Disney 100th Celebration BrickHeadz revealed!

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Disney 100th Celebration

Disney 100th Celebration

©2023 LEGO Group

The first set made to commemorate Disney's 100th anniversary year, 40622 Disney 100th Celebration, has been revealed on LEGO.com!

It includes BrickHeadz of four iconic characters: Oswald the Lucky Rabbit, Steamboat Willie Mickey Mouse, Snow White, and Tinker Bell.

The set will be released February 1st for £39.99, $39.99 or €39.99, and contains 501 pieces.

What do you think? Let us know in the comments, and view box images after the break...

65 comments on this article

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By in Latvia,

I like Oswald and Mickey, but Snow White and Tinker Bell feel like a weird choice...
If it were two different sets it would be much better...

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By in United Kingdom,

Good choices for a 100th anniversary as just a casual fan would instantly know 3 out of the 4 ("Who the heck is Oswald?" could be a common complaint, but I presume he's famous within the brand). But only Tink and maybe Snow White look especially interesting parts-wise.

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By in United States,

^ Fixed!

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By in United Kingdom,

@naota_XD said:
"I like Oswald and Mickey, but Snow White and Tinker Bell feel like a weird choice...
If it were two different sets it would be much better..."


Snow White was the first full length feature film and Tinker Bell is often the icon of the fireworks of the parks, so I think they both represent milestones

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By in United Kingdom,

Yesssssss Oswald.

For those that don't know, he was kind of the proto-Mickey but Walt Disney lost the rights for him to another studio. Mickey was designed to fill that void. They only got the rights back fairly recently. I first came across him in Disneyland in California, where he's featured a fair bit.

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By in Australia,

Who the heck is Oswald?!?
I’m over 40, and have seen nearly all the Disney movies either myself as a child, or with my kids, and I’ve never even heard of Oswald!!….

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By in France,

@maffyd said:
""Who the heck is Oswald?" "

Considering that Mickey was created to replace Oswald, he's quite important if you know anything about the brand!

So we have:
Oswald, the "original" Mickey
Mickey from Steamboat Willie, his first released animated short
Snow White, from the first ever Disney film
Tinker Bell, from the last Disney movie with the original 9 animators (with also a switch to Disney's own distribution network afterwards)

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By in United Kingdom,

@naota_XD said:
"I like Oswald and Mickey, but Snow White and Tinker Bell feel like a weird choice...
If it were two different sets it would be much better..."


Snow White was their first proper film and went and won them an Oscar, while Tinkerbell appears as the sparkle over the castle every time they show their logo. Seem like fairly sensible choices to me

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By in Belgium,

what nightmares are made of...

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By in United Kingdom,

@naota_XD said:
"I like Oswald and Mickey, but Snow White and Tinker Bell feel like a weird choice...
If it were two different sets it would be much better..."


Snow White: Disney's first full length movie so she makes a lot of sense for an anniversary set.
Tinkerbell: She's pretty much a mascot of Disney as a whole at this point and appears on several of the animated logos, I particularly remember she was a mascot on the animated logos for their home video and DVD releases.

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By in United Kingdom,

These look really good. An instant buy, especially considering how quickly Mickey and Minnie sold out and how expensive they were from resellers.

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By in Netherlands,

@naota_XD said:
"I like Oswald and Mickey, but Snow White and Tinker Bell feel like a weird choice...
If it were two different sets it would be much better..."


I like TInkerbell and Snow white, dont care for the other ones, hope to find someone like you near me and split the cost!

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By in France,

I bet it will go up in price quickly.

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By in Switzerland,

That's the worst combo I've ever seen! This should have been at least two sets. Only diehard Disney fans will want Oswald, and probably Mickey too, while everyone wanting Snow White and Tinkerbell will skip it because they don't want half the set...

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By in Italy,

Note that the box format is different from the one previously used for sets of at least 4 large brickheadz, such as 40560 and 40548.

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By in United States,

If it were just Oswald and Mickey, I'd definitely get them (especially since I wasn't able to get 41624), but the addition of the other two makes me unsure. I do like the way they did Tinkerbell's wings, though.

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By in Denmark,

I love them. But sad they spelled Tinker Bell as Tinkerbell on the box. Anyway, I have to get these as soon as possible.

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By in Germany,

I have zero positive feelings about "Disney" as a brand, so from that standpoint this set does not appeal to me at all.
But there appear to be some interesting pieces, so if the discount is high enough I might be tempted to pick it up as a parts pack.

