40582 4x4 Off-Road Ambulance Rescue official images
Posted by CapnRex101,
Images have the 162-piece 40582 4x4 Off-Road Ambulance Rescue have now been published on LEGO.com.
No information about the availability of this set is available yet, although it has been reported to be a gift-with-purchase and searching for '40582' on LEGO.com brings up the promotions page. When we learn more, we will let you know.
View the box images below...
What do you think of this City set? Let us know in the comments.
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45 comments on this article
Looks like a perfectly normal City set to me.
No idea why this should need to be a GWP, but I have long given up trying understand the reasoning behind most of TLG's decisions.
I certainly would never consider buying something just to get this as a GWP.
These are not the set images I am looking for...
Where is the precious?
Looks just like a regular set, nothing really special or stand out about it. But at least it isn't a super desirable thing people don't want to miss out on, and is just a nice little bonus, what a GWP should be.
Room for the patient seems a bit small.
Nice GWP to go with the Rivendale set.
The hand/arm is done, next stop: breaking the legs from the fall when arriving to the Hospital.
bUt wHErE riVEnDeLl?
Really like the look of this! Hope I can eventually pick up a copy.
I really like this set, and I will definitely try to get it! That said, I do not understand why it couldn’t be a normal retail set. Would be nice if I could just buy it. Hopefully there won’t be any theme restrictions, like with Tahu and Takua. I am guessing there won't be that high of a threshold to spend to acquire it - $100 at the most. But knowing LEGO, I could easily be wrong!
Basing a whole GWP rumour around a simple page redirect seems fruitless to me.
@Rare_White_Ape said:
"Basing a whole GWP rumour around a simple page redirect seems fruitless to me. "
I see no reason why it wouldn't be one. It was already rumored to be a gift-with-purchase, and it's also in the same set number range as other recent promotions - right in between Tahu and Takua and Houses of the World 1.
The search would redirect to a product page (or no results) if it wasn't a gift-with-purchase set. There's too much evidence against normal availability.
Rumoured to be available from 10/2 onwards.
This is a GWP for regular customers, not for Afols. Regular customers buy sets as gifts for their children or children of their friends and family. And this set will be a nice free add-on. This may be shocking to many Brickset users, but most Lego sets are bought by nonAfols.
Outside of the printed pieces, it looks pretty simple to source the parts and customise it to make a 4x4 for any organisation of a city. I have an idea to make one for my train station.
Me: Ooh, I quite like that, maybe I'll buy it.
LEGO: GiFt WiTh PuRcHaSe OnLy!!!!
Me: ... Oh well.
The entry/exit to the ambulance looks a lot more dangerous than any motorbike crash!
A nice enough looking set, but not really enticing enough to attack my wishlist yet. That will probably be the upcoming Moving Truck.
Really lame that it's a GWP.
The newsletter I received this morning mentioned that there would be double VIP points from 10 to 16 February.
I just hope that this promo will not be restricted to certain themes, because if I have to buy something at RRP, I'd prefer to buy exclusives that I can't get elsewhere (e.g. Brickheadz).
I don't like the ambulance lineup for this year. the colour scheme White - Neon Yellow - Teal is a bit uncommon for emergency services. In Europe the majority of ambulances is predominantly yellow or white.
Moreover, if it weren't for the Neon Yellow accents it would have the same colours as the garbage truck, and that's a bit odd.
This would be a shame if it were true, it is too good to just be a GWP.
@thor96 said:
"This is a GWP for regular customers, not for Afols. Regular customers buy sets as gifts for their children or children of their friends and family. And this set will be a nice free add-on. This may be shocking to many Brickset users, but most Lego sets are bought by nonAfols. "
No matter for whom, GWP should not be a thing and is a predatory business practice.
Corporations are not your friends and you shouldn't treat them as such.
The truth of the matter is that LEGO is a very predatory company, what with the increase in GWP and GWP price points, as well as locking sets behind VIP points, there is no other way to look at it.
@PjtorXmos said:
" @thor96 said:
"This is a GWP for regular customers, not for Afols. Regular customers buy sets as gifts for their children or children of their friends and family. And this set will be a nice free add-on. This may be shocking to many Brickset users, but most Lego sets are bought by nonAfols. "
No matter for whom, GWP should not be a thing and is a predatory business practice.
Corporations are not your friends and you shouldn't treat them as such."
Why so much hate? It's not a predatory practice - it's an incentive to shop at LEGO stores. More often than not, most LEGO sets can be bought with easily 10-20% discount at other retailers. LEGO normally doesn't offer those discounts not to compete with their own partners. So you have GWP instead. And if you're offended with price thresholds - go to the secondary market. There are plenty of those GWPs available right after the release.
@FoolECK said:
" @PjtorXmos said:
" @thor96 said:
"This is a GWP for regular customers, not for Afols. Regular customers buy sets as gifts for their children or children of their friends and family. And this set will be a nice free add-on. This may be shocking to many Brickset users, but most Lego sets are bought by nonAfols. "
No matter for whom, GWP should not be a thing and is a predatory business practice.
