Exclusive, collectible "Young Han Solo" minifigure.
As you know, brickset.com is all about the bricks; we deliberately don't give much coverage to all the other non-brick products that LEGO produce, like video games, kitchen accesories, storage boxes, yadda, yadda, ...
This item is a little bit of an exception - the recently broadcast (on Cartoon Network in the US) "LEGO Star Wars: The Padawan Menace" TV special is getting released as a BluRay/DVD combo-pack in the USofA on September 16th ... the twist is that it comes with an exclusive, collectable "Young Han Solo" minifig. No news on international availability, of either the BluRay/DVD combo-pack, or whether the fig will be included outside of the US.
At the link you can find details of the extras & details of pre-ordering the pack from Walmart.