TLM2 BrickHeadz Benny and Sweet Mayhem are Target exclusives

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Benny

41636 Benny and 41637 Sweet Mayhem are now available at Target.com, priced at just $9.99. Unfortunately they are available only to RED card holders, which I believe is Target's credit card.

There's still no news on availability outside of the US.

Thanks to tyresoflaherty for the news.

88 comments on this article

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By in United States,

Augh! No! Why only there? Apparently those who go to that store are the main ‘target’ audience for Lego.

Lego sure likes its exclusivity nowadays.

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By in United Kingdom,

Best Brickheadz ever, and they aren't available anywhere!

On the plus side, these 4 sets should be easily Bricklink'able.

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By in United States,

The Target Red Card is like a store debit card, but I think there is a credit card version also. It gives you an additional 5% off all Target purchases.

I like these 2 better than Emmett and Wyldstyle, maybe price is a factor. $15 is too much. I ordered a Benny and a Sweet Mayhem and the new Wyldstyle clock.

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By in United States,

You can actually get a debit version of the Red card if you don't want another credit card. I actually like it, get a 5% discount every time I shop, and I don't have to worry about any credit card stuff. Not a big fan of these being exclusive in that manner, though. Doesn't bode well for the future.

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By in United States,

LEGO having any part of credit card incentives is pretty shameful. Not very LEGO of them to be on board with that type of promotion.

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By in United States,

@Fizyx, unfortunately, the debit card takes 7-10 days to get in the mail. These Brickheadz will likely be gone before the end of the night... very annoying.

EDIT: Yup, The Brick Fan is tweeting stock updates, and they're going to be gone within the next hour if the pace keeps up.

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By in United States,

@polyester333 It's likely that LEGO knows nothing about this being used as a credit card incentive.

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By in United States,

This is even more crap than the Walmart exclusive. I applied for the debit so I could get them today but the webpage froze during the activation process. I had to call them and they said all they could do is withdraw the application and I can try again in the morning once the old application is cleared from the system. So who knows if they be available still tomorrow thanks to the scalpers and no apparent order quantity limit. If these sell out, I am officially done with Target. Amazon usually has better deals on LEGO anyway.

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By in United States,

People complaining of them being an exclusive, but did you see the advertising for this movie?? Everything was linked to some product. Lego is all about making the money.

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By in United States,

Well I was able to get Benny. But in the time it took me to apply for the Target debit card, the Sweet Mayhem set sold out.

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By in United States,

Blegh...

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By in United States,

Does TLC pay any attention? Do they realize customers HATE this? The sets are on ebay for about $60 for the cheapest, up to $150 for the limited edition Walmart ones. I doubt very many lego fans got these given how many are on ebay.

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By in United States,

And a-holes are already putting them up on eBay ranging from $55 to $200 each.

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By in United States,

I agree...these promotions are awful. I luckily was able to one of each of the four for myself. Well, had to enlist the help of my sister who lives in town with a Target to order them for me with her RedCard since I don't have one yet (thankfully we're getting our first Target soon).

But yeah, the scalper situation sucks with these kind of promos.

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By in United States,

Yeah the red card is the credit or debit card for Target

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By in Canada,

Lego has been doing special promotions with Target and Walmart in the USA as TRU is gone. Wonder if these will be sold in Canada at TRU?

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By in Canada,

And Benny is sold out already!!!

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By in United States,

Wow, didn’t see the numbered Wal Mart sets coming and now equally surprised about these being a red card exclusive.

Funny how these two distribution plans make the SDCC stuff seem easy to get.

I’ll never understand taking something people want to buy, and making it difficult to purchase. Sadly this tactic is becoming more common place, but that doesn’t mean I have to like it.

Here’s to hoping this doesn’t become the new normal, and these see a wider release for all to enjoy.

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By in United States,

Seriously? I get a migraine so I stay off the internet til this evening, only to find the Benny brickhead was there and gone in under 3 hours.

