LEGO has just published its annual report for 2013. The financial summary is as follows:
"The LEGO Group continued its strong growth in 2013 as revenue increased by DKK 2.3 billion in 2013 to DKK 25.4 billion against DKK 23.1 billion the year before.
"Revenue growth excluding foreign exchange impacts was 11% year over year on a local currency basis. Despite very challenging market conditions most markets maintained double digit sales growth and even in the declining US toy market the LEGO Group achieved sales growth during the year.
"The LEGO Group’s profit before tax amounted to DKK 8.2 billion in 2013 against DKK 7.5 billion the year before. The result is considered very satisfactory."
Here's some other interesting information I picked up from it:
- New products make up approximately 60% of the total sales each year.
- Construction of a manufacturing plant in China began in 2013 and the plant is expected to be operational by 2017. This will solely supply the Asian market.
- Major regional sites will be set up in London, Singapore and Shanghai as well as at the present US facilities in Enfield.
- Among the top selling lines in 2013 were core themes like City, Star Wars and DUPLO. Friends that was launched in 2012, and Chima that was launched at the beginning of 2013, added the most to sales growth in 2013. The pre-school products under the DUPLO brand as well as the Technic and Creator products also experienced high growth rates in 2013.
- During 2013, the LEGO Games product line of board games was phased out. Even though the product line received very positive feedback from consumers it did not succeed in becoming a long-term sustainable concept for the LEGO Group.