Absolutely amazing, not a Harry Potter fan but the builds are just beautiful and i could re-purpose these builds to make them less pottery. The minifigures are awesome too even if I know little to nothing about them.

I just love all the little details in this set, they went far and beyond on this beauty.

£369.99 for 5544 is a great price as well, just a great set all round.

Genuinely can’t fault this. What a phenomenal Lego model!

the leaked images really didn't do the set justice! I'm so happy seeing all the details! It looks amazing!

I'm just floored by the extent LEGO has gone to to create this set. This is on a completely different league from the original Diagon Alley playset, and to think this follows right after a microscale display piece!

Needless to say, people are already mad that these are open around the back. But look at the piece count — that's four halves of Modular Buildings' worth of brick, and it absolutely shows!

Personally, those dark red, dark green and cool yellow doors, orange window frames and lavender brickwork bricks are TO DIE FOR. I can't believe they made lavender brickwork bricks a thing. And this set has them in no fewer than SIX colors: light grey, dark grey, tan, dark tan, dark orange, and lavender. So that's TWO new colors for those bricks!

I have the last version of Diagon Alley and didn't think they could top it. it's an excellent set, fun to build, very rebuildable. This blows it out of the water! The one criticism I have is that there is no Gringott's, which is one of the most plot-critical parts of Diagon Alley, and an imposing building. I suppose I'll have to improve the bank from the previous set and add it to these, because this set looks like the first must-buy since Hogwarts Castle.

Beautiful! And all are built on 16x32 baseplates - so these can easily be adapted to a modular layout! Perfect! :-D

Spotted an odd graphical error on the image used on the back of the box, with Lucius and Draco in Quality Quidditch Supplies (this one https://images.brickset.com/sets/AdditionalImages/75978-1/75978_alt13.jpg). The black, grey and orange beaters' bats are hovering in midair. The bricks behind them should have clips, which are shown in other images, but are missing from that one

An amazing set but I'm still a little surprised that they never went down the road that they did with Hogworts and create a shop at a time which links to one book/film as a separate set which allows them to be joined together. I assume that's how Gringotts will come about as it looks as though there a holes at the end to allow it.

What a pity they don’t release the buildings separately - similar to the the creator expert buildings, one building at a time.
I’m also missing Gringotts, which was part of the first Diagon Alley set.

@rmarkworth said:
"What a pity they don’t release the buildings separately - similar to the the creator expert buildings, one building at a time.
I’m also missing Gringotts, which was part of the first Diagon Alley set. "
We’d be here years if they released them separately, and with the Hogwarts expansions as well, it’d just be expensive sets and nothing else. It makes sense they do this separately as a D2C.

Gringotts is almost certainly being saved for a 2021 Deathly Hallows wave.

You can earn a bonus 150 VIP points if you answer a quiz right as well, find that in the Get More Points section on the LEGO VIP Rewards Centre.

I might have used a bit of google to get them, but hey what can I say :D

Very amazing. Wonderful. But wouldn't have this been a perfect occasion to bring this out in 4 parts for 100€/$ each?

This is a huge disappointment. It just doesn't look right. The pink facade in particular is jarring and they all look too simple. The roof sections look unfinished.

Beautiful set. Price cannot be compared with Hogwarts since that was a microbuild.

Still I am sincerely hoping Lego will release additions to 71043 Hogwarts: now we only have a quarte of the castle. They could do one big addition with the greenhouses and surrounding buildings, the Quidditch field, the astronomy tower, the Owlery...

The designers did a wonderful job and they must have had a great time working on this set. It just looks so good with a lot of opportunity for people to have fun building it and playing around with it. I can't easily see myself spending that much at once on Lego but I also can't see myself not getting it, too!
Edit: I just love the little box for the wands.

