Trolls World Tour sets possibly coming in 2020!

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Out of nowhere this morning, The LEGO Group seemingly announced on social media a brand new licensed theme: Trolls World Tour, based on the sequel to DreamWorks Animation's 2016 hit Trolls. The promotional image posted seems to be a reference to the film's announcement photo, depicting lead character Poppy.

The sets should arrive in spring of 2020, if I had to guess, due to the film's release date of April 17, 2020. I also would not be surprised if they were in the 4+ range, formerly known as Juniors, as Incredibles 2 and Toy Story 4 have both been limited to these youth-targeted labels.

This development also begs the question of whether this is just the beginning for a LEGO and DreamWorks partnership. There are many franchises from the Universal studio that could suit a brick recreation; Shrek or How To Train Your Dragon would be great choices. And what about their TV shows on Netflix, like She-ra and the Princesses of Power and Trollhunters? The possibilities are endless!

What do you think of this news? Let us know your thoughts in the comments below.

92 comments on this article

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By in United States,

Yuck.

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By in United States,

Definitely skipping these sets.

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By in United States,

Really interesting that they got these after the KRE-O sets, since I think the toyline's still owned by Hasbro as the master license.

Also wondering if the McElroy Brothers' characters will get representation here or not.

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By in Netherlands,

Deary me, I didn't think it possible but we are really scraping the bottom of the IP barrel here.

What were they thinking?

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By in United Kingdom,

Nice that Lego is possibly expanding to more licences, but I thought that Trolls was considered something of a flop? Remember most of its toys getting heavily discounted and only one friends kid liking it, and having since grown out of it.

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By in United States,

@GrizBe It managed to get a Netflix holiday special and cartoon, so I'm guessing it was still strong enough to support that in terms of its release.

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By in United States,

The worrying thing here is that it flops Lego might just not continue to partner with Dreamworks and then we will never get our Shrek's Hut. However I doubt How to Train Your Dragon sets will be released due to the fact that Playmobil has the license.

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By in United States,

{ :|

okay then

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By in United States,

WTF?! Personally, I found Trolls atrocious, despite the fact that it had Justin Timberlake in it.

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By in United States,

"WTF?! Personally, I found Trolls atrocious, despite the fact that it had Justin Timberlake in it."

Despite? More likely the cause!

Didn't the first one bomb?

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By in United States,

@Chouju_X[SPAM] Made $346.8 million on a 125 million budget, so doesn't seem like a bomb.

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By in Germany,

^^ Oh, now you're just trollin'. ;)

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By in United States,

I just want some How To Train Your Dragon sets. Now those would be awesome!!

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By in United States,

I don't know where all this Trolls hate I'm seeing is coming from. I seem to mostly remember hearing positive feedback for the movie.

@ZootyCutie: I had thought it was a Hasbro property too, but come to find out, back when they produced Troll dolls they were considered public domain in the United States. In the 90s, the European company that originally invented them managed to win cases demonstrating that their patent was still applicable worldwide. So the Hasbro Trolls products of this decade are produced under license from DreamWorks.

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By in Canada,

Eh, might be good for sales with kids or might bomb like the Angry Birds sets, who knows. LEGO surely has the data on toy sales for the first Trolls movies.

I don't think it'll have that universal appeal to many adult collectors but that's not necessarily a fault.

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By in United Kingdom,

@Zootycutie: Star Wars got a Holiday special too, but that didn't guarantee quality or popularity.

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By in United States,

Definitely a surprise. I won’t hold my breath on Shrek. Rumor has it a reboot for the franchise is being shopped around. And thought I saw Playmobile Dragon sets a while back. Probably be a pass for me.

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By in Australia,

I don't know, Lego has a habit of jumping on trends a year or two past their expiry date everywhere else. I'll keep an eye out for cool, novelty figs, but I can't say that I'm super-excited for this, no.

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By in United States,

NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO! NO!

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By in United States,

LEGO has no standards.

That simple.

(Still better than the mess that was Angry Birds, which did give us an egg piece, but no real minifigures.)

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By in United States,

Playmobil does a good job with HTTYD. Also with City and other themes.

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By in United States,

Wow the negativity. It’s a really fun movie and I’m guessing by the comments many haven’t seen it. The target audience is kids, and mine will definitely be excited about this.

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By in Canada,

I found my Dad's old Troll doll from the '70s--man does that thing creep me out!

I personally don't care for them, but I hope this sells well and isn't a huge loss for TLG. I feel they're "betting the farm" too much on licensed themes as opposed to the core themes. But, I might get one for the troll fig.

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By in United Kingdom,

^^^^ ... There’s no limit!

