Series 17 teaser video

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LEGO has just published a teaser video for series 17 minifigs on Facebook and Twitter.

It does not reveal the mystery 16th figure but gives a few clues as to his identity: "Wanted: mysterious stranger suspected of stealing accessories from the Series 17 LEGO Minifigures. Beware this dastardly rogue in our midst."

You can view the video after the break.

31 comments on this article

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By in United States,

I guess the minifigure will be a criminal from the past.

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By in United States,

@Trigger_ Yes, he is! Images have been leaked, and he is a highwayman.

This was very fun, thanks for posting about this!

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By in Argentina,

I'm getting sick of them pretending like nobody's seen the highwayman yet.

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By in United Kingdom,

^ I agree, it is getting a bit tedious, and let's face it, he's nothing special...

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By in United States,

1: I guess the minifigure will be a criminal from the past

maybe its Jake the Ripper.

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By in Brazil,

Maybe it's a highwayman with a random accessory from other minifig in the bag so we can't feel the minifig we want.

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By in United Kingdom,

I am interested to know the reasoning behind LEGO's secrecy around the highwayman, it's not exactly a Mr Gold scenario. Intended to drum up hype perhaps?

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By in United States,

^that surely seems the case, I will admit that I the highwayman looks great and would not look out of place in a Mos Eisley Cantina or Jabba Palace, and the Hot Dog Guy would look fantastic in a dinner I am looking for parts to build later.

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By in Australia,

I cannot imagine why they put all this mystique into the figure of the highwayman. He's actually pretty boring. Like, so what? How is he different and/or special to any of the other 15 figures this series? I mean, he's not.

I don't understand the things that Lego does at all, some times, and this is one of those times.

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By in Australia,

This was a very well done video.

The animation was great and the 'mystery' element of wondering who the thief is will appeal to children.

(even though any older fan already knows exactly who he is and what he looks like.)

I thought the evil cackle of the highwayman in the video did not match the personalty of the highwayman figure.

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By in United States,

So Lego is saying it's okay for kids to be hidden and steal stuff. Got it.

/s

This is possibly one of the worst kept secrets in the last couple of years that we've gotten back into the hobby and the time / money TLG has invested in this is disappointing.

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By in United Kingdom,

If Lego really wanted to keep the Highwayman a secret, perhaps it would have been better to use a very generic looking silhouette of a minifigure on the bag - not the actual silhouette of the minifigure so you can see what it is straight away.

I do however, like the spirit of fun in the video. It should be a tv ad

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By in United States,

Don't know if you guys saw it but LEGO did upload another video showing the Highwayman in full animated form - they took it down though lol

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By in Australia,

Wow, I never thought I'd find a minifigure more over-hyped than the ones in those garish costumes. Corn cob guy should have been the silhouette figure so I wouldn't have to look at him. We'd also have had some funny guesses as to who he was.

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By in United States,

The mystery figure is Dennis Moore! Hide your lupins!

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By in Belgium,

It's not difficult to understand... AFOLs who use Brickset and other such sites will know who the mystery figure is. News flash, the vast majority of people who buy Lego don't come anywhere near these sites. TLG are not trying to pretend that serious collectors don't already know, they're just trying to generate a bit of hype amongst their larger customer base. The way you lot are talking suggests you think Lego are deliberating continuing this masquerade just to annoy you.

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By in United Kingdom,

Pretty sure the first mini advert they posted showed exactly who the figure is/was.

If he comes with random accessories from the other figs that could be fun, and a sneaky way of making feeling the packs harder. If not, I don't quite get the promotional angle they're taking with the stealing element.

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By in United Kingdom,

I opened a Batman collectable minifigure the other day and they were even promoting the mystery figure on the sheet in the packet along with a May 2017 date. Has this always been the case? I hadn't noticed it in the other 25 I've opened since they came out. Maybe I just wasn't being very observant. They do seem to be pushing this mystery fig very hard even though the reveal is extremely underwhelming.

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By in United States,

It's an Adam Ant minifigure! Stand and deliver! :D

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By in Colombia,

Guys, this is a kids product, don't overthink things. Just enjoy the new serie.

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By in United States,

Between the review embargoes and the silhouette previewed on the back of the TLBM CMF leaflet, it's pretty clear now that it's all part of a fun campaign to add a little more "mystery" to these mystery blind bags that aren't much of a mystery if you know how to feel them. And frankly, I think it's great. It creates a lot of hype with very little risk (other than a few sour AFOLs, what else is new). The mystery plus the stealing element create conflict, and conflict creates a story, and kids are more inclined to get excited about toys if there's a story to them (barebones as it may be). LEGO has made that part of their CMF advertising for a while now, explicitly evidenced with the "A Story In Every Bag" tagline from the Series 13 ads from a few years back: https://www.youtube.com/watch?v=ttUDYDN9vsQ

At first it didn't make any sense why there was such a big deal over *this* particular minifig being kept a secret, but I appreciate that this isn't a Mr. Gold situation where the minifig is so rare and the chances of finding it are so low that it might as well not even be included in the set at all. I find myself catching the hype and wanting to seek out the Highwayman where I previously wrote him off. Sure he's 5 to a box, but he feels a little more "special" now.

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By in United Kingdom,

It's for kids guys don't over think it lol

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By in United Kingdom,

Yes Lego have done a nice little thing here. Lots of kids will get more out of it than most adults. Now you have said it, I won't stop thinking it is Adam Ant though!

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By in United States,

Here's the deal, it's a fine looking figure from the leaks I've seen. They are giving him a lot of hype to the point there better be a good contest involving him or something of that nature.

To be honest, if every pack included another figures accessory that he "stole" that would be the best thing ever. I can imagine people feeling and getting messed up, and that would be hilarious!

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By in United States,

Thanks, AddictedToStyrene andf goalieboy82. I was starting to feel really, really old. ;)

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By in United States,

@ quark12000
i am 35 so i miss the first run on PBS (around 1974?). when i started watching it the show was on Comedy Central (along with Ab Fab and Warty Towels* and the great show MST3K).

*Fawlty Towers

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By in United States,

Sorry goalieboy but I think it's fake... All the other images are actual...

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