Anything you'd like to ask the head of LEGO CEE?

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Josh Hanlon from Beyond the Brick will be interviewing Keith Severson, head of the LEGO Community Engagement and Events (CEE) team, on Monday.

The CEE team, which includes Jan Beyer, Kim Thomsen and Kevin Hinkle, does a fantastic job of supporting events, websites and other aspects of the adult LEGO fan community.

Is there anything you'd like Josh to ask him? This is a great opportunity to get your questions answered in a video format, so post a comment if you have a question.

125 comments on this article

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By in United Kingdom,

How difficult would it be to expand the pick-a-brick section of Lego Shop at Home to include ALL elements currently in production, and could you briefly outline what obstacles would have to be overcome to implement this?

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By in United Kingdom,

If LEGO make themes like star wars, why do they find death inappropriate? :S

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By in Denmark,

Whenever I participated in a survey directed at the AFOL community, there were never questions asked related to where new sets should be heading towards. Less branded sets, more interconnected sets allowing for building and connecting parallel worlds, such as pirates relating to late medieval sets. Similar to what was started with the pirates, governor and islanders sets in the nineties. In other words, how does LEGO make its decisions on where to go with new sets and series?

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By in Netherlands,

Are there plans for an official Lego shop in the Netherlands? :)

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By in Germany,

What can be done by Lego to overcome the huge Dollar / Euro / Pound discrepancy in the cost of Lego sets. My current example would be the Simpson House which is more than 50€ cheaper in the USA than in Germany. And other countries like NZ or AUS suffer even more. In a global world it should be obvious that customers compare prices. One day customers outside the US might feel cheated enough to stop buying Lego products or at least severely reduce the number of sets they buy. Surely that cannot be the goal of the Lego Company, can it?

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By in United States,

Where in the USA is going to be future stores. What should we start to expect in the future, a comback of older sets our a entirely new themes?

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By in United States,

I have a ton of questions so I guess I'll have to pick my most urgent one.

It really feels like Lego's cheaped out on the constraction series and that they've completely ignored or forgotten about the generation of kids that grew up with bionicle, and are now adults who carry the same values, skill as MOCers, and attention to detail and quality as other AFOL's in the lego community, except with the constraction series/elements. You've clearly demonstrated that you understand that adults still build and "play" with lego, the modular building series is clear proof of that. Then you've got things like mindstorm and the higher end technic sets which are geared for teens and adults. So is there room for adults in the world of Constraction, or are we left with what feels like something meant only for 12 year olds who don't really care about the quality of the new elements or the construction techniques found in sets? Are we really an outcast breed lego refuses to accommodate or is lego not aware that we are out there? Or is it simply a numbers game, are there not enough of us for lego to care?

So my question in a nutshell is: How does lego determine what a demographic of a series is, and is there ever consideration for the teen or adult fans that may extend beyond that target demographic?

Just a little food for thought...The kids that loved bionicle in the early 2000's are now adults, like any AFOL, we either put it down and came back or never gave it up in the first place(such is my case). We're still here and now we're just like any other Adult Fan Of Lego. Please take that into future considerations. Thank you.

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By in Australia,

When can we expect castle or kindoms to return? And will the black falcons ever make a comeback? It felt kingdoms joust hinted at a return of the faction with the inclusion of a single falcon knight, please don't let it end there.

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By in United Kingdom,

I've always liked the idea of the "Master Builder's Academy" sets as a great way for adult builders to engage with young ones to introduce them to interesting building techniques, and to the type of thinking required to make many different things from the same pile of bricks. It's like a variation on CREATOR, with goals that can be graded.

So why is it not available outside of North America?

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By in United Kingdom,

The first Lego set released in the Lego Simpsons theme is the Simpsons House and later we will be getting the Collectible Minifigures. This theme has the potential to be like Star Wars and say with Lego for years, with sets like: Monorail, Android's Dungeon & Baseball Card Shop, Krusty Burger, Lard Lad Donuts, Springfield Elementary School and the list goes on. Could we see this happening?

Could we please have Lego Harry Potter back, like Star Wars could we see sets released each year based on Harry Potter, you have many other builds you left out. A upcoming movie based off a novel "Fantastic Beasts and Where to Find Them" could we be getting sets based off the movie?

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By in Belgium,

Why are some sets priced so differently in different markets, and by that I mean Belgium and Germany who share a land border and similar levels of taxation. A €30 difference in the Simpsons set is a prime example of this though by no means is it the only one. It's cheaper for me to travel to a store in Germany to buy it than it is for me to support the new Belgian store near Antwerp. Why is it not possible to be based in one EU country but make an online purchase from any other EU country's online Lego store?

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By in United Kingdom,

This is a question that honestly continues to make me scratch my head:

Why are release dates staggered for different sets/themes, and how difficult is it to have all products due for release, say all winter wave products across all themes, released at the same time throughout all markets where the products will be available? Even if there is too many products to be released on, say, 1st January, why not just introduce new products for 3 or 4 themes every month to avoid swamping their own market?

