The LEGO Movie 2 BrickHeadz: More information

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Some of the four LEGO Movie 2 BrickHeadz that were uncovered just a few days ago are now showing up in stores in the USA.

41634 Emmet and 41635 Wyldstyle are exclusive to Walmart and it would appear that they are limited to just 5000 and individually stickered, as this picture from Reddit shows. They can be ordered online so it may be as well to do so ASAP if you're after them. Here are direct links to the product pages at Walmart.com: Emmet and Wyldstyle.

The Brick Fan is reporting that 41637 Sweet Mayhem is likely to be exclusive to Target and the availability of 41636 Benny is not yet known.

Availability outside of the USA is not yet known but we'll keep you informed.

54 comments on this article

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By in United Kingdom,

Why are some products always 'exclusive' to Target's and Walmart's, it's unfair to the UK/Europe and other regions that don't have those stores.
But I feel that they might be sold at Lego [email protected]

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By in United Kingdom,

Limited Edition doesn't bode well for anyone outside the US :(

Apart from not currently having the Rocket and Groot set (and super limited edition versions), I was hoping to complete all other Brickheadz sets :(

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By in Hungary,

So much for stocking up on that 1x4 brick with the CS logo, huh...

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By in Belgium,

While I can somehow understand the limited availability of the Chinese New Year sets (although buying them on [email protected] should be made possible), I would find it outrageous that those TLM2 sets would not be available outside of the USA — it's another insult to collectors, who already had to be quick to purchase some of the sets (e.g. FB2, Nightmare Before Christmas).

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By in New Zealand,

No offense, but if Lego chooses to keep short-changing their international customers, being a global company, but not making these available, then $%^* them. This stuff just really annoys me.

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By in United Kingdom,

Since it's (just) a sticker, maybe the "5000" are the limited edition in the US, and the rest of us will be able to get unstickered ones?

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By in Germany,

I already said it in the comments to the review of the Chinese New Year Celebration set, TLG are p****ing off their customers on purpose. Small wonder Lepin et al are gaining a foothold in western markets. Serves them right imho.

And by the way, even though the Chinese court ordered Lepin to change their logo and stop copying LEGO sets, the aforementioned clones of the exclusive Chinese New Year sets still have minifigs, the usual Lepin logo, and instructions that are direct 1:1 copies of the LEGO ones. So clearly Lepin doesn't care one bit about that court ruling (and probably said court doesn't really care either). So much for TLG's success in stopping the clones.

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By in Germany,

^ TLM3: ATTACK OF THE CLONES? :D

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By in United States,

Speaking as someone who collects Brickheadz, I'm glad to see these were made and are out there to purchase.... But it doesn't make any sense to slap limited edition stickers on them and leave them exclusive to one store in one country. Not to mention charging an extra $5 just for the sticker it seems.

LEGO is a global brand, but the regional exclusive product list just keeps growing. One of the things that always made LEGO sets great to collect was the availability. Lots of stores carried the same sets and if all else failed Shop at Home was an option. I'd prefer access to the Asia exclusive sets over these, but I'll take what I can get.

Now I just gotta hope the other 2 aren't exclusive to a pet store chain in Antarctica.

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By in France,

Surely they’ll be in official lego stores worldwide. Doesn’t make sense that they won’t

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By in United Kingdom,

I spent about an hour live chatting with customer services last night and they said their are currently no other plans for distributing them, including the two that aren't at Wal-Mart, even from Lego directly I'm in the UK so was particularly annoyed by this.

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By in United Kingdom,

There was a Last Jedi limited edition Brickheadz double pack that was a Target exclusive before the individual characters became available. No doubt something similar here

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By in United Kingdom,

On a Brickheadz side note - If anyone in the Sheffield (UK) area is looking for 41614 Owen & Blue, there are a couple in the big Asda at Handsworth without a price label on the shelf but reduced to £4.49 (reduced toy section upstairs)

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By in United States,

To make matters worse on the rarity of these brickheadz, they are being sold for $14.99 instead of $9.99. I wonder who the lucky person who gets number one of each will be. I hope to get these soon but I also want to pre order the video game to get star-stuck Emmet and I don’t think my wallet can handle both.

