Last few LEGO FORMA products

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The LEGO FORMA campaign still has a couple of days remaining but a few products have already sold out. For example, Super Boxes that contain the Koi Model and all three alternative skins are now only available in the US.

On that basis, I would recommend backing the project very soon if you have been intending to do so.

Update: Super Boxes are now sold out around the world. However, the Koi Model remains available in the UK.

 

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24 comments on this article

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By in United States,

CRAZY to see how much more US activity there was. I mean obviously Lego sells far more in the states but to see real time stats like that was unreal. Also cool to see Lego getting it almost perfect in terms of projected figures. Now that this is coming to an end getting it into my hands seems very real. Was also thrilled to see such low price on an entirely new concept. The basic kit came in at less than an hour of work which to me is great. I hope everyone that wanted one got it by now as the cost could not really have been a factor here and there was plenty of warning (much thanks to Brickset and the like for keeping all informed) so the "I never heard anything" excuses are out the window too. I am really hoping Lego uses such methods for future projects as well. GREAT STUFF!!

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By in Canada,

Hope they open these up to more countries in the future if they continue to use this model. I think I would have grabbed one.

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By in United Kingdom,

Indeed, it was rather fascinating to watch them slash availability for some packages (like turning 4k into 40 iirc), retire the UK Box early (950 instead of 1k), etc.

And of course a low overall target makes the "1295% of 500 perk goal" business look amazing :)

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By in United States,

Got the last super box in the US.

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By in United States,

I was waiting until the end to get my Super Box and then they had all sold out. The base Koi model also sold out, so I'm kicking myself for not backing the Super Box sooner. Oh well, I wasn't that interested in the Ink Koi skin or the updated Splash Koi skin, and I'm sure I'll find other Lego products to spend my money on.

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By in Czech Republic,

Im against the mainstream and I tihink this is just a CRAP.. which surely wont be a popular opinion around here, but if anyone (owning or aiming for one of these).. could just like "literally" take a step back.. and explain to other the similiraties between THOSE and GENUINE regular, brick-based sets..

after all these creature (however good they might be looking) .. get their attractivity only from some printed covers / skins.. wooohoo! Thats a real masterpiece these days, isnt it? The package sells.. there is no ingenuous, innovative building technique or element behind these sculptures - frankly without the SKIN they are pointless..

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By in United Kingdom,

Might sound like a silly question, but can only people who crowdfund it get the sets or will the sets be on sale for everybody in 2019?

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By in Serbia,

@crayxmp - surely, you mean CARP, and not CRAP? ;) I also think this is pointless, so I'm obviously not the target audience. It's indicative that they are selling most of these in the USA where it seems like most of the collectors are.

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By in United Kingdom,

@Minifig290 - The sets will only be available to those who supported the campaign at its present stage.

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By in United Kingdom,

Thanks for the heads up, just went over and ordered one. Not sure why I like this set so much, but I really want one. Can't afford to buy any skin packs though, will have to wait and see what happens with them.

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By in United Kingdom,

> Also cool to see Lego getting it almost perfect in terms of projected figures

They cut them a few days before the end of the campaign to make it appear that they sold out.

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By in United Kingdom,

I'm still not 100% sure why the biggest toy company in the world is running an indiegogo campaign.

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By in Czech Republic,

@ Sammael ha ha. carp. that was good.. I made several typos in my post, but that wasnt one of them.. :)

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By in United States,

@crayxmp: The majority of the model is basic Technic. And while the skins are somewhat specialized, I don't see how that's so much different than, say, most LEGO pirate ships having the majority of their shape and appearance defined by highly specialized mast, hull, and sail pieces. In general this feels a lot like the same kind of argument people make about stuff like Bionicle or modern Technic not being "real LEGO".

@JonMarten: Indiegogo has a whole program called Indiegogo Enterprise that's set up for big companies to use for market research/consumer outreach purposes. Other companies that have used this program include Coca-Cola, Procter & Gamble, General Electric, Bose, Motorola, etc. See http://enterprise.indiegogo.com/

It's convenient for these companies since it lets them test out a crowdfunding model and what sorts of market insights they have to gain from it without setting up a whole department within their corporate hierarchy to do what companies like Kickstarter and Indiegogo have already mastered (much like how LEGO previously partnered with Cuusoo System for their initial foray into crowdsourcing, with Tongal with their initial foray into fan video contests, and with Nielsen and later with Medallia for consumer feedback surveys).

It definitely does seem to be at odds with Indiegogo's brand identity, what with how that emphasizes its use for independent product developers and entrepreneurs, but that's more an issue on Indiegogo's end than LEGO's. It's not as though they're taking advantage of a platform that's not intended for them.

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By in United States,

@Aanchir:
Exactly. I was thinking the same thing regarding how Bionicle was received. Probably the most extreme I've seen in that regard is, when someone asked what people think of as "specialty pieces", someone else responded with "everything that's not a 2x4 brick". The weird thing is, after doing probably more than 100 public shows, I've only ever had one public attendee walk up to me and complain about how there are too many specialized pieces, and the guy was old enough that he probably remembers what it's like to grow up without ever hearing the world "LEGO".

And as for the Indiegogo thing, it's worth noting that they're more likely to get a solid idea of how successful something will be than they are through Cuusoo/Ideas. Under that program, anyone can vote up a project even if they can't afford to buy a single CMF. Just because you got to 10k doesn't mean the sets will actually move when they hit shelves. Under this program, you know exactly how successful it will be, because by the time you get around to actually shipping the products, you've already got your final sales numbers in hand. If it doesn't hit the target you set, you just refund all the money and call the whole thing a wash. If it sells out in a matter of days, you know you better look at taking it mainstream.