Thanks for kicking me when I was already down, Lego. Honestly, I'm about ready to pack it in and quit the hobby altogether if these kind of crappy practices continue.

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By in United States,

Ridiculous is an understatement...

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By in United States,

Are these limited to 5000 each like Emmet and Lucy, or are they more widely available?

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By in United States,

I don't collect Brickheadz but I have never been a fan of any exclusives. I find them to be very frustrating and insulting. Why not have something available early for those who can't wait and then do a wide release later? It's just a way of artificially inflating value.

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By in United States,

I swear LEGO if you don't give these a wide release I'm gonna march up to the company head quarters and shove your own heads where the sun don't shine, assuming I can pull them outta there in the first place.

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By in United States,

out of stock?

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By in United States,

Complete BS:

eBay:
NEW LISTINGLEGO Movie 2 - Benny & Sweet Mayhem Brickheadz 41636/41637 Rare! SHIPS FEB17th
Brand New
$199.99

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By in United States,

The really bogus part is making you basically apply for a credit card to get the target ones

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By in United States,

I really hate this. Nothing else I can say.

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By in United States,

An exclusive of a BrickHeadz is like an exclusive root canal. Why would anyone bother?

A hard pass is now... a hard pass!!!

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By in United States,

I have almost every BrickHeadz set there is that had a wide release. When I saw that The LEGO Movie 2 was getting BrickHeadz, I was super excited. Now they have come and gone in a matter of hours for all of them, and I am super upset. This is the first time that I am actually really mad at The LEGO Company.

@windjammer - "On the plus side, these 4 sets should be easily Bricklink'able."

How do you expect to BrickLink them when you can't get the exclusive printed parts that make up each set?

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By in United States,

Frankly, this sucks. I normally agree with (or at least understand) LEGO's sometimes-restrictive business practices. Usually, there's at least enough to go around for those who really, really care. This, however, just feels like manufactured rarity. Rather than making it feel special, they've made it so that lots of kids and fans will be disappointed and sad. Not really sure what else there is to say. Bad show, LEGO.

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By in United States,

By my estimates, The LEGO Group might only make $10k off this deal. In doing so, they have clearly pissed off their biggest fans.

I've shared my math coming to the $10k figure, and possible reasons for this decision in an article here: https://brickarchitect.com/2019/2019-year-of-the-exclusives/

Definitely intererested in hearing other ideas why they might have done this.

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By in United States,

This is lame. It’s one thing to be exclusive to a store (already crappy), and another entirely to be exclusive to a subset of people who hold credit cards in that store’s name. The handling of these sets has really been disappointing.

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By in United States,

I wonder how many redcards were opened today?

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By in United States,

I actually think target was behind redcard exclusive since the got the sets as exclusive..... could be also since lego stopping series not many were made..... knowing target their inventory is jacked I bet a few thousand in a wharehouse

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By in United States,

So what is just particularly stupid...
Who do cheap $10 funko like toys appeal to? Kids.
I had 2/3 of my kids request brickheadz this year.
Who is your customer for the Lego2 movie? Kids.

So, basically Lego puts out brickheadz Lego movie figures that require your parent to have a Target red card? It just seems like such a stupid plan over just actually selling them to the customer base that might actually want them.

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By in United States,

Ugh. I’m so frustrated. I was about to drop $400 at shop.lego.com buying LEGO Movie 2 sets, but now I have such a bad taste in my mouth, I’ve become disinterested and have emptied my cart. I hope LEGO reads these comments. Because I feel like they just took a dump on their best customers.

LEGO is one of fewer than five companies with whom I have rabid loyalty, and this has honestly eroded my almost fanatical loyalty.

It takes a LOT for me to be disappointed in LEGO, but this one has really left a sour taste in my mouth.

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By in United States,

Saw article, got excited, scrolled saw exclusive, got less excited, continued scrolling, saw sold out already...