Something on that box-art looks wrong... Harry shouldn't be *smiling* if he's anywhere near Lockheart, he couldn't stand him :P

Joking aside, I've gotta echo that this looks like an impressive set, and I mean REALLY impressive. As always at present, I do NOT have this kind of money to drop; but if I *did*, I think I'd be hard-pressed to stop myself splashing out on this one. It just looks really, really nice; and brings back memories of walking through the original movie set as part of the WB Studio Tour in London, too :D

@Scottchay - I think you're right about Gringotts. Especially since I imagine Lego would want to include it in a Deathly Hallows-based wave of sets - where it gets the most screen-time, and where they can include the dragon too! - which, if they keep to their current pattern, will probably be coming around next year ^^

I feel bad about myself to find it so ugly :( I really love buildings and architecture, I have the money but still : I can't like it. Will give it a chance and see it built in a Lego Store.

@chocolategoddess said:
"I have the last version of Diagon Alley and didn't think they could top it. it's an excellent set, fun to build, very rebuildable. This blows it out of the water! The one criticism I have is that there is no Gringott's, which is one of the most plot-critical parts of Diagon Alley, and an imposing building. I suppose I'll have to improve the bank from the previous set and add it to these, because this set looks like the first must-buy since Hogwarts Castle."

I am sure TLG will make a separate Gringott's bank set, compatible with this one. We only have to wait one year or so...

@Lamarider said:
"Holes for connecting pins on the back of each building seems odd"

Boone Builds has a video that shows different ways the shops can be configured, including one where the shops connect on the back of each other to create a block of four enclosed shops. You can look it up on youtube.

Not interested in supporting JK Rowling so I haven't been buying any Potter sets despite having been a huge fan years ago. It's a cool build though

@LeeGoPieces said:
"Not interested in supporting JK Rowling so I haven't been buying any Potter sets despite having been a huge fan years ago. It's a cool build though"
Learn to separate the media from the creator. You don’t have to not enjoy something purely because you don’t agree with the author’s values, completely unrelated to what you used to enjoy. Besides, this barely supports her at all.

@sammy_zammy said:
" @LeeGoPieces said:
"Not interested in supporting JK Rowling so I haven't been buying any Potter sets despite having been a huge fan years ago. It's a cool build though"
Learn to separate the media from the creator. You don’t have to not enjoy something purely because you don’t agree with the author’s values, completely unrelated to what you used to enjoy. Besides, this barely supports her at all.
"

I'm a trans man and a LEGO fan. My personal view is that my enjoyment of HP going forward isn't really there anymore for me personally and I don't want any of it's products anymore, but I do enjoy the sets I already have. You're probably right that it doesn't affect her much though, and I don't begrudge anybody who still enjoys HP and this set! It's a pretty cool set. People who can separate her from the products should enjoy the set. That's probably the last we should say on the matter, don't want this to become a debate in the comments section, haha.

Damn, never have I wanted a set based on a property I don't care about so much before. The price is unpleasant, but you'd be getting plenty of value for it. I was thinking about building a small British-style town in the future, and this set would help tremendously.

Some say that the architecture is a bit too simplistic here, but in my opinion it actually makes it more realistic compared to the Modular Buildings, which I find often have such exaggerated styles that they seem somewhat cartoony.

So excited and pleased with this representation of Diagon Alley. I really hope we'll see an future Gringott's Bank and Knockturn Alley set.

@twt said:
"If I look at LEGO.com at the 360° image, there is another Harry Potter minifigure! A mistake or are there 2 in this set?!?"

Got a tip to watch Boone Builds on you tube, watch it and you'll see that you're correct as there is a surprise in the set...

Wasn't aware of Marcos Bessa being the Harry Potter Design Lead, which sorts of explains the awesomeness of the theme during the last few years. So refreshing with a theme focused on buildings rather than vehicles, and they just get better and better! Just look at the bookshop, which in contrast to 10270 Bookshop actually seems to be quite filled with books! Can't wait for the review.

@Lamarider said:
"Anyone know of more buildings/shops that featured in the films but are not represented in this set, (except Gringotts of course)?
"

Madam Malkin's, Eeylops Owl Emporium, Slug and Jiggers Apothecary, Magical Menagerie, Wiseacre's Wizarding Equipment, and the Leaky Cauldron are the most significant I think. Wiseacre's was even mentioned in the VIP quiz.

