This year's Winter Village set revealed!
Posted by Huw,
LEGO has revealed this year's Winter Village set on the Taiwan and Singapore pages of its website.
10293 Santa's Visit contains 1,445 pieces and 4 minifigs, and is rated 18+.
You can read the description after the break and view additional images on the set details page.
If you’re dreaming of the perfect Christmas Eve, get the festive season off to a magical start with this LEGO Santa’s Visit (10293) model building set. It’s the ideal way to spend quality time with a cosy project for adults and families. Build the intricate Christmas house and explore all of the model’s jolly features before placing it on display.
A build packed with traditions Spot all the ingredients that make Christmas Eve so special. There are stockings on the fireplace, a plate of cookies with milk for Santa, and even a place setting for him at the dining table. The exterior is equally detailed. See the Christmas tree, which lights up when you press down gently on the tree top. Extra details complete the cheerful scene with presents, a postbox and brick-built boughs under the ‘snow’-topped roof.
A Christmas building project to savour Santa’s Visit is part of the LEGO Winter Village Collection; a collection of buildable model kits for adults that celebrate the festive season.
- Enjoy a magical Christmas build with this LEGO Santa’s Visit (10293) building kit. Explore all the traditional details of Santa’s visit with an enchanting Christmas house model to display.
- Includes 4 minifigures with dad, mum, girl and Santa so you can recreate endless cosy family Christmas Eve scenes. See Santa drop through the large chimney into the fireplace.
- Enjoy spotting all the festive details of the intricate interior. There are stockings on the fireplace, a plate of cookies with milk for Santa and gifts hidden around the house.
- This model looks amazing from all angles, making it a perfect seasonal display piece. See the cute kitchen with its sweet brick-built stand mixer.
- Add a festive glow to your Christmas Eve scene. The Christmas tree features a light brick (with battery included) that lights up when you press the top.
Thanks to Robert at Promobricks for the news.
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88 comments on this article
Oooh, a Nice one! Good to see the theme is back on Earth again!
Kinda funny that the translation says "dolls" — imagine if this were a minidoll set.
This has a chance to be my first Winter Village set. Which does not exactly bode well for me, especially with that piece count... but I really like this set. It's quaint, it's the quintessential family Christmas scene, and it's got the light blue color scheme everyone's been lauding the recolored Fiat 500 for, which I like too (I just received a light blue door from 75958 Beauxbatons' Carriage: Arrival at Hogwarts in a BrickLink order). It'll also be my first Santa minifigure if I don't end up getting the sleigh (and I highly doubt I will).
interesting shape, not just a flat facade and flat open back but not my cup of tea. I am rather into reindeer battle pack xD
Nice one! What s that symbol on the right side of the box saying 1-2? Something like 'fun to build together?'
What a lovely set…. I like that
The back is a little bit ‘open’ but it’s nice to get a ‘regular’ Winter Village set, as nice as the more fantastical ones have been.
This set was also revealed in some other countries, including Singapore where the official English description is shown here:
If you’re dreaming of the perfect Christmas Eve, get the festive season off to a magical start with this LEGO® Santa’s Visit (10293) model building set. It’s the ideal way to spend quality time with a cosy project for adults and families. Build the intricate Christmas house and explore all of the model’s jolly features before placing it on display.
A build packed with traditions Spot all the ingredients that make Christmas Eve so special. There are stockings on the fireplace, a plate of cookies with milk for Santa, and even a place setting for him at the dining table. The exterior is equally detailed. See the Christmas tree, which lights up when you press down gently on the tree top. Extra details complete the cheerful scene with presents, a postbox and brick-built boughs under the ‘snow’-topped roof.
A Christmas building project to savour Santa’s Visit is part of the LEGO Winter Village Collection; a collection of buildable model kits for adults that celebrate the festive season.
Enjoy a magical Christmas build with this LEGO® Santa’s Visit (10293) building kit. Explore all the traditional details of Santa’s visit with an enchanting Christmas house model to display.
