There's a surprise giveaway this weekend for those of us in North America. To celebrate the opening of the 100th brand retail store in North America, all North America brand stores are offering a special minifig and poster for all purchases of $50 and over made in-store this weekend.
This giveaway was not well publicized. I discovered it through social media and (of course) as a result made it a priority to stop by a brand store earlier today. Apparently there was an e-mail blast, but I didn't receive it. Let's take a look at the poster and the minifig after the break.
The poster is one of the nicer ones I've seen LEGO offer, primarily because of the eye-catching shiny gold colour. The number 100 is drawn to look like it's built from LEGO plates. Moving the poster around in the light will highlight the shinier gold parts of the poster; namely the studs and the lines between the bricks.
I imagine most are interested in the minifig. He comes in a clamshell that features a gold card that's printed on the front and back.
Taking the minifig out of the case, we see that this looks like the LEGO store employee that we've all seen before, along with a custom printed brick documenting the occasion.
However, the back of the minifig shows that he's unique in that he also has printing commemorating the weekend.
It's a nice little giveaway, and I'm glad I was on social media this weekend to discover it. I'm rather surprised this wasn't better publicized - or maybe it was, I'm just not on the right email list!