I really love this set and can't wait to get it! Hopefully the site doesn't crash tonight because I want to use all of my VIP points on this one...

@jkb said:
"If it were four seperate sets, LEGO would actually sell some of these. Obviously, this is not meant for kids, is it?"

No it’s not, not everything has to be. And you’re right, they won’t sell any since they’re not split up. A darn shame that they won’t sell a single one. Yup.

Don't even like Harry Potter but that is Spectacular!

@Danishbrick said:
"So excited and pleased with this representation of Diagon Alley. I really hope we'll see an future Gringott's Bank and Knockturn Alley set. "

I'm an outsider to the franchise and a lot of what I know about Potter is passively through Lego, but from looking at this set, those two additions seem very possible in some form or another.

Gringotts:
Out of all the buildings included in the Mini Diagon Alley from 2018, Gringott's the only one that was left out this time around. It's such a conspicuous omission that I figure they calved it off as a separate set for the future. This allows Diagon Alley to make the most of its non-Gringott's buildings that otherwise wouldn't get a chance to shine, and allows for Gringott's to be its own thing that isn't reduced by having to be crammed into this set.

Knockturn Alley:
The entrance to Knockturn Alley sits flat against the back edge of this set. The Mini does the same thing, so this could just be a recessed section that hints at another area without actually doing it. However, it leaves open the possibility for a Knockturn Alley set that joins right here.

Notice:
- The 1x2 Technic Bricks on the sides that sit 9 studs back from the front. The modular format dictates that 1x2 Technic bricks be placed 9 studs from the front and 9 studs from the back. So this is compatible with the Modular format, but it is only one half of it.
- There is a row of 1x1 Technic Bricks that sit along the back bottom edge. The product description does not explicitly say to put this set's buildings back-to-back with each other. Doing so would awkwardly put the open entrance of Knockturn Alley into one of the other buildings, and would also disrupt the nature of these buildings all being on the same street. Perhaps these Technic bricks are for something else.
- The lonely 1x1 Technic brick way up high on the back of Weasley's that doesn't serve any evident purpose.

With all this in mind, it looks like Diagon Alley is setting up for a compatible Knockturn Alley, one that sits fully along its back. This would close up the open back of Diagon Alley, make it more "on grid" by making it a complete 32 studs deep, and make it fully Modular compatible by having both rows of 1x2 Technic Bricks in play. The single 1x1 Technic brick on Weasley's seems similar to how the Ninjago City series was tall enough to warrant additional Technic brick connection points higher up. Without building this, I don't know yet if the stairs that stick out on the back of this set would cause issues. Maybe they detach. The balloons that stick out of Weasley's seem purposefully designed to be able to swing into the building.

With the success of the modular Hogwarts, Ninjago City, I think it's very possible that this is the beginning of another modular group that adds Gringott's and Knockturn Alley.

I feel mixed feelings about this set. I have never been interested in Harry Potter, and also have no interest in supporting the transphobic author. It’s also very expensive so it’s a definite pass from me. But I can still admit that this set looks pretty damn good! I wish a set like this could be released under a non licensed line so that it could be put into more cities (I have no use for say, a wand shop).

@AustinPowers said:
"It looks like a nice set, but something I don't understand. It's been a while since I saw the movies, but from memory Diagon Alley seemed all strange angles and shapes. At least that's how I remember. All the buildings seemed to lean into one another. It was quite an eery look and feel.
This set looks like just four normal buildings with straight angles everywhere.
Have there been two different depictions of Diagon Alley and is this consequently based on a later version?"

No, you're remembering it correctly. Lego doesn't do angles very well.

I think this set looks great, overall, but the stickers on WWW just don't look right. The quality isn't quite Lego.

It's nice that the buildings are mostly different shops from 10217 (except for Ollivanders), so you can display the two sets together. The aesthetic also doesn't really clash.

Looks amazing! Happy for all the Potter fans in the same way for Ninjago fans when their City set emerged. Do I dare get my hopes up for an equally awesome Mos Eisley Spaceport?? xD

With some modification, this can be made into an English town high street. Canterbury, Oxford, Chester have buildings like these.

