Riddles of the Ring video
Head on over to the LEGO YouTube channel to see a video for The Hobbit set, Riddles of the Ring.
Update by Huw: There's a neat Hobbit section at LEGO.com that's revealing the sets one a week, which has some great images of the sets. The best part of it is that it's not Flash-based.
Thanks again to skipper1011 for this news!