Given how this project sold, there shouldn't be any worries about seeing the sets delivered, but I wouldn't expect to see anything in this style rolled out to the retail market any day soon. I mean, consider the sales numbers we can see. There's only 6611 kits sold, and 58 left to buy. A solid chunk of those are Koi sets and skin packs, so they bring in less money per backer than the Super Box. Even if you pretend that every kit sold is a Super Box, that's still only about $560,000 gross. They've got 11 people involved in this project, and they paid to cut a new mold for the skin pin, plus they have to be able to print and cut the four skins. On top of all of that, they have to actually manufacture the parts, print the instructions and boxes, pack everything, and get it shipped on their own dime. I very much doubt they're going to see anything resembling a profit on this, and indeed they will probably see a loss in the 5-6 figure range. They're hardly going to notice that, especially if they were prepared to ship at 500 backers, and given they are currently at 1322% of their goal, I expect they'll consider this a modest success. They have the skin pin mold now, so any future projects in this vein don't even have to budget for that. People know about this project, so they'll be more likely to be on the watch for similar projects in the future. And shortly they will learn that if you don't back these projects, you don't get a shot at buying it later.

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By in Canada,

@crayxmp, I think you're right. Almost no one here would've bought these if it weren't for the "Lego" logo on the cover. Having said that, being Lego, I'm sure it'll be fun to play with for a few minuets before storing and selling for a lot of money few year from now.

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By in Australia,

I would back the project, but I live in the wrong country.

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By in United States,

I bought two Super Boxes. To resell of course!

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By in United States,

@elangab: That may be true, but at the same time I haven't seen much indication that the typical Bricksetter is even the target demographic for these. They very much seem like they're being marketed towards adults who aren't really being reached by any of the existing LEGO themes, even other themes marketed at older audiences like Technic, Architecture, Creator Expert, Ideas, and various licensed themes.

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By in Australia,

I like this - but live in the wrong country to put my money where my mouth is..

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By in United States,

They did not cut these anywhere near what is being portrayed here. They may have moved numbers around and I am sure they have their reasons. Keep in mind the project was funded (so to speak) LONG before any of these numbers were reached. As far as it selling better in the states keep in mind that is Lego in general.

As far as explaining this set or its purpose I don't see the point. What are the similarities in Technic to other brick based sets? It is what it is. Am I in love with it as in it it my favorite release from Lego ever? No but for the low cost this was I saw no reason not to spring if for no other reason than to be part of the effort in which I was a big fan. They are even following up with alternate offers for backers and perks after that fact. I mean we all knew this was going to happen 100% being it is Lego but I appreciated their reach to get a community involved.

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By in United States,

@deejdave:
No, they initially announced that there would be 20,000 backer kits available, which were split up between Super Boxes, Koi sets, and the three skin packs. I actually did the math soon after the campaign launced, and it did all indeed add up to 20k total items. Now the numbers add up to 6670 total, so they trimmed the numbers by about 60% at some point. But you can actually pull up the backer list, and the whole site is operated by an independent company that has no reason to cook the books, so I'm pretty sure that what we see on the site _right_now_ is legit, even if it conflicts with the original announcement.

As for why the US has so many more backers, it's a larger market by several degrees than just the UK. Until 1999, Germany was the largest consumer-nation of LEGO product, but the advent of the Star Wars theme shifted the US to the top spot for the first time. At the time, Germany (and probably a few other European nations) was surely still buying more per capita, but with themes ranging from Bionicle to Harry Potter to DC and Marvel, to Ideas sets that tap into American pop culture, and to the immense success of The LEGO Movie, I have no doubt that the US has seen a dramatic rise in per capita spending over the last 19 years. Given that the US has a population that's roughly equal to all of Western Europe, I'm actually surprised that the US sales numbers are so low compared to the UK, and kinda suspect they'd be much higher if they hadn't trimmed the quantities so aggressively.

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By in Denmark,

"so they trimmed the numbers by about 60% at some point"

It appears that mainly the numbers of skin packs were trimmed, not the number of set boxes which I think represents the concept as such.

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By in United States,

@iriz:
No, I'm pretty sure they trimmed everything. I now wish I'd recorded how many of each kit were available in each market (though it seemed an incredibly stupid thing to do at the time), but what I remember is that most plentiful skin was the Shark Skin, and I think that had 1500 US and 750 UK. The Ink Koi Skin was the least plentiful, with maybe 1000 US and 500 UK. The Splash Koi I really can't remember for sure, but I believe it matched either the Shark or Ink Koi numbers. Out of 20k, that would still leave about 14-15k to split between the Super Boxes and Koi sets, but with all backer kits listed as Sold Out, those all add up to less than 6k combined between US and UK. The quantities used to also be much more tidy in regards to how many they offered US vs UK (mostly 2:1 ratio), and hardly any of the final numbers are maxed out in quantities that divide by 25 (75 UK Sharks, 1575 US Koi, and 950 UK Super Boxes are the only exceptions).

It's a pity, because I suspect there were going to be people who were waiting until they could afford to place an order, who might have simply forgotten about the deadline, or who didn't decide they wanted in until late in the game, and by shaving those numbers so aggressively they basically ended up with the final 24 hours being completely sold out and any latecomers being turned away.

And make no mistake about it. The backer tally is definitely counting the skins as being equal to the Super Box, which means they could have sold nothing but skins and still hit the 500 mark that would commit them to heading into production.

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