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By in United Kingdom,

Has Lego used stickers before for any limited editions - the Christmas set that they gave away a few years ago had limited edition printed on the boxes.

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By in United States,

@mr_skinny, that might be true. but isnt kinda weird they already posted the instructions before the sets are available? for normal releases it seems like instructions take a few days to post.

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By in United States,

I'm not paying $14.99 for them.

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By in United States,

@Armante:
I know....I feel terrible for the international fan community......why on earth would they make it so exclusive??
@NickF22: Yeah, I really hope they’ll do that, and afterwards make it available worldwide...Something in me makes me feel they won’t do that, though....
Maybe it’s kinda like a special goodbye for the Brickheadz theme if it truly is retiring...

I have a strong gut feeling that these sets will be become pretty pricey on Bricklink.

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By in Netherlands,

Doesn't this just mean that these sets are exclusive to Walmart and Target for US customers and not exclusive to one retailer in other countries?

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By in United Kingdom,

As someone who like the Brickheadz theme I'm quite disappointed in LEGO doing this quite pointless availability its like those 60 year anniversary $20 that where only at Walmart as well it annoys me as I live in the UK I can not just get a plane to the US to get $30 worth of Brickheadz its stupid. I hope LEGO takes a long hard think and produce these widely and make them easy to obtain. I want all 4 of these LM2 Brickheadz and I hope these are coming to the UK at least

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By in United States,

I completely understand the frustration of those outside the US regarding these. I'd love to get both Chinese New Year sets but can't justify paying 3x the retail price, so eh...

Sometimes I have to remind myself that as much as I love this stupidly expensive hobby these are just plastic bricks after all.

(Also, I don't want the Benny BH anyway.. It looks really bad IMO..)

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By in United Kingdom,

After collecting every single retail brickheadz I’m really peed off if they don’t let the UK collectors complete the run by doing this.

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By in United States,

@BrickCompanion, give it some time. Im sure you will be able to get yours, probably just without a numbered sticker is all. All of this hate, and no one knows anything!

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By in United States,

If anyone outside the US has interest in these you can contact me, as I'd be willing to send a few along, at cost w/shipping. It really sucks when they pull these "exclusives." Also if anyone in the Asia market wants them I'd be super happy to trade the full set of 4 (when the other two pop up) for 80101!

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By in United States,

the US got never an chance of the Bricktober Avengers Sets but Europe got a lot of them the Avengers but Avengers are less popular in Europe than in the US

Special Lunar New Years Sets for Asia only.

Lego is loosing his game in the past 1-2 years, as a Global company they suppose to get all Sets available world wide instead of feeding the Egay resellers.

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By in Canada,

^^ here is a link to Reship. You can order the item to a us address and they will forward the mail for you no matter where you happen to be on this planet. The address happens to be in Oregon, which means that the merchandise will be shipped to you free of sales tax even. But if you want these brickheads - act fast! https://www.reship.com:443/#/?rf=eb257ec1-8886-4070-986a-be95d023336f

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By in United States,

@mrforcepower:
That's not always how it works. Usually, but there are exceptions every year. Mostly these are just polybags. Walmart, Target, and a few other retail chains get their own mix of these. Sometimes there's overlap, and other times each store gets a completely unique mix, but almost none of these ever show up through LEGO Brand Retail. When they do, it's usually as a GWP, not a stock item.

Besides that, the one really big deviation I'm aware of is the TRU truck. Waaaaaaay back when, they made a set of a 4-wide yellow semi cab with trailer sporting the LEGO logo. Around ten years ago, they made a modernized version of that truck, but it was 6-wide and a lot longer. TRU got the same basic model, but with a blue cab, a white trailer, the TRU logo, and a small TRU store with two more minifigs. This set was only ever sold at retail by TRU, and they kept it in stock for a lot longer than they carried the yellow 6-wide version.

