LEGO reveals the new BrickHeadz range

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LEGO has announced the BrickHeadz range on its Facebook page in the last few minutes, ahead of their full reveal at San Diego Comic-Con. The selection consists of eight Super Heroes characters recreated in an unusual style which recalls the exclusive Cube Dudes given away at several events a few years ago.

The announcement on Facebook indicates that these items will first be available exclusively at San Diego Comic-Con but will then be available to everyone in 2017. Presumably they will be packaged exclusively for the convention and then sold worldwide in January. Reportedly, each set of two figures will retail for $40 at the event, with one for sale each day.

You can view larger images of all eight characters after the break...

Let us know what you think of the BrickHeadz in the comments. I think they look fun and look forward to finding out more about them in the coming weeks!

 

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100 comments on this article

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By in United Kingdom,

"BrickHeadz will have an exclusive launch at San Diego Comic-Con but will also be available to everyone in 2017!" - LEGO

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By in United States,

Want! Want want want!

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By in United Kingdom,

"A bunch of BrickHeadz" - Must remember not to say that too fast :-)

Looks good though. Especially if the range could be expanded to Disney Characters

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By in United States,

Gotta catch'em all... BrickHeadz!!!

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By in United Kingdom,

Not very keen. I don't really like the look of them. We already have such a lot of Superhero system sets (which I do collect, even Mighty Micros). I'd like to see some different IPs or internal themes instead rather than yet more Superheroes (or Star Wars).

Glad to see the Unikitty tail in black though.

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By in Ireland,

I wonder why we can't get light nougat bricks :(

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By in United Kingdom,

Will these be commercial

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By in United States,

$40 for a pair of two. Eeesh.

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By in Canada,

This looks like a response to POP figures to me

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By in United States,

Cubedudes! Finally, everyone can get them. These look great. There's a huge crossover potential with all the people who love and collect those Funko vinyl dolls.

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By in Ireland,

I wonder will the 2017 figures be $40 too or is that just a comic con price? :S

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By in United Kingdom,

Is this just some sort of response to Mega Blocks Kubros? They seem kind of pointless and expensive to me, nothing that anyone with a handful of sets or a classic bucket couldn't knock up themselves...

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By in Spain,

That was unexpected. Will they be sold only in pairs or individually?
@Soupperson
Probably just at Comic Con, people allways want to be the first to have something, even at four times the prize.

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By in United Kingdom,

Is this a rip off of Cube Dudes?

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By in Poland,

40$ for a pair? They made it from kryptonite?

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By in United States,

Hope this great sets come in one per case. The only one I am interested is on Black Panther, he looks both cute and dangerous at the same time.

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By in United Kingdom,

@covecollectable My first thought was they look like Lego Pop figures. Though as a fan and collector of those I do really like these.

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By in United Kingdom,

@Adzbadboy Ha, ha. It's been a while since we've had any nut job conspiracy theories that Lego faked the moon landing, sorry, I mean, are stealing Ideas ideas.

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By in United States,

@Adzbadboy Except the arms aren't the same. The Lego Ideas set has arms that are 1 stud wide, 3 plates thick, and rotate about the "shoulder". The BrickHeadz are 2 studs wide, 2 plates thick, and don't appear to rotate. The only similarity is that the end in clips, which isn't really all that novel or unique.

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By in United States,

They're cute, but I'll probably pass on them.

@s1yfa: The first thing I thought of when I saw these were the Kubros too, but I couldn't remember the name of them.

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By in United States,

Is the clear part iron man is holding in his hand a new part?

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By in United States,

Definitely unexpected... They all look splendid, except for black panther. Too bad, since he's such a cool character in Civil War. Dr. Strange though ;) I might have to pick up a few.

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By in United Kingdom,

@Hushed new-ish, it's been appearing in Spider-Man sets recently as a handle for the new web part, and a few come in the new Ecto-1.

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By in United States,

awful. absolutely no interest from me. And $20 each? wow LEGO, you keep finding new and better ways to make your products ridiculously overpriced ripoffs.

"hey, I got it. Let's use a handful of basic common bricks to build a small cube shaped guy, slap IP on them, and sell them for an enormous profit"

Of course I'm sure the sheep will buy these up like crazy, and it will be enormously successful

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By in United Kingdom,

Baaaaaaaaaa.

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By in United States,

Huh, when I saw these earlier today, I thought they were just cool little MOCs with some decent custom printing...

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By in United States,

Now I really feel like Lego is stepping up there game with putting out great products. This is something I can set on my desk or something and it looks professional. These are probably not going to be the biggest hit for kids, but I can see these being a great hit with teens and adults. Great job Lego for trying something new and different!

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By in United States,

Is it possible to like and hate something at the same time

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By in United States,

Also, will this be its own theme or within the Marvel and DC themes?

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By in United States,

Lego catching on the chibi figure market again like megabloks cubros. things like this should stay exclusives then theres no point in having an exclusive launch.

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By in United States,

I just noticed the printed tile on the bases with a fairly large and prominent LEGO logo. I find that a very interesting addition. Is LEGO going to start trending this way with more of their product, to promote brand differentiation/recognition?

