Six years of foil packs on kids' comics

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Jack

Jack

©2019 LEGO Group

A new kids' comic featuring Hidden Side themed comic strips, puzzles and so on has just been launched in Germany and is due for publication in the UK next week.

On its cover is this foil pack containing Jack, the main protagonist of the theme, complete with selfie stick and camera.

It's now almost 6 years since the first comic -- Legends of Chima -- was published by Blue Ocean, in November 2013. You might recall the announcement that we posted at the time.

Since then over 270 comics have been produced. The vast majority have had free gifts in foil packs on their cover, although proper polybags have been taped to the front of a few.

Recently, the last three Ninjago issues have had the free gift packaged in a blister pack in some countries while the same set is foil packed in others, presumably for marketing reasons.

Find out more after the break.

Thanks to Robert at PromoBricks for the photo of the Hidden Side set.


Different packaging

Here are photos of the two versions of 111903 Kai vs Wyplash. The blister pack certainly looks more impressive but must be more expensive to pack. Other than Poland, it's not known which countries it appears in.

111903-1Kai vs. Wyplash
111903

111903-2Kai vs. Wyplash
111903


By theme

Here's a breakdown of the foil packs by theme. A total of 270 have been produced to date.

Theme From To #
Legends of Chima 2013 2015 23
Friends 2014 61
Elves 2015 2017 6
Ninjago 2015 60
Star Wars 2015 51
Nexo Knights 2016 2018 32
Bionicle 2016 2016 2
City 2017 19
The LEGO Batman Movie 2017 2018 4
The LEGO Ninjago Movie 2017 2017 1
Jurassic World 2018 3
DC Comics Super Heroes 2019 5
Hidden Side 2019 1
The Lego Movie 2: The Second Part 2019 2


Most owned

Unsurprisingly, the most owned ones are all Star Wars, while the least owned are Friends:

Set Theme Total owned
911607 Millennium Falcon Star Wars 1599
911721 Imperial Combat Driver Star Wars 1504
911719 Kanan Jarrus Star Wars 1503
911610 Probe Droid Star Wars 1343
911609 Naboo Starfighter Star Wars 1262
911726 Imperial Snowtrooper Star Wars 1227
911612 Acklay Star Wars 1199
911608 Landspeeder Star Wars 1199
911832 Imperial Shuttle Pilot Star Wars 1183
211701 Batman The LEGO Batman Movie 1176
911613 TIE Bomber Star Wars 1153
911725 Sandcrawler Star Wars 1140
121801 Baby Raptor and Nest Jurassic World 1136


Most expensive

Surprisingly, however, many of those commanding the highest price on BrickLink are Friends, presumably because they are not purchased by many resellers so are rarer:

Set Theme BrickLink sold price
561606 Rabbit and hutch Friends £8.41
391501 Gorzan Legends of Chima £6.80
471801 Dolphin and Crab Friends £6.62
391404 Worriz Legends of Chima £6.22
891732 Chen Ninjago £5.62
121801 Baby Raptor and Nest Jurassic World £5.30
561611 Gift wrapping table Friends £5.27
471408 Lennox with Lion Cannon Legends of Chima £5.13
891505 Jay minifigure Ninjago £5.04
561806 Mia's Fruit Stall Friends £5.00
561508 Turtle in the Tropics Friends £4.99
121802 Owen and lookout post Jurassic World £4.93
561701 Bear in Cave Friends £4.79
911719 Kanan Jarrus Star Wars £4.71
471702 Mia Friends £4.63
891726 Vermillion Ninjago £4.58
561612 Christmas Fireplace Friends £4.56
561605 Ice Cream Cart Friends £4.56
391508 Bulkar Legends of Chima £4.54


So, of the 270, how many do you have in your collection? Do you even consider them sets to be worth collecting?

40 comments on this article

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By in Poland,

i hope lego will continue DC Comics Super Heroes magazine, i hope they add batman villians from 2019 sets in next year

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By in United Kingdom,

I have a couple. They're sometimes a good way to get an otherwise rare figure, like the Episode II Pilot Obi-Wan from a few months ago.

