LEGO partners with Boston Red Sox

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Who wants peanuts and Cracker Jack when you can have LEGO? For the second time in LEGO history, the company has partnered with the Boston Red Sox to give away an exclusive collectible.

Could this be the start of deeper LEGO partnerships with other professional sports leagues?

August 31, 2016, will be LEGO Day at Fenway Park, and the first 2,000 people to buy tickets will receive a Red Sox brick-built ballplayer. Tickets, if any are still available, can be purchased at redsox.com/lego. Tickets will be printed with "LEGO Day," allowing them to be redeemed for the set at the ballpark. LEGO will also have a Master Builder on hand to reveal a life-size Red Sox player model.

This is the second time that LEGO and the Boston Red Sox have partnered for a giveaway. In August 1999, LEGO gave out a Red Sox Minifigure that today sells for more than $75 due to its rarity. Why the Boston Red Sox? The LEGO U.S. headquarters are nearby in Enfield, Connecticut.

This promotion was announced to LEGO VIPs in the Boston area as part of the regular monthly LEGO VIP newsletter. Based on the illustration, it appears that the sticker with the team logo is the only truly unique element, so this could be a gentle testing of the waters for an MLB partnership after the success of the German Football Team Collectable Minifigures.

This could simply be a one shot, as Oyo Sports already holds the license to produce Major League Baseball minifigures and sets, but many LEGO fans will agree that it would be nice to see a new wave of sports-themed bricks and minifigures.

24 comments on this article

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By in United States,

It's official. The Yankees will boycott Lego.

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By in United Kingdom,

Can't help noticing something obvious seems to be missing from that figure...
Around the ankle area...

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By in United States,

Yes Joefish, wow.

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By in United States,

@joefish That's a really good observation, and I hadn't noticed that. I guess it's been done to keep the parts count down. Adding some red plates topped by white plates would solve that though.

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By in United States,

I don't see it... what's missing in the ankle area? Laces??

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By in Canada,

Go Blue Jays!

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By in United States,

Awesome, something for New Englanders like me! The problem? Not into sports. At all.

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By in United States,

Now we just need NHL ones of these. I would totally get those. Especially a Chicago Blackhawks one!

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By in United States,

Lego sports is returning next year

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By in United States,

@Dare_Wreck: Just in case you aren't being sarcastic, the red socks are missing.

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By in Canada,

Yes, I would want a "Blue Jays" variation, or for those who can remember the day, a "Montreal Expos" MLB LEGO figurine

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By in United States,

Yeah, the Giants are my favorite baseball team, but sadly, I live half way across the country from them, soI can't go to a game and pick one up. The Red Sox are okay but not worth a trip to another state just for a figure.

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By in United States,

This is neat! They're cute, too. I would like to own one of these.

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By in United States,

Great news, considering OYO minifigs are WAY overpriced.

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By in United States,

Afternoon baseball + Lego + taking a Wednesday afternoon off from work..... hmmm, let me think! Bought my tickets yesterday. Thanks for the heads up, Brickset! Go Sox!

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By in United States,

These are just kinda weird looking. I've seen the Giant's one, and ya, if you were handing them out I'd take one, but I wouldn't go to the game to get one.

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By in United States,

Personally I think the peanuts and Cracker Jacks would taste better

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By in United States,

Well, I live in the area... I can get one with no trouble... bah humbug. Why sports?

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By in United States,

Anyone have instructions to make a similar model ?

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