And I guess I'm where I started. I suppose I should be bothered, but it's as if none of it ever happened. It's sad that I'm getting used to the whole exclusive thing.

Also, agreed: tying anything like this to opening a new credit card account is sleazy at best.

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By in United States,

While the Red debit card option initially sounds more appealing than opening a new credit card, note that the terms and conditions of for activating this debit card with "instant verification" of your bank account literally gives Target and Yodlee.com power of attorney over your account.

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By in United Kingdom,

Ridiculous

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By in United Kingdom,

Literally don’t know what to say about this - SO wrong... I hope no-one is tempted to spend the extortionate amount for those on eBay. Will be interesting to see what happens here in the UK?

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By in United States,

first things first; I LOVE THIS WEBSITE

second; i’m surprised how upset y’all are.

third; maybe i’m in the wrong place lol

none of us should be upset with lego or resellers. I want to be part of the lego community but y’all reaction to this product makes me question the type of people here.....

hey I get it im broke AF too I can’t buy most of the legos I want. that doesn’t stop me. im not upset with lego or those who resell. im learning how to get in on the action so I can buy all the legos I want lol

I tried to comment before and i’m pretty sure it disappeared.... let’s see if this one posts

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By in United States,

You know what the biggest kick in the pants for me is? The main reason I missed out on this? I was busy watching the movie when these were released.

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By in Germany,

Perhaps no one noticed up to now, but TLG doesn't care for their "fans" at all.

Repeat that, TLG doesn't give a rat's behind about what we think.

We ourselves see ourselves as LEGO's most loyal customers, but guess what, in the grand scheme of things, we don't make up a single digit in their sales figures. Consequently, they don't care.

Look at the Nuremberg toy fair this year. The head of LEGO Europe or whoever he was spoke about the "Held der Steine" fiasco that caused a veritable LEGO shitstorm here in Germany a couple of days ago (google the subject if you are interested). The answers of this manager to journalists and fans at the event spoke of nothing more than "bla bla bla". Marketing BS of "being interested in the comments of the fans, positive as well as negative, bla bla, valuable feedback, bla bla."

Nothing of ANY substance.

In the end, anyone who read between the lines (not even much reading between the lines necessary) noticed that TLG thinks they can do anything and the "fans" will swallow any pill TLG throws at them.

I can honestly say the way TLG is behaving in recent years and months has soured my appetite for their products.
I certainly won't quit the hobby, but LEGO is not my favorite source of brick-related products anymore. I sincerely hope enough people are fed up as well so that it will show in TLG's 2019 sales figures, but somehow I doubt it. The general public just doesn't seem to care.

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By in Germany,

LEGO, you know? For everyone!

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By in United States,

@AustinPowers
I feel you're reading too much into this.

My thought is that these will soon be available without a sticker on the box numbered between 1-5000.

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By in United States,

Personally, I find the RedCard promo a lot less annoying than the SDCC exclusive promos that have been going on for years. But that might be because I managed to order the allowed limit of 2 of both Benny and Sweet Mayhem. I have always purchased two of each when I was able, one to build and one to hang on to. The Walmart site did not have a limit posted, and I got two each of those.

When I got my RedCard I got the credit card version. I applied in a Target store and had a functioning RedCard number within minutes, and started using it for every purchase I make at Target because I get a 5% discount. If you were already shopping there for Lego (or anything else), it just makes no sense to spend 5% more than you have to by not getting the card.

Tying the promo to the RedCard helps enforce the limit of two per customer. The Walmart site did not have a limit posted, and I got two each of those.

All that said, I agree that making these sets in such low quantities, and locking to a single, US-only vendor, is a bad thing.

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By in Hungary,

Lame.

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By in United States,

First the Chinese sets now this, come on Lego.

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By in Germany,

@ericb!: you really think so?
I look at facts.
It's not simply about these two BrickHeadz of course, it is loads of small nagging things that sour whatever good impression I had of the brand.

