Last night, LEGO brand stores in the U.S. held an adult build event to celebrate Valentine's Day. Thankfully there was no advertising associated with the event around "finding your missing piece".
Adults could sign up for the event starting on February 1 at any brand store. I'm not sure how popular this event was. I signed up for one store and ended up not being able to attend at that location; but was able to sign up at another store the day of the build. As far as I know, publicity associated with this event was just on the calendar; I don't remember seeing this mentioned on any emails.
Let's take a closer look after the break.
Upon arrival at the store, the staff had helpfully provided cups of the bricks required for the build. There were copies of the instructions available but we weren't allowed to take those home. I took a couple of quick pictures of the instructions which you can view here and here.
Not surprisingly the build features red and white bricks and is a very straightforward build. I was pleased to see the use of red quarter circle pieces in order to fill out the heart.
Opening the card shows that it's pretty unremarkable, with the back of the card consisting solely of white bricks and plates. Two hinged plates keep the card together. For those who couldn't make it to a store, most of the pieces should be readily available.
However, the plain back of the card is there for a purpose: the ability to customize your card using any of the provided stickers. It's the first time that I've seen stickers designed to cover more than one brick.
I find the stickers quite amusing. They reminded me a lot of the LEGO related chat up line contest we had last year. The white space is actually a blank sticker to allow you to write your own chat up line!
A nice little giveaway for those who had chance to get it. I wish that LEGO would offer these events a little more often than once a year.