(it's a bit like an explanation as to why the US hasn't got SW or Hero Factory yet, or why the UK hasn't got Creator or Disney Princesses yet (while the former I can guess, I can't fathom the reason for the latter), and why can't they all be available worldwide at the same time)

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By in France,

I would like to know why LEGO couldn't released once again older sets from famous collections (already released 5-10 years ago) ?
Actually, i grew up amid BIONICLES, Knight kingdom's, Orient Expedition, Exoforce.., and i am still loving LEGO, but i feel a bit homesick from my first and best sets i used to play when i was younger. And, i am sure that i am alone in this situation. So, i think it could be a good idea to release some of them, without changing anything !

It will suits to everyone:
- people like me could rediscover our best sets and continue to buy some of them
- the current children will love them as we did it at their age
- it won't be expensive for the LEGO group to reproduce something they have already did it

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By in Italy,

Thanks for giving us this chance. I know that there will be lots of question like mine but i really care about it.

There is the possibility of seeing the opening of a lego brand store in italy? With all the touristic and commercial cities that our country has (like Milan, Rome, Genova etc...) it will be a very busy store, and it will be an important stimulus for italian AFOLs.
Thanks again

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By in United Kingdom,

Why do they bring out exclusive sets/figures which are only available to some countries and events which give other collectors little or no chance of ever getting without paying a fortune??

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By in United States,

why are villains in LEGO TV shows always so comedic? i've seen ninjago and chima, and the villain characters often seem to be used for comedy even more than the heroes, in some cases. there's a difference between 'serious' and 'frightening'.

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By in Netherlands,

Why is Lego in Europe more expensive then in North America? (same price in dollars as in euro's).

When is Lego going to start produce more different (like trains and the now arctic) city sets and no big police / fire sets anymore.

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By in United Kingdom,

are there going to be more official lego shops in the uk?

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By in United Kingdom,

could master builder be an international thing? especially in the UK?

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By in United States,

Why Star Wars always has the same generic sets year after year? There are tons of vehicles and locations that the company is missing by a huge mark (Tie Bomber, Republic Fighter Tank, a minifigure scale Hailfire Droid, etc).

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By in United Kingdom,

Are you planning to spread out towards vehicles/supercars, therefore bring some new very useful -still missed- parts for advanced builders, possibly even higher performance motors?

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By in Russian Federation,

I'd like to have more opportunities to get LEGO from central Europe to Russia with cheaper prices, shipping is very expensive!

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By in Italy,

Why Italy is not highly regarded in the market LEGO?You can open a LEGO Store and much events!

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By in Portugal,

Are there plans for an official Lego shop in Portugal?

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By in United States,

After going through my collection i realized that power miners never had a vehicle number 13? Was that never released because you guys discontinued power miners? Will there be more lego simpsons sets?And will there be a mr.sliver?

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By in Ireland,

Thanks for the opportunity. I'm an adult who has recently gotten back into lego based in Ireland. The products in this jurisdiction are really expensive in comparison to other markets. Like others here, is there any plans to harmonise pricing across Europe? Also are there any plans for an official store in Ireland?

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By in United States,

Personally, what are your favorite LEGO themes?

Is there any hope for the LEGO Games theme in the future?

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By in United Kingdom,

Star Wars fans may agree that the UCS mill falcon is the holy grail of construction kits. When can we expect to see a new stars wars UCS set to rival and exceed this build. Perhaps a 6000+ piece set of a ventor for example. If you feel the costs out weigh the production scale of a 6000-10000 piece set - how about producing 2 worthy sets that can then be amalgamated to make a new holy grail with a separate set of instructions? You could perhaps even sell separate sets to accompany such a build......

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By in Croatia,

Are there plans for an official Lego shop in Croatia?

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By in United Kingdom,

"Master Builder's Academy" Why is it not available outside of North America?

Will there be a Lego brand store in Nottingham, Derby, or Leicester?

Why do you expect all LUG's to be run on a semi-professional basis without paying the people who run the LUG's a salary?

Lego should be encouraging AFOL's to buy more Lego, not making it harder for AFOL's to attend Lego Brand store AFOL Events? So why have you introduced the new sticker thing?

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By in United Kingdom,

I'd second Gnac's question above about the Master Builder Academy and plans for release outside North America

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By in United States,

I liked so much the huge 5000+ sets Taj Mahal and UCS Millennium Falcon: are there any plans for new 6000+ or more wonderful sets? Thank you.

Also: any plans for an Official lego shop in Italy?

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By in United States,

Are there any plans to release any more Legends sets? If there are, what would the likely criteria be for consideration for re-release?

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By in Ireland,

what other simpsons sets and minifigures are going to be produced.

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By in United States,

What would it take for you guys to listen to the fans and make a Star Wars set with a crab droid in it?