I didn't even know they existed until Brickset reviewed the Acklay set. I rushed out and bought it!

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By in Poland,

Have all of them :) Ninjago Legacy in blisters packs are also in Germany.

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By in France,

The blister pack for Ninjago is available in France, i've seen it, but the reason for this is still a mystery...

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By in Hungary,

These are fun ways to grab minis without buying bigger sets, I always snap them up.

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By in United Kingdom,

My youngest loves his Ninjago magazine, I am tempted by the hidden side comic

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By in United Kingdom,

At first I got every issue of Chima, Friends a d a few ninjago and one or two star wars ones but now i only get them if they have interesting parts or figures or are at a decent price which they usually aren't. They have range from £3.25 to £5.99 I've never seen them cheaper or expensive at shops.

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By in United Kingdom,

Wow, I have nearly 50%.
128 out if 270 of them!
And I only buy them if I’m in Tesco and see one with a Minifigure in.

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By in Netherlands,

I've collected all the Nexo Knight magazines, great addition to the sets, and some extra story.

This year I mostly collected City, some TLM2 and a 2 JP ones (with the mini-raptors)

I mostly see it as slightly more expensive alternatives to Polybags, which I hardly see in my local stores + some comics are nice.

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By in Denmark,

I have 25 of the Star Wars so far. I plan getting all of them, but Denmark began with them later so there are fewer editions. Only Star Wars have interest. But a lot of them look very cool. I don’t think all are worth but many are.

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By in United Kingdom,

Why dont we have Lego Marvel magazines and books? Like why????

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By in Germany,

Our daughter has a subscription of the Friends magazine (started two or three years ago I think) and I have bought the odd Star Wars one whenever there is a cool minibuild with interesting parts. The magazines tend to be 3.99 Euro over here. Say the magazine is worth 1 Euro to you this makes 2.99 Euro for the minibuild (usually around 40 to 60 pieces) or minifig, which appears to be quite decent value.

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By in United States,

I really wish these where more available in the US. Mainly the Star Wars ones.

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By in United States,

I own exactly zero.

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By in Poland,

I own 161 of these + 8 duplicates, mostly from Ninjago, Star Wars, Nexo Knights and Chima, as well as a few Bionicle, City and Batman Movie/DC ones.
TBH my only reason for getting these, is solely for added builds and figures, no real interest in the comics or occasionally included CCG packs. I must admit, it's a pretty cheap (12 PLN/magazine, ~€2,7 or ~$3) way to come into possession of some unique characters or newer and interesting parts which I wouldn't otherwise be able to get because of lack of interest in particular set or theme, e.g. my entire Nexo Knights collection consists only of foil pack.

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By in United States,

I love the idea, and most of the sets are pretty good. I do really wish there was a way to subscribe to the magazines in the US. (Maybe there is now, I haven't looked for awhile...) It is very annoying having to get them from international Bricklink sellers all the time, although helped by the fact that most of the time I can do an order of 10-15 at a time instead of just having them trickle in 1 by 1.

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By in New Zealand,

I’ve got 92 of them which isn’t too bad considering I live in New Zealand and they’ve not sold here.

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By in United Kingdom,

I've got a fair few, but to be honest I've forgotten to add most of them to my brickset inventory

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By in Canada,

I'd buy them if the were locally available.

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By in United Kingdom,

I just collect the Star Wars ones and have all 51 of them.

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By in Latvia,

Looks like I'll have to search for the Hidden Side magazine!

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By in United States,

I would buy some if they were easily available here in the US. I managed to get a couple of city ones last year but haven't seen any recently. I don't understand why they can't find a way to distribute them in the US.

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By in United States,

By far one of the best hidden gems of lego, the acklay, falcon, resistence bomber, a few of the chima sets, ninjago all are spectacualr it is hard to aquire some of the instructions though

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By in United States,

@karrit try dollar general - and walmart they have one offs - by that i mean get one issue not reoccuring dg had batman foil, walmart had ninjago one, very very rare in US never seen a star wars one in us

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By in United Kingdom,

Some magazines come with two foil packs, not one.