I’m guessing they will have specialised moulds for the heads, would be interesting if they went crazy and actually put bristly hair on a Minifigure head but the complexity of doing that probably means we’ll just get plastic or rubber hair.

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By in United States,

This, before Shrek? I am disgusted.

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By in France,

No interest for me but why not for a younger generation

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By in United States,

/facepalm but i'm certainly not their target demographic. depending on the sets, could be okay as parts packs . . . .

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By in United States,

Huh. I didn't even realize there was a trolls movie.

I wish lego would lay off the licenses.

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By in Canada,

Marketing problems?

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By in United States,

@ GrizBe, I would alomst indefinetly prefer Star Wars Holiday Special sets!

Possible Shrek sets though?

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By in United States,

I’d rather have How to Train Your Dragon sets or Trollhunters: Tales of Arcadia sets. I’m a huge fan of both so here’s hoping ;)

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By in Israel,

Well, nothing can be worse than the angry birds theme soooo

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By in Netherlands,

If it brings us different colored characters with maybe some bright hairpieces it can be cool, something different from the "fleshie" licenses.

I have no idea about the actual sets tho.

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By in Norway,

Hmm... Guess I could add them to my Toystory train - that was pretty much the last time I heard about Trolls, and must have been at least a decade since they were a thing. I agree with others here, Lego are picking up properties years after their sell-by date - to the point that "getting a Lego license" should be a "has jumped the shark" qualifier for any franchise. Don't they understand that these low-end licenses just cheapens the Lego brand, I really hope they at least receive rather than pay money to produce this stuff. And BTW, does this mean that the Elves theme was cancelled 'cause of THIS?

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By in United States,

If the hair isn't proper, as in, able to be combed & styled (like the Mega Bloks evil Minion minifig on my desk here), they'd better have some reeeeeally convincing molds. Seriously, hair styles will make or break this line.

At least we can already see from the teaser that they're not using regular minifig heads as bases.

I think this could be fun if they put the Elves designer(s) on it with decent set budgets. If it's treated like PowerPuff or Toy Story 4 though, Meh.

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By in United States,

Eesh.

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By in United States,

They also teased the Stranger Things sets (as it seems) this morning. You guys are slow today. I would however love How To Train Your Dragon sets (only titular ones most likely).

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By in United States,

If the Stranger Things rumor is true, then I would wager that this license is part of a deal with Netflix and not Dreamworks specifically.
Dreamworks has their own deal with Netflix where they turn every animated feature they make into some kind of original series/special but Netflix owns the merchandise rights to everything they produce including said series/specials.
This could mean we might actually get a Daredevil Lego set as long as it was based on the show.

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By in United States,

LEGO did Prince of Persia and Lone Ranger so it's not like they always pick winners on the licensing front.

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By in United States,

From i have read though, the toys sold like hotcakes, like Frozen did in 2013.

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By in New Zealand,

Too much licensing of unsellable junk and too much diversification into lines of unsellable junk. Haven't they learned *anything* from Galidor, Angry Birds, Unikitty, Spybotics, Lone Ranger, Adventure Time, Powerpuff Girls, Znap, .....

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By in United States,

@Block-n-Roll They've learned how to keep trying new things, diversify, and make billions of dollars. I think they will be just fine.

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By in United States,

Hmm.

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By in United States,

Why are they making these sets if they are not coming out with another trolls movie?

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By in United States,

^ They are, these are for a new Trolls movie.

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By in Singapore,

Admit it, some of you are going to buy it for that sick-looking tie-dye torso and swap out the arms. And also for the teal short legs.

I've never seen Trolls and don't plan to, but I'll have high expectations of these sets whether they'll be 4+ or regular sets. I'll be expecting lots of colors, wacky builds and playability.

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By in United States,

>:P

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By in United States,

This sounds horrible. However, even though the movie is pathetic, that does not guarantee the sets will be too. The Ninjago Movie was quite frankly pretty horrible, but the sets were great! As long as there are cool pieces I'm happy.

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By in United States,

I would like a how to train your dragon set

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By in United States,

Don’t understand the hate whatsoever. I haven’t seen the movie but quite frankly the movie doesn’t even matter. This seems like an interesting idea and that minifigure looks great already with the new colors for the dual molded arms and the teal legs! And Lego tie dye is awesome! As someone else said, I’m expecting some wacky figures and builds and a lot of color, which should make these sets good for figure parts and new pieces alone. I’m glad to see Lego diversifying so much and trying new themes like they are with Stranger Things. And hopefully this partnership leads to some HTTYD sets eventually!!