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By in Poland,

These nexo shields with a leafy pattern would be cool to use for foliage. Too bad I have an allergy to Birckheadz ;)

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By in Hungary,

I have never heard of Oswald the Lucky Rabbit before, but I guess it is my fault.

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By in United States,

I wasn't aware of Oswald previously, which has led me off to learn more about early Disney.
These seem like a fitting set of iconic Disney characters to celebrate the company's centenary and I think it's fitting for such an anniversary to bundle four together.
Although I'm neither a massive Disney nor Brickheadz fan, I'm considering getting these.

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By in Italy,

@Altair1970 said:
"Ugly as all BrickHeadz sets. People who buy this crap have no taste."

I don't like brickheadz too, but someone has to tell you: People who judge other people's tastes have no respect.

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By in United Kingdom,

Hopefully we'll get some cool non-brickheadz sets for the Disney anniversary too, and not just this. I think I'd especially like to see small vignette-style sets of some of their iconic movies, particularly movies and characters that *aren't* featured in the minidoll line; that would be pretty neat.

We'll see, I guess.

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By in United States,

@Altair1970 said:
"Ugly as all BrickHeadz sets. People who buy this crap have no taste."

It's Lego... what do you expect Action figures?
Lego not crap.
Mickey actually looks pretty great.. in Lego Form!
I'm probably wrong with this comment parody of pops

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By in United Kingdom,

@Altair1970 said:
"Ugly as all BrickHeadz sets. People who buy this crap have no taste."
I could say the same about people who buy Star Wars sets, but that would be ignoring the fact that different people like different things!

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By in United Kingdom,

Oswald is a nice inclusion, though I'd be surprised is most casual fans knew who he was. Still, makes a nice piece for collectors.

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By in Netherlands,

Seems like there are plenty of people here who only want one half of the set, so just split the set among yourselves, Brickset users! :-)

As far as Brickheads sets go, these look nice and the character selection makes perfect sense if you know anything about Disney's historical and cultural milestones. Oswald was pretty crucial to Disney's earliest success, so glad the company acknowledges that ninety years on. I wonder how Ub Iwerks would've felt about all of this, though...

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By in United States,

@Altair1970 said:
"Ugly as all BrickHeadz sets. People who buy this crap have no taste."

Think you got on everyone's naughty list..

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By in Australia,

All of them, particularly Oswald and Mickey, look great, but I'm still debating whether I should get these.

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By in Netherlands,

I am just surprised the Brickheadz line is still alive and kicking and also new ideas get added.

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By in United Kingdom,

@ToysFromTheAttic said:
"As far as Brickheads sets go, these look nice and the character selection makes perfect sense if you know anything about Disney's historical and cultural milestones."
Yes, as a historical celebration I think the inclusion of a less universally known but still important character is really good, as it prompts investigation of 'who's Oswald' by those who may not be aware.

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By in United States,

For context, Oswald was Walt’s original main character before he lost the rights. Mickey came after him. He made a reappearance in a videogame called Epic Mickey, which used his status as a forgotten cartoon as a plot point.

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By in United States,

I am not a BrickHeadz guy (although I admit to owning the seasonal ones they did!) but these all look fine to me and I have no issue with the selection of characters. However, I am more bothered than I should be that Tinker Bell is the exact same size as the others. They have made elves that were shorter and I think that should’ve been done here.

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By in United Kingdom,

@Altair1970 said:
"Ugly as all BrickHeadz sets. People who buy this crap have no taste."

One man's meat is another man's poison.

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By in United Kingdom,

Great more Brckheadz, yay...

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By in Netherlands,

@sjr60 said:
"
Yes, as a historical celebration I think the inclusion of a less universally known but still important character is really good, as it prompts investigation of 'who's Oswald' by those who may not be aware.
"


Exactly, although I assumed that Oswald and his ties to the origins of Mickey Mouse were pretty well established by now. If that's not the case, things like these will help putting Oswald back into the limelight.

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By in Netherlands,

I can't help but notice that a lot of the round Brickheadz eyes (tiles) are not put on straight and look a bit crooked in these set's images haha.

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By in United States,

@Legolijntje said:
"I can't help but notice that a lot of the round Brickheadz eyes (tiles) are not put on straight and look a bit crooked in these set's images haha."