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By in Canada,

are you gonna have some awesome superhero figures to give away at this years fan expo in toronto??

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By in United States,

With my 10 and 11 year old girls we are really hitting the phase out range of Friends. The latest princess theme really has little appeal to older girls. If the idea with Friends is to gain traction and market share with girls, then what is Lego doing to keep older girls interested and spending? There are many options for older boys, and my girls take note of that when they see lots of themes that have only a token female minifig or two. We are truly lacking a rich theme like Harry Potter that had a wide appeal across both genders and had a wide range of female minifigs as well. Lord of the Rings could have appealed to her, and yet the first wave lacked any female minifigs, and to this date there is not even Eowyn or Galadriel. When my older girls see that their only choices are to buy more Friends, expensive exclusive sets that no longer have any discount, or entire lines that have 1-2 females, Lego will lose them as customers.


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By in United Kingdom,

Thanks everyone for your questions but I don't believe Keith will be able to talk about future products, release schedules, plans for retail expansion or price discrepancies.

So, questions along the lines of what he and his department does, their plans for the future to better support the community, what he's doing to make others in LEGO aware of the AFOL community and so on, please...

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By in United States,

Are there any plans to expand the Lego-sponsored conventions to different places in the US? Thanks

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By in United States,

This is probably my own ignorance but my only experience with the CEE team is reading about them sending new sets for review to web sites, such as Brickset. What else does the CEE team do, other than sending sets for review? How does the CEE team promote itself to fans around the world? Speaking of sending sets for review, how do they choose which sets to send?

What are their plans, if any, to engage fans outside of LEGO brand stores and/or major events/fairs? For instance, I live ~130 miles away from the closest LEGO store and ~550 miles away from (I believe) the closest major event/fair.

How can we (fans of LEGO) help the CEE team help us?

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By in Belgium,

What will be the strategy of the LEGO Group to deal with the increasing success of 3D Printers ???

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By in United States,

heres some questions:
1) why is the price for lego sets rising so rapidly (a set that used to cost $10 before now costs a whopping $20 or $25 and the battlepack prices rise abusrdly high with less parts!)?
2) why do you only run the newspaper polybag promos in the UK and not in the US? seriosuly we over here in the US and the people in other places all want those polybags and such a promotion(if we want to buy those polybags we have to pay through the roof to get them through ebay)?
3) why is part quality lowering so much (i noticed this esspecially in the mini figs where their quality has deminished)? and so much parts being made in china?
4) why is it as price for lego rises, the part count goes down (200 pieces for $35 is not a good deal!)?
5) why is it that all new sets are released much later in the US than in the UK and Europe(Europe got the new 2014 star wars sets already while the US wont get them till march)?
This is what i really want to know!

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By in United Kingdom,

What are the next upcoming adult Lego events in the UK that you will be supporting?

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By in United States,

I was wondering how TLG is addressing the concerns of the community around reduced quality. Since the opening of the production facilities in China and Mexico, there have been significantly more complaints around the quality of lego pieces and components. I would think this would be a priority to communicate the ongoing actions to reduce these issues; however, we have seen very little communication.

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By in United States,

Pick a Brick

Please ask when and how they can improve this to include all Lego pieces currently available, and improve the crazy 2-3 week shipping times to the US. They must be able to open another shipping center nearer or in the US that could house the pick a brick inventory and thousands more bricks.

As an AFOL it is very frustrating that Lego is so poor in this area. There is very little Lego available in this format.

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By in United States,

First off, I know you and and the rest of the CEE team is super busy so thank you for taking the time to answer a few of our questions.

I love what the CEE team does and absolutely wish I could be a part of your team. (as a lot of people feel the same way) I don't think there is a more awesome job than helping connect LEGO with their true fans. I have had the pleasure of recently working with Kevin at a LEGO KidsFest event. It was a blast and was refreshing to see how much he truly cared about the LEGO communities.

With that said, my question is; How does one find a career with the CEE team? What skill sets does one need? What type of qualifications are needed for a position like this? What are some daily tasks for someone in the CEE team?

Thanks for the time and hope to be working next to you soon CEE team haa ;)

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By in Austria,

How hard is it to add a new theme to the Lego line? For example I would really love to see a "Classic City" theme, where sets like the Modular Buildings, the Emerald Night, 4954 Model Town house would belong to, or newly designed sets with old style cars, old style houses, and so on?

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By in France,

Considering that the CEE team was set up to have better linkage to the AFOL community, who's the bigger pain in the butt for LEGO: its target market of 6-12 year-olds or the adults who sometimes act like kids?

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By in Philippines,

What are the steps TLG is doing, if any, in trying to protect its IP rights to its sets/ themes? Our local market has a lot of counterfeit minifigs and clearly these manufacturers mass produce exact copies of the originals and some other variations, but they are always up to date. LOTR KO figs are already available.

