 4 down south now,none up north

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By in Australia,

Congratulations England, you are lucky... I hope I will see such a store in Australia soon!!

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By in United Kingdom,

YAY!!!!!!!!! Finally Their's A LEGO Store In london now i dont have to pay extremly expensive train tickets to get to bluewater by the way huw what do you think the grand opening set will be Like?

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By in United Kingdom,

Great. Really looking forward to Cardiff opening too. I wonder if the 'Grand Opening' set there will be a Welsh dragon!?!

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By in United Kingdom,

What a coincidence! Me and my friends are going to Westfield on the 19th, this is great!!

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By in United Kingdom,

they should get one for portsmouth or gosport ?

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By in United Kingdom,

Yes another lego store for england, now I dont have to go all the way to milton keynes to get vip discounts. Maybe the opening will be something like canary wrath ?'

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By in United Kingdom,

I've just updated the news item at the top -

"EDIT: We've heard that the two new UK stores will be having so-called "soft openings" before Christmas; the official opening events will be delayed until sometime early in the New Year, so no t-shirt give-aways, building events or 'grand opening' sets until after Christmas. So just to reiterate, the stores *will* be opening mid-November (Westfield) & early-December (Cardiff), but the official 'Grand Opening' events will be in early 2011."

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By in United Kingdom,

@bluemoose, so would you think that means no commemorative bricks until the Grand Opening events?

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By in United Kingdom,

So If we want the exclusive set should we wait until 2011? Perhaps Diagon Alley will be out by then?

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By in United Kingdom,

Why isn't there one in Scotland or the North of England? All the English shops are miles away!

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By in United States,

wow those lego space sets like the alpha 1 space station seem so much better designed than the ones today

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By in United Kingdom,

"Check back for details on the opening weekend." Surely they wouldn't have put that on the landing page if nothing special is happening on the first weekend of it being open. I'm just going to wait for a few days and see...

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By in Australia,

@ legowasta - I know the feeling. None here either.

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