LEGO launches "Creative Ideas Wanted" campaign

Posted by ,

From the LEGO Ideas blog:

"When you visit various LEGO fan sites and Facebook pages over the next month, there’s a good chance you will run into our “Creative Ideas Wanted” campaign. Kicking off on the 26th December and continuing until the end of January, the aim of the campaign is to encourage people to take up the challenge of designing a model that could become the next LEGO product.

Of course we already have many great ideas – over 5,000 active right now – but we’d love to have even more."

"Many of your submissions are based on classic movies and TV series. We want to see more original creations such as the Exo-Suit, Birds and the soon-to-be-launched Maze; product ideas that start from scratch and that aren’t based on existing properties.

We hope you will join us in this campaign to encourage LEGO fans to take a look at LEGO Ideas."

It's interesting to see the site merely "encouraging" more fresh and original ideas rather than outright banning license-themed ones. This sounds like a good idea to me, though!

 

Sponsored content

65 comments on this article

Gravatar
By in United Kingdom,

Why don't they spilt ideas in two, one where you can vote on a new licenses with people giving ideas for sets but with no 1% and the other staying the same but with original ideas only. On the other hand all the best selling idea sets have to be the license ones, they have stayed around longer been sold in normal shop not just by Lego and have had more money put into them with new prints and so on.

Gravatar
By in Spain,

It's simply incredible. This year rejected 10 or more projects , and now they have the courage to ask for more, get r*kt LEGO.

^SMC. You are right, they could do that, but they won't.

Gravatar
By in Puerto Rico,

too many of them are just a recreation of some licensed thing. i think they want sets that aren't huge and aren't licensed...

Gravatar
By in United States,

Western Modulars was awesome. They should rethink that one now that Lone Ranger has come and gone.

Gravatar
By in United States,

Yes yes yes! I'm so glad lego is speaking out against all the license ideas on lego ideas!

Gravatar
By in United States,

I do think it is smart for LEGO to want original and creative new products. I believe the whole point of LEGO Ideas is for people to create something new and interesting and share it with the world. LEGO doesn't want to see sets from existing licensed sets. That's why they never choose Marvel, DC, or other ideas based on other properties. If they create sets based on those fandoms, most people will only buy the set if they enjoy that fandom. I know that I will want the upcoming Maze set because it is something new and unique, and more of that Maze sets will sell because of that reason. It is new and generic, anyone could get it and not have to know anything else about what the set is based on. I say good move LEGO.

Gravatar
By in Hong Kong,

75827 Firehouse Headquarters is from LEGO Ideas

Gravatar
By in United States,

I have a whole theme that I'm interested in pitching but I have seen on the Ideas site how little support original ideas, and especially theme ideas get. And if they do make it to the review stage very few get past that. It seems the ideas that most everyone can get behind are the licensed properties. The concept and story is already there, so it requires less development, it is really only a matter of tweeking the build of the set. Research Institute was an excellent original idea set that was very popular and that had the potential to be a series of sets (thanks to the genius of Areil), but for some reason TLG decided not to do that.

I am certainly all for more original set ideas, but I see plenty already that are out there that just are not making it to the shelves...even after the whole Ghostbusters Firehouse controversy.

Gravatar
By in United States,

Hmm. I think what they are looking for are more people to vote. After so many rejections and other issues it seems as though many LEGO fans are a bit disenfranchised by Ideas.

Gravatar
By in Canada,

No Lego, just no.

You have a TON of properties ALREADY that you haven't updated in what? 20 years?

Let's get a new islanders series going. Or how about a new Forestmen series?

Don't tell me the Lego community wouldn't love 5 new sets starring the Forestmen, Islanders or possibly even Western.

But no, we get about a 100 new City and Star Wars sets every year that are all interchangeable. We do not need another police station, or firehall.

Gravatar
By in Indonesia,

Sounds a bit half hearted from Lego. If they don't want the license Ideas, why no say so clearly upfront and throw these out at the entrance check before Ideas are released on Ideas. That's much clearer and provides a real change for real original Ideas to come out on top without competition from all the license and TV-series based sets now dominating the top of the Ideas chart.