Includes 4 minifigures with dad, mum, girl and Santa so you can recreate endless cosy family Christmas Eve scenes. See Santa drop through the large chimney into the fireplace.
Enjoy spotting all the festive details of the intricate interior. There are stockings on the fireplace, a plate of cookies with milk for Santa and gifts hidden around the house.
This model looks amazing from all angles, making it a perfect seasonal display piece. See the cute kitchen with its sweet brick-built stand mixer.
Add a festive glow to your Christmas Eve scene. The Christmas tree features a light brick (with battery included) that lights up when you press the top.
Looking for great Christmas gift ideas? This model building kit is ideal for LEGO® fans or any adult or family who’d love to receive a model building kit with a beautiful display piece to enjoy.
This collectible Christmas house measures over 7.5 in. (19 cm) high, 10.5 in. (27 cm) wide and 6.5 in. (16 cm) deep. The rear roof moves outwards giving further access to the upper floor bedroom.
Part of the LEGO® Winter Village Collection, this collectible Christmas house buildable model is from a range of creative building sets designed for adult building fans.
LEGO® building bricks are manufactured from high-quality materials. They’re consistent, compatible and connect and pull apart easily every time – it’s been that way since 1958.
With LEGO® pieces, safety and quality come first. That’s why they’re rigorously tested so you can be sure that the model is as robust as it is beautiful.
It should retail for 100US and look at the new cookie and letter print!!
I really like that family portrait above the fire place.
I do find the minifigures a bit odd tho, they should either all be in pajamas or all wearing day clothes.
The details are very nice tho, especially the birdhouse, mixer, and snowman.
I like this one. It has a very quaint and cozy feel to it. I'm curious about the price though considering the surprisingly large piece count.
This looks great! Goes very nicely with 10229 and not an elf in sight!
Assuming this will be another Oct 1st release, it looks like it's going to be a gas, electricity and food free month!
Finally a normal house for the Winter village, though I'm not sure I have any space left on my setup now...
Love it! So much detail inside and out. And to put the light brick inside the Christmas tree is just genius, can't wait to see that in action!
It look neat and I'll definitely get it, but I wish they would go smaller again like the bakery, toyshop and post office.
Looks great. Lego is also doing a great job at reducing leaks before the official reveal. I love seeing sets for the first time on the pages of Brickset. There have been quite a few recently.
Love the ringed planet hanging in the girl's bedroom.
I really do not understand the parts counts but it looks nice.
Whoa! I love this. Definite purchase for this years addition the my winter village (sorry Hogsmeade - maybe next year).
I especially love that it is a corner house - my winter village always sits under the christmas tree around the four footed stand for the tree and this will fit perfectly between two of the feet.
I thought the bright blue was a bit too bright, but it makes it look extra chilly outside. And love the use of green Wolverine claws.
Awesome set, Seems so cozy, and the small fence just enhances that. I might just build more fences for some of the other buildings in the village.
Sure the tree is rubbish (looks like a polybag that was floating around 4-5 years ago of which I have plenty), but the village square tree is the one from the toy shop set anyway. instead of the tree/Santa fig I would have preferred a horse carriage with a Christmas tree.
Anyway, the house is awesome, and will get it as soon I see a Sale sign on it.
Also look at the number of green claws in the set...those would be nice for other trees, foliage, plant building.
Awesome stuff!
Looks nice, but reading the following made me cringe:
"A build packed with traditions Spot all the ingredients that make Christmas Eve so special."
Because none of the things they mention have anything to do with the Christmas traditions over here. Neither do we place the Christmas tree outside, nor do we have Santa, cookies and milk, or stockings on the fireplace. (who has a fireplace nowadays anyway, most new homes over here are heated by heatpumps combined with central heating and don't even have a traditional chimney anymore? Even when we built our house 13 years ago and decided we wanted a stove in the living room (and therefore needed to build a chimney - with all the regulatory and maintenance hassles that come with one), everyone thought we were mad). Funny to see that our house is the only one in the entire neighborhood that has a chimney - at least theoretically Santa could come to us. He would end up burning in the stove though, as it of course isn't an open fireplace. ;-)
But I understand that LEGO goes for what is commonplace in their largest market. Just don't expect us to get excited for something we only know from the stereotypical American movies about Christmas.