In former times I felt special as a LEGO customer, welcome, different than when shopping other products.

But several events in recent months/years have shown a trend towards TLG losing focus/becoming just another toy behemoth (like Mattel for example, where it would be hard for me to form any kind of bond to the brand).

I for one have had enough with TLG's way of doing things!

I love the LEGO sets that I have, I love the community like here on Brickset, Bricklink, Rebrickable and many more. I love creating MOCs, I love building LEGO with my kids, with fellow AFOLs, etc.

What I don't love is a company that loses its connection with its fans and thinks it can do anything and we will follow no questions asked. A product range that gets ever more mediocre or often simply useless, at ever more outrageous prices. Ever more "exclusive" stuff, be it regional or otherwise. Couple that with all the marketing cock-ups like the Black Falcon VIP card, announced products that get withdrawn before launch or one or two days after, not having a local catalogue available for more than a month, ever more sets with missing/wrong pieces (or whole bags of pieces!), colour inconsistencies, stickers galore on expensive sets versus prints on cheap ones, "flagship" Technic sets like the 42070 that are called "all-terrain" but can't even clear the smallest obstacle indoors. The list is endless by now.

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By in United States,

I get the rage on here for TLG. But I really do think that it is misplaced.

I owned a comic book store in the 90s and the publishers did a lot to ruin that business. But the real problem was, and is, the speculators. How many people bought these simply to flip them? How many bought them to put on a shelf to possibly resell later? How many people only bought multiples of each simply because they knew that the supply would be limited?

If these had not been declared "limited" the speculators would have stayed away. Many of the people that bought multiples would have bought 1, or none. And there would have been sets on shelves for months because of all the people saying that they don't like Brickheadz as sets not buying them.

I'm not a fan of exclusives. Never have been. Really not a fan of exclusives that also require special payment methods. But I really don't see this as a Lego issue and more of an issue with the collector community. I've watched it kill card collecting, comic book collecting, beanie babies and nearly every other 'collectible' item out there.

The scalpers and flippers make a living out of this type of behavior at the expense of the fans and true collectors. The only solution would be for TLG to produce sets in enough quantity to keep the flippers away, but the fans don't buy up enough sets to offset that difference in most cases. So we get the scenario we see here.

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By in United States,

This is one of the few BHz articles that in the comments section that don't feature 80%+ hate on the BHz figure (e.g. ugly, "what the heck is that", "ugghh another BH").

Yes, there's hate on the exclusivity part but that's nothing new from Lego. This has got to be the most popular BH in the history of the line.

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By in United States,

Well I'm bummed to hear this as well. We have a couple of Targets nearby, and will be checking them out today for these sets. I've already got more than I can handle to buy from my previous offer (sorry not taking anymore) of sending them overseas at cost. We don't have a Red Card but by the end of the day I'm sure we will. Do we need another credit card? Nope! Is it worth 5% off at Target to ding my credit score? Heck nope! Will I do it because I made a promise to my fellow AFOL's? Heck yeah! In the end though I do hope that TLG reads these comments, they've really been raining some golden showers on us fans lately :(

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By in United States,

@AustinPowers
Yes, I do think so. I've never heard a kid say that LEGO let them down.

Bond with people, not with brands.

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By in United States,

Disappointed AFOL here. Looks like TLG simply made a business decision to cut a deal with Target and Walmart and screw many loyal Lego fans. TLG needed them more than ever to make up the ToysrUs revenue loss in the US. Not to mention all those Lego branded merchandises and marketing in time for the Lego Movie 2. Trying to understand that "it's not personal, it's only business"......TLG clearly thinks exclusive promotions ultimately help their sales and bottom line. There is no way to eliminate scalpers and resellers as long as there is demand. Not angry........just disappointed.

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By in United States,

Guys.

