D2C sets discounted by 30% at LEGO.com

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Seinfeld

Seinfeld

©2021 LEGO Group

LEGO has discounted four direct-to-consumer sets by 30%, following the double VIP points promotion that began yesterday.

These discounted sets are:

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56 comments on this article

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By in United Kingdom,

Been wanting and putting off buying Seinfeld set. This is a great price at £49. Plus VIP points worth a fiver.

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By in United States,

A few of those are also on sale for US customers:
Adidas 63.99 (20% off)
Bird of Paradise 69.99 (30% off)
Queer Eye 79.99 (20% off)

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By in New Zealand,

Ditto NZ (with some changes)

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By in Norway,

Shelf warmers?

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By in Switzerland,

The Birds of paradise is an amazing display model but I think it was overpriced. The fab 5 is also a great set! Don't care about the show but as a modern appartment it's brilliant and surprisingly big vs the other sets from shows

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By in Ireland,

Available in Ireland too. The TV show sets are good parts packs if you've not watched the series. I think the two shows may not be as popular on this side of the Atlantic.

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By in Germany,

Links do not work for me (Firefox 95.0)
Is there any redirecting behind them that is suppressed by one one of my addons?

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By in United Kingdom,

Wow, it's like Black Friday 2.0 over in Europe! Very surprised to see Queer Eye and Seinfeld on sale so soon (and surprised that the US got 3 out of 4 of these sales, considering we don't have the double points promotion).

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By in Netherlands,

Thanks for three heads up! I was on the fence for both sitcoms as they are great part packs

@chefkaspa said:
"Links do not work for me (Firefox 95.0)
Is there any redirecting behind them that is suppressed by one one of my addons?"


How do you think Huw can finance Brickset?

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By in United Kingdom,

@MartyMcFly said:
"Been wanting and putting off buying Seinfeld set. This is a great price at £49. Plus VIP points worth a fiver."

It might be just me but VIP points are not doubling..... I have just bought Seinfeld and a tiny set to get it over £50.... 424 points....... I then read the small print which implies you cant combine Double VIP points with any discount ?????? but ive just added a full price £49.99 Star wars set into the basket and that says 400 points ???? I'll wait to see if the email confirms 848 or email them.....

Gravatar
By in United Kingdom,

@chefkaspa said:
"Links do not work for me (Firefox 95.0)
Is there any redirecting behind them that is suppressed by one one of my addons?"


Possibly -- there will be at least 2 redirects.

Gravatar
By in Netherlands,

@Lego34s said:
" @MartyMcFly said:
"Been wanting and putting off buying Seinfeld set. This is a great price at £49. Plus VIP points worth a fiver."

It might be just me but VIP points are not doubling..... I have just bought Seinfeld and a tiny set to get it over £50.... 424 points....... I then read the small print which implies you cant combine Double VIP points with any discount ?????? but ive just added a full price £49.99 Star wars set into the basket and that says 400 points ???? I'll wait to see if the email confirms 848 or email them....."


same problem here

Gravatar
By in United Kingdom,

@bRicks2017 said:
" @Lego34s said:
" @MartyMcFly said:
"Been wanting and putting off buying Seinfeld set. This is a great price at £49. Plus VIP points worth a fiver."

It might be just me but VIP points are not doubling..... I have just bought Seinfeld and a tiny set to get it over £50.... 424 points....... I then read the small print which implies you cant combine Double VIP points with any discount ?????? but ive just added a full price £49.99 Star wars set into the basket and that says 400 points ???? I'll wait to see if the email confirms 848 or email them....."


same problem here"


That would be super-weak. The double points promotion splash is right in the middle of the discounted sets and clearly says "Double VIP points on all purchases" no sneaky asterisk...

Gravatar
By in New Zealand,

@Reg said:
"Ditto NZ (with some changes)"

I guess 3 out of 4 isn't bad? The Seinfeld set isn't included in the NZ region, the other three are discounted 25%, not 30%. I wonder why we don't get the sharper deals found elsewhere?

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By in Australia,

Queer Eye I can see LEGO discounting, but the others we've seen to be good sellers, especially Seinfeld.

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By in United Kingdom,

Just nipped in to grab the newly reduced Seinfeld set- and won a free 40410 Christmas Carol set with their 'scratch card' promo!!

Result!!