At least the light brick can still be activated manually. Going by TLG's fondness for mobile devices, I would have half-expected the function to require app-control...
Warning: comment may include slight doses of sarcasm! :-)
It would have been a very nice collection if I had started collecting these.
Great to have a second residential house to add to the Winter Village collection. I also plan to add the Home Alone House and if it gets up, the Bricklink Designer Program Winter Chalet that will be in Round 3.
This set will go great with the Santa's Sleigh set they announced. I had just ordered 8 reindeer from Lego Bricks and Pieces a couple of weeks before this announcement though, so will now use them for a reindeer stable MOC.
What a charming set! It can work well for both adults and kids. It just makes me smile. Thank you for posting it!
I do hope LEGO releases a new Santa's Workshop in the future for those of us who have missed out on it. I think that a Santa's Workshop set could probably be a quite regular release outside of the Winter Village one-a-year tradition because it is such an iconic symbol of Christmas.
@AustinPowers said:
"Looks nice, but reading the following made me cringe:
"A build packed with traditions Spot all the ingredients that make Christmas Eve so special."
Because none of the things they mention have anything to do with the Christmas traditions over here. Neither do we place the Christmas tree outside, nor do we have Santa, cookies and milk, or stockings on the fireplace. (who has a fireplace nowadays anyway, most new homes over here are heated by heatpumps combined with central heating and don't even have a traditional chimney anymore? Even when we built our house 13 years ago and decided we wanted a stove in the living room (and therefore needed to build a chimney - with all the regulatory and maintenance hassles that come with one), everyone thought we were mad).
But I understand that LEGO goes for what is commonplace in their largest market. Just don't expect us to get excited for something we only know from the stereotypical American movies about Christmas. "
It's "traditional" for the Default Country, so it has to be "traditional" for everyone, right?
What? Europe? Different cultures? Never heard of it.
Yet another set that shouldn't be rated "18+" under any reasonable circumstance...
@DavidBrick said:
" @jkb said:
"Oooh, a Nice one! Good to see the theme is back on Earth again!"
Did it leave? Did I miss the space based sets?
"
I'm guessing they mean less Christmas "fantasy", but now I want a LEGO Santa Star Cruiser set and christmas trees on the Moon :)
@DavidBrick said:
" @jkb said:
"Oooh, a Nice one! Good to see the theme is back on Earth again!"
Did it leave? Did I miss the space based sets?
"
Yes. Don't you remember set 122526 Santa's Reindeer Reindeer REINDEER! sleigh?
@Arnoldos said:
"What? Europe? Different cultures? Never heard of it."
And yet Lego is run from Denmark...
Oh it’s beautiful. Might be the first Winter Village set I decide to pick up.
Oooh... That's so nice. This will definitely be my first WV set, I always had a eye on the old Chalet and Post Office but they're way too expensive nowadays. This will fill that gap perfectly! I'll probably have to get Hogsmeades now as well (I hope I'm spelling that correctly...) and place them along with Story of Nian that I also got hold of recently. That's three fantastic winter-themed sets this year, what more could one ask for? ~~no, Castle and Star Wars fans, that's not a real question, it's just a nice way to end my comment~~
It's a superb-looking set - can't wait to get it. Only disappointment is the colour ... a different colour to 10229 would have been preferable as our WV will start to look a bit Barratt Homes.
A bit more sensible scale as well ... seems about 20 bricks high.
Ohhhhh I love it!! I love the style of the house, I love the shape, the rounded roof corners, the smooth mounds of snow on the ground. There are so many lovely little details such as the greenery under the roofline, the mixmaster and the tablecloth. And I am really happy that I first saw it in this official announcement rather than in a grainy leaked image. Great job keeping it under wraps, Lego!!