Corporations are not your friends and you shouldn't treat them as such."
Why so much hate? It's not a predatory practice - it's an incentive to shop at LEGO stores. More often than not, most LEGO sets can be bought with easily 10-20% discount at other retailers. LEGO normally doesn't offer those discounts not to compete with their own partners. So you have GWP instead. And if you're offended with price thresholds - go to the secondary market. There are plenty of those GWPs available right after the release. "
FOMO is definitely predatory.
The Fear Of Missing Out is a long abused way of getting people to get things that they don't need.
It preys on the neurodivergent, especially those with a need to complete collections or just can't resist something before it's gone forever.
This is definitely a predatory business practice and is employed by so many companies, and especially Triple A Video Game companies, with limit time cosmetics and exclusives.
Just because it doesn't affect you doesn't mean that a LOT of people are tricked into making purchases because of these business practices. This isn't about self control, or being wasteful with money. This is targeting an already vulnerable group.
It's the exact same thing as lootboxes and people with gambling issues. It is a predatory practice that targets the already vulnerable.
Having not been following City much, is that bandage/cast a new piece?
Good thing that poor biker still has his helmet on. Otherwise he would get his head chopped off when the "rescuers" try to push him into the van.
Did the photographer think the stretcher was some kind of portable playground slide?
With some of the utter crap written on here about the evil of GWPs, I'm surprised that nobody has claimed that they cause cancer.
must have - I like it a lot, the vehicle looks avesome + 3 minifigs is a set!!!
@TheSoundOfWhiteNoise said:
"FOMO is definitely predatory.
The Fear Of Missing Out is a long abused way of getting people to get things that they don't need.
It preys on the neurodivergent, especially those with a need to complete collections or just can't resist something before it's gone forever.
This is definitely a predatory business practice and is employed by so many companies, and especially Triple A Video Game companies, with limit time cosmetics and exclusives.
Just because it doesn't affect you doesn't mean that a LOT of people are tricked into making purchases because of these business practices. This isn't about self control, or being wasteful with money. This is targeting an already vulnerable group.
It's the exact same thing as lootboxes and people with gambling issues. It is a predatory practice that targets the already vulnerable."
There ARE so key contextual differences between video game companies and what Lego does with GWPs
- Artificial scarcity - Digital assets cost virtually nothing to duplicate once created, so game companies COULD make every item/skin/etc available to all players for the same price in perpetuity. In this case, the limitations exist SOLELY to boost sales.
- Aftermarket availability - A skin not owned by a player is often “locked out” or unavailable to players after initial release. Someone who missed out is completely out of luck, short of hacking their game.
- Scope - While GWP marketing tactics may hit some folks harder than others, it’s a far cry from some mobile games who base entire business models off a core 1%-5% of players that end up subsidizing the game for the rest of the audience, especially in “free to play” titles.
This set will be available on aftermarket for PROBABLY $25 or less, just based on the availability and price of the Forestman Hideout and the Blacktron Cruiser. Someone with acute FOMO is *NOT* required pay Lego’s threshhold in order to obtain it, nor will the set unavailable in any capacity after the GWP window is over.
Otherwise, the entire COLLECTIBLES industry is inherently predatory - and a single Hot Toys figure costs as much as a flagship Creator Expert set, and are FAR more limited in quantity.
TL;DR Just trying to find some middle ground between “GWPs are fine cry moar poors” and “LEGO is as guilty as Fortnite.” I don’t like GWPs, I don’t think LEGO deploys them very well, but I think room for the concept exists within what might be considered “fair” marketing.
Oh I like that! Not enough to purchase something else for it, but if there’s a reasonable VIP offer or something then I’d love to add it to my favorite vehicles.
So there are things you want but for some reason can't buy. Unless those things are food, water and medicin, deal with it. That's life. As the Rolling Stones put it 54 years ago: You Can't Always Get What You Want.
The off-road ambulance is an interesting concept and it's nice to see an ambulance in a set without a hospital. Sure, it's not the best design. Unfortunately thanks to Lego's oversized tyres there is very little room in the back but that can be fixed.
It's got some parts in colours I have very little of, and two modern looking medics. If the threshold isn't too high this might just get me to the Lego store.
Reminds me a lot of a Jeep Scrambler conversion back in the 1980s called the Horton ATR (All Terrain Rescue). They weren't well received (not nearly enough working room, and the stretcher was loaded feet first), and less than ten (eight, I think) were produced.
Going to need some tinkering to increase working room, and eliminate the monster truck appearance while still making it capable off road.
The small space is because the ambulance has a mobile CT scanner, just love to know how they lifted him so high. From the front box art looks like they are more interested in saving the motorbike. Maybe all City ambulances should have a roof rack for the bike as the main road casualties are cyclists.
The thing with sales is that it plays upon what the buyer wants. It may be predatory, but there's never a loss of agency or free will in these pitches and purchases. The seller is offering the buyer a choice, albeit a subjectively poor one. (Emphasis on "subjectively"--it's your own value judgment as to who's a sucker on these purchases and who isn't. My friend the six-figure corporate lawyer can afford these GWP purchases without a significant dent in his income.)