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By in United States,

The name "BrickHeadz" doesn't sit right with me. For whatever reason it sounds like a competitor, like something you'd just grab from Five Below when you don't know the difference between LEGO and its clones.

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By in United States,

This is cute. As a fan of the Super Deformed art style, consider me interested. They look like really cute display pieces similar to the Pop Vinyl figures. Though I kinda wish they were pose-able... Cute figures are nice, but pose-able cute figures would be even better!

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By in United States,

They look fun, but it's really not my thing, so definitely a pass for me (although this is the way event exclusive things should be handled IMO). I'm with LostInTranslation I'd rather see other IPs (or better yet, more DC sets with a focus that isn't Batman or Superman) but I doubt that LEGO making these prevents anything like that from already happening.

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By in United States,

Sorry to sound rude, but have (some of) you guys never seen CubeDudes before? This isn't a new thing at all. Of course they'll look like MOC's or Ideas projects or those MegaBloks things. There's only so many looks you can have with this design.

@Adzbadboy: That project was started 11 months ago, so these sets could have been in development already.

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By in United States,

Looks neat! I probably won't buy any (esp at $40 a pair!) but they are nice looking sets.

Edit- The Marvel ones look a lot more well done than the DC ones IMO. Especially Iron Man and Cap!

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By in United States,

@theBrickBlogger None of this stuff interestes me, so I'm not buying either, but from a construction/design standpoint, I think the MegaBloks Kubros actually look substantially better - facial detailing, feet, etc.

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By in United States,

Wow, these look totally awesome. I know what I'm going to collect next!

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By in United Kingdom,

Will every one be able to get these

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By in Denmark,

@Adzbadboy:
That very cool project used the same style as Austin Carlson's Brickheads.(http://flickr.com/#/photos/[email protected]/16468963841/)
Austin worked on the BrickHeadz sets and designed the graphics too! So the idea did originate with a fan, it just happened to be a fan who then became a designer :)

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By in United Kingdom,

I really like these, they remind me of funko's pop vynils which I have way too many off...
Clearly a display item, i'd love the joker on my desk :D
Can't wait for 2017!

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By in United States,

Kind of reminds me of the "kubros" line from Mega Bloks!

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By in United Kingdom,

@Joel.Baker Really? My Apologies :P

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By in France,

@Adzbadboy @joel.Baker the basic design is from Austin Carlson. The superheros orientation and articulation of the head is my idea. Lego has chosen the base model. My inspiration was the Funko's pop vynils.

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By in United States,

Awful.

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By in United States,

Super cool!

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By in United States,

Opinions on these seem very extreme- most either love 'em or hate 'em, haha.

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By in Denmark,

@toutouille
The articulation is very clever! Fantastic project :)

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By in United States,

THEY'RE SO KAWAAAAIIIII!!!

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By in United States,

I need these! I doubt when they come out in 2017 they would be $40. I'm sure that is just a comic con price

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By in Poland,

HA I KNEW LEGO WILL DO THAT
Megablocks line Kubros sells well!

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By in United States,

I think the DC ones look really good, and the Iron Man/Cap one is pretty good. Not a fan of Black Panther... if these are sold by themselves, Doctor Strange will be probably my only Marvel purchase out of them.

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By in Germany,

Kind of meh. I'm with @dougts in thinking the MegaBloks ones look substantially better.

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By in United Kingdom,

I can understand people not liking these, but personally? I can't wait. I just wish that all of the exclusives came out later as non-exclusives, like these will.

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By in United States,

Oh look! LEGO Funko Pops! :D

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By in United States,

I think Batman is the only decent looking one, but I still won't buy any. Especially at that price. Hopefully the price comes down a bit, but I'd still be hesitant, considering there are so many other sets I'd want and no reason to waste my money on these. And looking at the Kubros (since I've never heard of them), I'd say they have a better varied character selection. MB has been doing a lot of good things. They are already doing a better TMNT line than LEGO ever did...too bad.

As for these, interesting but unnecessary.

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By in Poland,

I like the look of it, but the pricing seems off

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By in United Kingdom,

They remind me of the Crystal Skull from Indiana Jones - The longer you stare, the creepier they get.

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By in United States,

Not even a chibi Ares........

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By in United Kingdom,

Pointless....! Ugly....! No playability for kids so must be for adults... no thank you Lego.

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By in France,

Hi,

http://www.freelug.org/spip.php?article2127

identical down to the dimensions of every body parts, eyes positioning, building techniques (heavy SNOTted head while the torso is classical build).

I notice the arms are not articulated (making the whole more sturdy) but I wonder if the head is moveable.

Didier

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By in Ireland,

Lego's Facebook states these 8 are comic con exclusives and that new character will be available to everyone else from 2017 :(

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By in Norway,

Errm, another theme to collect.. ;)

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By in Norway,

^^Yeah..... From Facebook:
"Tiffany: I like that they will be available to everyone unlike other comic con exclusives!"

