Where do Brickset users live and what do they do when on the site? How many visitors log in? Which pages are viewed the most?
I've been digging around in Google Analytics recently and, given it's a slow news day, I thought I'd share what I found.
If web statistics interest you, read on...
Brickset is visited by people from all over the world, although nobody from North Korea has looked at it this month. It's pretty much neck and neck between the Americas and Europe which together account for well over 80% of the total visitors.
When broken down by country, unsurprisingly the USA takes the top spot, with 3 times as many visitors as the next largest audience in the UK.
No surprises there, really, but the next two graphs did surprise me when I first saw them.
Logged in vs. not logged in
I've recently managed to work out how to pass custom variables to Google Analytics and have used one to indicate whether the page is being viewed by someone who is logged in, or not.
I had always assumed that most people logged in when visiting the site to enjoy it ad-free and take advantage of features available only when you do so. But that's not the case at all. The number of logged in users is a miniscule 5% of the total of nearly 700,000 in the last 30 days.
Clearly most visitors are casual users who probably stumble across the site when Googling specific LEGO sets or themes or from social media.
However, the 5% that do log in account for nearly 1/3rd of the total pages viewed, so unsurprisingly are using the site a lot more than casual users.
What pages are viewed the most?
In the last 30 days, we have served over 7.5 million pages. Seven pages account for more than 90% of them. One page accounts for almost half. The set database is clearly the reason many people visit.
Brickset.com/sets can of course be viewed in tens of thousands of different ways to show lists and set details and the most popular pages within it will vary over time. The top page this month, the Star Wars set list, is the probably the most visited most of the time, though!
There are slight differences between what non-logged in users are viewing compared to logged in ones.
I'm surprised to see the My sets/collection page taking such a large percentage of views by logged in users, but then I guess that's because you're using the site to manage your collections.
Here's how views of the top pages break down between logged in and non-logged in users:
Anyway, I was going to go out cycling today to train for my charity ride next month but it's been a bit miserable today so didn't find the motivation to do so. Instead I dug up these statistics. I hope you found them interesting! If so, let me know in the comments (if you're logged in!) and I'll dig out some more another day.
The raw data
Page views, from Google Analytics, 19th July - 17th August.
|Page||Total||Logged in||Not logged in|
Visitors by country
From Google Analytics, 19th July - 17th August.