I did jokingly ask if the top prize would have been the UCS AT-AT! Haha! But the guy said this was the top prize. Made up with that. :)

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By in United States,

Got really excited that Seinfeld would be on sale in the US and its not. Have been waiting to buy. Funny the show that was so popular here isn't available at a discount.

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By in Luxembourg,

Cheers. Works also for Luxembourg. Got the bird of paradise 10289. I didn't get any info during the checkout process on how many VIP points I would get. Weird. But then 30% discount trumps pretty much all VIP could offer.

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By in United Kingdom,

@ComfySofa said:
" @bRicks2017 said:
" @Lego34s said:
" @MartyMcFly said:
"Been wanting and putting off buying Seinfeld set. This is a great price at £49. Plus VIP points worth a fiver."

It might be just me but VIP points are not doubling....."


same problem here"


The double points promotion splash is right in the middle of the discounted sets and clearly says "Double VIP points on all purchases" no sneaky asterisk..."


Yep, I seem to have only 8 points per £1 spent on my order today. I'll be expecting TLG to double that to the advertised 16 points per £1 spent when my order ships, or after I raise a query with them.

I hope I won't have to raise a query though, I imagine most buyers won't think to check they're getting the double points, which would be very unfair on them.

Gravatar
By in United Kingdom,

@BacktoBricks said:
" @ComfySofa said:
" @ComfySofa said:
" @bRicks2017 said:
" @Lego34s said:
" @MartyMcFly said:
"Been wanting and putting off buying Seinfeld set. This is a great price at £49. Plus VIP points worth a fiver."

It might be just me but VIP points are not doubling....."


same problem here"


The double points promotion splash is right in the middle of the discounted sets and clearly says "Double VIP points on all purchases" no sneaky asterisk..."


Yep, I seem to have only 8 points per £1 spent on my order today. I'll be expecting TLG to double that to the advertised 16 points per £1 spent when my order ships, or after I raise a query with them.

I hope I won't have to raise a query though, I imagine most buyers won't think to check they're getting the double points, which would be very unfair on them."


Last double points never added and I had to contact CS. That was when it actually showed in basket too. But the double points haven't been showing in basket since this promo began. I suspect CS will be getting a lot of queries.
"


Thanks @BacktoBricks, I've now messaged them from the website with my VIP and order number, asking them to check this and recent orders have been done correctly.

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By in United States,

@kkoster79 said:
"Got really excited that Seinfeld would be on sale in the US and its not. Have been waiting to buy. Funny the show that was so popular here isn't available at a discount."

Same here. I’ve been waiting for a discount to buy one for myself and send one to my brother as a gift.

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By in United Kingdom,

I don't think I'd have bought 10291 at full price, but it was very tempting at the sale price. I looked at the Seinfeld set but I think there was less in that for someone who doesn't know the show. The Queer Eye set has a lot of interior details which I think will be great elements to use in other buildings, and some really good minifigure parts.

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By in Canada,

Well nothing in on sale worth while in Canada. I actually griped on forum earlier that the pre-black Friday double VIP was better then anything offered on the actual Black Friday. Now they seem to be skipping all incentives and sales here in North America.. Oh well I will just have to wait for boxing day and see if anything pops up worth while but overall I am really disappointed with Lego's sale offerings so far this year. I just hope others feel the same and there sales drop to send a message (not likely though lol).

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By in Poland,

@pawelg said:
" @OuterRimTradingCo_ said:
"Queer Eye I can see LEGO discounting, but the others we've seen to be good sellers, especially Seinfeld. "

Nobody in Europe cares about American sitcom aired 30 years ago. "


I care my fellow Pole. Just bought yesterday from al.to a bit cheaper than the lego discount and i am building it right now while watching Seinfeld on Netflix.

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By in Netherlands,

Well, I was ready for Seinfeld already, so this was a great opportunity to buy. Loved the show 25 years ago, and have been wanting the set since release. I can't see how many VIP points were added in the order overview (yet).

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By in United States,

@kkoster79 said:
"Got really excited that Seinfeld would be on sale in the US and its not. Have been waiting to buy. Funny the show that was so popular here isn't available at a discount."

Same here, I jumped to buy it and then nothing. I wish they would've said that the sale is regional.

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By in United States,

None of these were ever going to do well. Maybe 5-10 years ago

Gravatar
By in Netherlands,

@ComfySofa said:
" @bRicks2017 said:
" @Lego34s said:
" @MartyMcFly said:
"Been wanting and putting off buying Seinfeld set. This is a great price at £49. Plus VIP points worth a fiver."