Gravatar
By in Poland,

As a rule I do not support IP based projects on Ideas because it is likely TLG is working on similar stuff or has them in boxes.
I like additions to existing series such as modular buildings, or Space, but Star Wars models are just not worth trying.

There are fantastic entries on Ideas, and those need a chance, they have more creativity than IP based models (which are maybe more suited to LEGO exhibitions).

Gravatar
By in Canada,

I agree Lego needs more original content and less licensed sets. It's all about creativity right? The ideas forum is nice, but there needs to be some sort of entry threshold, way too much chaff. Exo suit and birds are nice models, but not great play sets. I really appreciate what they are trying with the new City ferry and Nexo knights theme. We didn't really need Angry birds....

Gravatar
By in United States,

I understand the request for originality. But unfortunately the IP based sets will always sell more than a user created set. I would rather see original sets more typical of older Lego.

Gravatar
By in United States,

@wunztwice: count me as one of the disenfranchised ones

Gravatar
By in United States,

While Lego would obviously prefer a new idea that does not involve licensing, prohibiting ideas just because they will require a license would be counter-productive for them. The Ghostbuster sets caused a ruckus among AFOLs, but if IP-based submissions were prohibited there might have never been any Ghostbuster sets at all.

Gravatar
By in United Kingdom,

@jerjer: No it isn't. Somebody on Lego Ideas got their project to 10,000, but Lego didn't approve it. They had probably already planned a Firehouse HQ to be made when the one on Ideas got to 10,000.

Gravatar
By in France,

Jener8 " Research Institute was an excellent original idea set that was very popular and that had the potential to be a series of sets (thanks to the genius of Areil), but for some reason TLG decided not to do that."

You may have missed the seasonal vignettes. Unless you meant sets about science.

I guess Lego for the most part don't need people to tell them which IPs are popular, they must have a pretty good idea.

Gravatar
By in Germany,

Lego should stop the voting or change it to fewer votes. To get 10.000 votes is barely possible for original ideas. They just don't gather that many followers to succed. And Lego should not aim for even more mashups, more bling and estranged ... things.
Sometimes it's just the plain, good old theme what interests kids. So why don't they revive things like Johnny Thunder? Why don't they do a castle theme which concentrates on the middle ages and not some fantasy world? Where is an orignial space theme, where there is more than just some new alien of the week to slay?
Lego did concentrate in it's themes for years on only one thing: conflict. It seems they have lost the ability to make something, which appeals to girls and boys equally and does not rely on conflict alone. And now they ask us, what to do? So they can get fresh ideas for a pocket money?
No, that is not the way to do it. Ask your employees, to come up with something more sensible than "nexo knights".

Gravatar
By in Netherlands,

I totally agree with LEGO!!
These projects are unique, sometimes pretty small but really nice and can use your vote ;-) :
Skull Cove https://ideas.lego.com/projects/81328
Waiting for the train https://ideas.lego.com/projects/96989
Old Fishing Store https://ideas.lego.com/projects/124448
Shame this project never made it:
Beautiful Trees https://ideas.lego.com/projects/9173
Maybe Lego can create a selection option to show only the nothing based unique Ideas...

Gravatar
By in United Kingdom,

@Missing Brick - I would say that the fact that you can't actually build my simple creations in the colours shown is reason enough. There are lots of missing bricks. : )

Gravatar
By in United Kingdom,

I would personally remove the licensed sets entirely from LEGO Ideas and keep the site dedicated to original ideas. The intellectual properties take up over 65% of the site. Cutting down those will allow the better non-licensed projects to shine.

Gravatar
By in United States,

HA! I find it hilarious Lego has to resort to ad campaigns to get stuff that isn't IP related on their site.
"we want your ideas'
*flooded with IPs*
"we want your original ideas "

IP related creations outnumber the original ones because "Lego ___" is always going to generate more buzz than an original idea. What I think lego needs to do is give more of an incentive for original ideas to be produced. Maybe if Lego outright said that Non-IP related submissions stand a better chance of approval then maybe more people would try it.