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By in United States,

My question was asked above, but I also want to know if there are any plans to make any other Harry Potter sets? I keep hoping for some sort of Death Star scale Hogwarts or something similar tot he great Diagon Alley set. And any plans for sets tied in with the upcoming Fantastic Beasts movie? Thanks!

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By in United States,

Is there any chance of bringing back discontinued Lego sets like they did in 2004?

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By in United Kingdom,

Why did Lego choose Ultimate Spider-Man sets over The Amazing Spider-Man 2 sets in 2014? I'm sure most fans want sets based on movies not a TV Show.

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By in United States,

Of all themes, which was the biggest failure, and which one has enjoyed the greatest success?

And secondly why are some themes in City released almost every year, like Police and Fire, but others, like Emergency Medical Services and Coast Guard about every four or five years?

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By in United States,

I Would like to see somewhat of a franchise system for lego events, whereas a person who would like to host a lego event could contact the LEGO group to set up an event. Would this be possible?

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By in United States,

Is LEGO planning on continuing the movie idea after the First LEGO Movie? How is LEGO liking the success of LEGO CUUSOO?

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By in United States,

How does a company with such high principles regarding child-appropriateness, democratized fun and availability and education justify moves such as McDonald's tie-ins, The Simpsons LEGO and convention exclusives? Why are they breaking the rules they "maintain" when they see fit?

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By in United States,

1. Why aren't SDCC exclusive Minifigs available for purchase online during the event like many other vendors do for their items?

2. Will LEGO ever consider making a LEGO Universe 2 if the current two MMO's fail or are a success?
Also what is LEGO's stance on using the LEGO Universe IP in other products, like for example as minifigs in CMF.

3. Why doesn't LEGO listen to fans more and bring back old themes, the popularity of TLM Classic Space ship is tremendous. Why not release a whole new ongoing evergreen Classic Space theme? Why not release a new Blacktron I theme (black/yellow color scheme)? Or Forestmen?

4. Why did LEGO get rid of LEGENDs? That was a fantastic way to bring back old models for newer generations. I didn't mind the color changes or whatever inconsistencies they had, the core models were still fantastic.

5. Can LEGO disclose their licensing agreements on who picks which sets for Marvel, DC and Star Wars? Is it the LEGO Design Team or the licensed company like Disney saying what to make?

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By in Canada,

Just asking, can you bring back themes such as Aquazone, Insectoids and UFO?

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By in United States,

1) Tell us more about the star wars summer wave, what sets are The Rebels, and what sets are not?

2) Also, I agree with Cody 6258, what were the worst sets/best sets to see for cuusoo ideas, what to make projects on, and what not?

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By in United States,

Where do you plan to expand fan conventions and other events?

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By in N/A,

My question would be,in recent years it seems like licensed themes are growing every year at a higher rate. With these themes bring sflesh minifigures which I've never liked. To me the flesh figures seem like cheap mega block figures! Anyways as an AFOL I find myself buying more older castle and pirate sets from secondary markets rather then buying new sets. So my question would be, is Lego in the later years going to concentrate on making better quality ever green themes? I get star wars is a great theme and I don't have a problem with it, but other movie themes seems like just over kill! I think that Lego should go back to making castle, pirates western, etc and putting more quality into the sets and not giving them such a short run...

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By in United States,

Will we ever see the return of the BRICK GRAB BAG form The LEGO Store? It was my favorite product and I am terrified with the fact that those same bricks may now be ending up in the trash when they could be sold for a profit.

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By in Singapore,

WIll Lego ever consider bringing back the theme which Grand carousel (10196) is in? I hope lego can expand on the theme park set. The grand carousel is nice but it will be even better if there are other 10xxx sets to go with it.

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By in Australia,

I live in Tasmania , Australia and will be travelling to Paris , Germany and Denmark to see lego parks and shops , are lego retail shops franchised and is there any plans to bring one to Australia , so that I can buy in to a franchise .

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By in United States,

why won't you make HALO Lego's? excluding the fact that Mega Blocks has the license. Their plastic kinda stinks and they always break ehhhhhhhh..........

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By in United States,

TLG, may you make a non-licensed Lego Western or Wild West theme? It has been 18 years since the release of the Lego Systems Wild West sets, and 12 years since the re-release of the 3 sets. I bought the Lego Lone Ranger sets and they were fantastic builds; I would love to build a modern 6769 Fort Legoredo.

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By in United States,

Will Lego continue with the Lord of the Rings theme?

Why doesn't Lego advertise the Bricks and Pieces section of the Customer Service site?

Why has the Castle line been so short-lived recently? When will we see the Castle theme again?

Can online fan communities convince Lego to create a certain product?

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By in Australia,

There's a whole stack of themes we'll never see back, but I do think it's a valid question -- will the "Legends" line return? Some of the older sets (particularly things like trains or space or castle) were amazing.

