Hidden Side: set images

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View image at flickr

Hidden Side is a new LEGO theme coming out later this year that combines traditional brick-based building with augmented reality to create a seamless physical and digital play experience.

We had a opportunity to see some of the sets and interview Murray Andrews, senior product lead, LEGO Games, while in Billund. We'll publish the interview later but for now here are some photos and information about three of the sets.


The Lab

70418 Lab is one of the smallest sets of the theme and will come with three minifigures. The cylindrical container on the right includes a colour wheel that interacts with the app.

View image at flickr


The Graveyard

70420 Graveyard is a middle of the range set that, like all of them, has a host of interactive features that interface with the AR game. For example, the statue rotates to reveal different coloured tiles that are detected by it and the grave in the centre lifts to reveal a skeleton. You can also control the branches on the tree, should that be possessed.

View image at flickr

View image at flickr

The game involves finding ghosts and eliminating 'gloom'. Murray demonstrated the game, which looks very slick.

When photos were first seen, several of you questioned why they contained no ghosts. The answer is simple: because they are invisible so can only be seen on-screen via the app!

Actually, there is some evidence of the ghosts in physical form as the minifigures can become possessed, which you'll see below.

View image at flickr


The High School

70425 High School is the largest set of the range and will come with six or so minifigures, although we didn't see many of them.

Its facade looks fairly normal but it has a whole host of transformational features.

View image at flickr

Opening the porch sides reveals two portals surrounded by teeth...

View image at flickr

Twisting the clock will cause eyes to appear and you can lower the bay windows to unleash claws!

I suspect the game detects all this and changes its behaviour.

View image at flickr

The reverse is packed with all the details you'd expect to find in a school, including a toilet on the ground floor, left.

The small quarter-circle of blue you can see on the left is rotated to reveal different colours which, again, are a way to interact with the game.

View image at flickr


Minifigures

This minifigure is named Jack, one of the protagonists of the game. He is accompanied by his recently-deceased dog which has returned to aid in capturing the ghosts! More will be revealed about the dog in the future.

View image at flickr

Professor JB works in the lab and she created the ghost-catching app which our lead characters use to track the ghosts.

View image at flickr

Minifigures can be built in one of two states: this mechanic is shown in his possessed state, with a green head and hair, but a normal head and hair are also provided.

View image at flickr

There was a lot to take in in the short time we had exposure to the sets and I'm sure a lot more information about the game, its purpose, and how it interacts with the sets will become apparent in due course. However, I hope this article has given you a taste for the theme.

I have to say, the sets looked better than I expected and the AR element of the theme looked to be well executed and a lot of fun for kids.

70 comments on this article

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By in United States,

Thanks for the great pictures! Will probably have to pass but I'll be interested to see how long they extend the theme for.

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By in Italy,

They sure packed quite some stuff on the school, the transformation is incredible.

I like the theme, the graveyard is awesome, as are other sets not covered in the article! I don't care much about AR but it doesn't seems it detracts from the sets

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By in United Kingdom,

Does Jack use the same face print as the Lego Ninjago Movie Kai?

He’s a cool figure nonetheless

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By in United Kingdom,

So now I want a minifig of Prof JB without the lab coat as that shirt design would be excellent on its own.

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By in United Kingdom,

Love it... I’m a sucker for lego monster themes!

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By in United States,

This strikes me as Lego's answer to Stranger Things: school-age characters dealing with supernatural mysteries.

I like that a number of these sets are vaguely City compatible. Has Brickset ever considered doing a piece on Lego sets that are City adjacent? (I.e., some of the Marvel and DC sets, or Alien Conquest.) It's fun when you find product that has stuff that would look really good in an urban display but isn't overtly intended for the City line.

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By in United States,

I am just interested on one set: that school bus.

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By in United States,

I love the detail on the school.

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By in United States,

Must have all

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By in United States,

I can't wait to get the High School set

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By in United States,

Its not a theme I need, but looking at the sets I can tell that Lego put some good design and work into it. It feels like it is kind of replacing Nexo Knights in regards to the app functions, but the quasi-Stranger Things/Scooby Doo/Gravity Falls/etc. mix going on here feels like it will fall very well into the Lego world.

