Interview with Jamie Berard, Design Manager for 10269 Harley-Davidson Fat Boy

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10269 Harley-Davidson Fat Boy was announced recently and our early review is available here. Brickset had an opportunity to discuss this great addition to the Creator Expert theme with Jamie Berard, the design manager for Creator Expert.

Brickset: What can you tell us about 10269 Harley-Davidson Fat Boy?

Jamie: 10269 Harley-Davidson Fat Boy is the latest addition to the our Creator Expert vehicles line. The range has previously focused exclusively upon cars so this motorcycle was an opportunity to create something fresh. This set was designed by Mike Psiaki and he was perfectly suited to the task as Mike really is a master of LEGO geometry. He makes me feel humbled in his abilities!

We have introduced a couple of new elements for this set, including a unique rim and the 'Fat Boy' tyre which connects at the rear of the motorcycle. Mike had the brilliant idea of combining two rims for that broader tyre so this wheel is more versatile than previous examples as it features a great number of attachment points.

10265 Ford Mustang included some interesting functions. Does this set continue that trend?

Absolutely. The rear tyre is connected to pistons inside the engine and they are synchronised accurately when compared with the real Harley-Davidson Fat Boy. Of course, you can also turn the forks and there is a folding kickstand at the side which is useful. A separate display stand is included as well.

Presumably the drive chain and gearing are similarly realistic?

We worked extremely closely with Harley-Davidson when developing this model. In fact, the designer of the 2018 and 2019 Fat Boy assisted in the creation of the set and he was eager to ensure that it remains as authentic as possible.

Mike Psiaki's previous Creator Expert vehicles have featured the P51AK1 and P51AK2 number plates. Why does this set differ?

Harley-Davidson actually requested that we include this Wisconsin number plate which is used when they are testing the motorcycles. We were actually fortunate to visit Harley-Davidson's facilities in Wisconsin while designing this model and that was a wonderful experience, even though it was winter at the time!

Having not produced any previous Creator Expert motorcycles, do you anticipate this set drawing new fans to LEGO?

Yes, we certainly hope so. That has be true for previous sets and I can envisage this model interesting fans of motorcycles, or Harley-Davidson specifically.

Many thanks for speaking with us!


You can find more information about 10269 Harley-Davidson Fat Boy here and our review has been published too.

Are you looking forward to 10269 Harley-Davidson Fat Boy? Let us know in the comments.

17 comments on this article

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By in Germany,

Everytime i see this Fat Boy, it's getting more appealing....

Great angles on the pics

Does anyone know if 1974 on the speedometer means anything?

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By in Germany,

Why is there no chrom?

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By in Portugal,

Me: Jamie, why do you always build/create remarkable and incredible sets?

Jamie: YES!

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By in Netherlands,

@TomKazutara The set would be way too expensive

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By in Canada,

That was the shortest interview I’ve ever seen

Still cool tho

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By in United States,

^True, it was shorter than expected. But it adds a little background info. I would have liked for it to be longer, but oh well.

The set looks great, but this is the problem with LEGO creator expert and D2C sets....there are too many now, so I can't have them all. So I likely will not buy this so I can buy something else.

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By in United States,

Love the part about it being unfortunate that they were in Wisconsin during winter. I live right next door in Minnesota, so it always makes me laugh when people complain about the cold.

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By in Canada,

@ggj expensive is all relative...people payed close to $1000 for a set from LEGO. I think I would have bought it it would have looked so much better with chrome. There are custom builders using it all the time its not like it can't be done.

Besides if they started using chrome parts and had them in the inventory wouldn't the price of the pieces come down at least a bit. Would seem to me they would. LEGO seems to be good at repurposing parts once they are in the inventory.

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By in United Kingdom,

It was short because we spoke to Jamie about many upcoming models and we only had a half-hour slot.

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By in Canada,

I'll buy this, and chrome the relevant parts.

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By in United States,

@tallblocktoo: Any question of cost comes with a demand curve. Sure, people have spent more than this set's $100 value on sets... but each set's value is judged more or less independently. So if the chrome parts added, say, $20 to the set's price, Lego has to weigh how many fewer people would be willing to buy at that price—and whether that makes the price increase justifiable.

The bigger problem, though, is that $20 is exceedingly optimistic. A chrome coating adds a non-negligible thickness to parts that often exceeds Lego's tolerance level for part fit, which means that in most cases chrome parts need distinct molds that are designed with that added thickness in mind. So instead of the minor cost increase of newly recolored parts (which would still add up for the 50 or so visible grey parts in the set), you would be dealing with a much more major cost increase from new precision steel molds, the cost of which would have to be reimbursed by the few sets that might use each of those part designs in chrome. For a part like the 4x4 plate with 2x2 center cutout, that's probably not many sets. You'd be looking at a massive production cost increase for this set that would well exceed almost any other set, most of which might at best include a dozen or so new molds.

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By in Canada,

I think there would be enough demand. Maybe not. I mean there have been so many comments about the lack of chrome. Almost every reviewer sees this as a fault of the set. Don't get me wrong I like it and will still get it. I just think it could have been much better.

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By in United Kingdom,

I don't know on the 1974 - 1976 is the first Lego Harley (set 394) and 1984 is when the Soft-Tail was launched.

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By in Australia,

@Huw, if you told us all the sets you discussed, would we recognise them all?

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By in Latvia,

Thanks for the interview with one of my favorite designers! Wish you had more time, cuz I'm sure it was a bit sad to have only 30 minutes

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By in Australia,

I applaud LEGO for going in a different direction and adding a motorcycle to the Creator Expert line.

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By in Slovakia,

This is such nice model :)
btw as normal customer i really dont mind lack of chrome pieces, and outcry about them is really not needed, chrome pieces are too special to use in such amount by my opinion and set looks great without them

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