There are a LOT of things to be fundamentally disappointed about in this world. A shortage of limited-run toy sets is not one of them.

Disappointment is fine. Disappointment over a commercial product turning you into a hateful, angry person is not. It's a TOY. At the end of the day, your life is no worse for not being able to buy this. Go home and hug your children. It's Lego's business decision to release or not release as much of a product as they want.

(Hey, I didn't get a Benny or a Mayhem either. I had a problem with my Target card and they were sold out by the time I tried to order. No. Big. Deal.)

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By in United Kingdom,

Very disappointed but also surprised the 4 x TLM2 Brickheadz are not available in UK and EU? Are TLG testing water with US and seeing if they do another 5000 for UK/EU and 5000 for Australasia?
I love Brickheadz so think they dropped ball to not release wider across world. So much for everything is awesome :(

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By in United States,

Dang it. Those are the only good ones

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By in United States,

@AustinPowers:
I tried looking into that, but everything I was able to find is written, or spoken, in German. While German may be the most commonly spoken language in the EU, once you get outside of Europe it drops off sharply. In the US it ranks fifth, behind English, Spanish, French, and American Sign Language. So, if it's exclusively discussed in German, and it doesn't involve upcoming product releases, it probably stays off our radar.

After about half an hour of searching, the best I could do is watch video on Youtube running 6:30 minutes with English "translation" turned on. After watching it, all I could really figure out is that Held der Steine (who appears to do product review videos, as well as running a Bricklink store) was told to change his logo because it consisted of "Held der Steine" written in white text over a blue 2x2 brick that was drawn using two vanishing points. I can't tell why they went after him, how it was resolved, _if_ it was resolved, or what they said in this official statement.

What I do know is that this, in all likelihood, came from their Legal department, which in some respects are kind of like their unleashed attack dogs. Just because the dogs attack you doesn't mean their master wanted them to. It's kind of their job to shoot first, ask questions later.

As for their pricing, they've been charging mid to late 1970's prices for four decades. Eventually they have to start charging 1980's prices.

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By in United States,

What if it was exclusive or they wouldn't get made? Then nobody would have them. Maybe some people would prefer that. Heck if they weren't exclusive they'd probably warm shelves with the rest of the BH.

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By in United States,

I saw this available thanks to Facebook, so I went to order right away. It didn’t cross my mind tonorder extras to resell. I missed my chance. I guess I’m too honest. Same thing with the walmart. I could have stocked up, but I didn’t have interest so I didn’t order any.

As long as the fans don’t spend those horrid prices it will be fine. Now you won’t have the set, but the resellers won’t get justice either.

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By in United States,

I find this annoying, but I actually agree that this isn’t the end of the world. It doesn’t mean that LEGO doesn’t care about their fans. I used to work in a LEGO brand store, and you would be shocked how much money LEGO loses because of how much they just want to make the fans happy. I just think that this one promotion took the idea of hard to find a little too far. This isn’t comic con. Why make these highly desired sets so difficult to find?

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By in Sweden,

I'm gonna be blunt, I hate TLG for this and have already written them several angry mails and messages for being such idiots and forgetting about, well literally, the rest of the world. I mean seriously - I'm Swedish, neighbor to the "Home of The Brick" and they don't even sell them in Denmark....! Target Exclusivity? WTF is that suppose to be about...?!

I hope they reconsider. And stop being such morons.

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By in United States,

@PurpleDave

There's an article in English on The Daily Mail (Google "held der steine lego controversy") that explains it. Basically, the guy you mentioned made a bad review of the Bugatti Cheyron set. Lego then sued him over his shop's logo. Lego claims the two events aren't related, AFOLs claim the suing is retaliation for the bad review.

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By in United States,

Everyone’s so upset about this being a red card exclusive is funny to me, what about Comic-Con exclusive, does everyone get up in arms about those? I’m mean you have to sign up for a debit card that saves you money when you use it at Target, for the comic con stuff, most people would have to buy a plane ticket, pay for hotels, pay to get into an event, plus the cost of the item(which is usually twice as much as it would be in the store).