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By in United States,

^ They seem to do weird stuff like this a lot. Not even a limited edition thing, but a while back I was at my local Lego store looking for 70911: The Penguin Arctic Roller and couldn't find it. It was shortly after release and they had everything else from the Batman movie so I was surprised they didn't have that one set. When I asked the guy he said, "Oh, you have to go to Target to get that.. it's exclusive to them.."

And I was huh?!? There are Lego products that the Lego store can't even get?!?

But yep.

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By in United States,

... and Emmet is sold out.

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By in United States,

Ya just saw it.. was about to order another

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By in Czech Republic,

I thínk that all of you are quite naive thinking that LEGO - investing tens of MILLIONS $$$ would just let some target or walmart pr**s to profit on those.. LEGO Movie 1 was immensely popular, made hundreds of millions in profits just from the tickets itself.. Movie 2 by critics is no less better.. and now you want to "convince me" that there is some ordinary chain store selling everything from vegetables to car spares that somehow gets this "incredible idea" .. Wait.. what if we made a deal with LEGO to make for us something really special.. something that noone else on the planet will ever have.. ".. . "heeeey! great idea" (CFO says).. we got like 200+ stores in US.. how many you think we should ask for? 100 per store? can we sell it?"..

compare against the production costs, new packaging .. and MORE THAN THAT.. do you think that Target + etc will sell it not just for non-profit (only as a bait to attract customers into their stores to spend money there).. but perhapds even to DONATE and sell with a loss????

the asking price 15 USD simply can not make for all the production, logistics and even a profit! So I would strongly advice to all of you to calm down. Or maybe you have better information than I just presented and you know that Target and companies are used to sell with a loss.. especially THIS exclusive.

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By in United States,

Sold out before I even got access to my PC to order it... I highly doubt this'll be the only production run of these. If it is, then Lego is ridiculously incompetent for limiting a product THIS popular to such a short run for under a few hours from a specific retailer.

These first images of these things were just discovered a few days ago. No official announcement or anything.

Also @kinto, I'm fairly certain I've seen The Penguin Arctic Roller at my local Lego Store. I know because I almost spent some VIP points on it, but decided to save them (and ended up later using said points on the Tron Ideas set).

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By in United States,

Luckily, I was able to order one of each a couple of days ago. But, I also think it's dumb to make these exclusive and creating a scarcity that only benefits scalper while punishing fans. I'm still bummed that I missed out on the Harry Potter and Mickey Mouse BrickHeadz due to not knowing they were going to be retired. I was hoping to pick them shortly up after Christmas. Now Mickey is being sold by eBay scalpers for $50.

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By in United States,

I think Lego is trying to kill the brickheadz line, but they already made these before the end of 2018. That's why they are as limited as they are

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By in United States,

Making them exclusive sucks. Especially when they're exclusive to a company like Wal-Mart. I sure hope Benny isn't exclusive to somewhere lame.

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By in United Kingdom,

@crayxmp, I think you have it the wrong way round. I suspect LEGO produced or at least planned these a while ago, but on realising that BrickHeadz are not selling well any more they looked around for some ordinary chain store that would take them off their hands and offered them an exclusive to make them more appealing.

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By in United States,

Is the brickheadz line seriously ending so soon @Huw? Cmon Lego...

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By in Australia,

In Australia they are only sold in two shops and there are only two of each in Western Australia!

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By in Australia,

All the brickheadz in WA are from frozen

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By in United Kingdom,

41634 Emmet and 41635 Wyidstyle both out of stock on the Wallmart website

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By in Portugal,

BrickHeadz not selling well is an urban myth.
They sell pretty well - and the after retirement sales prove it. LEGO just didn't know how to handle them, especially considering the initial SDCC exclusives and the numbering. Also, they released too many in a short period of time and money isn't infinite.
The BrickHeadz line shouldn't be short-lived, as a collector's item each set should have lasted 2-3 years, followed by retirement.