It might be just me but VIP points are not doubling..... I have just bought Seinfeld and a tiny set to get it over £50.... 424 points....... I then read the small print which implies you cant combine Double VIP points with any discount ?????? but ive just added a full price £49.99 Star wars set into the basket and that says 400 points ???? I'll wait to see if the email confirms 848 or email them....."


same problem here"


That would be super-weak. The double points promotion splash is right in the middle of the discounted sets and clearly says "Double VIP points on all purchases" no sneaky asterisk..."


it seems they will double it once shipped. let's wait and see

Gravatar
By in United States,

@MainBricker said:
"Not a surprise to see those sets reduced. I like many others raised eyebrows at the double priced for the Birds of Paradise compared to the other sets.

Hopefully Lego will get the message not to keep on upping the prices (like Birds of Paradise, UCS AT-AT), and not produce niche sets like Adidas Trainer and Queer Eye."


Careful, Thunderbirds might qualify as a niche set. ;)

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By in United States,

Huh. Not that I care about any of those sets, but that's a better deal than "Black Friday."

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By in United States,

I was delighted to grab the Bird of Paradise set at 30% off; I certainly wasn't planning on paying full price for it--and I'm not usually much for seeking out discounts!

Gravatar
By in Netherlands,

@bRicks2017 said:
" @ComfySofa said:
" @bRicks2017 said:
" @Lego34s said:
" @MartyMcFly said:
"Been wanting and putting off buying Seinfeld set. This is a great price at £49. Plus VIP points worth a fiver."

It might be just me but VIP points are not doubling..... I have just bought Seinfeld and a tiny set to get it over £50.... 424 points....... I then read the small print which implies you cant combine Double VIP points with any discount ?????? but ive just added a full price £49.99 Star wars set into the basket and that says 400 points ???? I'll wait to see if the email confirms 848 or email them....."


same problem here"


That would be super-weak. The double points promotion splash is right in the middle of the discounted sets and clearly says "Double VIP points on all purchases" no sneaky asterisk..."


it seems they will double it once shipped. let's wait and see"


For what it's worth: On the Promotions and Offers page at lego.com it clearly states in the Terms and Conditions how VIP points are applied (and how double points *won't* apply to the discounted D2C sets):

'The offer of double (VIP-)points is valid from 10 Dec 1212(? Yes, it really says starting in the year 1212... must be a typo at lego.com) until 12 Dec 2021 for VIP purchases.'

-snip-, and then a few lines further it clearly says:

'This offer can not be applied to previous purchases or be combined with other discounts, offers or gifts.'

So it seems legit to me if they do not apply double VIP points to discounted sets.
However, they should apply double points to sets that sell at full price, assuming you're at least logged in as a registered VIP customer...

Gravatar
By in United States,

@drewtstew said:
"None of these were ever going to do well. Maybe 5-10 years ago"

I think this plays well in their push into the “adults who are not yet back into Lego” market. They’re not all going to be hits. But you’d probably be surprised how many adults stop at the Lego section in Target to look at the Friends or Sesame Street sets (for example). Lego is trying a lot of things to see what works.

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By in United States,

I was so excited to see Seinfeld finally on sale only to be let down that it isn’t in the US. I’m hoping that Target will start selling it soon as I know they will discount it either directly or indirectly. I’m not sure how much longer I can wait to buy it.

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By in United Kingdom,

@Bengh_Zeran said:
" @bRicks2017 said:
" @ComfySofa said:
" @bRicks2017 said:
" @Lego34s said:
" @MartyMcFly said:
"Been wanting and putting off buying Seinfeld set. This is a great price at £49. Plus VIP points worth a fiver."

It might be just me but VIP points are not doubling"


same problem here"


That would be super-weak"


let's wait and see"


For what it's worth: On the Promotions and Offers page at lego.com it clearly states in the Terms and Conditions how VIP points are applied"


You are of course right about all of that, but I *slightly* disagree with your use of the word "clear".

----on one hand----

On the Home page, a screen-filling 2X splash assures customers that "LEGO VIPs get double points on *all* purchases" This is clear. Clicking on the splash takes us to a list of products *including* the discounted sets. This is very clear.