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By in United States,

Tbh, I haven't bought a single brickheadz full price. If these were a normal run, I wouldn't have bought them either. The only reason that I would have bought a benny or mayhem is because they are limited. I save my money for bigger better purchases...

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By in United States,

"There's no news on availability outside the US"

Is there any news on availability -inside- the US?

^ I've never bought a brickhead either, I completely don't get them. But classic space? I'm powerless to resist!

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By in United States,

Is it just me or do the people buying on eBay seem stupid? I mean, there's not 5000 copies, it's just a target exclusive. The Walmart one makes sense, but this?

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By in United States,

@phathead, I just want to enjoy the lego,

lets not be mad at them or me or each other.

I was surprised to read the comments.

I look forward to engaging in the community on a positive level

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By in United States,

@Zackula:
Found it. Relevant search terms really help.

@Brick Dangerous:
That's not the read I got on it. They've published Fair Play guidelines. If you stick to those guidelines, that means you're doing what they've already told you is okay to do. If they then come after you for stuff that falls within those guidelines, the only thing they really have on their side is legal muscle. In this case, he didn't use a red box. He didn't use text that's shaped like the LEGO logo text. He didn't use a word that looks like "LEGO". The only thing they have left to go after him on is the use of a brick shape as the background of his logo. There are three problems with that. He used a 2x2 brick, where they've really tried to push the 2x4 brick as a trademark. That trademark status has been quite firmly denied in the EU, so they don't even have that much going for them. And prior to the release of the Bugatti Veyron, they rolled out new guidelines for LUG logos if you wanted to be part of the rLUG program, which included banning the use of minifigs in the logo, but very clearly stated that basic bricks are okay. If it's okay for a LUG, it's hard to claim that others can't, especially when there's no clear line that was crossed.

@Muddenjeep:
Oh, no, we went through this same thing with SDCC minifigs. In 2011, they did this with film versions of Batman and Green Lantern in San Diego, then rolled out the same minifigs plus Superman in New York (the only year they did NYCC exclusive minifigs). The following year, Superman ends up in a basic set, and we're all left wondering when they'll do the same with the SDCC Batman and Green Lantern. It wasn't until almost a year later, when they announced the 2012 SDCC minifigs, and stated that they wouldn't ever be released in regular sets, that people put two and two together and figured out that the 2011 SDCC minifigs wouldn't be returning. That's when the prices spiked from $50-100 to $300+ overnight, and that's also when things kind of blew up over the fact that they were making these incredibly rare (the fact that Bizarro and Jean Grey were two of those minifigs didn't help).

In this case, we heard about these Brickheadz at least a few weeks before the first pair went on sale. People got all excited about them (especially Benny), and then the rug gets pulled out from under everyone. Are we all supposed to just shrug it off when we find out we aren't allowed to buy a set that we've gotten excited about buying?

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By in United States,

I think fans have a right to criticize & be taken aback by what they see as anti-consumer decisions that prevent them from purchasing products that they want and for which they are ready & willing to pay full retail price. Nobody's personally attacking individuals at TLG or petitioning for global boycotts over these few Brickheadz, we're just expressing honest disappointment and/or frustration.

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By in Spain,

Es una vergüenza lo que esta haciendo lego. Estoy muy decepcionada. Parece que se piensa más en las personas que revenden que en sus clientes que dejan todos los meses mucho dinero en lego.shop. En Europa no hemos tenido ni la más mínima posibilidad de comprar estos juegos y la única posibilidad de tenerlos es comprándolo a precio de oro en eBay. No sé en quien está pensando LEGO pero desde luego que en sus socios Vips NO. A veces me cuestiono si seria mejor un cambio de afición con este tipo de actividades que vemos por parte de Lego. En fin ... una pena. Y MUY MAL POR LEGO.

