Gandalf Departs...
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Gandalf Departs...
Posted by Huw, 03 Jul 2012 03:53. Filed under Shopping (UK).
After only just one day, Argos has stopped selling the LotR sets. They are still listed at the site but they won't be available now until 21st July.
I suspect the 'Brickset effect' has occurred again. The sequence of events was probably as follows:
- Argos list them on Sunday, and make them available immediately, in error.
- Someone from LEGO UK reads Brickset on Monday morning, checks Argos for themselves then calls their head office and asks for them to be removed.
- Argos remove the sets from sale on Monday afternoon.LEGO fan sites are effective 'eyes and ears' for the LEGO marketing team: we (as a community) do the hard work sniffing out when online retailers list products, when they publish photos and when they start selling new sets. All LEGO has to do is read Brickset - and other sites like it - and pounce on the offending retailer when they read about something they don't like.
I wonder if I can block certain content from visitors with IP addresses registered to LEGO... :-)
If there's a lesson for AFOLs to learn from this, and the removal of the summer Star Wars sets from shop.LEGO.com after a couple of days at the beginning of June, it's read Brickset regularly, and act immediately!
(Thanks to LostInTranslation for the news).
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