"LEGO: Hi Tiffany, these particular sets are exclusives for Comic-Con. Not to worry though more BrickHeadz are to come in 2017!"

"Tiffany: Will they be the same superheroes?"

"LEGO: We don't have the information as to which superheroes they will be, but they will have the same concept/design as those."

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By in United States,

Yeah, if they made Batman, Superman, Wonder Woman, The Joker, Iron Man, and Captain America SDCC exclusives this way... EVERY SINGLE Superheroes fan will be furious.

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By in United Kingdom,

That would appear to be exactly what they've done, in complete contrast to their original post on the Facebook thread.

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By in United Kingdom,

lego jumping on the large head small body head bandwagon

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By in United Kingdom,

Someone needs to MOC the reverse: huge arms and legs, smallish body and tiny head. That would *really* freak people out! Is anti-chibi a thing?

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By in United States,

fugly

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By in New Zealand,

They don't look like Lego to me...

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By in Australia,

Is this the crap thats replacing Mixels? :/

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By in United States,

i really hope they expand and add star wars and other themed sets

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By in Serbia,

why? damn, these are ugly

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By in Australia,

These do look cute, but for Australia it sounds like they'll be *absurdly* expensive, and I just don't need to be spending more money on cute Lego one-off display pieces.

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By in United States,

@SixStudS: ah, ok. I was basing it off of the timeline on Ideas.

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By in United States,

Now I know how the Adventure Time haters feel. Ugh.

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By in United States,

While I think these are cute, the more I see of them the more I only see the black Unikitty tails, the awesome printed pieces, 1x3 tiles, anime eyes, a recolored (white!) 1x1 antistud with pin holder, the brilliant economy of parts for some of the details (the bat ears, for example), and the printed tiles for Iron Man's eyes. I think the parts alone are probably enough justification for these (but not at SDCC prices).

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By in Australia,

These are hideous

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By in United States,

$40 for a pair? What is the piece count? I'm not sure how they can justify that price. I was thinking $20 for a pair, and even that seems high.

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By in South Korea,

If you see the baseplate tile under each sets, A logo "LEGO @ LEGOSDCC" is printed. So it would not return as same appearance in general 2017. They might be real exclusive sets only available sets ever or at least the LEGOSDCC letter printed tiles must be edited in 2017 ver.

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By in New Zealand,

No

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By in United Kingdom,

Looks to me like Doctor Strange's moustache / goatee print is upside down in the promotional image...

I think these are charming! Will try my best to get a couple while I'm there but it's not the easiest process.

I don't think heroes fans should be too disappointed in the exclusivity tag - this will likely amount to the printed tile on the base, packaging and at the very most a couple of very minor aesthetics tweaks - if any.

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By in Ireland,

Are these going to be the new and more expensive mixels? I think they are fugly and for once the MB version actually looks better!

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By in United Kingdom,

These are so cute! Am I being gradually won over to chibi style in my old age?

Way too dear at that price, though.

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By in United States,

These don't look good at all. The cube dudes looked fantastic.

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By in Australia,

Lame. Definitely cashing in on the popularity of POP figurines.

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By in Canada,

@MrMouth1117 Not really similar at all.

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By in United States,

There so adorable I like batman and the joker the best

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By in United States,

All these comments about Kubros made me google them, and man, the human faces on those are terrifying.

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By in United States,

Cool in theory, but I do wish LEGO kept articulated arms at least -- I know these are more stylized buildable statues than action figures, and for good reason, but I also think pose-ability goes a long way and I imagine it'd be easy to do. We could mod it, sure, but I think it'd be a selling point.

I don't tihnk they're bad, but they're not my choice of thing.

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By in United Kingdom,

As much as I adore Lego's Superheroes range, if I want a Funko Pop, I'll buy a Funko Pop.

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By in Sweden,

The builds look nice and cute and all, but honestly I'm worn out on the "oversized head figure" thing that oh so many companies have been doing for a good long while now. I certainly prefer these to the Funko Pops and bobbleheads and whatnot, but yeah, don't see myself buying 'em. Gimme more Mighty Micros instead!

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By in United States,

For what they I think they look fine, they definitely lean towards that super-deformed style like Funko Pop. I applaud them for trying something different from their usual products but they're just not my preferred style of figure. At first glance the $40 price tag looks bad but we really can't grasp how bad until the part count is revealed. I wouldn't be surprised if the pairs that're released later on through standard retailers aren't closer to a $30 pricepoint.

I do wonder why they went this route instead of something that to me would've made more sense. The Giant-Man from the Super-Hero Airport Battle set (http://brickset.com/sets/76051-1/Super-Hero-Airport-Battle) is proportionallty a bigger version of their own minifigure design. Using that build and making other heroes would be more in line with what I'd consider buying.

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By in United States,

This is not representative of how I did ever or would ever play with Lego. If other people like them, good for them. Definitely not my thing. I think to like them you have to like this big-headed blocky style of figurines in general... and I just don't.

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By in United Kingdom,

I hope they make these for other themes such as Star Wars! Then I would buy them. They look great though!!

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