@aleydita said:
"£400!?!!?!?!!! And stickers!! What planet are TLG on? They're beginning to take the smeg."

Very few of these designs would be useful outside of this set so providing them as stickers makes much more sense than prints. I get that not everybody has the creativity to moc but tying every piece down with a useless design isn't the right way to go. And the stickers aren't hard to apply either, I have no idea why so many people take issue with them.

@fakespacesquid said:
" @aleydita said:
"£400!?!!?!?!!! And stickers!! What planet are TLG on? They're beginning to take the smeg."

Very few of these designs would be useful outside of this set so providing them as stickers makes much more sense than prints. I get that not everybody has the creativity to moc but tying every piece down with a useless design isn't the right way to go. And the stickers aren't hard to apply either, I have no idea why so many people take issue with them. "

Yes, I've never understood the level of hate for stickers. Obviously all prints would be nice, but it would also be much more expensive and prints come with their own issues, like not aligning properly and colors being much too thin. While this set does have a crazy amount of stickers, they add so much beautiful and accurate detail to the buildings!

Now, just waiting for some press release retracting this from sale tomorrow due to an unexpected licensing issue in Azerbaijan or company parts usage policy breach...

3/10 Nothing special. There is nothing special about this set besides being huge set.
The Techniques are so...basic. I expected Modulars-style builds! And these are like from creator...
It would sell A LOT BETTER as 4 sepparate sets...

@Darth_studious said:
"Looks great, just one problem. Why the heck is quality quidditch pink?"

If you look at some movie stills you will see a faint pink color. I'm guessing LEGO doesn't have a pale enough pink to capture it, so went with this shade to brighten up the set. Diagon Alley, while busy and wizardy, is pretty drab if you think about it. WWW stood out because of the color, but most others were dark bley with colorful windows.

Released within a week of the author of the books making a brave stand against human rights by returning an award she was going to be stripped of anyway... great timing. I certainly don't envy Lego for having to continue to promote sets based on this franchise when its creator continues to make headlines for all the wrong reasons. Then again, I don't exactly pity them either—they've continued to license this series and as far as I'm aware have yet to make a statement of any sort repudiating the author's bigotry or at least affirming the humanity of the people she continues to vilify.

At least with Lord of the Rings it was possible to rest easy knowing that Tolkien's insensitivities were a product of his time, and that he wasn't going to continue to use the proceeds from licensed work and adaptations to hurt marginalized people. With Rowling there's no such assurance, and in fact she seems to do very little these days OTHER than obsess over her own transphobia and back that up with lawsuits against anyone who calls her out on it.

I won't lie, I love the look of this set. In a better world its whimsical, colorful, and off-kilter charm would do a great job filling the void that one of my favorite themes, Elves, left behind. But I don't like to think about how much of the $400 price tag of each set ends up going back to the series creator and her already monumental fortune. So like with the rest of the theme I'm going to pass on this one.

@Lyichir said:
"Released within a week of the author of the books making a brave stand against human rights by returning an award she was going to be stripped of anyway... great timing. I certainly don't envy Lego for having to continue to promote sets based on this franchise when its creator continues to make headlines for all the wrong reasons. Then again, I don't exactly pity them either—they've continued to license this series and as far as I'm aware have yet to make a statement of any sort repudiating the author's bigotry or at least affirming the humanity of the people she continues to vilify.

At least with Lord of the Rings it was possible to rest easy knowing that Tolkien's insensitivities were a product of his time, and that he wasn't going to continue to use the proceeds from licensed work and adaptations to hurt marginalized people. With Rowling there's no such assurance, and in fact she seems to do very little these days OTHER than obsess over her own transphobia and back that up with lawsuits against anyone who calls her out on it.

I won't lie, I love the look of this set. In a better world its whimsical, colorful, and off-kilter charm would do a great job filling the void that one of my favorite themes, Elves, left behind. But I don't like to think about how much of the $400 price tag of each set ends up going back to the series creator and her already monumental fortune. So like with the rest of the theme I'm going to pass on this one."