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By in Slovakia,

TLG seems to be following the South Park - 'Cartmanland' advertising campaign.

"So much to do at Cartmanland, but you can't come!"

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By in United States,

@ legoDad42 it NEVER takes seven days to complete credit application and if it does there is something up with the applicants credit........... I ended up getting two Red cards for this (one for me one for wife) and both were approved within 10 seconds. By no means do I agree with how this was handled but I just want to keep things factual. As far as this being limited to the states. I'm thinking this is a regional exclusive and stores elsewhere will have internationally when the movie premiers there. Just as the Lego Store is having their double VIP points currently as again it coincides with TLM2 here in the states................... Additionally let's keep things in perspective we are (The US) after all the ones who keep the lights on over there I mean have you SEEN the quarterly/annual fiscal reports? LOL Just teasing but is actually kind of true.

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By in United States,

@deejdave:
Considering The LEGO Company is privately owned, they don't really release much of their financial info, so I doubt many people have seen those reports. And Europe keeps their lights on. Prior to the release of Star Wars sets in 1999, the US wasn't even their biggest consumer nation. Germany was. Starting in 1999, the US surpassed _Germany_, but then you have to factor in how much more the rest of Europe was buying at the time. Since then I haven't really seen any concrete numbers, but in the US, there are tons of other toy lines, video games, and other competing sources of entertainment, so it's not hard to imagine that many kids probably grow up without ever owning a single LEGO set. Simon Liu once explained to me that, in Germany, all kids get LEGO sets, and lots of them. The reason for this is that after WWII, there weren't a lot of companies left in Germany, and there weren't a lot of companies in the rest of Europe that were willing to do business with Germany. The LEGO Company was the only toy company that was, so immediately post-WWII that was the only toy German kids grew up playing with. When they had kids, that was the toy those kids got from their parents, and so on. The best we've been able to do in that regard stateside is to create a short-term buying frenzy with the release of TLM in 2014, but that only lasted about 2-3 years, and I think TLNM pretty much ended it.

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By in United States,

Lego has always been emotionally attached product for many AFOLs with obsessive nature. We should try not to look down on those people and say it's just a toy. Some people like building, some people like collecting and some like both (myself). I do like collecting aspect of Lego, but don't really care for the rare SDCC minifigs or other limited run minifigs. Retail products work fine for me.
I feel really awful for European fans who have every Brickheadz displayed on the shelf and now all of sudden, contemplating about spending $200 to $300 on eBay to get the 4 TLM2 Brickheads to complete their collection. At least, we (United States) had a chance to get them at retail price with little effort.
As I said in my previous post, it is all about business. TLG revenue and profit went down first time in many years of high growth. TLG needs Target and Walmart in the US with absence of ToysRUs.

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By in United States,

Does anyone know if these are available in store, without getting their credit/debit card?

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By in United States,

^ Sounds like not. The hope now is that they're only temporarily exclusive. Ugh, bean counters and marketing talking to eachother...

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By in United States,

@shikadi they were never available in store and are already sold out.

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By in United States,

This whole TLM2 brickheadz thing is rediculous.

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By in United States,

$50 for a /5000 is probably still a good deal. If you are a BrickHeadz or LEGO Movie collector and want it, get it now. I am neither and have none of these since I just read this article.

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By in Netherlands,

@PurpleDave @Zackula TLG's Legal department came after Held der Steine not because he had a brick in his store's logo, but because he wanted to trademark the brick. Something he conveniently failed to mention is his video when he tried to spark outrage.
TLG followed the normal process to challenge his trademark request. Not a legal threat, just following the trademark process.

In his previous videos he always struck me as one of those "I hate TLG for not bringing out sets which are exactly like when I was a kid! If only TLG would bring out those old sets again, they would be successful`!" people. One of those people clamoring for more trains, conveniently forgetting that the whole model train market cratered a long time ago, and that even beloved Emerald Night was a commercial failure.