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By in United States,

Will there be a SimCity like video game for consoles/PC kind of like a LEGO city where you can build and interact with your city? Would be a big seller IMO :)

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By in United States,

Several questions.

1. My biggest is why aren't new Lego sets released prior to Christmas instead of after? All I ever want are Legos, and I can never give any ideas to friends or family because anything I want comes out AFTER Christmas. I don't like it.

2. Why the repeats in Lego Super Heroes? We see the same villains in new sets or the same heroes, or they're dressed differently. We recently got the Penguin Face-Off. Why not The Clayface Face-Off (aside from the face that the name should be altered). Chase for Riddler could have been, say, Killer Croc? I liked the fact that the set came with Flash, that was about it though. The Man-Bat Attack set was good too. Don't even get me started on The Joker Steam Roller, though. I was so excited for it and then I discovered it came with Batgirl (I don't like it when the women superheroes simply rip off a male's theme, I like it when they actually have their own theme going for them, like Wonder Woman), Damien Wayne (which is really just a short Robin), yet another Batman (which I saw coming), the set's namesake, Joker (and yet he's dressed in this weird gangster outfit), and a Joker goon (a waste of a potential super villain in the set). Thankfully the Marvel sets come out soon, can't wait for Red Skull and Electro...still going to need to wait a few months though...

3. The DC Universe is more than just Batman. Make it happen.

4. Seriously. You're almost out of Batman's cool super villains and I have an army of Batmen.

5. Aquaman could fight Black Manta or Ocean Master. The Flash could fight Captain Cold, Mirror Master, Professor Zoom, Gorilla Grodd. Wonder Woman can fight Cheetah or Ares. Superman can fight Braniac, Metallo, Doomsday, Parasite, Black Zero, Bizzaro, or Darkseid (you've already made a Lex Luthor) . We still want a Green Lantern, who could fight Sinestro, Atrocitus, Parallax, Black Hand, or Solomon Grundy.

Please consider these if you have any control over them...I really want a wider variety in the Super Heroes world...that goes for Marvel too, I just felt like I should point out that Batman has pretty much run his course unless you can come up with more vehicles and villains.

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By in Australia,

@Booteeni I'm from Tassie as well!! Are you north or south??? I like your idea of buying into a franchise if it's possible. Can I apply for a job right now?!?!

I kind of had the same question, is there any likelihood of Australia getting any official Lego stores? Obviously it won't happen in Tas but maybe Melbourne or Sydney?

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By in United States,

What is the best path to take to become a LEGO Masterbuilder?

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By in United States,

Are there any future Lego fan events coming concerning the Lego movie? Just wondering - it looks awesome and there's gotta be an event for that. :)

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By in United States,

Why not have a monthly mini build for teens and adults like there is for kids? Why can't all sets be released in all countries? I can understand if it's a licensing issue, but there has been some non licensed set that haven't been released world wide. I know lego doesn't like modern war and weapons, but there have been a couple of biplanes made over the years why not a UCS for world war two vehicles?

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By in Malaysia,

My questions are:
1) Are there any plans for expansion such as Lego Shop at Home, official Lego shop, VIP benefits in Malaysia? We already have a Legoland in Johor but the pricing and location is more catered for foreign tourist from Singapore than locals.
2) Will the set 21021 Marina Bay Sands be more widely available to all Lego fans and not only at selected stores? I was in Marina Bay Sands on the 12th of January and was disappointed that it was not available in stock. As a fellow Malaysian I was disappointed that I was unable to obtain this set which feature a building unique to my region without paying through my nose from gray markets like Bricklink or Ebay.
3) The quality of the bricks when it comes to the color of the bricks is appalling. A few of the recent sets which I bought, mainly the 42009 Mk2 crane and 60018 Cement mixer has various shades of yellow among all the different yellow pieces. For a premium product such as Lego this should not happen.
4) Why do sets arrive late in our country? As of now all the 2014 sets have already arrived in Singapore, Taiwan and Japan. However there is still no signs of the 2014 sets in Malaysia.
5) The Big Shop in Legoland claims to have the biggest variety in Asia, but there are shops in Singapore and Hong Kong which have a better variety in terms of sets and pricing. There is simply no reason to shop at the Big Shop in Legoland Malaysia for an AFOL at this moment.

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By in United States,

wow, 73 posts and less than 10 were about things the CEE team is involved in or can likely even speak to.

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By in United Kingdom,

Is it possible for Lego to bring back the Avatar theme?

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By in Australia,

Australia?
What has the the CEE team done in Australia? Feel free to talk yourselves up here.

What is the CEE team looking at doing in the future in Australia? Dream big!

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By in United Kingdom,

Why is Lego breaking away from it's tradition of being generous and fostering the AFOL community which is no doubt a major factor in keeping Lego a household name with the shows and creations AFOLs spread around the net whilst also being perhaps it's greatest asset in acting as a large talent pool for potential recruitment with counter productive policy on issues such as AFOL days and such? Given the asset that AFOLs are to Lego shouldn't it be doing more to grow and strengthen that community rather than implementing policy that alienates AFOLs?

