Belkin announces licensing deal with LEGO

 

  • Belkin announces licensing deal with LEGO

    Posted by Huw, 11 Feb 2013 14:34. Filed under Miscellaneous.

    Belkin, manufacturer of tech products including phone cases, today announced it had struck a deal with LEGO to make 'buildable' phone cases, initially for Apple products.

    I'm sure this will be a dream come true for many: those who are both LEGO and Apple fan boys, of whom there are quite a few on the Brickset staff :-)

    I don't think this image is necessarily a picture showing what we can expect because it was taken at CES last month, before the announcement. But if they are anything like that shown, they'll be pretty cool...

    Source Engadget. Read the press release at Belkin.com.

     


    25 comments, latest one posted 3 months ago. (Commenting has ended on this article)
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Comments

Posted by joeyzbrown in United States, 11 Feb 2013 15:09

That definitely sounds cool.

Posted by chilis in Norway, 11 Feb 2013 15:25

Yes!! :)

Posted by Legolijntje in Netherlands, 11 Feb 2013 16:04

No, not Apple again....

Posted by bricksan in United Kingdom, 11 Feb 2013 16:07

Awesome :-)

Posted by lippidp in United States, 11 Feb 2013 16:24

Oh, the possibilities! Put a couple of Technic holes on there and build a Mindstorms robot around it! Then again, Apple fanboys are probably more into Friends than Mindstorms... (LOL - just joking!)

Posted by flump in United Kingdom, 11 Feb 2013 16:35

Would need to buy an outer case just to stop those studs wearing a hole through your pocket. Terrible idea.

Posted by emzex in Russian Federation, 11 Feb 2013 16:40

Brickcases by http://smallworks.com look more like LEGO to me. These just have a tacked on 4 x 10 plate.

Posted by Timoonn in France, 11 Feb 2013 16:50

Me no gusta.

Posted by Zackula in United States, 11 Feb 2013 16:51

^No me gusta su español.

Posted by The Lego Train Station in United Kingdom, 11 Feb 2013 17:01

Nice. Now I have to get an Apple thing.

Posted by atkinsar in United Kingdom, 11 Feb 2013 17:20

Hmm, phone cases, you see the thing is, phones already come with cases, really nice ones that protect all the important stuff inside the phone from getting damaged. Still, at least I know where to look if I really want to turn my phone into a brick.

Posted by Tijger-San in Netherlands, 11 Feb 2013 17:43

Lol! Bricked your phone! That puts new meaning to that phrase! :P

Posted by Cmdr_Roy in Australia, 11 Feb 2013 18:32

Micro-mosaic time?

Posted by GunStar in United States, 11 Feb 2013 18:47

The case would work wonderfully for me. I built a phone holder for my desk out of LEGO and this would allow it to easily connect up and stay in position. I just hope they offer more than Apple cases.

Posted by norwegiagirl in United States, 11 Feb 2013 19:18

The cases by smallworks that emzex posted are great. I have one for my iPhone 4 and get compliments on it all the time. I put flat tiles on them to create designs and that alleviates the problem of bricks wearing a hole in your pocket!

Posted by tmgm528 in United States, 11 Feb 2013 19:44

*cough* There goes the android logo cuuso project. *cough*

Posted by peterlmorris in United States, 11 Feb 2013 20:40

I have a smallworks case, too. I tried to take it off, but it started to crack. That is my only complaint with it. I think in clear it looks a lot cooler than these things. That looks like something a clown would have on his phone.

Posted by grendelscott in United States, 11 Feb 2013 20:42

I've had one of the Smallworks cases for over a year and still get compliments on it. The Belkin site has all six designs listed here (looks like they moved the press release):

http://www.belkin.com/us/pressreleases/8798420108348

Posted by wiredforsound in United States, 11 Feb 2013 22:47

My Smallworks.com case has been permanently attached to my iphone4 since I acquired it - http://www.flickr.com/photos/wiredforsound23/6892697395/

Posted by Aanchir in United States, 12 Feb 2013 08:04

I have a red Smallworks case, but these Belkin ones don't look half bad: http://www.belkin.com/resources/img/press/hi-res/lego_iphone_front-hi-res.jpg

It's a shame they'll likely only be for iPhone 5, and I just upgraded to a 4S last summer. Still, my Smallworks case will suffice for the time being.

For those non-phone-users, there's another company called TinkerBrick that makes cases for iPod Touch that are pretty nice. They have studs on the front and anti-studs on the back, making them easy to build into MOCs. There are some videos on YouTube demonstrating potential functions.

Posted by cheshirecat in United Kingdom, 12 Feb 2013 08:58

So with the case and just 1 tile/plate stuck on it you've about doubled the depth of your phone, for which a chunk of the cost/development goes into keeping it as thin as possible.

Well done. A piece of stupidity. No doubt the apple types will be queuing up for it.

Posted by orwellian in United States, 13 Feb 2013 13:30

Honestly, I'm not even sure how much this constitutes "news" whenever a company announces an intention to someday soon start selling a phone case for one model of one phone from one company and it has a plate attached to the back.

It could be that I'm just tired of being in the camp of disregarded people without an Apple device, but I guess I'll just wait to hear once they have something on sale, develop for more than just this one narrow set of device, or something.

Posted by Margot in United States, 13 Feb 2013 14:19

The iphone cases look great, the Ipod ones in the picture above, not so much.

Posted by onelegomadfamily in New Zealand, 13 Feb 2013 22:15

yes

Posted by omnius in United Kingdom, 16 Feb 2013 19:35

I had a phone that looked like a brick in the late 90s!

Commenting has ended on this article.