Today is Amazon Prime Day

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Today Amazon's shopping extravaganza, Prime Day, begins. Prices will be slashed in limited time flash sales throughout the day.

  • In the UK and Europe it starts today at 6pm and runs until midnight tomorrow, 11th July.
  • In the USA it begins at 9pm Eastern time today and ends at midnight Pacific time on the 11th.
  • In Canada it starts at 9pm Eastern time and runs until midnight Pacific time on the 11th.

The best bargains are likely to be on electronics and media but there have been a few LEGO bargains to be had as well in previous years, so it's worth keeping an eye out.

Here are links to the Prime Day landing page at the Amazon storefronts:

Amazon.com | Amazon.ca | Amazon.co.uk | Amazon.de | Amazon.fr

Whenever you buy something at Amazon via our links you help to fund the site, keep it free to use and ad-free for members. Best of all, it costs you nothing.

So, thank you in advance and happy prime day!

27 comments on this article

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By in United States,

Amazon seems to be saying that the US deals start at 9PM ET on the 10th

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By in United Kingdom,

@BrickNerd2k16 - Right you are, thanks.

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By in Netherlands,

Do you need to be an Amazon Prime member for these deals?

Edit: Yes you do.

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By in United States,

Right now you can view what will be a deal once it begins. Does that usually change? They're not listing any LEGO for Prime Day right now.

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By in United Kingdom,

Will you guys be reporting on deals (Lego ones)? That would be very helpful....

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By in United Kingdom,

^that's what amazon watch is for!

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By in United Kingdom,

amazon watch has a slow update.
what 2 to 3 times a day?
a prime deal's will last from 1 to 4 hours.
watch dont update enough to catch this type of deal.

also.
it look like the uk page is showing deal's for the next 24 hours. so 6 hours time we will know all the deals that will come to pass. (i think)

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By in United Kingdom,

^IIRC, some deals are announced in advance, whereas others (I think they're called Flash Deals) just spring up out of nowhere. There is also one type where availability is dependent on stock (i.e. once it's gone, it's gone), but I can't remember which one that is.

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By in Italy,

In Italy the only Lego deal seems to be 42052 (if you missed it last Christmas, when you could have bought it anywhere for the same price or even less)

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By in Hungary,

Nothing in Hungary... It says, only for german users... crap amazon

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By in Netherlands,

@HUN_Sector I have a German Amazon account, and I can order stuff

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By in Belgium,

Dont see anything special for lego at amazon.de

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By in United States,

Amazon China 42043 about 175 usd

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By in United States,

Browsing through the toys and games category revealed one lego deal in the US, but searching for lego under the prime deal day search restriction brought up several sales, although many I had to click on to see there was an extra 20% off when in your cart. Most prices seemed to be 20% off the lego store base prices.

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By in Japan,

I'm keeping an eye out on the US one for good deals like the UCS Tie Fighter that was up last year, but nothing at this point. Japan on the other hand has a ton of lego up for Prime day. Mainly Friends, City, Jungle, Ninjago and some Technic. Prices range from half to 70% off. Unfortunately the price disparity that Japan has to begin with just means that these sets are hitting US discounted prices. For example, picked up Misfortune's keep for 6,400 JPY from a starting price of 14,710, which basically means I paid 75 bucks instead of the 165 that it costs here. Of course considering tax is included in that price, that means I saved 15 bucks off the US price.

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By in Canada,

Canada has Assault on Hoth for 202$

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By in United States,

lego ferris wheel 10247 is $ 149.95 when you add it to your cart! originally $ 199.95!!! this is US

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By in Japan,

Apparently there was super huge glitch in the US where people were getting 65% off. it's fixed now but death stars were 180 bucks, and so on. Seems like Amazon is honoring the glitch prices too so some people made out like bandits.

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By in United States,

I bought USC STARWARS Death Star and Hoth sets, 189 USD and 89 USD @ amazon prime day.

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By in United States,

I hit the glitch last night and got the LBM Scuttler, Killer Croc, and SW Rathtar sets for $66 total. That's 70% off the retail price.

I keep checking my email expecting Amazon to cancel the order, but so far they seem to be honoring their screw up.

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By in United States,

so jealous of all of you who were able to get such great deals with that bug.

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By in Canada,

Maybe I'm doing something wrong, but I'm seeing a whole bunch of nothing on Canada site. Just some LEGO DVDs and storage bins.

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By in United States,

You aren't doing anything wrong, there's nothing on the US site either, the only sales were the mistakes last night, doesn't seem to be anything legitimate on sale for anything other than the normal 10-20% off.

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By in United States,

I was lucky enough to get the glitch last night. Grabbed assembly square and Ghostbuster HQ for $233 combined!!

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By in Canada,

Oh come on! Even US got better glitch than Canada! :(

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By in United States,

I didn't see anything the few times I looked, so I forgot about it. But kudos to the people who were able to take advantage of the glitch. Walmart had a huge glitch a few times too, but I always seem to miss out since I end up doing other things instead of scouring the web for deals. Oh well. I likely didn't need anymore LEGO anyway. Plus, I wouldn't have the money.

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By in United States,

I took advantage of the glitch (unknowingly) too. Here's what the order details look like for sets 21030 and 41175. I tried to order two more sets less than a minute later and they kept getting moved into the 'Saved for later' section of the cart and they said 'No longer available from the vendor you chose'. Tracking shows the order half way here for delivery tomorrow.

Order Summary
Item(s) Subtotal: $112.92
Shipping & Handling: $0.00
Prime Savings: -$28.23
Prime Savings: -$22.58
Prime Savings: -$22.58
Total before tax: $39.53
Estimated tax to be collected: $3.66
Rewards Points: -$43.19
Grand Total: $0.00

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