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By in Ireland,

Are there any plans for even 1 lego store in IRELAND??? :)

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By in Germany,

Will Lego continue to build train sets or single engines and wagons?

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By in Netherlands,

will there be an official lego store in Holland? Preferably in Den Haag/Leiden/Zoetermeer/Rotterdam area. I think Holland is a great country for a lego store.

Are there going to be sets with the comic-con exclusives that have no set yet? Eg Bizarro, Black-Suit Super Man, Green Arrow, etc.

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By in Germany,

talk about the poorly quality of the stickers from the 10019-1: Rebel Blockade Runner and other sets.

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By in Netherlands,

Could you please lower the prices in The Netherlands. In the Usa Lego is so much cheaper then here. And I heard that Lego is eliminating webshops with out a physical store and that the prices are 15% up in 2014! I and other parents at my children school are thinking that lego is becoming more and more elite toy's. Please stop this development! Lego should be cheap and available for al children. Please make profit out of nummers in stead of exclusivity.

and last but not least Lego MBA and sets like 21050 should be available in Europe at a decent price. It is ridiculous that i have to shop at ebay for these set's at abnormal prices.

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By in United Kingdom,

QUESTION 1:

The quality of the plastic used in LEGO bricks is getting worse - as are the manufacturing tolerances in the bricks themselves. It appears to be by set, rather than by brick (suggesting different levels of material and quality control in manufacturing facilities). Does TLG acknowledge this, and will the trend be reversed?

QUESTION 2:

No-one likes stickers. They sometimes can be difficult to fix, and never last well with play (especially if the parts are stored in a box with many other parts - the raking problem). Is there any possibility TLG will consider increasing the number of printed bricks in future?

QUESTION 3:

Why is "Master Builder's Academy" only available in the United States?

BONUS QUESTION 4:

Why oh why oh why can't I buy 10194 Emerald Night for my boy? And then you tease us with the silly 31015 Emerald Express... :o(

BONUS QUESTION 5:

Please tell me Legends of Chima sells well. I need to hear a strong justification for its existence....

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By in Denmark,

In what way and degree does TLG find take heed to input from AFOL community? I've always wondered about that. Some practical examples would be fun :-)

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By in United States,

To better support the AFOL community, why aren't bricks-and-pieces prices listed on the US site like they are on the pick-a-brick page and certain other country sites? Surely there is a set price for these pieces too. Why not just show it to us so we don't continue to submit bogus orders just to check price?

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By in United States,

^^^ *Placing my safety pads and helmet on* Not everyone hates or has problems with stickers. I have been playing with LEGO for over thirty years and the only stickers I have ever had problems with are the ones I ate off of the figures, that's back when you used stickers to give your minifigures a different shirt, when I was a toddler. Stickers are a part of the LEGO history that I want to see honored, not replaced.

I know that I deal out a lot of criticism when commenting, but I always try to justify it with an explanation (I didn't just say that I though the Simpsons house was awful; I explained why in my opinion it was awful). A lot of these questions are just plain negatively worded. Aren't we supposed to be the "fans." I understand what the issues are, but there are better ways to voice concern than the negatively I'm reading here.

Remember Huw's advice about the questions too. Due to the inner-workings of business and legalities, the best answers to many of the questions posted here that Mr. Severson will be allowed to give are going to be polite non-answers: "That's an interesting question or idea. It is something we may look into in the future since we know that there is concern about it." He's not going to be allowed to give many specific answers about how decisions are made about things.

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By in United States,

why do some countries get certain theme's sets before other countries do? example: UK getting Star Wars sets 2 whole months before the US

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By in United States,

Also, what is Lego doing to counter Mega Bloks big licenses like Hot Wheels, Halo, and John Deere?

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By in Colombia,

sets like Superheroes are, to be honest, disapointment. The minifigures are wonderfull, but the set are... well, except arkham, are very very poor. Why this set can be as good as lotr or star wars sets?

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By in United Kingdom,

Very few seem to have bothered to notice what Keith's job title is ...lots of nice questions that Keith won't be in any position to answer!

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By in United Kingdom,

Do the CEE team plan to make LUG registration easier, with a form, on their BLOG site for LUG's to register with them?

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By in Canada,

As some people have already mentioned, most of the questions here seem to be either extremely specific ("Will we see a LEGO Store in *insert country here*" or things that a member of the Community Engagement and Events team is in no position to answer ("Why are LEGO bricks dropping in quality"). While most of these aren't BAD questions, I think they're the WRONG questions. It's a real shame.

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By in United Kingdom,

First off, please pass on my thanks for the excellent 'Bricks and Pieces' part purchasing system available through Customer Services.

Now my question is, please can you make the large-scale shop-display minifigs available to the various LUGs to purchase in group orders? Or as part of the preparation for a show? I think we'd all like to own one of these, and have them at our public shows.

