LEGO House design unveiled
LEGO has unveiled the design of the LEGO House museum/visitor centre that it plans to open in Billund:
"When the LEGO House opens in 2016, visitors to the house in Billund, Denmark will enter a building that resembles gigantic LEGO bricks combined and stacked in a creative way to create an imaginative experience both outside and inside. In the experience center, guests can expect hours full of active fun while at the same time engaging in an educational and inspirational experience – everything that LEGO play offers."
Kjeld Kirk Kristiansen, LEGO owner, explains: “The LEGO House will show the past, present and future of the LEGO idea and I am certain it will be a fantastic place, where LEGO fans of all ages and their families and friends will get a wide range of unique LEGO experiences. It is our belief that LEGO play fosters innovative thinking, and the LEGO House gives us an opportunity to make it very tangible what LEGO play offers and how it stimulates children’s creativity and learning.”
Having just visited Billund, I saw where the building's going and it will dominate the centre of the town. Large swathes of the current buildings are being demolished to make room, including the only pub in town. However, there's no doubt that it will bring new life to the place and make it a (even more) fantastic place to visit.
The press release contains a video that shows what'll be inside. (Thanks grogall for the heads-up).