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By in Netherlands,

Don't care for this but that is just personal taste. More worrying is that LEGO is spreading itself thin over so many themes.

Fine if there is the odd license in the Ideas line, but yet more themes? Thinking back to the begin of the millennium and the recent publication of financials (which were good but less than expected) I hope history does not repeat itself.

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By in Poland,

The what?

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By in United States,

While I personally don't care much for the Trolls movie (it was fine, but not overly remarkably), the potential of these sets to act as a gateway to other DreamWorks properties excites me immensely. In particular, I am hoping that my childhood favorite, Shrek, is made in brick form. Other potentially fine sets would be Over the Hedge and the Bee Movie, as well as How to Train Your Dragon (though I actually haven't seen anything since the first film).
The way I see it, Lego adding more licenses can only be a good thing, and I continue to await such fine themes such as Peanuts, Loony Tunes, and Tom and Jerry (though I understand how unlikely these are, I also thought Trolls was unlikely, so...).

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By in United States,

While I'm not overly thrilled about yet another licensed theme (especially since we haven't had a standard Castle theme, my personal favorite, for years), the possibility raised of Shrek or How to Train Your Dragon sets is certainly tantalizing as a fantasy fan.

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By in United Kingdom,

Yay perhaps we will get new parts for monochrome minifigs

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By in United States,

I don't think they will make specialized heads, the Syndrome hairpiece would work quite well.

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By in Norway,

Why

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By in Australia,

I hope we get some HTTYD sets sometime. I think the theme is already being used by another company, but i can hope...

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By in United Kingdom,

No interest for me, but at least the figure parts will be more useful than Angry Birds.

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By in Netherlands,

tbh I'm dissapointed. I'd rather have LEGO investing in good building experiences for their own product (this has been in decline for years in a theme like City) or introduce their own lines like the upcoming Hidden Side theme. All these uninspired licenses make the product more expensive and less interesting in my view. But I'm not a 4 year old ;-)

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By in United Kingdom,

Having watched Trolls again recently, I'm interested to see what they come up with. Jang is right though. The hair is gonna make or break this theme.

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By in United States,

This is disgusting!!! It's been a while now since LEGO had acquired a legitimately interesting license

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By in Germany,

Two words: not interested.

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By in New Zealand,

@B_Space_Man : I think the reason they make billions of dollars - IN SPITE OF all these diversely unsellable lines - is because of the extortionate cost of the product. They can afford to have these loss-making lines because the over-charging on the big sellers will offset the loss on things like this. Remember that it wasn't all that long ago that LEGO was pretty much dead in the water, largely because of having too many diverse/niche themes and a lack of focus on the core product.

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By in Italy,

NO.

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By in United States,

The recent Trolls movie was a big success, and moreover the Trolls animated series on Netflix is an even BIGGER success. I have three young children who absolutely love that show, and there friends do as well . . . so this theme will be a big hit for that age group. For us AFOLs who don't care about the Trolls IP, I will say this, at least there is the possibility for some interesting new pieces and colors - the Trolls universe is very colorful and abstract and will lend itself to some cool new builds.

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By in United States,

@PaNic: I don't think there's much need to worry about LEGO 'spreading itself thin" when for all we know these could easily just be next year's replacement for this year's Toy Story 4 theme. Short-lived licenses for kids' animated movies are a thing LEGO has been doing for a while now.

In general, LEGO's approach to licensed themes tends to focus on establishing a wide variety of smaller, short-lived lines as opposed to big, long-term commitments. Sure, LEGO may have a lot of different licensed themes, but generally Star Wars and the LEGO Movies are the only ones that even come CLOSE to the size of in-house themes like City, Friends, and Ninjago.

And for the most part, LEGO tends to launch most of their licensed themes as tie-ins with major theatrical film releases, then phase them out as soon as those films are no longer being heavily promoted. Just look at themes like Indiana Jones (launched to tie in with Kingdom of the Crystal Skull and then ended after two years) or Pirates of the Caribbean (only getting new sets in years that new movies came out).

This way, LEGO can largely avoid situations like in 2003 where none of their licensed product lines had new movies to tie in with and saw their sales plummet as a result.

@Block-n-Roll: What makes you so certain LEGO lost any money on The Angry Birds Movie, Adventure Time, Unikitty, or The Powerpuff Girls? These were generally lines with ten or fewer sets each, and in a lot of cases tying in with fairly popular and well-established brands (for all the hate and cynicism directed at The Angry Birds Movie, it ended up being a box office success, and I remember seeing quite a bit of enthusiasm for it among kids).

