Shell promotion hits the Netherlands
Google Translate says "Tank least 20 liter of Shell fuels, buy a bottle of Shell Helix or spent at least € 5 in the shop and start your collection! Try all six unique, limited available LEGO Racers to catch." I think we can get the gist...
Click the image for more information. Thanks to Gert-Jan for the news.
Update: it's also started in Chile.