Amsterdam flagship store opening soon

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It's all happening with brand store openings this month! A week after the Birmingham store opens its doors, the new flagship store in Kalverstraat, Amsterdam will open, on 29th November.

There are some very cool offers available that make it worthwhile going along if you're in the area:

  • On the 29th, VIPs will receive a limited edition LEGO Windmill with purchases over €75 and everyone will receive an orange 'I ♥LEGO Store Amsterdam' tile.
  • Then, on the 3rd to the 5th of December, 40145 LEGO Brand Retail Store set will be free with purchases over €125 and a I ♥ AMS BrickHeadz will be free with purchases over €75.

We don't know if the windmill is a boxed set or loose parts in a bag but I'm sure an attendee will tell us on the day.

We also understand that a store is opening in Stockholm soon, too. We'll post more details when we have them.

Thanks to Colin and Koentinius for then news.

19 comments on this article

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By in United Kingdom,

I’d like a modular based on the city’s architecture!

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By in Netherlands,

10190 Market Street is based on the facade of a typical Amsterdam house. Of course, whether that is an actual modular is still matter of some contention...
I'll be at the opening of the Amsterdam flagship store though. Going for either a Batmobile or a Treehouse. I already have the 40145 Lego Brand retail store from the Utrecht store opening, so I'm glad this opening will have the windmill instead.

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By in Netherlands,

What happened with the 40338 Christmas Tree gift with purchase over 125?
Isn't this also being offered at the grand opening starting November 29th?

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By in Netherlands,

I will be there too. Waiting for an hour like in Utrecht will be most likely.
And then I have to come back again three days later to get the Amsterdam brickhead, this is a gift between 3-5 December, the windmill only on 29 November.

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By in Netherlands,

So when you buy the Batmobile you get AND the Windmill AND the tile AND the gwp smaller Batmobile?

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By in France,

^cool if you do!

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By in Netherlands,

@Huw
According to the response from Lego on their facebook page, the windmill will come in a box.

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By in Sweden,

What, are they going to open a second shop in Stockholm?

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By in Ireland,

Any word on when they will be opening a store in Ireland?

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By in Netherlands,

Waiting for the christmastree. So I can buy the gingerbreadhouse.

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By in United States,

The minifigure in the image promoting the store doesn't seem like it will be sold there like Lester, that's a shame. But why does she have realistic skin tone and isn't yellow, like Lego makes all their other mascots?

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By in United States,

If you know Skärholmen at all its going to be by the foodcourt. I saw the blocked off area on Wednesday while having lunch.

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By in United Kingdom,

@Norikins, Probably because of her yellow clogs which, if her skin had also been that colour, would have made her look barefoot.

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By in United States,

I swear, if anyone calls the Netherlands "Holland," I'm gonna flip.

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By in United States,

I wish LEGO would make that bicycle (in the ad) for real. The windmill is neat too.

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By in Norway,

@Dude45
What a second one in Stockholm?! :O
Why not one in Gothenburg instead :S
I am looking forward to when we finally get one in Norway someday in the future..

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By in Sweden,

@Roebuck : The first store in Stockholm is apparently doing so well that Lego wants to expand in the area. And from what I’ve seen the store is often full of customers. Why they don’t open up in Norway I don’t know.

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By in Sweden,

I'm flying to Stockholm for a day next week and I can't quite figure out how to make time to get to the lego store. :(

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