I'm loving some of the details here.The snow on the mailbox, the planet hanging from the little girl's ceiling (which, along with the poster and the rocket under the tree, show that she's a space buff), the stockings, the dining table's centerpiece, the snowman... Also, the girl's pajama print is adorable.
Excellent design and a lot of playability. I don't care for the blue color for a Christmas set though. My favorites were the gingerbread colored houses.
After years of Lego building I know my limit of fun is a build of about 1,000 pieces. So the 18+ tax that increased the set size to 1,500 or so isn't a good thing. I have every Winter Village set and I started to get bored building the Elf Club House from last year and it's only 1,200 pieces. Also, the 18+ packaging is terrible.
This might be the first time I take a pass on a Winter Village set.
@Toymaker said:
"Only disappointment is the colour ... a different colour to 10229 would have been preferable"
I first thought the same, but looking again I think this may actually be Light Royal Blue as opposed to Medium Blue?
The little bits of story-telling details are wonderful.
I'll probably pick this one up, even thought I already have 10229.
I love it! Pretty much everything about it is perfect. The interior of the house looks awesome, and I think that's a new and much needed Christmas tree design too? I was never a fan of the usual tree build. I'm curious about the present (?) in the attic.
Now that's a proper Christmas tree! I also like the clever build of the table runner. Great details in this set.
It's a nice set, but I'm also disappointed in the color, even if it's a different shade of blue than the previous Winter Village Cottage. It's not a common house color in any place I've lived or visited and also not a very Christmassy color.
Will probably pick up Elf Club House or Gingerbread House instead and make them magical so they fit in Hogsmeade.
@WhiteDove said:
"Ohhhhh I love it!! I love the style of the house, I love the shape, the rounded roof corners, the smooth mounds of snow on the ground."
Given that Christmas is in your summer, does the snow/winter imagery rankle down under? Does it feel jarring? Does it impact LEGO's local sales of sets like this one? I'm genuinely curious.
Perhaps someone should mod this to an Australian version with no snow, no lit fireplace and everyone in beachwear!
Like the little fence. Gives me ideas to build a small garden in a winter decor.
@nick3c said:
"I do find the minifigures a bit odd tho, they should either all be in pajamas or all wearing day clothes."
No, I think it makes sense; the implication, as I understand it, is that the girl has gone to bed early in anticipation of Santa's arrival, while her parents are still up and around. Or is that not part of any Christmas tradition anymore? Certain media at least *suggested* it was a thing when I was younger, though I don't think anyone actually DID go to bed early on Christmas Eve...
On a different note, I see that mailbox outside the house. What a very American detail!
(I joke, but seriously. I'd only ever seen those in old cartoons, I thought they were a myth. Same as yellow school buses. Then I visited my gf in America and was surprised to find out those are both things that actually exist!)
I dunno, it looks nice, but. While there's a lot to like here, somehow it just doesn't grab me like some others do. Might just be personal preference on my part, though.
Does Santa fit down the chimney? That is all I need to know.
Something about it leaves me a little underwhelmed. A lack of "wow" factor? Not quite cute enough? I'm not sure.
The inside seems great, but the outside doesn't have enough contrast of colours to fit in with the rest of the village... I think it will look plain by comparison. Great shape though.
Well this is surprisingly a good set. This year’s Old Fishing Store.
But can Santa go down the chimney?
@gizzmo55 said:
"Does Santa fit down the chimney? That is all I need to know. "
@gorf43 said:
"But can Santa go down the chimney? "
Already answered: @LEGO said:
"See Santa drop through the large chimney into the fireplace. "
what a snooze
Nice to see lots of positive comments after reading through the ones from the reveal of the Nintendo ? Cube.
So the put a new color on the ElfClub house from last year? And charge us another $100 to get it. Guess its the ultimate "new idea" in the Lego Money Printing Machine....
