LEGO DC Super Hero Girls press release

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Lashina Tank

Lashina Tank

©2017 LEGO Group

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NEW YORK, Oct. 5, 2016 /PRNewswire/ -- NEW YORK COMIC-CON – LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, today unveiled its first six building sets inspired by the popular DC Super Hero Girls franchise.

Featuring a powerful and diverse roster of renowned female DC Super Heroes and Super-Villains, LEGO DC Super Hero Girls building sets engage children's creativity and imagination to recreate the property's action-packed, high school based storyline.

To leverage the momentum of the franchise this holiday gifting season, the company is advancing availability of three of the six new building sets to hit shelves on November 27, 2016, only in the United States, Canada and Mexico, with the remaining three becoming available during the originally scheduled global launch in January 2017.

Additional mission-based building sets will launch globally in August 2017. New York Comic Con attendees are the first to preview the new collection at the LEGO booth #1336 in Hall 3B at Jacob K. Javits Convention Center from October 6-9.

"We are really thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero universe on our LEGO minidoll platform," said Jill Wilfert, vice president licensing and entertainment for the LEGO Group."The DC Super Hero Girls story translates so well into construction play, inspiring great vehicles and structures with surprising features that, together with the DC Super Hero Girls characters, provide hours of creative building and role play fun."

In partnership with Warner Bros. Consumer Products and DC Entertainment, DC Super Hero Girls provides children with a relatable world filled with aspirational characters, immersive stories and action-packed missions that inspire girls aged 7-10 to be smart, courageous and empowered to be an everyday Super Hero. Centering around some of the most renowned DC Super Heroes and Super-Villains as they learn to develop and harness their super powers at Super Hero High, the LEGO DC Super Hero Girls collection features 11 iconic DC Super Hero Girls characters in LEGO form including: Wonder Woman, Batgirl, Supergirl, Harley Quinn, Poison Ivy, Bumblebee, Flash, Eclipso, Lena Luther, Lashina and Mad Harriet.

"Together with our long-standing partners at the LEGO Group, we're excited to bring DC Super Hero Girls to life in LEGO form," said Kelly Gilmore, Senior Vice President of Global Toys for Warner Bros. Consumer Products. "Capturing these strong, brave and powerful characters and empowering storylines, children around the world can now work on their super building powers as they play and rebuild together with their favorite DC Super Hero characters."

LEGO DC Super Hero Girls Batgirl Batjet ($24.99), Harley Quinn to the Rescue ($29.99), and Super Hero High School ($79.99) building sets will be available beginning on November 27 in the U.S., Canada, and Mexico, and launch globally in January 2017. Three additional building sets make up the global January launch, including Lashina Tank ($14.99), Bumblebee Helicopter ($14.99), and Wonder Woman Dorm Room ($19.99).

New York Comic Con Activities
In addition to the building sets, fans will be delighted by LEGO Master Builder creations, including life-sized LEGO models of DC Super Hero Girls Supergirl and Harley Quinn standing over 5-feet tall each, plus a massive tryptic LEGO mosaic built from LEGO Bricks featuring DC Super Heroes Bumblee, Wonder Woman and Batgirl characters. A LEGO version of DC Super Hero Girls Batgirl will be given away to lucky winners in a daily drawing beginning on Thursday, October 6, starting at 12:30pm ET, while supplies last.

To secure an opportunity to receive the special LEGO DC Super Hero Girls giveaway, show attendees with a 4-Day Fan badge, 3-Day Fan Badge or Single Fan badge should head to the back of Hall 1E for a 12:30pm drawing. There will be one drawing per person, per day. Prizes will be awarded onsite.

Fans who are not attending New York Comic Con have a chance to win the exclusive LEGO DC Super Hero Girls Batgirl giveaway via Twitter by following @LEGO_Group and the hashtag #LEGONYCC.

 

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19 comments on this article

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By in Germany,

Who thought "Lashina" would be a good idea? Jesus...

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By in Puerto Rico,

Hooray for the show fans but when can we get our greedy eyes on the rest of the SW RO system sets, anyone else think SW should have a minidoll range aimed at all audiences?

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By in United States,

@Lordmoral only one problem: there aren't that many prominent females in LEGO

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By in Puerto Rico,

^I am not asking an all female series just sets with the dolls (or action figures as boys like to call them) rather than the minifigures.

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By in United States,

Any person complaining here (or the previous news article) about the choice of specific characters, the set designs/colors, and/or that mini-dolls are used in these construction toy sets, clearly has *not* seen the show "DC Super Hero Girls" that this is the IP and storyline of ... or they would know: It's SPOT ON! :-)

I can't decide if I like WW or Harley or Poision Ivy or Lashina's Tank the best so far!!
Go girls!! :-D

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By in Canada,

Harley Quinn? Is she being portrayed as a hero in these sets?

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By in Canada,

I've never been thrilled with DC's general attitude towards women; even as Marvel changed their approach with more female heroes and titles, more female creators, and (for the most part) more respectful and diverse appearances, DC seemed to go the other way. I've actually heard some criticism about this show from fans who feel that it's condescending or giving opposite messages from other media (I can't say; I've never seen it).

It would be great to see a Friends-esque lineup for Marvel's characters as well, spotlighting Captain Marvel, Ms. Marvel, Wasp, Spider-Woman, She-Hulk, Spectrum, and others. Not to take away from the male heroes of course, but they've had plenty of attention!

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By in United Kingdom,

Krypto the Superdog!

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By in United States,

What even. My sister would much rather I get her SW Lego than this stuff.

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By in United States,

Why did they give Bumblebee a helicopter? She can fly!

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By in United Kingdom,

Holiday gifting season? Does that mean Christmas?

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By in United Kingdom,

@M_blockhead_357 They give Batman a space suit, and he can breathe in space...

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By in United States,

I am not a Friends minifig doll collector or big fan, but these do look very fun. I have an 8 year old niece and she would love these. I found this picture on my Flickr stream yesterday showing 5 of the characters. Don't know the original source. https://www.flickr.com/photos/alex_thelegofan/30050585961/

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By in United Kingdom,

Am i missing something.... why are these all minidolls, Are Lego saying Girls can't like superhero or other Minifigures? Are people saying its all very well having a wonder woman minifig but what we really want is a wonder woman minidoll? Are they going to release mini doll Star wars figures next ? I have a varied collection of Lego including some large Friends sets (and some Elves) it just seems a little strange, personally the minidoll is much less posable than the minifig, like when they drive a car they cant reach the steering wheel..... Are these aimed at Girls? Do Girls want them? Do Boys want them? Do AFOLS want them?

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By in United States,

@Lego34s: It's not that girls can't like classic minifigures. But super hero minifigures already exist, while super hero mini-dolls don't. And there are a LOT of girls who like LEGO but either dislike the classic minifigure or simply prefer the mini-doll.

The mini-doll and minifigure both have plenty of faults, but that doesn't seem to detract considerably from either figure's popularity. All in all, the mini-doll's incredible popularity with girls gives LEGO plenty of reason to think these sets would sell better with mini-dolls than they would with classic minifigures.

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By in United States,

@Cindipool Batman is a human, just a human so no he can NOT breath in space.
Where in the blazes would You get the idea he could breath in space?!?!?

Also I think the copter is Cute. :^)

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By in United Kingdom,

Maybe Lego could do some kind of Lego.com only option where they make a set, and then give the customer the choice..... mini-doll or Minifig to come with it (the set might need a few extra pieces depending on which type of figure may "sit" in a vehicle etc)

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By in United States,

@Aanchir Thanks for the info. @Cindipool sorry if I sounded rude, it was not my intent.

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