LEGO teases new theme!

Isnt it some thing about the new Ninjago sesson? The clips are Ninjago themed

I think it’s an interesting choice to use the Ninjago cartoon as a way to advertise this upcoming theme. Mostly because my issue with the series is, outside of the Minifigure characters, nothing actually LOOKS like a Lego set. It’s a very unusual toy advert series, and it’s equally unusual to use it as a platform to tease upcoming sets of an entirely different theme that likely won’t end up looking how they’re portrayed here

BLUE BUNNY!!!!!!!!!!!

Well it sure looks interesting! I hope it’s got interesting characters and great parts in great colors.

Hmmm... Doesn't look like Pirates

I have a feeling that it’s going to be an action based theme with a “dreams vs nightmares” dichotomy.

The bunny’s ear is clipping through the girl’s model lol.

@B_Space_Man:
Toy manufacturers got so good at gaming the system (delay the toy line until the TV show starts to air, and then “Unleash the Hordes!” on unsuspecting parents) that the law banning the creation of a TV show based on a toy line was repealed.

Hmmm, let us see what we get put of this.

@PurpleDave well if that’s the case, then I assume the reason for the designs of vehicles / large creatures in the show are just for the sake of animation complexity and rendering budget.

@Fandabidozi said:
" @MisterBrickster said:
" @Snifflegully said:
" @Big_Jarv said:
"Here's an idea for you Lego, just bring back the 3 themes everyone wants: Space, Castle and Pirates. You have a massive backcatalogue for inspiration and a guaranteed audience and hit on your hands. . . . . .sounds of tumbleweed blowing from Lego HQ. . . . . .oh well I tried."

LEGO will disagree with you on the guaranteed audience and hit part, considering that they moved the retirement date for the Galaxy Explorer from the end of 2025 to the end of 2023, as there clearly weren't good sales for it sadly. More profitable for them to get AFOLs to spend stupid amounts of money on getting GWPs related to those themes in a short period."

Sometimes I wonder if the people who grew up in the 80s and think Space/Pirates/Castle would be a guaranteed money spinner today spent every childhood Christmas desperately hoping to find toys from the 1940s under the tree and being disappointed time and time again.

I like to hope that in 40 years time, a new generation of AFOLs will gnash their teeth about the fact that Lego just can't seem to understand that a new line of Ninjago sets would be a goldmine.

... Actually, I think I just described Bionicle. And possibly myself. "

Even kids in the 1940’s didn’t want the toys from the 1940’s. : P"

No, they all wanted toys from the 1900s :-)

@Big_Jarv said:
"Here's an idea for you Lego, just bring back the 3 themes everyone wants: Space, Castle and Pirates. You have a massive backcatalogue for inspiration and a guaranteed audience and hit on your hands. . . . . .sounds of tumbleweed blowing from Lego HQ. . . . . .oh well I tried.

And everyone dumping on Vidiyo, I got everything for about a quarter of the RRP from various sources. Reduced price Lego is my very favourite theme of Lego lol."

Three themes I have very little interest in.

@EtudeTheBadger said:
"I've heard of this theme - it's called Dreamzzz or something."

All I know is that this theme is going to send me to sleep.

Ah, shoot. No trains?

It feels like it's been forever since I've seen a teaser page for a new LEGO theme. Takes me back.

It’s having a Netflix show, not an AR game— if they do the latter, it won’t take up as much of the budget or else I probably would’ve heard of it by now (I follow leaks).

If the leaked sticker sheet is anything to go by, we are in for some whacky off the wall stuff. I’m here for it.

@Big_Jarv said:
"Here's an idea for you Lego, just bring back the 3 themes everyone wants: Space, Castle and Pirates. You have a massive backcatalogue for inspiration and a guaranteed audience and hit on your hands. . . . . .sounds of tumbleweed blowing from Lego HQ. . . . . .oh well I tried.

And everyone dumping on Vidiyo, I got everything for about a quarter of the RRP from various sources. Reduced price Lego is my very favourite theme of Lego lol."