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By in Hungary,

Yeah, most of the questions cannot/allowed not be answered by any LEGO employees now, let alone a CEE member. But this is how humans behave, grasping any opportunity. :)

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By in United States,

Why does Target and Walmart in the USA carry promotional polybags but not in Canada?

Also, why don't you make your store event build instructions available online for those that can't make it to the events?

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By in Belgium,

Hello,

being a boardmember of a LUG, can you tell me what the CEE priority is towards the organisation, quality and quanity of an event organised by a LUG?
Does the CEE team wants us to put more energy in making big events even bigger, or put our energy in creating more local events in more cities/rural towns ? This is important as we are seeing a huge growth of our LUG. With the fact that all our boardmembers are volunteers, we have to decied where to put our time/energy on.
Thank you for your efforts and I wish you much succes with the CEE team.
Peter

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By in United Kingdom,

1) You break the LUG's up into North America, South America, Europe and Asia. From CEE's point of view, are there any significant differences between the regions, or are LEGO fans around the world all quite similar?

2) Most of the CEE staff seem to be men. What proportion of the team are women?

3) You must have gone to dozens, if not hundreds, of LEGO conventions. What's the most amazing thing you've seen (LEGO creation or otherwise)?

4) How independent are the CEE teams? Are they given a free hand to operate in the way that seems best to them, or is everything directed from Billund?

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By in Spain,

Now that we know that LEGO will be doing their first licensed minifigure series (Series 12: The Simpsons), can we expect more minifig series based on other licenses? Marvel and DC come to my mind!

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By in United States,

Why did you release the Simpsons?

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By in United Kingdom,

It is not appropriate, constructive or polite to criticise people for asking a question of which you do not approve. Let the Brickset guys choose some appropriate questions and leave your opinions for the forum.

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By in United States,

Are we ever going to see sets from the late 90s-early/2000s, re-released? I'd love to see Alpha Team, World City, Bionicle, X-Pods, Jack Stone, Island Xtreme Stunt, Studios, Life On Mars, Xalax, and Drome Racers sets re-released! Also, are there plans to bring back Tiny Turbos, or introduce a new street racing theme? Finally, Mega Bloks, and other rival companies, have been releasing sets based upon video games and films aimed at adults like, Call Of Duty and The Terminator. Does Lego have any plans to do anything similar?

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By in Canada,

Well, first of all, thanks to the CEE team. I am not hugely familiar, but it appears the CEE team targets physical AFOL communities, rather than individual AFOLs who are not part of LUGs and so forth but participate a lot online. Is this correct, and to what extent might we see this change? Many individuals cannot participate in such community events for geographical reasons or otherwise. Thanks.

***

It is frustrating to sort through so many off-topic comments. I hope the mods feel comfortable removing them. Thanks.

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By in United States,

@dafish
Actually, TLG was going to release Europa, an extension to the Pirates theme, but it was to close to both Castle and Pirates. Shame.

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By in Switzerland,

Is LEGO doing something about the quality issues, i.e. color variations of parts? Even in the brand-new Parisian Restaurant, there are about three different shades of olive.

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By in Taiwan,

Uhm......

1) What's the position and status of Friends or minidolls in Lego System? Do you think you've done enough job in advertising them, or why we don't see them being with other Lego brand themes or the upcoming The Lego Movie?

2) What's your decision toward Disney Princess? Would there be more stories or characters being included in regular sets? Or some rumors said that you won't make characters or stories outside the "princess" box, is that true?

3) What your strategy toward collectible minifigures special series? Would you release more special series? Why there are two special series coming together and no interval for a normal series?

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By in Canada,

Most of these questions have nothing to do with the CEE team. It is very sad, actually, and I assume they are coming from a younger demographic. The "bringing back old themes" and "price differences" inquires have been discussed to death and have pretty good explanations behind the reasoning. Ugh.

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By in United Kingdom,

Thank you everyone. I don't think we need any more now, particularly given most of them will not be answered for the reasons stated above.

Josh will now read through them and pick the one or two that are appropriate to ask.

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By in United States,

@ Huw That's kinda gipp. The title of the post says ANYTHING You'd like to ask the Head of Lego CEE. You could've told us that certain lines of questioning weren't appropriate. I don't know if my question is out of line, but if I had know what was okay to ask and not okay I and probably most others would have selected or fashioned our questions to be more appropriate.

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By in United Kingdom,

On 18 Jan 2014 at 16:08, Huw said:

"Thanks everyone for your questions but I don't believe Keith will be able to talk about future products, release schedules, plans for retail expansion or price discrepancies.
So, questions along the lines of what he and his department does, their plans for the future to better support the community, what he's doing to make others in LEGO aware of the AFOL community and so on, please..."