Charming design... maybe the best yet. While we are 'full up' on Lego sets and the kids are getting less interested in these types of sets, this one looks super, as does the new Santa's Sleigh.
The use of green Wolverine claws as wreath style decoration is inspired
Just missing the red door ;)
Does the door wreath count as an 'illegal' building technique? I think it's genious(!) to fit it through the window, but definitely not typical from anything I've assembled recently.
I'd love to get this one, as I don't have many of the others.
Yes, I also use my attic space to store cake...
Hey, Winter Village is doing a licensed Gremlins set! How cool. Except for Santa. And the little girl.
@Brainslugged:
A few years ago they posted a new job opening for someone to leak-proof their organization. Sounds like they hired the right person.
@DearMisterLegoBreaker:
What’s there to understand? If you’ve built any sets geared towards adults in the last decade, you should know by now that they’re comparable in size to sets geared towards kids, but they pack in a lot more detail by using smaller parts. If you want affordable, clunky sets built of large bricks and panels, there are plenty of 4+ sets.
@ThatBionicleGuy:
What I remember from my childhood is having to change into pajamas before primetime TV started at 8pm, so when bedtime came around, it was one less delay in the process of transitioning is from living room to our beds. Brushing teeth was the only major pitstop on the way, because we often had a snack like popcorn while watching TV.
@Henry_D:
I just realized the 18+ branding makes a lot more sense when you consider they have 4+ branding on the other end of the spectrum.
@AustinPowers said:
"Looks nice, but reading the following made me cringe:
"A build packed with traditions Spot all the ingredients that make Christmas Eve so special."
Because none of the things they mention have anything to do with the Christmas traditions over here. Neither do we place the Christmas tree outside, nor do we have Santa, cookies and milk, or stockings on the fireplace. (who has a fireplace nowadays anyway, most new homes over here are heated by heatpumps combined with central heating and don't even have a traditional chimney anymore? Even when we built our house 13 years ago and decided we wanted a stove in the living room (and therefore needed to build a chimney - with all the regulatory and maintenance hassles that come with one), everyone thought we were mad). Funny to see that our house is the only one in the entire neighborhood that has a chimney - at least theoretically Santa could come to us. He would end up burning in the stove though, as it of course isn't an open fireplace. ;-)
But I understand that LEGO goes for what is commonplace in their largest market. Just don't expect us to get excited for something we only know from the stereotypical American movies about Christmas.
At least the light brick can still be activated manually. Going by TLG's fondness for mobile devices, I would have half-expected the function to require app-control...
Warning: comment may include slight doses of sarcasm! :-) "
Winter Village 2022 will rectify this: 10298 Krampus Attack XD
@LEGO_Ink said:
"Does the door wreath count as an 'illegal' building technique? I think it's genious(!) to fit it through the window, but definitely not typical from anything I've assembled recently."
It’s ‘legal’ as the door isn’t being stressed. I haven’t seen that done before either but it wouldn’t surprise me if it had been and I just missed it.
This looks great. I have skipped the last few years unfortunately, but this seems to be back on the right track.
Although, a bit upset that it is another light blue house. Are there no other colors? There is one light blue house in my neighborhood (that has over 2000 people in it), so it is a rare color here.
I may have to pick this set up, not sure yet. But it looks superb.
FINALLY dual molded Santa boots... I've been wanting that for 5 years now
Wonderful and back to the roots. A smart course correction.
Will this retail for $100?
@legocity2713 said:
" @AustinPowers said:
"Just don't expect us to get excited for something we only know from the stereotypical American movies about Christmas."
Winter Village 2022 will rectify this: 10298 Krampus Attack XD"
Oooooo, I want that!
I love it!. Going to have to change out all the sand green from the kitchen though. I really don't want to replicate the avocado green kitchen of my childhood.
Stuff that nobody seems to have mentioned yet:
- The lantern and porch lights appear to have opalescent -x1 round bricks.
- If the speculation about 60234 is correct, this may be their first interracial family.
- The family portrait is Stuart’s eye.