The way the theme seems to be designed and marketed also suggests it will have unisex appeal among kids, there is none of the stereotypical trappings of it being aimed towards one specific gender. That High School in particular has a very detailed interior that reminds me of some of the doll house toys my sister had when she was younger, while the detailed builds and action features remind me a lot of the Lego sets I had (still have actually) when I was young kind of like Exo-Force, Harry Potter or Star Wars. And that's just cool that this theme somehow seems to be batting home run averages with all those boxes ticked.

As for the app, surely Lego will have it out for like a year then abandon it... But hey the sets for the most part seem to stand on their own without needing the app for it!

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By in United States,

I find this whole theme disgusting. Will not be even be thinking about buying it. It’s fine if you guys waste your money on it though. I’ll stick to actual quality sets. Such as the Mustang.

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By in United States,

The dog is DEAD?!?!

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By in Canada,

I want to like this theme but for some reason I just find it so lame.

The builds feel sophisticated with their building techniques but for some reason at the same time they look painfully simplistic.

And the purple haired lady created the app that the characters use to catch the ghosts?

Like what

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By in United Kingdom,

"Jack you have to let go, I know you're struggling with Bones getting put down but you can't keep imagining he's still alive as a ghost, you have to move on, Jack please this isn't healthy, Jack why"

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By in United States,

IT'S A GHOST DOG.

We haven't ever had an animal ghost before, have we? Just humans and other things that basically look like humans.

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By in United States,

I love original IP Lego themes, but sadly, I'm not really interested in this line. Neat concept, I will admit. We'll see if it takes off.

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By in United States,

Thanks for your input @Your future president...-_-

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By in United Kingdom,

Even less interested now they've confirmed there is definitely no ghost minifigures and they're all 'AR'. Some of the sets look decent, but think that the AR will prove to be a flop which'll ultimately kill this theme if it isn't already a single wave theme.

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By in Indonesia,

With all the moving functions in these sets, I have a feeling I know what line the Elves designers were moved to last year. Some of those minifigs look great, and I love the dog.

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By in United States,

@ monkeyby87

You’re welcome, pal! Any time! I appreciate your ability to acknowledge other people’s views. Keep up your open mind!

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By in United States,

The success or failure of this theme will depend on the quality of the app. The last AR attempt (what was it called?) was a great idea, but failed because the app was bad. I hope they get it right this time.

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By in United States,

Scooby-Doo, Where Are You! + Stranger Things + Monster Hunters = THE HIDDEN SIDE!!!!!!!!!!!!

(Evil laughter)

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By in United Kingdom,

As with most app based products like this the app will be on Google play and apple appstore, but people with an Amazon tablet need it on Amazons app store and they're never available on there.

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By in United States,

@Your future president, anytime! I’m also pleased to see you felt the need to edit your post and be more insulting than you already were.

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By in United States,

Really looking forward to it. I've been doing some hunting online to see if I can't find any cheap Monster Fighters or CMFs to extenuate the line. We've gotten a lot of teenage and monster figs over the years that'll go well with this!

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By in United States,

ewokswithbricks, we have skellie horses, but no 'ghost' animals.

andyh1984, there is a way to get Google Play on your Kindle, I have it on mine.

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By in United Kingdom,

Really looking forward to these, the sets look great and idea is pretty neat. Hope they stay around long enough for me to pick them up.

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By in United States,

@monkeyby87
I see my preferment of other sets insults you, so that is unfortunate. Your obvious love (or at least admiration) of these sets does not offend me in the least. You can like sets if you so desire. Unfortunately I am denied that privilege since my views do not coincide with yours. It must be nice to be able to express your views without being attacked. Perhaps hopefully in the future EVERYBODY will be free to say their thoughts on Lego sets without being attacked.

I’ve noticed this disturbing trend on Brickset where people express their views then get personally attacked for them. I.e @Austin Powers when he didn’t like the concept of sewer babies. Then he was taken to the guillotine for daring to have his own thoughts. And this is just one example. There are countless others. And I’m calling for it to stop.

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By in United States,

Kinda weird that Jack's face is Kai's from TLNM.

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By in United States,

@Your future president: For somebody who seems to want other people to value your opinions, your original post (which claimed that other people who DID like the sets and choose to get them would be "wasting their money") was pretty dismissive of other people's preferences.