So yes, lots of manufactured outrage.

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By in Germany,

@stlux: you couldn't be more wrong about Held der Steine. He did mention the details of the subject matter surrounding TLG demanding him to change his logo. He did so over the course of several videos, but never once did he try to incite any outrage. On the contrary, he made it quite clear that his decision to stop buying directly from TLG for his shop (and no, it is not simply a Bricklink store, he has a standard brick-and-mortar store here in Frankfurt, his Bricklink store was simply an outlet for selling parts) and to change the focus of his videos away from only LEGO was based on several factors. The letter by the TLG lawyers was simply the proverbial "last straw" that broke the donkey's neck.

Having watched most of his videos and having met him several times in person I know he is not at all like you describe him. Even though the tone in his videos might be sarcastic at times (and I feel the same so can definitely sympathize), he is genuinly interested in the product being of high quality and popularity (and therefor highly sellable, remember he is an independent LEGO toy store owner) and annoyed about the declining quality at ever more increasing prices.
Of course he also has the German perspective of things, and we over here do see the LEGO toy very differently than for example people in the US, for whom it is just one toy among oh so many.

Over here, like @PurpleDave pointed out, LEGO is a toy every kid knows and almost every kid has. Over here, there is a phase in kids' lives (I would say it's roundabout from age 5 to 12) when it is either LEGO or Playmobil when it comes to the choice of favorite toy. Of course there is other stuff to play with, but none of those alternatives comes even close to the popularity of both LEGO and Playmobil, so in general there is hardly any kid of that age group who hasn't either got a LEGO or Playmobil "world" in their room.

So when one of those toys appears to drift away from its customers, and many over here feel that way, because believe it or not, ever more Star Wars or Superhero or Unikitty or Adventure Time or other aimed-at-US-tastes themes are not at all popular over here, people get annoyed, and rightly so imho.

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By in Netherlands,

TLG was just following the procedure for challenging a trademark request. That's not something that should cause outrage.
As you mention, he was just upset with TLG since a while, and all this was just an excuse. Not worth any videos, let alone the outrage it caused.

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By in Germany,

But remember, the outrage was caused by the fans, not by him.
He made it very clear all the time that he was perfectly fine with his decision. What he wanted to make very clear though was that "the values of TLG" as mentioned in the letter as being "in danger of being diluted" were definitely not his values, i.e. that he had stricter requirements and higher moral values to himself then TLG display all the time.

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By in United States,

@stlux:
Yeah, that's a new bit of info, and it really changes the situation. It's a bit of a grey area, I suspect. He can definitely trademark the name, and I can't see them having any legal recourse. But the logo does feature a basic brick. If _they_ can't trademark that, then it should be off-limits to everyone, and the easiest way to ensure that remains the case is to challenge the trademark application.

@AustinPowers:
It's not unheard of for someone to throw a claim of wrongdoing out there, feign acceptance, and then sit back and wait for the mob carrying pitchforks and torches over the whole affair. If he really did announce that he was okay with this situation right on top of stating that he'd stop carrying their product and start reviewing competing products, that's a pretty good indication that he's most definitely not okay with how this went down.

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By in United States,

Received the following response from Lego on this random limited edition launch:

Unfortunately it seems as though the LEGO® Movie 2 Brickheadz were only available at our partnering stores Target and Wal-Mart for a limited time only.

These figures unfortunately will not be released for purchase on our shop page.

It seems as if the only way to obtain these figures if they are not available in the stores mentioned above, are third party sellers that are not affiliated with the LEGO® Group.

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By in Germany,

Can someone please contact target.com and ask a Senior Manager if they have some more of Benny and SM in the near future to sell?
From Germany I can only chat with the international support team and they have no idea. Thanks for that.

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By in United States,

I just contacted customer service at lego, and was told that they don't know where the limited number stickers came from, and that many more would be produced

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