- The crazy geometry that allows those 2x2 tiles to tie the floor together.
- The obvious safety issues involved with having to pull up the ladder to a loft to use as a safety rail.
- The loaves of bread, the recliner chair...
@MrClassic:
I believe the interior shot is intended to depict the tree with the light on.
@AustinPowers:
The tree is a separate build. As such, it has to be shown with both the full interior and full exterior shot. In the US, nobody puts the family tree (with presents underneath) outside either, but families, companies, and governments will often put lights (but not ornaments) on trees and shrubs outside. Fireplaces are also a luxury item in most modern houses. You use some other means for your primary source of heating, and only light the fireplace for ambiance. Rustic homes, especially those that are off-grid, may be exceptions where the sole source of heat is fireplaces. Even when a chimney is present (traditional fireplaces, but also gas furnaces, and possibly fuel oil), it’s generally too small for a person to fit inside. The traditional claim is, therefore, that Santa uses magic to “teleport” down the chimney (and that the same trick works in cases where there isn’t one).
@mfg3000:
I wouldn’t expect to see another WV Santa set for many years (if ever), but the holiday GWPs are always fair game.
@LEGO_Ink:
No, unusual building techniques certainly have to be tested, but if they don’t stress the parts, cause misalignment issues, result in weak connections, or pose too much of a challenge to disassemble, they aren’t necessarily “illegal”. Because the tri-leaves use the same base as 1x1 round plates, there’s a bit of a gap that results when they sit side-by-side like that. As long as the two is wider and deeper than the width and thickness of the window frame on the door, and the negligible weight won’t be likely to result in the window frame being bent or broken, it should be fine.
@Johnny__Thunder97:
It’s a wrapped present. By the shape, it could be a hatbox. By its placement, it’s something the gift-giver doesn’t want the intended recipient to know about until it’s time to open presents. It’s not uncommon for people to shake wrapped gifts to see if they can guess the contents, which may be fine for “filler” presents, but the main gift someone receives might be hidden to ensure they’re genuinely surprised when they open it.
@CCC:
Nah, that’s just soot from the fireplace...
Nah...
I really can't figure out Lego and this "18+" set range. There is absolutely NO reason this set should be targeted mainly at adults.
I first thought "18+" was silly when the White House set was marked that way...but considering the former occupant of the White House who was still in office when it was announced, that kind of made sense in a way. They were marketing that architecture series to adults though, not kids...so fine. Then I thought it was ridiculous that Pooh or Sesame Street were 18+, but was told "It's for the nostalgia!" Okay, I'll still roll my eyes, but fine. Modular buildings as 18+? Okay, they're expensive and have complex building techniques...fine.
Now THIS is 18+? No. Lego, stop. You're getting out of control here. There is no reason this set should not also be marketed towards children. Make it 16+ at least...and start figuring out how you can market sets to BOTH children AND adults!
In 20 years, we're going to look back at this time in Lego's history and just shake our heads in disbelief. ...like we do now for silly things like Galidor, Jack Stone, and "My Dad".
It's tenuous, and based solely on them both wearing teal, but how cool would it be for continuity if this is the same kid as in 10263...?
Very nice and a return to form for Winter Village sets.
Just hope it's not as hard to get ahold of as the Elf Clubhouse was. Wasn't able to get it until July of this year.
@PDelahanty:
Huh? Slick Willy was long out of office before the first Architecture set was unveiled, Kennedy had been buried decades before, and Saigon Joe was still hoping they’d accidentally let him in when no one was looking.
Careful, there. Neither party can claim to have put a paragon of virtue in either of the last two POTUS general elections, and the way things are shaping up this year we could be looking at the worst rematch in history in 2024, with Vegas giving even odds.
Finally: a chimney with a super fun happy slide!
Lovely house, inbetween 3-in-1 and modular scale, so not oversized compared to other 3-in-1's, and I don't mind the open back.
I love it. At first glance, I was worried that it was too much like Winter Cottage, but it’s not.
