LEGO slashes price of Star Wars Advent Calendar

 

  • LEGO slashes price of Star Wars Advent Calendar

    Posted by Huw, 29 Oct 2012 08:30. Filed under Shopping (USA).

    9509: Star Wars Advent Calendar
    Star Wars/Seasonal, 2012
    More details...
    ©2012 LEGO Group

    For some unknown reason, this year's Star Wars calendar was vastly overpriced in the USA and Canada, which was unusual given that it's normally Europe that has to pay a premium for Star Wars sets.

    Faced with the prospect of a warehouse full of them come December (I suspect), LEGO has reduced the price by 20%, which makes it a more reasonable $39.99 in USA and Canada, and now just about on par with Europe's price of £25 / €30.

    If you haven't ordered already, now's a good time to do so: USA | Canada.


    9 comments, latest one posted 8 months ago. (Commenting has ended on this article)
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Comments

Posted by shaase in Canada, 29 Oct 2012 09:52

Even at $40 its still over priced. Glad I didn't buy mine from Lego, but bought it last week when it was on sale for the same price at TRU. I should have waited cause last year after Christmas there were still some left and TRU sold them for 50% off.

Posted by Zander in United Kingdom, 29 Oct 2012 09:54

My guess is that TLG uses price optimisation software and it's saying that the new price is the highest it can be while having the right amount of stock up to, but not beyond, Christmas. If it doesn't sell sufficiently in the next few weeks, the price will come down further. Of course, if it sells too quickly, the software will recommend a price increase. I don't know if TLG would really follow that guidance.

Posted by meclo in Canada, 29 Oct 2012 11:26

They were $50 in Canada last year too, before they went on sale. A complete rip-off, for sure. Even at $40 they're overpriced (as shaase said); I think $25-$30 would be appropriate given the contents and piece count.

Interesting that the Canada and US price is the same, that's a rarity for sure.

Hopefully they'll be greatly marked down after the holidays like last year! I want the R2-D2 snowman and Saint Maul, just not for $40 -$50..!

Posted by Isabella and Lego Liker in United States, 29 Oct 2012 12:05

Maybe Lego will know price to demand and get it right for 2013. I call $35 with about 265 pieces.

Posted by multani in Canada, 29 Oct 2012 17:58

Dang. I just recieved my sons in the mail a couple days ago. It would be nice if they would rebate the price. At least I got double VIP points.

Posted by vwong19 in United States, 29 Oct 2012 19:24

At $40, I may finally by one.... will buy multiples when it does get reduced further.

Posted by sinfanti in Taiwan, Province of China, 29 Oct 2012 20:49

You mean the SW advent calendars haven't ALL been vastly overpriced?

Posted by itsaturkey in United States, 30 Oct 2012 13:21

Remember when the City calendar was 15$? That was only about 5-6 years ago.

Posted by kipper147 in United States, 30 Oct 2012 16:59

just picked one up at target fr $30 (all legos were on sale)...there were two...and i kind of wish i bought the second one too

Commenting has ended on this article.