First Christmas GWP revealed

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Christmas Tree

Christmas Tree

©2019 LEGO Group

The first of this year's limited edition Christmas sets has been discovered by Promobricks. 40338 looks to be the best official rendition of a Christmas tree yet, complete with a train around its base.

We have no information on availability but if previous years are anything to go by it'll be a gift with purchase some time in November.

Images of the Christmas BrickHeadz set, 40353 Reindeer, Elf & Elfie, have also surfaced, at a Russian toy store website.

We've added both to the database and you'll find images of the boxes after the break.


42 comments on this article

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By in United Kingdom,

That is a lovely tree! And for free! Merry Xmas everyone.

Edit: that deer-bear-hybrid is a terrifying creation though...

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By in Germany,

I know that should be a fur on the deer, but it looks more like wild grown fangs.

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By in Czech Republic,

One reason more to delay my purhcases of Disney train, Gingerbread house and Friends ideas… and if it comes together with double VIP... :)

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By in United Kingdom,

That reindeer is coming for us all.

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By in United States,

What makes you think this is the Brick Friday GWP and not the Bricktober GWP?

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By in United States,

The reindeer looks like it has rabies, but the Christmas tree is very, very nice.

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By in United Kingdom,

Also holding off on Friends/Gingerbread House this, hoping the new store in Southampton opens when this is offer on (like when London did) as all GWP plus opening offers combined !

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By in Australia,

I love that Christmas tree, absolutely love it.

The deer looks like it has rabies, and is absolutely terrifying.

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By in Finland,

Christmas tree looks very cute and the north pole sidebuild of the brickheadz set is great

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By in United States,

The christmas tree is a beautiful creation but the reindeer will haunt my nightmares for years to come.

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By in Germany,

Agree with everyone who thinks the Christmas tree is beautiful.

That reindeer looks awful, indeed haunting. No redeeming features on that one at all.

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By in United States,

Wonderful details on the Christmas tree. I see buildings, trees, and what I assume to be snow-covered bushes along the inside of the model train track. Wow!

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By in United States,

Lego should really offer something that isn't explicitly associated with Christianity for these promos. Europe and America are increasingly non-Christian.

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By in United Kingdom,

@coppertablet
I agree that Xmas trees are quite Euro- & North American-centric (perhaps LEGO are playing to their biggest markets, though the TRU news earlier shows they're catering for others too) but how are Xmas trees Christian?

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By in United States,

It’s not like they made a crèche set. And it is Christ-mas, after all.

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By in Germany,

@CopperTablet: while I agree that LEGO should offer more diversity in those things I think they just try to cater for their largest markets, and those (at least at the moment) appear to be dominated by the US, Europe and China. And afaik LEGO offers seasonal sets for all those markets.
Sets like the Chinese New Year set from early this year or the "Year of the ..." line for Chinese customers, sets like the normal Winter Village sets for European (as well as American) customers, and sets like the kitschy new Gingerbread house especially for US (and perhaps Japanese) customers, who appear to specifically like such over the top stuff.

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By in Ireland,

Every year without fail these Christmas sets are beautiful sets with great detail and they are FREE. The best offer LEGO does every year. Based on prior years I suspect this will be given away either on Black Friday weekend or during December.

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By in Netherlands,

Tree looks good, even if you'd take off the christmas ornaments, it's useful.

I like this a lot more then the 2018 Carousel.

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By in Netherlands,

@ CopperTablet in United States, 21 Sep 2019 16:01
*Sigh* Wow! Really?!
Quote:"Lego should really offer something that isn't explicitly associated with Christianity for these promos. Europe and America are increasingly non-Christian."
It is a lovely gift!
If you buy something during that promo period, and you don't like it, you are free to refuse it, send it back, give it to someone else. You could even sell it, I suppose. Or alternatively, use your imagination and with those bricks build something completely different, more to your own liking.

This Lego Christmas-tree GWP set, just like previous years: Nutcracker; Candy-house; Christmas-train, etc. are by no means explicitly associated with Christianity as a religion. There is nothing religious about these Christmas GWP sets. You would only have a point in case TLG decided to make a 'nativity scene' (stable with baby Jesus, Mary and the rest of the gang) GWP set. All if not most Europeans (and I suppose the majority of Americans too) generally love to celebrate Christmas whether they are actually religious Christians, not religious, agnostic, or even outspoken atheists.
Also, Christmas (which is also known as Yule) actually predated Christianity. This feast was later incorporated into the Christian religion, but many elements and the way a lot of people actually celebrate it, are not. Gifts, and the spirit of giving is what it is (or should be) about. OK that, and a huge amount of commerce, and consumer culture. Well, guess what, you can always choose not to partake in that. Just don't buy anything, and you don't have to worry about this Christmas-tree gift either.