IKR? And it’s the first time I can remember this being so…egregious. It’s kinda funny. Must have been put together in a hurry, the photo shoot I mean, I can’t think of another reason why they didn’t go back and fix it digitally. I assume they will on the actual packaging art.

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By in United States,

@J0rgen said:
"That's the worst combo I've ever seen! This should have been at least two sets. Only diehard Disney fans will want Oswald, and probably Mickey too, while everyone wanting Snow White and Tinkerbell will skip it because they don't want half the set... "

I BARELY watch disney and don't watch a lot of it but I do recognize oswald.

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By in United Kingdom,

@blogzilly said:
" @Legolijntje said:
"I can't help but notice that a lot of the round Brickheadz eyes (tiles) are not put on straight and look a bit crooked in these set's images haha."

IKR? And it’s the first time I can remember this being so…egregious. It’s kinda funny. Must have been put together in a hurry, the photo shoot I mean, I can’t think of another reason why they didn’t go back and fix it digitally. I assume they will on the actual packaging art."

It's all about inclusivity for amblyopic mice.

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By in Canada,

A search for Brickheadz on Brickset reveals 139 matches. Many of these matches contain more than one figure/person/thing. I wonder if anyone got them all. Also worth a small fortune by now!

For those who like this, this is great and I'm happy for them (probably also very good for Disney only collectors). As for me, there are no new parts and or recolour of interest.

I first met Oswald in a video game. On PS3 I believe.

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By in United States,

I'd only be interested if it was an Oswald/Mickey 2 pack. Weird choices to make it a 4 pack.

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By in United States,

@imemine98 said:
"I am more bothered than I should be that Tinker Bell is the exact same size as the others. They have made elves that were shorter and I think that should’ve been done here. "

She appears to be a plate shorter, maybe two. It's not much but it's something!

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By in Canada,

This will quickly get the "Spice Girls" brickheadz discount.

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By in United States,

@Wobette:
Tink was the mascot for The Wonderful World of Disney, and for years after she was featured in the animation of their logo. It’s the same reason she was included in the big Disney castle set. They’re a company that was built on fairytales, and she’s the most prominent fairy in their stable.

@MisterBrickster:
There was an episode of History Detectives on PBS several years ago where they investigated someone’s “Micky Mouse” toy, and it turned out the basic look of the character was an industry standard. I think they pointed out the many similarities to Oswald. Disney just managed to polish the design more than most, and tell a more compelling story.

@lemish34:
Walt created the character under contract with Universal, so they ended up owning the rights much like Disney owned all Pixar IP up to the point when they outright bought the company. I don’t think the Disney company cared much about Oswald until someone presented Iger with a compelling story that hinged on securing the rights. He just fell into public domain yesterday, so they’re clearly trying to shield him under trademark now.

@Brickalili:
They got an honorary Oscar (with seven honorary mini-Oscars), but it would be many decades before a proper category was added for feature-length animation.

@ToysFromTheAttic:
They made Epic Mickey 15 years ago, and while it was a smash hit for Wii, it was also exclusive to Wii. It probably flew under the radar of mainstream gamers, and non-gamers alike.

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By in United States,

I just realised there is something missing: some sort of "Disney 100" plaque to go with them for display.

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By in United States,

I spent my LEGO money for the month on new Minecraft sets (DEEP DARK DEEP DARK DEEP DARK LET'S GOOOO) so I'm good, thanks. These are alright I guess but certainly not something that interests me, as the most casual of Disney enthusiasts (at best).

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By in Australia,

I heard rumours of Wall-E and Eve being a Brickheadz set this year along with a Maleficent. Maybe later in the year?

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By in United States,

@naota_XD said:
"I like Oswald and Mickey, but Snow White and Tinker Bell feel like a weird choice...
If it were two different sets it would be much better..."


Yeah - I better understand the significance of Snow White and Tinker Bell now from other commenters, but I still feel like this should be 2 different sets. Feels like they're just forcing everyone to buy two sets when the vast majority of people will only want one or the other.

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By in United States,

@ozbrickcreator said:
"I heard rumours of Wall-E and Eve being a Brickheadz set this year along with a Maleficent. Maybe later in the year?"

cruella amd malificent 40619
40620 eve and wall-e
40621 moana and merida
march 1st , I think

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By in Australia,

@night13flyer said:
" @ozbrickcreator said:
"I heard rumours of Wall-E and Eve being a Brickheadz set this year along with a Maleficent. Maybe later in the year?"

cruella amd malificent 40619
40620 eve and wall-e
40621 moana and merida
march 1st , I think "


I heard of the others but never heard that we were getting a Merida. March 1st: definetly picking up 40620 Eve and Wall-E!