These things you say are not true, J. K Rowling has not vilified or shown any bigotry to anybody or any section of society. What she has done is spoken intelligently and at length on very complicated issues in which many differing opinions can be correct. Please take the time to read her statements including her legitimate concerns regarding the effect on women's rights, many only just won and long fought for, and certainly not granted in many parts of the world, that changes in the law regarding gender could undo. Brickset is not the place for this conversation, hopefully both our comments will be deleted.

@TomKazutara said:
"Cobi now, renew most of there sets, and banning stickers, and those sets are rather cheaper than Lego.
Why are you guy simping so hard on Lego?"
Excellent point.
Cobi has realized that at least their own customers hate stickers and are acting accordingly. The new "Pad printed. No stickers" label/line they introduced is showing how it can be done properly.

And when you think about the facts that even though their sets are made entirely in the EU, not China, and their colour consistency is excellent, and their PPP ratios are better than LEGO's, as is the quality of their prints, the pricing structure of LEGO coupled with their insistence on stickers becomes even more laughable.

Oh, and about all those people complaining about JKR and her comments: why should the Harry Potter line of LEGO sets have to be shunned because of that? Even if you personally don't agree with her views, the sets are not made by JKR you know. Of course she profits from the licensing deal, but come on. And above all, who says that your opinion is more justified than hers. Everyone is entitled to her/his/its own opinion, even if you don't like it.

If you are that appalled by stuff like that you have to also stop eating, because most groceries are made by companies that destroy the environment, use animal testing, and employ people from all kinds of backgrounds, including many that will be either racist, homophobe, transphobe or whatever. These "average people" are just not as prominent as JKR nor probably as open about their views, but they do exist everywhere.

As a trans woman, I was profoundly hurt by the author's coming out as a transphobe — then her work's analysis on racism (look up the goblins, just one example). I can't "separate the author and her work" because her work, while magical, is infused with her values.
This LEGO set looks amazing.
I would have sold my furniture and a leg to get this set, a couple of years ago, but now I can't support her.
What she has done, what she's doing is not "being entitled to her opinion". This is a sustained, coordinated campaign to curtail human rights for trans people. Not all opinions are valid. Some of them are hate and bigotry.

@Jena said:
"As a trans woman, I was profoundly hurt by the author's coming out as a transphobe — then her work's analysis on racism (look up the goblins, just one example). I can't "separate the author and her work" because her work, while magical, is infused with her values.
This LEGO set looks amazing.
I would have sold my furniture and a leg to get this set, a couple of years ago, but now I can't support her.
What she has done, what she's doing is not "being entitled to her opinion". This is a sustained, coordinated campaign to curtail human rights for trans people. Not all opinions are valid. Some of them are hate and bigotry.
"

I agree Jena. I'm a trans man and former Potter megafan, but I agree that I don't feel welcome in the Wizarding World anymore, and I'm a little disappointed that commenters here seem to be suggesting that we brush that aside.

Everyone can make their own decision on products they choose to support and purchase and enjoy. Personally, it feels important to me to comment upon my personal experience: how these products now make me and others feel, and my own personal reasons for boycotting Harry Potter sets going forward. For myself personally, I cannot give money to a product that benefits Rowling (even in a small way). Her losing a human rights award over her stance on my personal life supercedes any enjoyment I once had of a boy wizard and his related toys, unfortunately.

I understand that people love the material and will enjoy this set. I think the opinions of trans LEGO fans on the matter should be voiced too, however. Whether to purchase the sets or not, ultimately, is everyone's personal decision to make.

@Jena said:
"This is a sustained, coordinated campaign to curtail human rights for trans people."
Source? And don't give me secondary sources. Where is this campaign? Where can I find the material published by JKR? Where do I find interviews with her where she lobbies to "curtail human rights for trans people"? I have never heard or seen anything other than in comments by secondary sources.

Update, cancel the last request. I just looked it up myself. And from what I found there is nothing to support your accusations.
But if you choose to not enjoy LEGO Harry Potter sets any longer that is your prerogative. No one is forcing you to buy these sets.