LEGO to donate one million sets to children in need

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Here's a press release about this year's Build To Give campaign:

Through the Build to Give campaign, the LEGO Group donated more than 500.000 LEGO sets last year to children around the world. This holiday season, the company seeks to double the donation and is asking builders to help reach a donation of 1 million LEGO sets to bring a smile to the faces of children in need of play.

Through LEGO Build to Give, the LEGO Group wants to donate 1 million LEGO sets to children that find themselves in difficult and vulnerable circumstances during the holiday season. That is why the LEGO Group is encouraging fans of all ages to take part in building a fun LEGO holiday ornament. For every ornament built and displayed in a LEGO store or shared online, the LEGO Group will donate one LEGO set to a child in need within hospitals, children homes, or underserved communities.

Build to Give events are taking place around the world during November and December. Anyone can join the good cause to help spread holiday joy. LEGO fans can use LEGO bricks at a LEGO store or at home. Simply build a fun, sassy, or whacky LEGO ornament and either display it in-store or take a picture and share it on social media or LEGO Life using the hashtag #BuildToGive.

Kathrine Kirk Muff, LEGO Group Vice President of Social Responsibility and Engagement, says:

“Being able to follow up on last year’s amazing donation and even doubling our commitment is an achievement we are all very proud of. The enthusiasm from LEGO builders across the world to build beautiful and fun ornaments to help children in difficult circumstances warms our hearts. We cannot wait to see how builders of all ages will unleash their creativity again this year and help us bring LEGO play into the hands of one million children in need.”

The LEGO sets will be donated in countries where the campaign is active as well as countries where the LEGO Group has large offices or factories. For more details about our local charity partners, visit LEGO.com/Campaigns/BuildToGive.

17 comments on this article

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By in Germany,

There have been so many news about TLG this year that made one angry about the direction the company is taking.

This campaign otoh is so different and positive. Truly amazing effort.

Side note: the link above currently leads to a page 404 error.

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By in United States,

Nice

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By in Malaysia,

Oddly, the link doesn't work for me, even if I change the en-my in it to en-gb. Hmm.

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By in United Kingdom,

Doesn't work for anyone, it seems.

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By in Russian Federation,

LEGO toys would certainly help children in need

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By in United Kingdom,

^ That link by MonsterFighter worked for me. It looks like the UK partner is Fairy Bricks, so they'll be distributing the sets.

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By in Estonia,

I'd rather see sets given away in poorer countries where introduction to real LEGO would effect most change - if I understand the rules correctly there will be 0 sets given away for example in Africa or South America, since there are neither partners, factories nor Lego offices present?

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By in Greece,

Unfortunately that initiative isn't working in Greece where about 300.000 immigrants (many children among them) are weathering the Syrian Civil War... Oh, well... I will still build a Cristmas Ornament and post it at the social media of another eligible country though so that other children in need benefit from that initiative, which is REALLY good nonetheless.

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By in United States,

UP TO one million

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By in United Kingdom,

@Norikins
Not sure what your point is, but I can’t see where it says ‘up to’.
As someone who works with vulnerable adults and children I’ve seen what a difference these kind of donations, whether they be large ones from corporate entities or small ones from individuals make to kids.
Don’t knock it, something is always better than nothing.

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By in Australia,

That’s nice. Maybe I should start building.

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By in United States,

Nice.

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By in United States,

Amazing, there are even those who are complaining about this.
If this giving campaign is not targeted at those you think should be helped then just find a group that is active in those places.
If you can't find one then look into what it would take to start one up on your own.
Lego is helping many children in a way they see fit. And while food and clothing are necessities, there are many groups that are currently trying to fill these needs.
Lego, Thank You for helping your fellow human beings. Maybe others will follow your example and do the same.
Cheers to everyone.

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By in United States,

@MonsterFighter
I was only trying to suggest a more accurate title. But I don't doubt 1,000,000 ornaments in the second Build to Give.

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