My Winter Village is going to get quite the boost this year between this, the Home Alone house and Hogsmeade.
@Johnny__Thunder97 said:
"Yes, I also use my attic space to store cake..."
That fruitcake is older than you.
Is that the Bookshop owner with her hair up?
@Zander said:
" @WhiteDove said:
"Ohhhhh I love it!! I love the style of the house, I love the shape, the rounded roof corners, the smooth mounds of snow on the ground."
Given that Christmas is in your summer, does the snow/winter imagery rankle down under? Does it feel jarring? Does it impact LEGO's local sales of sets like this one? I'm genuinely curious.
Perhaps someone should mod this to an Australian version with no snow, no lit fireplace and everyone in beachwear!
"
Everybody, I think Heat Miser has a brickset account…
@SearchlightRG:
Years ago, I remember reading that they were producing toys based on Heat Miser, Snow Miser, and Winter Warlock. I also remember being completely confused, because I’d never heard of any of them, and only in the last couple years have I seen either “Santa Claus is Coming to Town” or “The Year Without a Santa Claus”.
@kkoster79 said:
"So the put a new color on the ElfClub house from last year? And charge us another $100 to get it. Guess its the ultimate "new idea" in the Lego Money Printing Machine...."
Not only are they drastically different builds, but this is the exact same price as the clubhouse. I don't even know what you're trying to say here
@PDelahanty said:
"I really can't figure out Lego and this "18+" set range. There is absolutely NO reason this set should be targeted mainly at adults.
I first thought "18+" was silly when the White House set was marked that way...but considering the former occupant of the White House who was still in office when it was announced, that kind of made sense in a way. They were marketing that architecture series to adults though, not kids...so fine. Then I thought it was ridiculous that Pooh or Sesame Street were 18+, but was told "It's for the nostalgia!" Okay, I'll still roll my eyes, but fine. Modular buildings as 18+? Okay, they're expensive and have complex building techniques...fine.
Now THIS is 18+? No. Lego, stop. You're getting out of control here. There is no reason this set should not also be marketed towards children. Make it 16+ at least...and start figuring out how you can market sets to BOTH children AND adults!
In 20 years, we're going to look back at this time in Lego's history and just shake our heads in disbelief. ...like we do now for silly things like Galidor, Jack Stone, and "My Dad"."
I feel like it's just really not difficult at all to understand where the 18+ branding comes from. People who currently buy Lego will buy Lego regardless of what the box looks like. People who do not currently buy Lego, but could be willing to buy Lego, might be turned off by garish colors and starbursts. So changing the box art and the tiny white numbers will not turn away a single rational Afol, and has the potential of creating many new Afols.
I don't buy Lego for the packaging. The fact that anyone here could ever complain about what the cardboard looks like absolutely boggles my mind. And it's such a ridiculous, childish mindset to hear "18+" and instantly think "perverted."
I also feel like it's not a huge leap to say that children and teens don't have annual Winter Village layouts. These have NEVER been marketed towards children or teens. And even if children and teens somehow had the money and desire to get this, what on earth is stopping them? Is there an invisible, age-gated forcefield around sets that have "18+" on the box? Do you honestly, really, seriously believe that an adult would look at this set and stop their child from purchasing it SOLELY because it's got 1-8-+ on the front?
@Zander said:
"Given that Christmas is in your summer, does the snow/winter imagery rankle down under? Does it feel jarring? Does it impact LEGO's local sales of sets like this one? I'm genuinely curious.
Perhaps someone should mod this to an Australian version with no snow, no lit fireplace and everyone in beachwear!
"
No, no, no and no thanks!!! I don't speak for every Aussie but, to me, Christmas and snow is the most wonderful, magical combination. You see... all the Christmas stories, songs, images and even the tradition of the hot baked dinner that I grew up with were all imported from the northern hemisphere. I moved to England at the age of 23 and finally it felt like real Christmas, and everything made sense... even the sparkly decorations twinkle completely differently during the day under the pale English winter sun instead of being drowned out by the harsh summer sun. And the decorative lights brighten up the darkness of the long winter nights... whereas in Australia darkness doesn't come until well after all children are tucked up fast asleep, so we never got to see the decorative lights that people put up on their houses (though now my kids are older they are allowed to stay up later and we do some late evening twilight walks to see the lights).
