The write-up for Sunday's documentary The Secret World of LEGO in the Radio Times this week asks an interesting question: "is LEGO a cult?".
I certainly had not thought of it as one myself but then that could have been because I didn't really understand the full definition of the word. According to Oxford Dictionaries a cult is:
- A system of religious veneration and devotion directed towards a particular figure or object.
- A relatively small group of people having religious beliefs or practices regarded by others as strange or as imposing excessive control over members.
- A misplaced or excessive admiration for a particular thing.
- A person or thing that is popular or fashionable among a particular group or section of society.
Having read that, maybe it is. Paraphrasing the above, I think many of us are guilty of 'devotion directed towards a particular object' and maybe also 'excessive admiration for a particular thing' although perhaps not with the same level of zeal as the fans of a particular technology company.
Are we all worshippers of the Brick, whose mecca is in the centre of Denmark? Let me know what you think in the comments!