Legends of Chima polys on kids' magazine covers?

 

  • Legends of Chima polys on kids' magazine covers?

    Posted by Huw, 11 Jan 2013 17:40. Filed under Shopping (UK).

    This month's Toy News trade magazine has an article about marketing for LoC by LEGO in the UK. We know about most of it already, but one new aspect is mentioned: "Chima will be promoted in kids' publications The Beano and Toxic, including a series of takeover issues, competitions, puzzles, feature scenes, covermounts and mini mags."

    I guess this means we might see the likes of 30255, which consists of a minifig and not much else, on the covers. So, keep your eyes peeled!


    9 comments, latest one posted 4 months ago. (Commenting has ended on this article)
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Comments

Posted by BishBrick in United Kingdom, 11 Jan 2013 18:21

Latest issue of Toxic... http://www.toxicmag.co.uk/on-sale-now/

Chima on the cover, but no free gift as yet (just stickers).

Posted by Huw in United Kingdom, 11 Jan 2013 18:37

That might be all it ever is, stickers and other low-value stuff.

Posted by kurttkrueger in United Kingdom, 11 Jan 2013 19:45

The Beano has been known to have CMFs on the cover, so why not one of the smaller Chima poly bags?

Hope so.

Posted by SWATTruck1984 in United States, 11 Jan 2013 19:58

Hey Lego why cant we have Lego Polybag sets in copies of USA Todays here in the U.S.?

Posted by The_Creator in United States, 11 Jan 2013 21:34

This has got to be the most promoted LEGO theme ever, well actually it is. :P

Posted by Zackula in United States, 11 Jan 2013 22:55

In the above link to Toxic, why is there a random picture of a LOTR minifig at the bottom?

Posted by Plasmodium in United Kingdom, 12 Jan 2013 05:41

^It's a link to another promotional website.

Posted by mrwhizzard in United Kingdom, 12 Jan 2013 17:44

Toxic has given away a full ninjago spinner set in the past sans normal packaging so anything is possible.

Posted by Vroomo in United Kingdom, 13 Jan 2013 03:58

Covermounts mean absolutely anything & there have been plenty of Lego related freebies with Toxic - the stickers with the current issue are the perfect example.

Minifigures don't tend to come on UK magazine covers - the 30070 Toy Story aliens with the Toy Story magazine is an exception I can recall but then that was only a Tesco exclusive & free with a magazine that supported the theme.

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