On the Sale page, all the discounted sets surround an eye-catching double points promotion splash stating "Double VIP points on *all* purchases", in the biggest font on the page. This is clear. Clearly displayed in a high-traffic location with a very clear message.

On each and every discounted product page, the biggest box-out is for the 2X promotion "Earn Double VIP Points on purchases 10/12-12/12". This is clear. Clearly displayed in a location where it is impossible to complete a purchase without seeing it.

The customer journey from start to finish is unavoidably peppered with the very clear message; double points.

----on the other hand----

Any customers who, following the bombardment of very clear double points messages, have a sneaking suspicion that The Lego Group might be being disingenuous throughout the entirety of it's website, can quickly read through the 2200 small print words on:

https://www.lego.com/en-gb/page/lego-offers-promotions

...for clarity*.

*for clarity, customers will also need to ignore the enormous 2X points splash across the top of the very same Ts&Cs page as it has the directly contradictory message "Double points on *all* purchases".
*for clarity, customers will also need to ignore the main Ts&Cs page which does not contradict the "Double points on *all* purchases" messaging throughout the website.
*for clarity, customers will also need to ignore the VIP Ts&Cs page which does not contradict the "Double points on *all* purchases" messaging throughout the website.
*for clarity, customers will also need to ignore the promotional Ts&Cs page which does not contradict the "Double points on *all* purchases" messaging throughout the website.

Unfortunately, with this new-found clarity, customers will also understand that double points cannot be combined with *any* other offers, including any and all Gifts With Purchases, and everybody's favourite, Free Shipping...

Clear?

----

I'm not having a go at you @Bengh_Zeran, just the practice of big companies making big promises while they have their fingers crossed behind their back.

TLG had better honour this double points promotion for each and every customer without exception and without customers needing chase to get it. If they don't... I'll continue to buy their products but be slightly grumpy about it for a while.

Gravatar
By in United States,

10291 Queer Eye will likely not survive past 2022. That's not going to be a long term set. Might not even hit 12 months on shelves.

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By in France,

@PDelahanty said:
"10291 Queer Eye will likely not survive past 2022. That's not going to be a long term set. Might not even hit 12 months on shelves."

And maybe, seinfeld, after 2 years.... It's very popular in the US, maybe less in the rest of the world and the price is 20 bucks more than Central Perk for similar pieces number and weight. That's why Seinfeld is only discounted outside of the US.

For these sets, a price drop on the lego store, excluding sales & black friday, shows bad sales and a large stock to be liquidated!

Gravatar
By in Finland,

@pawelg said:
" @OuterRimTradingCo_ said:
"Queer Eye I can see LEGO discounting, but the others we've seen to be good sellers, especially Seinfeld. "

Nobody in Europe cares about American sitcom aired 30 years ago. "


I do

I was finally able to get Seinfeld for a decent price, it's only available through Lego in Finland and the RRP is 99€ which is insane

Gravatar
By in United States,

@ComfySofa said:
[I'm not having a go at you @Bengh_Zeran, just the practice of big companies making big promises while they have their fingers crossed behind their back.]

This is like the current promotion at my local Target. Big signs all over the LEGO aisle $10 gift card with $50 or $100 toy purchase (I don't remember which, usually it's 50, but I think it was upped to 100), but in the fine print says LEGO is excluded...then why have it all over the LEGO aisle. Big company marketing at its finest.

Gravatar
By in United States,

@spikes said:
" @PDelahanty said:
"10291 Queer Eye will likely not survive past 2022. That's not going to be a long term set. Might not even hit 12 months on shelves."

And maybe, seinfeld, after 2 years.... It's very popular in the US, maybe less in the rest of the world and the price is 20 bucks more than Central Perk for similar pieces number and weight. That's why Seinfeld is only discounted outside of the US.

For these sets, a price drop on the lego store, excluding sales & black friday, shows bad sales and a large stock to be liquidated! "


Right now there's a large number of popular sets that our out of stock and these sets STILL aren't selling and they feel they need to discount them for them to move. That's a really bad sign for the future of these sets. Anyone that was putting off getting them should go and buy them ASAP!

Gravatar
By in Czechia,

I really hope "it's a bad sign for the future of these sets" as mentioned above. And that Lego will return to production of less exclusives per year and of higher quality and better theme selection.

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By in United Kingdom,

My Seinfeld set has been shipped, and I did get double VIP points.

Gravatar
By in United Kingdom,

@MartyMcFly said:
"My Seinfeld set has been shipped, and I did get double VIP points."

