Lego shoveling money into...?

  • Lego shoveling money into...?

    Posted by Huw, 31 Aug 2012 04:14. Filed under Miscellaneous.

    That strange headline is Google's translation of the title of an article published today on the Danish site Jyllands-Posten. 'Lego skovler penge ind'. I think it means 'LEGO is making loads of money' :-)

    The jist of the article, courtesy of Google translate, is that despite difficult economic times, LEGO continues to increase its profit and that LEGO Friends has been a huge success, with sales of the range more than double their initial expectations.

    Read it for yourself, through Google Translate. (thanks icey117)


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Comments

Posted by paul_merton in United Kingdom, 31 Aug 2012 04:45

I'm told that "Lego shovels in money" is more accurate.

Posted by DrDaveWatford in United Kingdom, 31 Aug 2012 05:06

No, Paul - it's us that are shovelling money...into the LEGO coffers.

:-)

Posted by supersympa in Sweden, 31 Aug 2012 05:11

if you read my post in the forum, you will understand:
http://www.bricksetforum.com/discussion/6430/lego-profit-jumps-36-as-sales-of-building-blocks-for-girls-soar

Lego came out with their half year results this morning, and they are good
Thanks especially to Friends

Jylland posten is just commenting on the results

Posted by Huw in United Kingdom, 31 Aug 2012 05:20

I've found the press release, let's cancel this article and start again :-)

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