Compare that to all the much bigger themes with reliable year-after-year success that LEGO has in their portfolio, and themes like these aren't a huge gamble by any stretch of the imagination.

Also, at what point will we no longer be able to say that LEGO's 2003 crisis was "not that long ago"? Because it's already 16 years ago at this point. And even though basically every new theme or product LEGO has made since (including decidedly successful ones like Ninjago, Friends, Legends of Chima, Minecraft, Juniors, The LEGO Movie, and Nexo Knights) leads to AFOLs muttering doom-and-gloom predictions about how LEGO is "repeating their mistakes", they've shown time and time again that they continue to take the lessons they learned back then to heart.

Also, don't forget, the theme that kept LEGO out of bankruptcy in 2003 wasn't some AFOL-preferred System theme like Orient Expedition, but rather Bionicle, which in spite of its distance from the classic brick was well-aligned with the brand's spirit of creative play and building.

With that in mind, the idea that a theme as heavily reliant on traditional LEGO building and play as Unikitty is somehow a departure from the "core product" is laughable, and suggests you may not have a particularly strong sense of what is even meant by the "core product". Like it or not, many of today's themes like Ninjago or Friends are just as much an expression of the core LEGO building and play experience as themes like classic Space or Castle that more closely resemble what older fans might think of when they think of "LEGO".

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By in United States,

Honestly I'm surprised at the amount of negativity here.

Trolls as a movie was relatively successful and not the flop many here have mentioned. Since the release though, it's become more successful - the Netflix animated show Trolls The Beat Goes On is in its sixth season (the seasons are only 6 eps each), there's a second movie coming next April (the LEGO teaser is just the LEGO version of the movie teaser poster), and there's a Trolls Experience here in NYC that is pretty busy - I work in midtown and see a constant stream of kids in the area with the Trolls facepaint and hair after visiting.

I can understand an element of disappointment that production space is being taken up by a theme which you may not be interested in (although I expect there will be some good parts coming out of this) - but LEGO needs to market to kids, and the Trolls series hits right in the preteen sweet spot of 3-8, and if you get a kid hooked with a Trolls set who then moves onto a City, Ninjago or Friends set, why wouldn't you dp that?

As much as we like to think AFOLs are the main market, you won't get any AFOLs if you don't get KFOLs first. As a company, LEGO needs to pursue licenses - even if they're one wave and done - that they feel can reach new audiences even if they're ones that AFOLs aren't interested in.

And if it opens the door to a bigger Dreamworks partnership, then bring on Trollhunters, She-Ra and How To Train Your Dragon sets.

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By in United States,

My daughter and I enjoyed the Trolls movie quite a bit really. It also had a good message, in that you can't eat your way to happiness. Which is true, every troll I've eaten tasted like plastic and just made my daughter mad for placing bite marks on her toys. Oh well. Actually, the only Troll toys we got were from Happy Meals, which actually are a bit more edible than the food they place in there. So, in summation of nonsensical rant, we'll watch the new movie but will almost certainly pass on any Troll LEGO sets. Yes, cool tie-died torsos though!

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By in United States,

I'll buy it if we get minifigs of the McElroy brothers characters

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By in Italy,

This is actually a relatively logical move... If the film doesn't bomb, which is an undeniable trend for a sequel to a studio's original IP, which Trolls basically is.
As for a proper DreamWorks partnership, though, imagine the possibilities in Trollhunters or Dragons characters... Maybe not Shrek.

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By in New Zealand,

Y'know, I'm getting a bit sick of the fact that it's become impossible to express an opinion on here. Just because I - or anyone else - might think about things differently to some of the rabid souls on here doesn't give those rabid souls the justification to launch into personal attacks and insults.

An opinion is not a statement of fact, it's just an expression of how one person feels about something. If that doesn't align with your own thoughts on the subject then either express your counter-thoughts in a grown up manner, or keep your trap shut. Lengthy diatribes that are little more than a "You're wrong because you disagree with me" argument are both demeaning and pointless.

Honestly, I'm so over this. It's basically become a forum overrun with trolls and LEGO apologists. I'm outta here....

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By in United States,

Hooray! More clearance parts packs to go with all my Angry Birds clearance parts packs.

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By in United States,

@Block-n-Roll
I didn't find anything in your comment to be unreasonable. Your opinion is yours. And I respect that. And other people should too. Unfortunately that is not always the case so you must stand up for your beliefs--even if they are for lego sets ;-)

Personally, I'll keep an open mind to what these sets might offer. I'd also love to see How to Train Your Dragon Sets!