Gravatar
By in United States,

I am with a few others in thinking they need some IP-free sets.
As some have said--why not bring back some classic themes, or new takes on them? I disagree with some of the sentiment that "they just keep re-releasing city sets" I think there are both good new sets (ferry, snowplow, etc) and recent fresh takes on some of the subthemes like mining, cargo in 2013, and swamp.

Gravatar
By in United Kingdom,

@SavetheBrick. I liked your submission. I think it has minimal chance unfortunately but is true to spirit & ethos of Lego and so I commend it. Would suit a polybag (with say 2 animals per pack to allow customisation) or an advent calendar would be ideal for it & a welcome change to the hackneyed calendars leg churn out.

Gravatar
By in United States,

As has been noted, original Ideas are almost never going to get as many votes as IP-related ones. The current operating model is probably not going to work any better, even if more original submissions are made.

Gravatar
By in United States,

I have zero project ideas other than a couple SW and a Five Nights project.

What else is there to do?

Gravatar
By in United Kingdom,

@Bricklunch. Thank you for the feedback. Unfortunately the rules are one project equals one product, no themes or series allowed. I designed this project as one product in the spirit of encouraging lots of new and as yet not possible creativity, you can mix and match different parts, build your own designs, build some suggested, use the as yet unavailable pieces for whatever you want. : )

Gravatar
By in United States,

I'm still waiting for lego to produce a new adventures. I would commit to robbery to get them all! :)

Gravatar
By in United States,

I'm still waiting for lego to produce a new adventures. I would commit to robbery to get them all! :)

Gravatar
By in Denmark,

waiting for exoforce remastered/continued...

Gravatar
By in United States,

This seems rather hypocritical of them given how few "original ideas" lego themselves produces. Just licensed theme after licensed theme: star wars, disney, dc, marvel, lord of the rings, simpsons, dr who, ghostbusters, minecraft, scooby doo, back to the future, jurassic world.

Yes, a few of those started out as ideas projects but they didn't have to perpetuate them if they are so big on originality.

Gravatar
By in Canada,

Still waiting for a new classic space theme and to bring back Chima...

Gravatar
By in United Kingdom,

I've been promoting the heck out of my original project however no luck to get even close to 10,000 supporters and it's been over a year. It's been featured on Brickset, The Brick Show's Youtube channel, BrickTsar's Youtube channel...

https://ideas.lego.com/projects/87418

Gravatar
By in Canada,

I'd be happy to see IP related Ideas gone, unless the person submitting owns the IP. Otherwise, come on Lego, bring back some older in house themes like Adventurers and Western!

Gravatar
By in United Kingdom,

@SavetheBrick: Ah, I see. Hadn't appreciated that. Still think it would work but up against it in the Ideas arena for non- IP ideas. Still think as a single set a advent calendar format would suit it as each day stands on its own merits and equally contributes to the playability of the day before.

Gravatar
By in United Kingdom,

Seems odd with all its market research, focus groups, community outreach, product designers and developers & half century of product history Lego is struggling to come up with its own new ideas. Why not just tell the world that your company lacks its own creativity & imagination.

Gravatar
By in United Kingdom,

Seems odd with all its market research, focus groups, community outreach, product designers and developers & half century of product history Lego is struggling to come up with its own new ideas. Why not just tell the world that your company lacks its own creativity & imagination.

Gravatar
By in United States,

This is ridiculous. So many good ideas that LEGO already had, but didn't go anywhere with...

Exo-Force, Power Miners, Mars Mission, Aqua Raiders, Adventurers, Dino, Forestmen, Blacktron I, et cetera, all of these were brilliant themes that only lasted a year or two. Bring back any of these, and stop making tiny and lazy stuff like Pirates 2015. If half of everything on shelves at any given time is crap, no wonder it doesn't sell!

