LEGO's profits soar again
Perhaps the most significant story to emerge this week, which I haven't seen mentioned on other LEGO fan sites, is that LEGO has again announced increasing profits this half-year.
"Strong sales of Lego Atlantis, a Lego version of the mythical lost undersea city, helped the Danish toy-maker report a 34pc increase in sales over the first half of its financial year." reports The Telegraph while Toy News says that Lego Prince of Persia has been "extremely well received" by consumers which surprises me somewhat given the way it was reduced here in the UK very shortly after release.
I suspect the hike in prices across the board has contributed to this profit, too. But, of course, it's far better for the company to be healthy than making a loss to ensure its longevity.
So, well done Mark S, designer of some of the Atlantis sets, for directly contributing to the company's profits. I hope they give you a raise :-)