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By in United States,

I was really looking forward to these... but oh well I guess.
I'm heading out of town on Saturday to see the film. Fingers crossed whatever Walmart is nearby has these!

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By in United States,

Seems like the speculators already bought them all for resale. Not a happy Lego Fan at all.

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By in United States,

Had 3 each in my cart yesterday and got distracted and forgot to check out. Just remembered to go back and of course sold out. Big missed opportunity...

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By in Sweden,

If they don't want to sell these to me they don't get my money, simple as that. I don't understand why these sets would have to be limited though. The movie is supposed to have worldwide appeal so it seems a very strange decision if true.

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By in United States,

There are just as many foreign items released by lego that we can not obtain here in the states unless you know someone or purchase for double the money after the upsell charge and shipping. I dont get the limited 5000 pc its a dumb move on lego company behalf or do a exclusive but also do all of them normal as well. Lego movie is a wide fan base world wide.

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By in United States,

@mr.bob..

Might vary by region, not sure, but that was my experience here in STL. Inconsistencies don't seem to be a rarity with this stuff though.

I've found polybags that were *supposedly* only promotional Lego store giveaways in random brick and mortor stores 8 months later, just yesterday I noticed Target's website says the Dumbledore & Ron Brickheadz are exclusive to them, etc etc... so who knows.

How all the behind-the-scenes deals work is a mystery to me, but I gotta say TLG's marketing is straight up genius. A private family owned company that has life-long fans globally who are upset because they can't attain enough of their products is pretty remarkable.

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By in United States,

@kinto:
I talked to one of the managers at my local LEGO Store about this. What he told me is that, when they get these retailer exclusives (often tagged as "Hard to Find"), corporate would send them a mere handful compared to the piles of regular sets they'd receive. Inevitably, on the day of release, resellers would walk through the door and clean out every copy, resulting in some parent coming in with kid in tow, only to be told that they were sold out. Consumer Affairs would then get an earful from every parent of a disappointed kid (and probably a lot of AFOLs who were just upset at the stupidly limited quantities they'd ship for day-of-release) So, the (temporary) solution was to just stop shipping them to the physical stores. [email protected] still listed them all, but the only way you'd find one on the shelf is if someone else had returned it. This proved about as popular as an anchor salesman on a sinking ship (and Consumer Affairs probably got even more of an earful), so they experimented with bringing them back to the physical stores. I think the Ra's al Ghul Batman set was one of the first to skip the LEGO Stores, and the TLBM Arkham Asylum may have been the very first set they brought back.

@crayxmp:
Brickheadz seems to be like that Firefly tv series, with a very loyal, but fairly small following. There just wasn't enough of a market for every retailer to stock every character, and at some point if you shopped around a bit, you could find some of pretty much every character on clearance at any major retail chain here. By issuing such a small quantity, they pretty much guarantee these will be some of the few to sell out completely with none going to clearance prices. You can't even say that about the final 2018 wave, since the local LEGOLAND Discovery Center was clearancing them at their booth at Brickworld Michigan a week before they were even supposed to hit shelves, along with every other Brickheadz they had in stock at the time. The price hike probably comes down to a few factors. The holographic "Limited Edition" sticker costs money to design and produce, the decorated parts need special printing pads that need to have their production costs spread across a very small quantity of sets, and the fact that they shorted the market knowing there would be that handful of very loyal buyers means they also know they can get away with a 50% markup and people will still snap them up.

@MataNui2009:
They weren't available for pick-up. You could order them direct, or you could order them to be delivered to a nearby store, but all sales were strictly online for these.

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By in United States,

Here's why LEGO should not do this. Collectors have finite money. If collectors pay scalpers inflated prices, they have less money to buy regular retail items. LEGO will sell more to the collectors if LEGO avoids overly-limited releases, and the collectors will generally be happier to receive more for less money.

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By in Germany,

My two cents regarding TLG's recent policy of ever more regional or otherwise exclusive sets:
let them do this just like they want. If they are not interested in selling these sets to a broader audience, even traditionally loyal AFOLs like myself will one day have enough of TLG's antics and look elsewhere for their brick-building wants and needs.