If you want to avoid people getting upset with you, a good starting point would be to start with a less negative attitude. Saying you dislike something or feel that it is overpriced, low quality, or otherwise bad is fine—imposing that subjective value judgment onto other people's choices, less so.

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By in United States,

'LEGOS ARE AWESOME! Every set is awesome. The quality is fine, no broken pieces or mismatched colors at all! If you disagree you are a poopy face.' - Some Brickset users

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By in United States,

OMG a Ghost Dog!! Wants hundreds!

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By in United States,

@Brick Dangerous: Friends sets have been doing something similar to this for a while now! For example, in 3315-1, 41005-1, 41058-1, and 41101-1, the walls and upper floors extend only 8 studs back from the front of the building, but the ground floor extends an additional 4 studs back. I think the reason for this approach is to make it easier for kids to reach in and interact with interior features towards the front of the building without accidentally knocking over stuff that's closer to the back.

Of course, another way of dealing with this issue is to incorporate a hinge, as 41122-1, 10228-1, and 31026-1 did. That way the interior rooms can be fully enclosed and have a substantial depth when on display, but split into narrower, easier-to-access halves for play.

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By in United States,

@Lyichir, @Monkeyby87, @Your Future President, et al.

My goodness. I believe you are blowing this way out of proportion. Come on guys--Lego! Plastic bricks!! Not something to get so upset about. @Your Future President is entitled to his opinion of this specific arrangement of these bricks, and so is everyone else. I don't believe him saying "wasting their money" is necessarily a flaw of his character, but I do see that it could have been stated better, as @Lyichir said. I don't see why we can't end this argument on a better note where we can all reconcile the fact that not everybody thinks alike. Final word.

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By in United States,

@Your future President

I wholeheartedly agree with your last comment. The problem is that your other comment doesn't.

I have never seen someone on Brickset attacked for stating their opinion. What I have seen is people who state their opinion, claim all other opinions are garbage, and then victimize themselves when others say that they're wrong.

There's a difference between stating your opinion and insulting others and the only problem we have in Brickset is that some seem to be unable to tell the difference.

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By in United States,

I like the amount of glow-in-the-dark elements, but so far I think only the Lab is a must-buy for me. Love that mini-fig!

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By in New Zealand,

There’s stating your negative opinion and thoughts and then there’s trolling...

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By in United States,


any word on release date? I read August

I love this website and its members. I think my first comment posted was poorly written and I want to clear it. deff don't want to derail but reading through the comments above I see the regular members and I want to interact on a positive level.

@Pres on the "disgust" ? is it the supernatural aspect?

@Phat AR is showing up everywhere! I cant wait to see it in unbiased review!!

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By in United Kingdom,

I like these, i'll give the school 10/10
The grave yard an 8/10 and the lab a 6..
However where is the boat, train and school bus that was shown on instagram?

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By in United States,

I’m sorry for my comments if they have made anybody feel less than. I meant only to demonstrate my dislike for the theme and I see now I could have said it in a better way. My apologies.

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By in United States,

"I find this whole theme disgusting. Will not be even be thinking about buying it. It’s fine if you guys waste your money on it though. I’ll stick to actual quality sets. Such as the Mustang."

I love that you consider a Mustang a "quality set."

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By in United States,

I suppose we are at a time when a "nice looking build" simply doesn't cut it for a new set. New sets/themes must also have some sort of gimmick. That's not necessarily always a bad thing, as in this theme the sets aren't hampered by the gimmick. Their ability to change looks so easily certainly adds to their play values. I have no need for the AR game or app, but can see my daughter having fun w/it. If I can then convince my wife that yet another expensive LEGO purchase is not entirely for me, but really to also be enjoyed by our child, then that's a plus ladies and gentlemen! Of course I'll try to keep everything as neat and tidy looking (yet un-Kragled) as possible. That High School especially belongs in my city!

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By in United States,

I like the look of the school but I'm underwhelmed by how shallow it is. Love the dog though!

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By in Australia,

I can't get past the fact that the dog is dead.

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By in United States,

From the earlier toy show images, I figured it was a ghost dog, and making it look like a dog wearing a sheet was a cute way to do it. Molding a white/trans mix looks pretty cool too. But including the dog does pretty much invalidate their excuse for not including ghost minifigs in the sets, since the ghost dog can obviously be seen without the app.