Yep, me too. Chuffed.

Gravatar
By in Netherlands,

@ComfySofa said:
" @Bengh_Zeran said:
" @bRicks2017 said:
" @ComfySofa said:
" @bRicks2017 said:
" @Lego34s said:
" @MartyMcFly said:
"Been wanting and putting off buying Seinfeld set. This is a great price at £49. Plus VIP points worth a fiver."

It might be just me but VIP points are not doubling"


same problem here"


That would be super-weak"


let's wait and see"


For what it's worth: On the Promotions and Offers page at lego.com it clearly states in the Terms and Conditions how VIP points are applied"


You are of course right about all of that, but I *slightly* disagree with your use of the word "clear".

----on one hand----

On the Home page, a screen-filling 2X splash assures customers that "LEGO VIPs get double points on *all* purchases" This is clear. Clicking on the splash takes us to a list of products *including* the discounted sets. This is very clear.

On the Sale page, all the discounted sets surround an eye-catching double points promotion splash stating "Double VIP points on *all* purchases", in the biggest font on the page. This is clear. Clearly displayed in a high-traffic location with a very clear message.

On each and every discounted product page, the biggest box-out is for the 2X promotion "Earn Double VIP Points on purchases 10/12-12/12". This is clear. Clearly displayed in a location where it is impossible to complete a purchase without seeing it.

The customer journey from start to finish is unavoidably peppered with the very clear message; double points.

----on the other hand----

Any customers who, following the bombardment of very clear double points messages, have a sneaking suspicion that The Lego Group might be being disingenuous throughout the entirety of it's website, can quickly read through the 2200 small print words on:

https://www.lego.com/en-gb/page/lego-offers-promotions

...for clarity*.

*for clarity, customers will also need to ignore the enormous 2X points splash across the top of the very same Ts&Cs page as it has the directly contradictory message "Double points on *all* purchases".
*for clarity, customers will also need to ignore the main Ts&Cs page which does not contradict the "Double points on *all* purchases" messaging throughout the website.
*for clarity, customers will also need to ignore the VIP Ts&Cs page which does not contradict the "Double points on *all* purchases" messaging throughout the website.
*for clarity, customers will also need to ignore the promotional Ts&Cs page which does not contradict the "Double points on *all* purchases" messaging throughout the website.

Unfortunately, with this new-found clarity, customers will also understand that double points cannot be combined with *any* other offers, including any and all Gifts With Purchases, and everybody's favourite, Free Shipping...

Clear?

----

I'm not having a go at you @Bengh_Zeran , just the practice of big companies making big promises while they have their fingers crossed behind their back.

TLG had better honour this double points promotion for each and every customer without exception and without customers needing chase to get it. If they don't... I'll continue to buy their products but be slightly grumpy about it for a while."


No problem @ComfySofa , I totally understand your POV!

-continuing below since there's obviously a limit to the amount of characters per message, no problem-

Gravatar
By in Netherlands,

-continuing previous message-

@ComfySofa I do agree with you that TLG/ lego.com is in fact misleading potential customers with their obvious clickbait... I don't have to tell you that a lot of if not most companies work this way unfortunately and that's exactly how I personally have become very aware of and alert to these now seemingly common marketing practices.

My previous message was in fact in one way meant to reflect I personally do not have a problem with not getting double points on a set that is already seriously discounted (like the 30% off the Bird of Paradise botanical set I ordered) and in the other way it was meant to warn people about existing fine print, not to defend lego in any way for their marketing behaviour. To me personally it has become a habit of nature to figure out the fine print before I place any order anywhere (that is why I used the word 'clear' as it was at least clear to me) but I understand now the way I posted my message hasn't been clear about that, my apologies.

Now about this way of marketing, trying to pull you in with great sounding -and obviously in your face- promises for a reward or discount -w/o simultaneously pointing out that T&C may apply(!)- is something of which I think every (online) shopper should be aware of, especially around the holidays when almost every company is making extra effort to try and pull customers in, whether it be with real offers or offers that *look* and *feel* very tempting (only to find out when it may be too late that's not always the case... Like with offers that state *up to* 70% discount, you know) But then these companies at least already have drawn your attention, hoping you will at least buy something anyway, since you've landed at their (online) store already...