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By in United States,

I like that they included an obscure, historical character. It's an IP lawyer's dream set (looking at you, @illennium).

For me, Brickheadz occupy .0000000001% of my Lego interest, and that includes these.

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By in United States,

@KaiserCoaster:
If they split them up Oswald/Mickey and Snow White/Tinker Bell, then the latter would be treated more as a combo Disney Princess/Disney Fairy set, and the connection to the history of the Disney company would be lost.

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By in United States,

@FuddRuckus said:
" @imemine98 said:
"I am more bothered than I should be that Tinker Bell is the exact same size as the others. They have made elves that were shorter and I think that should’ve been done here. "

It appears you are correct and it also appears a new eye exam may be needed to start my 2023!

She appears to be a plate shorter, maybe two. It's not much but it's something!
"


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By in Norway,

Nope, I've never in my life heard of this Oswald character. A combination of the utter obscurity and the pretty outdated art style make it really look like something from a creepypaste like "Abandoned by Disney" or "Suicide Mouse".

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By in United States,

Oswald the Lucky Rabbit (also known as Oswald the Rabbit or Oswald Rabbit) is a cartoon character created in 1927

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By in United Kingdom,

@naota_XD said:
"I like Oswald and Mickey, but Snow White and Tinker Bell feel like a weird choice...
If it were two different sets it would be much better..."


Snow White is naturally another big first they had (full-length feature), but I agree Tinker Bell seems a bit arbitrary.

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By in United Kingdom,

What happened to the multipacks being better value than individual Brickheadz?

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By in France,

@sjr60 said:
" @Altair1970 said:
"Ugly as all BrickHeadz sets. People who buy this crap have no taste."
I could say the same about people who buy Star Wars sets, but that would be ignoring the fact that different people like different things!"


This comparison makes no sense at all. Star Wars sets are based on one of the most revered film franchises of all times. BrickHeadz sets are based on... nothing (besides ugliness). I am proud of displaying Star War sets, but would feel ashamed of exposing BrickHeadz sets. It is the worst theme Lego ever came up with and I just hope it disappears as soon as possible. The designer who came up with it must have been not in his right mind :-)

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By in United States,

Nobody has heard of Oswald because Disney didn't even reclaim the rights to him until 2006. For 78 years, Disney had no reason to bring attention to his existence. After his return, he made a few appearances in Disney comic books, but those hardly count as a renaissance—Disney comics are actually produced by independent licensees and seem to be held in something between ignorance and disdain by the Disney Corporation. Oswald is nevertheless quite historically important, and is a worthy inclusion in any milestones-of-Disney-animation collection.

The Venn diagram intersection of Lego fans, Disney history fans, and BrickHeadz fans seems like it would be kind of small though.

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By in United States,

@AllenSmith:
2003, the idea was pitched to Iger. 2006, he was able to trade a sportscaster (no, seriously) for the rights to Oswald and all of the shorts Disney had produced for Universal (they kept ownership of anything that was done by other studios under contract). 2007, the game came out. So for the last fifteen years, there’s been nominal awareness for Oswald. I think I’d actually just learned about him through that episode of History Detectives when the game was announced, as I don’t remember being all that shocked by the game.

The line of comics featuring Scrooge McDuck are actually some of the best selling comic books worldwide, and were the direct inspiration for the Ducktales franchise. There’s an insane number of characters on that family tree.

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By in United States,

@PurpleDave said:
"The line of comics featuring Scrooge McDuck are actually some of the best selling comic books worldwide, and were the direct inspiration for the Ducktales franchise. There’s an insane number of characters on that family tree."
Yes, I have been a fan pretty much all my life. But hardly anybody in the United States knows they exist, much less realizes how popular they are in other parts of the world. Disney's malign influence in the world of its own comics consists of ensuring the comic creators are paid a pittance and never get the royalties they deserve, censoring the Fantagraphics archive releases, occasionally denigrating but mostly just ignoring the source material, and mostly just cranking out more superhero movies and monetizable princesses to deaden American appreciation of quality stories. DuckTales was the only time Disney took any notice, and the results left much to be desired.

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