I sometimes get the magazine for the LEGO, not the magazine itself, if it is a minifigure or build that particularly interests me. My most recent one was the Flash. I donate the unwanted magazines to charity shops; they seem happy to take them even without the LEGO.

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By in United Kingdom,

Hold up, Chima started six years ago? That long? Well thats me feeling old for the week sorted...

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By in United Kingdom,

^^ They do, but the second one is always leftovers of previous ones, and differ by shop.

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By in United States,

@milflinn, the two I've found have been City ones in Walmart. I think I saw one in a B&N that I already got in Walmart. All our Walmarts have extremely downsized their book & magazine sections since then. Our local DG is creepy so I've only been in it once. I'll have to check it out next time I'm nearby.

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By in Germany,

I keep an eye on the Star Wars ones, they're good for some desirable minifig (e.g. Episode II Obi-Wan), and mini models: Palpatine's Shuttle and the Resistance Bomber were particular standouts, some of the best minis in years.

Picked up a few cute City builds and a TLBM-style Batman as well.

Gravatar
By in Australia,

I really like these (some of them are absolute gems), but we barely get any of them in Australia.

I tend to find the Ninjago magazines in Australia, so I tend to snap those up (particularly if the set is a villain figure), and if you're lucky, the Friends or Batman magazines will appear occasionally in newsagents. You can't count on it, though.

For me, the City foil packs are the best ones, but I always have to buy those off Bricklink, they're just not available anywhere down here.

Gravatar
By in United States,

@karrit mine just outside of resort town has a huge section of toys it is also only department story for 25 miles or so... but DG i found it at was nashville - batman movie one, and walmarts are rough to remember i hardly stop by book section forget were it is sometimes - i just buy pieces off bricklink - like I said finding instructions fpr b-wing is hard though

Gravatar
By in Estonia,

Only have a couple via BL because the prices at newsstands are astronomical:
- In Estonia only the Lego Batman Movie issues are sold, they are in russian and cost 12.70 EUR;
- In Finland the swedish-language Lego Star Wars and Ninjago issues cost 10.50 EUR; finnish-language Ninjago, Friends and The Lego Movie issues cost 8.95 EUR.

At these prices they are not worth collecting - how could anyone justify 50 EUR for 4 generic batman minifigures?

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By in Turkey,

@holdre007 just come to Poland, that's not far from Estonia. Here the prices are the lowest, 2,5€ for a regular magazine with giftpack.

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By in United States,

Been available for two or three in American stores. I've found them at both Food City and Food Lion. I have seen Ninjago and City. At $10--no way. But the sets are neat. We've never got the Star Wars ones, and I feel they're the best. Doing Microscale at an even more Microscale, and with about half the pieces of the usual polybag microscale.

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By in United Kingdom,

Can't believe it's 6 years! I have an insane collection of them alot of which is for army building, but a great way to buy minfigures that are cool but don't need to shell out money to get them in a set! long may it continue!

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By in Denmark,

I have a Power Miner foil pack in 2009 that came w a Norwegian Donald Duck magazine. It contained a rock monster, nothing else.

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By in United States,

Can anyone say if this Jack is unique in any way?

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By in Poland,

The best thing is that market is so oversaturated with those magazines that they end up in 50% off tents.
I love getting SW ones for great small pieces this way

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By in Belgium,

I've seen the blister packs in Asda in the UK, and at Cora here in Belgium. Caught me by surprise the first time I saw one.

ps the high price of some sets may be due to the rarity of some of the pieces included. The most expensive one comes with two pretty rare pieces (the 4x4 orange tile and the 1x3 tile in med lavender). The 6x6 plate in bright green isn't as widely available as you'd expect either.

Gravatar
By in United States,

As the article states, the publisher is Blue Ocean and not LEGO. Blue Ocean licenses the IPs to make these comics. So hoping LEGO continues to publish _______ is a misnomer.

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