Gravatar
By in United States,

I agree with much of what has already been said. I could submit one of my train MOCs, but it'll never pass - it wouldn't even break the 1,000 vote threshold, let alone 10,000. Besides, once you submit an idea, LEGO owns it anyway, I don't see why they aren't cherry picking right now.

Gravatar
By in United States,

I remember as a kid during the 80's writing a letter to TLG with three pages of drawings I made suggesting ideas for LEGO sets that I hadn't seen before. A dragon with a cave, minifigure scale airplane, water tower with tanker car for the train line, a school...etc. This was early 80s, before any of those items had actually been presented in LEGO form. Of course, like so many of my peers, bursting with imagination and inspired to help LEGO, who did something similar I got back a very polite letter stating roughly: As much as we at The LEGO Group appreciate you taking the time to write us and send us your suggestions, we are sorry to say that we make it a policy to develop our sets through our own design team...blah, blah, blah. When I received my letter from LEGO, I was just so estatic that TLG wrote me back, I didn't really let it disappoint me. The odd thing was, about a year, year and a half later was when LEGO released their first minifigure scale airplanes, and that now infamous green dragon mold. I'm sure it is only coincidence; there are only so many original ideas, and it is very likely that the designers at TLG have pitched suggested sets and themes that get shelved, reworked, and possibly repitched at a time when the time is right. But still, as a little kid I couldn't help but think maybe my suggestions HAD influenced LEGO just a little.

Gravatar
By in United States,

Hmm maybe LEGO also needs an 'ideas' dept and not just a designer dept?? I guess they need ideas though.. as long as they fall under 59.99 USD, have nothing to do with any license anywhere and do not use a lot of custom parts, and whatever other rules that have, both official and unofficial.

Gravatar
By in Australia,

I still reckon one of their mistakes is not explaining clearly why they reject some perfectly reasonable suggestions.

Gravatar
By in United States,

Honestly, I'd love it if Lego had a "custom kit" option, even at $0.20/brick for 100+ that people could use with an ideas submission. It would allow people to effectively build kits for ideas without enough support to go full manufactured.

Gravatar
By in United States,

Submit your ideas here!
We may not pick them in the review for some unexplained reason, but we need ideas for products!

Gravatar
By in United Kingdom,

@Demon-Xanth they did do that with Lego digital Designer before early 2012 but it profitable enough for it to be a viable success.

Gravatar
By in United States,

Getting votes for "original" ideas is tough. I would consider putting up some projects, but getting the votes after day 10-15, is tough. Find a solution on getting more votes, and I will submit original ideas.

Gravatar
By in United States,

Maze is approved? Cool! I missed that announcement.
I wish they'd re-release some older popular sets like they did 10 years ago with Main Street. I guess those few they did must not have sold well. Maybe it's time to try again.

Gravatar
By in Singapore,

They should just dump the voting system, if their review team saw a design and agreed it can be productized then just do it.

Why would they need people outside their company to help them narrow down the selection and in the end they're still the one to make a final judgement?

Gravatar
By in Canada,

I agree with much thats said above about getting none IP sets through the process. It won't happen as people are looking for whats popular and familiar to vote on for the most part. Innovative new ideas generally can't garner the vote count needed to even make a review. Maybe The Lego Group need to change the process once again. I would really love to see Lego Physics pass the review but from prior comments online it doesn't seem to be likely. Maybe its just a little to different but I think there could be a lot of play value in it at least for myself.

Gravatar
By in United States,

I don't have the creativity to make one myself (without it looking like a box on wheels), but being in to mostly City stuff....I can't believe Lego hasn't made a good ole' fashion, yellow school bus. It seems like such a no brainer. It's something I really hope to see one of these days and I'm shocked it's never been done outside of Junior.

Gravatar
By in United States,

""and stop making tiny and lazy stuff like Pirates 2015. If half of everything on shelves at any given time is crap, no wonder it doesn't sell!""