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By in United States,

"with his recently deceased dog"

Jeez that's dark.

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By in United States,

For all the ghost animal inquiries... There are the ghost sharks from 71042 silent Mary.

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By in United States,

"I find this whole theme disgusting. Will not be even be thinking about buying it. It’s fine if you guys waste your money on it though. I’ll stick to actual quality sets. Such as the Mustang."

These are actual toys to play with. The Mustang is a model that will sit there. $150 of Hidden Side will go a lot farther with play value than $150 for the Mustang.

To me, a model is a waste of money. A model isn't a quality set.

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By in United States,

I’m not sold yet on the theme but the building interior is fun. I’ll need to see more set details. The dog is super cute.

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By in United Kingdom,

Really looking forward to this theme, great looking toys!

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By in United States,

@ewokswithbricks:
Aside from the two standard humanoid ghosts (the old happy one, and the newer sad one), we've had a variety of posable humanoid skeletons (as compared to the floppy-armed ones), a skeletal horse, the Ghostbusters/Ninjago screamers, the CMF Spectre and Banshee, the HP Thestral, various zombies (including a Geonosian and a shark), but yeah, this is really the first actual-ghost animal. Perfect for a Nightmare Before Christmas MOC, if you ask me.

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By in Canada,

@micano, are any of the pieces glow in the dark? I assumed it was all that colour (the name escapes me) that was used in Ninjago during the ghosty line that just looks like it would glow.

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By in Canada,

@ your future president:
Don't worry, even presidents tweet things that spew trash
cofefe

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By in United States,

Oooooook lets not bring politics into this.

I'm super psyched for this theme! Everything we've seen so far looks great and for once, I want like 90% of the sets. Time to start saving!

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By in United States,

Not really a fan of the "possessed" minifigures, would much rather see actual monsters. The sets look neat, although without monster minifigs the only one I anticipate grabbing is the cemetery.

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By in United States,

I love this line. I think the builds look phenomenal and it has a real Time Cruisers feel to it. I just hope the integrated features don't send the price points sky rocketing.

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By in Finland,

Lego dead dog?
Ok buddy

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By in United Kingdom,

Is this the first time we've had a minifigure-scale school set... not counting Hogwarts, that is? I feel like it is - the only others I remember were from minidoll-based lines - so if for no other reason than that, I find the set interesting.

The ghost element? That, I could take or leave; it doesn't personally interest me, but I have nothing against it either.

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By in United States,

I think these look great! Love the haunted house theme, and the transformation features are fun. I'm liking the quirky, humorous style - very creative! I'm too old to care about the game per se, but may get some of these just for the builds.

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By in United States,

@BionicleJedi:
I believe it is. And they had to kill some kid's dog to make it happen.

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By in Canada,

I'm just happy to still see new and original themes coming out from Lego! Things have felt very samey the last little while.

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By in Luxembourg,

Theme is not my bag, but building looks adaptable to something regular and well I welcome any trains sothat’s cool. Great colour scheme on both so a buy on both of those at least..

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By in Germany,

When I saw that graveyard set I immediately thought of all the hours I spent back in the 80s playing Ghosts 'n Goblins on the C64.

Overall, not the most exiting of themes, but certainly worth a look.

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By in United States,

Not wasting my money on this, I love it! Looking forward to trying out the app. Ever since pokémon go came out in 2016, AR has been something really interesting. Can’t wait to see what Lego does with this!

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By in United States,

Anyway, setting drama aside... thanks Brickset for these great photos! A lot of the pictures from the press event or Toy Fair were much worse, both in terms of picture quality and in terms of getting pictures of both "fully transformed" and "fully untransformed" states.

One question—did you notice whether the staircase at the very back of the school set does anything? It looks like it slides in and out, but I can't tell if that's connected to another function like the opening entrance (perhaps to disengage clips or something) or if it might hide a marker for the app like the four banners near the top.

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By in United States,

@Your future president

Thank you for saying that. It's people like you who are willing to listen who will help end the very issues we've been dicussing. :)

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By in United States,

@jeloshot But it's still one of the cutest LEGO dog elements to date!

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