I'd have more concern if I heard frequent stories of people becoming homeless because their life was eaten by excess GWP purchases. I really don't.
I think I do not understand the Lego concept of GWP. To me (and again I must state that what follows is most likely wrong because this is not what is observed in the wild) there are 2 reasons for the creation of GWP: (1) to move stocks; i.e. a little promotion during the lulls of the year where you give a very desirable set but your captive customers must buy something they would normally not (or not at this time of the year) - this is borderline evil (ex. Bionicles) and (2) to tip the balance when a given purchase is very expensive and to finally convince the buyer that he/she must buy the product early on (an example would be: a very exclusive LotR small set with an exclusive minifig to make the pill easier to swallow in buying a very expensive set - i.e. Rivendell). On that note, the exclusive GWP of the Eiffel tower was definitely not nice enough to swallow that pill. I hardly see the point of making a GWP that is not extremely desirable as there is no incentive whatsoever to go the extra mile for this set - it has no special redeeming feature (minifig, parts, recolour, even nostalgia, etc) (don't get me wrong, it's ok but nothing special).
As most of you by now, I stopped questioning the mysterious ways of Lego: lately I found solace in creating my own sets and using Rebrickable and Bricks-in-space for inspiration. By re-tweaking a model for several iterations, you can get it to have the same quality as a proper Lego set - and the more you do it the better you get at it.
@HOBBES said:
"I think I do not understand the Lego concept of GWP. To me (and again I must state that what follows is most likely wrong because this is not what is observed in the wild) there are 2 reasons for the creation of GWP: (1) to move stocks; i.e. a little promotion during the lulls of the year where you give a very desirable set but your captive customers must buy something they would normally not (or not at this time of the year) - this is borderline evil (ex. Bionicles) and (2) to tip the balance when a given purchase is very expensive and to finally convince the buyer that he/she must buy the product early on (an example would be: a very exclusive LotR small set with an exclusive minifig to make the pill easier to swallow in buying a very expensive set - i.e. Rivendell). On that note, the exclusive GWP of the Eiffel tower was definitely not nice enough to swallow that pill. I hardly see the point of making a GWP that is not extremely desirable as there is no incentive whatsoever to go the extra mile for this set - it has no special redeeming feature (minifig, parts, recolour, even nostalgia, etc) (don't get me wrong, it's ok but nothing special).
As most of you by now, I stopped questioning the mysterious ways of Lego: lately I found solace in creating my own sets and using Rebrickable and Bricks-in-space for inspiration. By re-tweaking a model for several iterations, you can get it to have the same quality as a proper Lego set - and the more you do it the better you get at it."
They're offering you something to purchase. The GWP is extra incentive to make that purchase, particularly when it's "free" in relation to product that you could already purchase for the same price. (A $100 set already costs $100, unless you can find it for, say, $80 on Amazon. The GWP now means you're still spending $100, but with an extra incentive added to that purchase.)
You don't have to buy it. They don't have to sell it. This is known in economics circles as "markets."
gwp good
or bad
Too many comments I can't keep track of what consensus we're supposed to have this week.
@GBP_Chris said:
"gwp good
or bad
Too many comments I can't keep track of what consensus we're supposed to have this week."
I'll clear it up for you.
GWPs are good if you have the money to spend on the sets they're offered with, otherwise move along.
Swapping the medical logo to the Pet version in 60382: Vet Van Rescue could make this a nice animal ambulance, the space looks rather cramped for minifigs.
Why the medic is so excited ? xD
Lovely set to get with double-points. Maybe it's time to finally buy the Lion's Castle as I'll need to start saving for the Orient Express.
Disappointed the paramedics have no shoulder insignias. They almost look like civilians in tracksuits. A bit more detail to distinguish they're paramedics would've been better.
@iriki said:
"Lovely set to get with double-points. Maybe it's time to finally buy the Lion's Castle as I'll need to start saving for the Orient Express."
Rumour has it that this GWP is only with CITY sets!
As an MTB rider I’m pleased to see there’s a rack to rescue the bike too!
@Nikolaevna said:
"Disappointed the paramedics have no shoulder insignias. They almost look like civilians in tracksuits. A bit more detail to distinguish they're paramedics would've been better."
There's a big logo on the back of their torso , as seen with the 2022 Hospital https://brickset.com/minifigs/cty1344/rescue-helicopter-pilot-male-orange-glasses
https://www.bricklink.com/v2/catalog/catalogitem.page?P=973pb4533c01&idColor=236
@TeriXeri said:
" @Nikolaevna said:
"Disappointed the paramedics have no shoulder insignias. They almost look like civilians in tracksuits. A bit more detail to distinguish they're paramedics would've been better."
There's a big logo on the back of their torso , as seen with the 2022 Hospital https://brickset.com/minifigs/cty1344/rescue-helicopter-pilot-male-orange-glasses
https://www.bricklink.com/v2/catalog/catalogitem.page?P=973pb4533c01&idColor=236 "
Good enough. Thanks.