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By in United States,

i just wonder will have another one lego gift promotional (1 of 2)?

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By in United States,

I’ve got mixed emotions about all the seasonal Brickheadz I’m seeing this year. On the one hand? I loves me some BH...loves em. On the other...I just feel like it’s a big NYAH NYAH to one of my favorite all time themes. I had such high hopes for it going deep in Star Wars and Marvel...eh...this is just a fanboy waxing philosophical.

The new stuff looks cool, there is that. :D

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By in France,

Adolf, the red toothed reindeer

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By in New Zealand,

Damn, I'm visiting the Leicester Square shop at the end of the month for the last time as I'm off to NZ, and after seeing the headline was rather hoping this would be available then but it appears not. Oh well I'll just have satisfy myself with the Ginger Bread house.

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By in United Kingdom,

I may have to go to Milton Keynes again.

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By in United States,

Nice to see that people still see what they want to see. Though it does get exhausting to have to explain that Christmas is more a holiday usurped by the church than a wholly Christian event.

As for the gingerbread house, I'm not sure how someone can assume it is just for the US or Japan, However, many know what happens when you 'assume'.

The tree is a nice gift with purchase, but Im guessing it will be for a purchase over 99 given the size of the gift. In any case I doubt Ill have trouble hitting 99 USD or more this holiday season with LEGO.

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By in Canada,

What with this reindeer ears? This looks like a bat with antlers - a Jack Bat? The rabbies mouth is also not very appealing. A regular claw/tooth (like on top of the mail box) placed under the center of the nose would have been better to represent a beard (maybe in tan color also). The tree is obviously very nice and quite sizeable too with a base of 14x14. By the way, christmas tree is very pagan.

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By in Latvia,

If it's a GwP I'll have to get it! I hope it won't be with absurd prices, though

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By in Denmark,

BEST BRICKHEADZ REINDEER EVER!!!

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By in United States,

@Coppertablet, and yet a large portion of people that don’t belong to any religion celebrate Christmas. No issue here.

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By in United States,

Cool, looks like you can rotate the tree and base which would explain those side supports and plate running thru the tree.

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By in United Kingdom,

I love the tree! That reindeer's a bit scary, though...

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By in United States,

When I first saw the picture of the Christmas tree not the box just the tree, I hoped that it would somehow be rotatable so the train would spin.
And the box pretty much confirms that to be the case with the little animation in the bottom right hand corner,
I’m even more psyched about it now that I’ve gotten that Confirmed by The Box Art.

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By in United States,

Love the Tree so I will be carefully plotting my purchases through the rest of the year to try to take full advantage of the GWP's. That Reindeer is a bit freaky but I'll be getting the set to go with Santa & Mrs. Claus.

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By in United States,

Also why are people on here talking about religion and what Christmas means and all this other nonsense.
This website is about toys,
Although most of us are collectors and look at them as display pieces at least that’s my case.
I’ve been noticing someone getting into the semantics of something on every single article.
That’s not what this is about let’s stop being so serious and always needing to make a point or a statement their toys when it comes down to it.
So can we please stop taking ourselves so seriously and just talk about how much we love our don’t love these toys,
for instance I do not like that reindeer.
But Come on people I collect and build Lego and come to websites like this to escape all the real world nonsense And I’m sure I’m not the only one so can we please just keep it that way.
Thanks

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By in United States,

As a pagan i'll go on... J/K, Love the Tree just hope its not a black friday event stores... Would really like miss going to a store at that time. Would like a Viking Christmas Lego set would be kinda funny.

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By in United Kingdom,

That reindeer looks a bit demonic - definite buy!

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By in United States,

Kind of strange the massive red bulbous thing and side supports at the bottom of the tree. I suppose it's to allow for the rotation feature, but takes away somewhat from the aesthetics. Overall, I still like the tree and hope to scoop one up.

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By in United States,

Did that reindeer eat Santa? Or just his beard?

The tree looks nice.

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By in United States,

I think the deer might be more appropriate for Halloween than Christmas seeing that it has vampire fangs...

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By in Germany,

I would like to know what kind of substances the designer of the reindeer had consumed before he started on this - or which horror movie he had watched the night before.

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By in United Kingdom,

Are they going to make a Krampus to go with that rabid reindeer?
Maybe he can hire the serial-killer elves from a few years ago...

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By in United Kingdom,

I think the reindeer may have been in Pet Cemetery.

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