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By in United States,

Even though I won't be buying these I can't blame TLG for giving it a shot. I'm a fan of many different themes, but as an AFOL sort of at the point where I don't really need another hospital, or helicopter or a 4th X-Wing variation anyway.

Though if I was running the place I'd skip the 10k Ideas voting thing and just contact some of the incredible MOC makers out there directly and make an offer to purchase their design.

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By in United States,

Are those triple-molded arms in the picture, or is that just the lighting?

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By in United States,

Wow. This is surprising. Didn't expect this news.

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By in United States,

Oh boy, another license I couldn't care less about.

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By in Germany,

@all who think there might be How to train your dragon sets in future: as others have said, Playmobil has this licence and the sets appear to be selling very well. So why should they forfeit that licence and hand it over to LEGO?

And @Aanchir Re: What makes you so certain LEGO lost any money on The Angry Birds Movie, Adventure Time, Unikitty, or The Powerpuff Girls?

I don't know about your neck of the woods, but overe here there were never any sets as highly discounted by so many retailers (as well as LEGO stores themselves) as those from the abovementioned themes. Whether this means that LEGO lost money on them I don't know, but they certainly were among the worst-selling and most unpopular themes ever - at least over here.

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By in United States,

@AustinPowers: I don't doubt your observations, but at the same time I think clearanced sets can be an unreliable indicator of overall sales. Over the years I remember lots of people hypothesizing that City, Ninjago, Friends, Legends of Chima, Nexo Knights, and more were failing because they saw stores discounting them heavily.

But that sort of thing can just as easily result from stores ordering excessive quantities of a given theme or the worrying trend of online retailers like Amazon gobbling up brick-and-mortar retailers' market share. And in the cases of those particular themes we know that they wound up surpassing LEGO's sales targets, if not the expectations of all the retailers that ordered them.

@Block-n-Roll: I'm sorry if I sound "rabid" to you. I have a hard time expressing my thoughts concisely, and it's frustrating to me as well, particularly given how much of my time a post can take up before I feel like I've expressed myself clearly.

Even so, hearing basically every new LEGO announcement in the past decade treated like a repeat of the mistakes from the early 2000s has gotten a bit tiresome. I mean, people were even saying that about the 2015 Bionicle reboot, even with Bionicle having been the company's saving grace at that time and giving LEGO a road map for getting out of that whole mess.

And as for "personal attacks", I'm not the one calling people "trolls" for having different opinions than me, or "apologists" for not being bothered by the same things as me, or "rabid" for disagreeing with me in ways that make me feel bad.

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By in Mexico,

I would LOVE to see Shrek, Madagascar, HTTYD, Captain Underpants and many more other Dreamworks LEGO sets!!! :D

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By in United States,

LEGO SHREK AND BEE MOVIE PLEASE.

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By in Singapore,

@Mosquitosquisher7: Pretty sure it's just the lighting. They do seem unusually glossy and reflective for minifig arms. But this does happen with renders in general.

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By in United Kingdom,

Quite clearly the line won't be to everyone's tastes (& it's not to mine) but I suspect my children, particularly the 3yo, will absolutely love them. I've lost count of how many times they've seen the holiday special

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By in Latvia,

Now I know I have to get a LEGO Shrek bigfig!

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By in Denmark,

Many people on this forum are just plain stupid and knows next to nothing about what they argue.

The Angry Birds movie being a flop? From IMDB:

Budget:$73,000,000 (estimated)
Opening Weekend USA: $38,155,177, 22 May 2016, Wide Release
Gross USA: $107,509,366
Cumulative Worldwide Gross: $352,333,929, 27 March 2018

Based on these numbers a new Angry Birds movie is expected this year.

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By in United States,

Uuuuugggghhh. But hey, maybe cool parts?

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By in Australia,

She-Ra would be amazing. The designs would really suit the Friends style mini dolls. However, with the He-Man movie on the way maybe they won’t go that route and they’d all match. Either way my wallet would be in serious trouble.

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By in Netherlands,

If this opens the door for possible How To Train Your Dragon sets i welcome it.

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By in United States,

@Fandabidozi: Sadly the bigger obstacle to She-Ra sets is that the IP is still owned by Mattel, and Dreamworks is only using it under license. Seeing as Mattel remains one of LEGO's biggest competitors, I don't see LEGO getting ahold of licenses for any of their IPs any time soon. Best case scenario, Mattel releases their own She-Ra branded Mega Construx sets.

Even so, between this theme and Stranger Things, I can think of other current and upcoming Dreamworks/Netflix co-productions that are beginning to seem much more viable than they might have been previously, such as Guillermo del Toro's "Tales of Arcadia" series (Trollhunters, 3Below, and Wizards).

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