And unfortunately now even lego.com has lowered themselves to such devious marketing practices. Now the question that remains is whether the way this current promotion is presented to us at lego.com (w/o pointing out to customers that certain T&C may apply from the same ad banners about the double VIP points offer) is completely legal or not? I don't know, I'm not a lawyer. Is it or at least can it be interpreted as deceiving? Certainly feels like it, which I do not approve of of course, especially from a company I've been a loyal customer of for many decades already. Unfortunately this is how these things obviously work these days, business is business and in case of lego.com following such strategies is -personally for me- understandable from a business point of view (not saying it is legal, 'cause I don't know) but indeed feels kinda harsh and/or perhaps deceiving towards customers who -like a lot if not most Bricksetters probably- have been around buying LEGO® products for ages.

This doesn't necessarily say something about the products they're making (that may be food for another discussion at another place and time) but this marketing strategy says all about the day and age we're living in. That is why people should be more and more on their toes these days (and unfortunately now also when buying at lego.com).

Gravatar
By in Netherlands,

@ComfySofa said:
" @BacktoBricks said:
" @ComfySofa said:
" @ComfySofa said:
" @bRicks2017 said:
" @Lego34s said:
" @MartyMcFly said:
"Been wanting and putting off buying Seinfeld set. This is a great price at £49. Plus VIP points worth a fiver."

It might be just me but VIP points are not doubling....."


same problem here"


The double points promotion splash is right in the middle of the discounted sets and clearly says "Double VIP points on all purchases" no sneaky asterisk..."


Yep, I seem to have only 8 points per £1 spent on my order today. I'll be expecting TLG to double that to the advertised 16 points per £1 spent when my order ships, or after I raise a query with them.

I hope I won't have to raise a query though, I imagine most buyers won't think to check they're getting the double points, which would be very unfair on them."


Last double points never added and I had to contact CS. That was when it actually showed in basket too. But the double points haven't been showing in basket since this promo began. I suspect CS will be getting a lot of queries.
"


Thanks @BacktoBricks, I've now messaged them from the website with my VIP and order number, asking them to check this and recent orders have been done correctly."


I wonder now @ComfySofa, did you get a reply already from CS and how did it turn out for you?

Hopefully alright. That might give people hope ;-)
Cheers!

Gravatar
By in Netherlands,

@bRicks2017 said:
" @ComfySofa said:
" @bRicks2017 said:
" @Lego34s said:
" @MartyMcFly said:
"Been wanting and putting off buying Seinfeld set. This is a great price at £49. Plus VIP points worth a fiver."

It might be just me but VIP points are not doubling..... I have just bought Seinfeld and a tiny set to get it over £50.... 424 points....... I then read the small print which implies you cant combine Double VIP points with any discount ?????? but ive just added a full price £49.99 Star wars set into the basket and that says 400 points ???? I'll wait to see if the email confirms 848 or email them....."


same problem here"


That would be super-weak. The double points promotion splash is right in the middle of the discounted sets and clearly says "Double VIP points on all purchases" no sneaky asterisk..."


it seems they will double it once shipped. let's wait and see"


@bRicks2017, I'm now also anxious to know how it turned out for you as well! Are you getting double VIP points on a discounted set or not? Please let me/us know in the comments if you can, thank you!

Gravatar
By in Netherlands,

@Sethro3 said:
" @ComfySofa said:
[I'm not having a go at you @Bengh_Zeran, just the practice of big companies making big promises while they have their fingers crossed behind their back.]

This is like the current promotion at my local Target. Big signs all over the LEGO aisle $10 gift card with $50 or $100 toy purchase (I don't remember which, usually it's 50, but I think it was upped to 100), but in the fine print says LEGO is excluded...then why have it all over the LEGO aisle. Big company marketing at its finest."


Exactly what I meant, they don't care at your local Target whether LEGO is excluded from their gift card promotion. Fact is, people are getting pulled in and then Target is just hoping -now that you're in- that you'll buy some other toys anyway, just to get one of their gift cards...
This is the way these days unfortunately. For sure such marketing strategies will gain companies more new customers than losing existing ones. Sad but probably true, or else they wouldn't do it I guess. In the end, profit always wins from loyalty... it's a decided battle from the start :-(

Gravatar
By in United Kingdom,

@Bengh_Zeran said:
"This doesn't necessarily say something about the products they're making (that may be food for another discussion at another place and time) but this marketing strategy says all about the day and age we're living in. That is why people should be more and more on their toes these days (and unfortunately now also when buying at lego.com).
"


Very well said, and so true. It really is a shame that we should all need to be so careful in general, and it feels extra bad when we have to be so careful about companies with products which we generally like so much. You're totally right about separating the products from the company as well, after all, the set designers have zero to do with the marketing and the web layout, and vice versa.