Winter is my favourite season anyway, and yes, even when I was living in England. All that said, when I returned home after 5 Christmases away, I was really happy to spend Christmas with my family again, and that is what makes Christmas special nowadays. Things are a bit different now in Australia though; most (I think) people's Christmas meal is more suited to the climate with cold salads and frozen desserts etc., and there are plenty of native Christmas themed images (on wrapping paper, decorations etc.) where snow doesn't feature. Still plenty of snow around for those who like it though... it still is a big part of Christmas here if one wishes it to be. Just not the real thing. Well, very rarely there is a cold snap on Christmas Day and snow falls on the nearby mountain tops. I do live in Melbourne, after all, which is famous for having four seasons in a day.
So anyway, the Lego winter village theme brought me out of my dark ages and brings me much joy, bringing back memories of the northern hemisphere winter, and letting me dream of a time in the future when I can take my family to experience a northern hemisphere winter Christmas holiday.
Oops that ended up being a bit of a missive! Sorry, was a bit unrelated to the set.
@fakespacesquid:
Nah. This has been debated before. It’s social conditioning. Things like “18+”, “18 and over”, “18 and up”, or “must be 18” are almost exclusively used for stuff like TV-MA and TV-AO, M video games, R and NC-17 movies, cigarettes, and porn. It’s not something you would ever expect to see on something produced by the leading manufacturer of kids’ toys, and pretty much anyone who falls into their target market in the US is probably at least going to raise an eyebrow at the branding.
^
That must be an American thing then...
I honestly never took notice of those age thingies on just about anything (movie/game/toys/...) when I was younger. Now that I'm a parent myself, I can't imagine forbidding my 9 year old from buying/watching/playing anything just because it says 12+ on the box. I can judge for myself whether my kid is ready for something or not.
I think in most of Europe we see those 'age restrictions' more as 'age suggestions'.
Absolutely perfect. The only thing that's missing is Santa's sleigh (with those deer introduced a while back) and a Chevy Chase minifig.
Really cool set, I kinda wish it was a more unique theme b/c the cottage is a thing, but it is still wonderful. I also wish there was a little bit more furniture on the interior
@ToysFromTheAttic said:
"Absolutely perfect. The only thing that's missing is Santa's sleigh (with those deer introduced a while back) and a Chevy Chase minifig. "
Well, at least 40499 got you covered on one of those wishes.
@YanVanLan:
Well, yeah, that kinda goes without saying. The TV, movie, and game ratings are going to be different in most (all?) nations, and national legislatures are also going to set any applicable age limits for cigarettes, alcohol, porn, and the age of majority. In another country, “18+” might not raise a single eyebrow, but changing it to “16+” could set off a similar firestorm over how it now equates purchase of a kid’s toy with age-restricted vices.
Or they might just shrug it off because it’s no big deal where they live. Over here, we had a show called Little House of the Prairie. It’s about as wholesome a show as you could hope to find. But in Finland they released it on DVD as an adults-only series. Why? Because in Finland, you have to pay the ratings board by the minute of footage to give it a rating. They didn’t think the show had a huge market base there, and with hundreds of hours of footage, it would have cost a fortune to get a “clean as the driven snow” rating. They figured anybody who was familiar with the show would know better, so they skipped the rating and tore up the check.
In the US, people do probably feel more self-conscious about revealing their vices. When you carry one of these sets up to the cashier, anyone might spot the “18+” bug and make a snap judgement about what kind of person you are, and that might carry some serious baggage for some people. Some already have issues regarding being judged for buying stuff that they’re too old for, without piling on the idea that this little kid’s toy in particular is strictly for perverts.