Given what Keith does, and the fact that LEGO are well-known for keeping their cards close to their chest, I think it was reasonable to assume that people would have a fair idea of what was likely to be answered and what wasn't.

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By in Ireland,

LISTEN HERE. YOU SAID HE WOULD ANSER ANY QUESTIONS AND I WANT MY QUESTION ANSWERED WEATHER YOU LIKE IT OR NOT.

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By in United Kingdom,

Do you have a brick separator handy? It might help you with that jammed 'Caps Lock' key. Not sure whether it could do much for your spelling though...

;o)

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By in Ireland,

You English people have some neck telling me what to say. Keep your fat noise out of other peoples comments if there not directed to you!.

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By in United Kingdom,

I thought you were being humourous and responded in kind. I appear to have misread the situation, and for that you have my apologies.

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By in United Kingdom,

'Caps lock' fixed but the spelling and grammar still needs addressing ;-)

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By in United States,

I know lego keeps things to themselves, but I thought this was some kind of rare opportunity to understand how some of those things work. CEE stands for Community Engagement and Events, meaning we're the community and they're engaging us to talk about Lego/TLG. Not just about the department by itself. Thus far I've interpreted the CEE as sort of a bridge between TLG, the big machine with many cogs and gears and secrets, and the community of FOL's.

I think it needs to be a two way street of communication. Not just what are they going to do to make Lego aware of the AFOL community. Hello, advanced building series, $600 death star sets, mindstorm, and of course, Architecture series...Clearly Lego knows AFOL's exist. That's kinda a bull**** excuse for why our questions and curiosities about TLG can't be answered. You kinda shot yourselves in the face with that title and set up. "Anything" is a pretty vague adverb.

"Is there anything you'd like Josh to ask him? This is a great opportunity to get your questions answered "

Shoulda been

"is there anything about the CEE team and only about the CEE team you'd like Josh to ask him? This a great opportunity to get your questions about the CEE team and only about the CEE team and what he and his department does, their plans for the future to better support the community, what he's doing to make others in LEGO aware of the AFOL community and so on answered."

You definitely opened Pandora's box with this one guys.

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By in United States,

3rdeye88
the post itself describes what the CEE team does. Anyone with even a rudimentary understanding of how big companies compartmentalize and operate would understand what types of questions would be appropriate to ask the head of that team, and what type of questions are, quite frankly, a waste of your time to type out. doesn't mean they aren't good questions, just means they aren't questions relevant to the interview in question.

and to be frank, it makes us as a community look bad when 90% of the responses appear to be coming from people who either can't be bothered to gain a basic understanding of what Keith's department does, or don't care.

LEGO uses the ambassador program (and believe me, I'm not a fan of how they work that) as a way of gathering input and questions from the community about the broad spectrum of LEGO inner workings. Most of these questions would be better posed through those channels. Though I wouldn't expect much.

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By in United States,

to summarize a lot of the questions that have been asked, which have been previously answered by LEGO:

Q "do you plan to product product X" (and all it's variants, including re-releases)
A "We can't divulge future product planning. At the point when we are ready to announce new products, you'll be the first to know

Q "why does lego cost more in X compared to Y"
A "A lot of factors make up how we price our products regionally, including exchange rates, distribution costs, local tax structures, import duties, and other things. blah blah blah stock answer"

Q "when are we going to get a new store in X"
A "our brand retail team is always evaluating potential new markets, and we are always excited to break into new markets. Once we have firm agreements in place to open new stores, we will let you know about them. Just last year we opening X stores in Y different countries."

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By in United States,

Q: Can you tell us more about the process the "system" team uses to decide which new parts to introduce and which ones to remove from the catalog?

For example, does a new part come out of a need which arises in designing a new model or series, or does the parts team prototype new parts that they think would be cool or useful and then socialize those parts with the teams that design new sets? Of all the jobs at Lego, the team which manages the system of parts feels mysterious and is especially interesting to learn more about. How does the impact to the AFOL community impact the decision to introduce a new part?

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By in United States,

Wil there be any more mature themes appearing in the future, with more advanced building techniques, less bright colors and Chima-like childishness?

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By in United Kingdom,

So if there was a Q&A with a surgeon, and you were invited to ask him or her anything, would it be appropriate to ask 'So what's it like to drive an Ambulance?'

No. Because common sense says that's not part of his job.

Ok, no more comments from me in this thread.

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By in United States,

Not sure why people got their panties in a bunch regarding the broad set of questions people wanted to ask...

While it doesn't make sense to "ask a doctor about what it's like to drive an ambulance", the person in question is a representative of the entire Lego organization to the AFOL community, and that job would require broad understanding of the Lego business. Any question AFOL's might have is a valid question to this person, even if he had to follow-up with colleagues to give a robust answer.

That said, it looks like the interview has already happened so I think we can consider this discussion closed. :-)

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By in United Kingdom,

Why isn't there a Lego shop in North London - families with young kids do not want to treck to Central, East, West London or Watford?

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