As for my own order, it shipped today and.... *drumroll*

DOUBLE POINTS

From my rough calculations it looks like my points were doubled on everything including the discounted Seinfeld set I bought.

However, I feel I should add this was after single points showing at checkout, and two messages to CS before the points were added to my account reminding them that it should be double.

So, who knows if I would have got double points without chasing them?

It seems like a strange way for TLG to process the double points, especially as it causes doubt, definitely creates avoidable traffic for the customer services team, and seems a little disorganised. Do any of you know if the double points event occurs at this time every year? If not, maybe it was a little more reactionary (possibly to make up for the second Christmas GWP being binned) and they rushed it through without pressing all of the right buttons on the website's back-end.

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By in United Kingdom,

@Bengh_Zeran said:
"In the end, profit always wins from loyalty... it's a decided battle from the start :-("

Yep. A quick read of the comments on the latest SW review demonstrates your point nicely:

https://brickset.com/article/67873/review-40558-clone-trooper-command-station

It's full of loyal customers saying "I'm going to buy one or two of these, but I don't like XYZ". I'm the same way, so no judgment here. These days I have disposable income, so when I caught the Monkie Kid bug I was a little put off by having to pay full RRP, but hey, I still bought a bunch of sets...

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By in United Kingdom,

@ComfySofa said:
"So, who knows if I would have got double points without chasing them?"

I do. As does the other poster in this thread who like me ordered the Seinfeld set and received double VIP points as expected. You just have to be patient & wait for them to ship. No need to contact customer services at all.

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By in Netherlands,

@dabe1971 said:
" @ComfySofa said:
"So, who knows if I would have got double points without chasing them?"

I do. As does the other poster in this thread who like me ordered the Seinfeld set and received double VIP points as expected. You just have to be patient & wait for them to ship. No need to contact customer services at all.

"


Thank you both @dabe1971 and @ComfySofa for your input and I'll just wait and see what happens to my order (and it's points). Maybe we're all being treated fairly in the end, maybe it is different depending from which country you're ordering at lego.com (which should make no difference I assume?)

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By in Finland,

@The_Toniboeh said:
" @pawelg said:
" @OuterRimTradingCo_ said:
"Queer Eye I can see LEGO discounting, but the others we've seen to be good sellers, especially Seinfeld. "

Nobody in Europe cares about American sitcom aired 30 years ago. "


I do

I was finally able to get Seinfeld for a decent price, it's only available through Lego in Finland and the RRP is 99€ which is insane"


I also recently watched the entire series on Netflix and the couch is definitely green, not blue like a lot of people claimed during the reveal (I'm sure there's differences between releases and all that but from what I can tell, green is the proper color that was on the set)

Gravatar
By in United Kingdom,

@dabe1971 said:
" @ComfySofa said:
"So, who knows if I would have got double points without chasing them?"

I do. As does the other poster in this thread who like me ordered the Seinfeld set and received double VIP points as expected. You just have to be patient & wait for them to ship. No need to contact customer services at all.

"


Hiya, do you know if single points showing at checkout is normal during a double points event? I've bought on double points events before, but never thought to check I'd actually got them.

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By in Netherlands,

Kind of annoying since I just bought the Seinfeld set last month... But for anyone who hasn't yet, I certainly recommend it.

Gravatar
By in United States,

@The_Toniboeh said:
" @The_Toniboeh said:
" @pawelg said:
" @OuterRimTradingCo_ said:
"Queer Eye I can see LEGO discounting, but the others we've seen to be good sellers, especially Seinfeld. "

Nobody in Europe cares about American sitcom aired 30 years ago. "


I do

I was finally able to get Seinfeld for a decent price, it's only available through Lego in Finland and the RRP is 99€ which is insane"


I also recently watched the entire series on Netflix and the couch is definitely green, not blue like a lot of people claimed during the reveal (I'm sure there's differences between releases and all that but from what I can tell, green is the proper color that was on the set) "


Maybe they were referring to the later couch that Jerry had to get after Poppy peed on it? That was blue, wasn't it? (I haven't watched the show in a while).

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