I have tried out several other manufacturers in recent months, and from what I have experienced with sets from MegaConstrux (Minions, Star Trek), Xingbao (Chinese style buildings), Cobi (historic cars and warships), Cada (Technic constructions with radio-controlled (!) PF components) and BlueBrixx (fire engines, train cars) I can honestly say there are plenty of worthy - and legal - alternatives to LEGO nowadays. I have heard there are plenty more, but the ones I mentioned are ones I have personally tried out and can honestly say their quality is excellent. And when it comes to colour accuracy, those other manufacturers appear to be even better than LEGO with all their recent problems with colour inconsistency even in single sets.

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By in United States,

Agree with a number of commenters -- dislike that they make BrickHeadz exclusive; it makes devotees to these sets have to work hard to find them and getting disgruntled in the process. However, having said that . . . purchased Emmet and Wyldstyle from Walmart (US, Michigan) and picked them up today. I just ordered Mayhem from Target.com for in-store pickup by Feb 16 (exclusive to REDCard holders). I was also able to order Benny from Target.com (again, exclusive to REDcard holders) for shipping only.

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By in United States,

~Mayhem & Benny are now available online at target.com. You need a red card to buy them. Limit 2. $9.99 each.

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By in Czech Republic,

@purple dave.. I like your comment although .. you are pretty much familiar with the latest picks at brickpicker clearly showing that there are Lego Movie 2 BH boxes shipped to customers WITHOUT those cheap (as for the the design and visual apperance) numbered stickers.. so how can you be sure that there are TRULY only 5000 of them?

take into account another very down-to-the-earth notes how many Wallmart and Target stores you have in US.. 5000 doesnt really seem a sufficient number to supply all of them. And yet there are many ppl claiming that they got like 8 -12 BHs in their order.. geez!

Im totally convinced this is a mass-scale fraud by Wallmart and Target.. their claim "only 5000 limited" could be easily translated like "we planted a limited order of 5000 units by LEGO". .. and these we are selling with numbered stickers.. NOWHERE and NOONE officially declared that 5000 units are all that there is worldwide.. that interpretation "5000 units only" comes just from the Wallmart and Target.. I can imagine that they could pay some hefty sum for the heads-up.. and when their purchased time slot is over.. LEGO will just list them on the general website.

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By in United States,

@crayxmp:
My post is from Thursday. The Target pair didn't go on sale until Friday, so we hadn't even seen what those boxes looked like. I don't use Brickpicker (and they seem to feel that I shouldn't access their info without registration), but if you look at Bricklink, those box "photos" are clearly renders that were probably lifted from the LEGO servers or the Walmart/Target ones. If anyone is using those same renders to list, they're going to be missing the LE sticker for the Walmart pair, and reports are stating that the Target pair have no stickers and no confirmed release quantities. So, Brickfan has theorized that the Target pair have even smaller numbers than the Walmart ones, but there's no way to tell.

The problem with putting numbered Limited Edition stickers on them and trying to sell even more is that if you put duplicate stickers out in the wild there's always the possibility that any two of the same sticker will end up in the same room together. If they do, and neither of them is proven to be counterfeit, that's a massive lawsuit waiting to happen. And if you put the stickers on a limited number of them, and then sell a bunch without the stickers, that could probably get you in trouble too. Now, if they do release these outside of the US, that's a different matter. They did the same thing with the chrome gold C-3PO with a limited release just in the US, and a different release elsewhere. But in that case, the packaging was clearly different, which is probably enough to keep them out of trouble.

For quantities, obviously the amount they released was not sufficient or they wouldn't have sold out so quickly. Walmart did allow unlimited purchases, so some people may have bought well more than 8-12. Target put a strict limit of two each per cardholder, so buying more would require having access to more Redcards. A husband and wife might have Redcards registered in each of their names, allowing them to buy four of each set. People may have called around to ask friends or family members to order these on their behalf, so that's another way people could have increased the number they were able to buy.

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