The problem is LEGO has completely gone all in on the minifig to the extent that they are selling out on actually designing and producing great SETS anymore, absent 1 out of every 10 or so. That's why we get such rubbish 1/2 buildings or a single wall and some minifigs. Oh, but gotta throw in a card/boat/helicopter/ATV, or some other vehicle, so there goes a chunk of our piece count budget on that too. oops, sorry about that.

They seem to feel like every single set from $10 up to $100 in a theme has to be "complete" in and of itself, overly done to the point of if you buy the full wave, you get a bunch of lackluster stuff and repeated vehicles, etc. I think if they took the approach that every set didn't have to check every box, then as a whole the entire theme/wave could be improved upon by cutting down on excessive vehicle use and/or repeats

Gravatar
By in Australia,

Must admit the perusal of Ideas lately is licence after licence, and moreover, a new licence that resembles something already in production. I never vote for a Star Wars product, and I try not to vote for anything that resembles a current or previous theme or anything that is too large (which always look great, but are so unlikely to be chosen - who could afford some of them?)

Personally, I love Lego Ideas, and am more than over the 'conspiracy theories' which are thrown around with such frequency it has become white noise.

I think this is a terrific idea - new and novel ideas with creative bricks ! Wish I had the talent, or a good idea to contribute, but since I am aware of my limitations, happy to continue voting and supporting new ideas.

Gravatar
By in Canada,

You just need to open the books Beautiful Lego or Beautiful lego 2 and you'll see hundreds of potential sets. Surf the internet there are hundreds and hundreds of incredible sets people have built. Years ago before Cuuso, we contacted Lego with an idea that we thought we would love to see, or buy, but they were not interested, nor had a system to receive unsolicited ideas.
I'm a little skeptical about giving companies ideas, whether you receive a monetary compensation or not. As we were told by Lego years ago, " we have a whole department of people who get paid to come up with new ideas, why would we want to listen to your idea?" Just my pessimistic side coming out. However we love Lego.

Gravatar
By in Italy,

i agree completely with this campaign, IDEAS has become a place to suggests new licenses to acquire and not really much more. Right now a lot of projects are completely overwhelmed by *license you like* projects in multiple forms or by mocs that are amazing in a show room but that don't have a real selling point.
I also think that IDEAS cannot completely unveil his rules without explaining some marketing strategies that are part of the LEGO company. IDEAS has to fit inside a long scheduled toy release.

Gravatar
By in United Kingdom,

How about quality checking Ideas submissions. 49% are rubbish a five year old would think up, 49% are absurd mega-sets designed to show off, and about 2% are worth voting for and considering as retail sets.

Gravatar
By in United States,

^ That.
A lot of the good projects don't get much recognition.

Gravatar
By in United States,

LEGO is the most popular toy on earth right now, I think they can afford to buy the licensing for some new themes. Also, they really need to consider all the AFOLs and TFOLs out there. If TLG just bought the Halo licensing from Microsoft it would become an instant hit. *sigh*

Gravatar
By in United States,

Maybe they should do that "Changing Seasons" one.

Oh, wait....

Gravatar
By in United States,

'Please give us more Ideas we can reject for no reason and then 6 months later release something that looks very similar!' - LEGO

Gravatar
By in Norway,

I personally don't like the licensed stuff either. However, we have to remember, that it was the IP stuff that helped TLG to get over economical crisis in 2003!

It looks like that is what a majority of customers want.

Gravatar
By in United Kingdom,

I'm kind of glad Lego have said this. I am so sick and tired of endless Starwars sets!
As someone posted in the blog, just search 'Hulkbuster' on the site. Lego have already released a set so why are these projects cluttering up the ideas site?
There are also loads of projects which are nothing more than a couple of minifigures and a few bricks in LDD (e.g. Clash of clans posted on Jan 5th). Why are projects like that even approved for the site?
My approach is that I post something I could picture as a set. It will probably never reach 10000 votes, but maybe it'll influence a future release. That's enough for me! Do have a look, https://ideas.lego.com/projects/121909 for example. (Had to get a plug in...)
Also, Huw - please run the 'Interesting Ideas' news more often. It could push the more original ideas too.

Return to home page »