Not gonna happen. The current trend is to have these themes represented in Creator 3 in 1 as one off sets. But Lego could do something similar to modular buildings and release a set of these themes yearly in a similar kind of collection like a Castle, Pirates, Space Collection. But that depends on how recent sets like the Lion Knights Castle and Galaxy Explorer are selling.

I was hoping for a completely new theme when I heard about Dreamzzz, not one supposedly connected to Ninjago... But then again, to those who remember possession, Lloyd and Morro ended up dueling in the land of Chima temporarily, so maybe it is not as connected as I once thought

(please note I have not yet watched those ninjago clips yet so no spoilers)

@B_Space_Man:
Well, you’re right that they did ban shows based on toys at one point. The logic was that the broadcast airwaves were public property, and no way was the government going to let you use something they controlled to run half-hour toy ads _that_you_got_paid_to_air_. They left that loophole where you could make toys based on shows. Hasbro is one example of how this loophole got used, as they had Transformers toys in the pipeline when the TV series premiered (and I think they even had a close call where the toys almost shipped early, turning toys-based-on-show into the illegal show-advertising-toys).

The sensible thing to do would have been to close the loophole. They ripped it open instead, so now shows and toy lines can be openly developed for a paired launch, like Ninjago. With the kid gloves off, everything is about selling toys. Either they’ll dig through the show to find interesting stuff (mutated squirrel that looks like the Xenomorph from Alien? Sure thing!), or they’ll develop the toy and “request” that it be used in the show. Can’t sell toys based on stuff that never aired, and can’t sell the same toys for years on end.

I wonder if this was related to the LEGO World Builder platform that was launched a few years ago. I haven't really kept up with anything it may have produced, and I haven't seen any headlines about the ordeal since it was first announced.

I'm down to clown. Bring it on, Lego!

Floating island!

@Galaxy12_Import:
Someone posted here claiming to be the first person to get a project through the World Builder program, and then promptly NDAed of the face of the Earth. Or not, depending on whether or not it was true.

Wow i can't wait to see a New Sets from Dreamzzz it my favorite Theme!

So I'm a little late to the party but I thought I'd share some of my thoughts.

From what little we've seen, this looks super fun! Giving me major Time Cruisers vibes. I don't think I've got the money or space to start collecting a new theme right now, but I'll probably pick up the coolest one or two.

I know LEGO fans like to gripe that "every original theme is just in Ninjago" nowadays, but I quite like what they did here. For a while I've been working on finding lore and easter eggs to link as many LEGO themes together as possible, so having the opening statement be "Dreams takes place in the same dreamscape as Ninjago people dreams" is very convenient. Also feels like a great marketing tactic. Use the theme that's already popular to funnel interest into your new theme!

And finally: Irnakk better be in this somewhere LEGO!!! Come-on, you got one dream entity already! Use him and give BIONICLE fans another bone!

We know set names so we now all stuff shown was CGI versions of the sets.
Cant wait to see crocodile car in brick form!

As a car nut would love to see what the vehicle creations look like. Then I could MOC them into proper looking vehicles.

@Ridgeheart said:
"I would just consider it a personal favour from TLG to me, if we could just... can we just skip the apps? Can we not? Could we just focus on building stuff? I like building stuff. Let's just build stuff."

They never forced the app on you with Vidiyo or Hidden Side. If you don't want to use the app then you can use these themes purely for building stuff. If they only put building instructions into the app then that would be different.

@Faefrost said:
"Let me guess? Their going to blow half the themes budget on some half baked AR video game that doesn’t work offer a bunch of completely disjointed and cluttered sets Ala Lego Movie 2 or Vidya, that fail to attract any of their market niche consumers, and use it to dump out all the leftover Vidya minifig tooling and designs? And they are marketing it by tying it to Ninjago so maybe the fans will notice it this time. Sound about right? "

They will also proceed to insist that no one wants original themes anymore and continue to make primarily licensed sets.

The only thing they have teased so far is a new Lego series. When Hidden Side got annouced, they first showed the sets and the series came out a few months after the sets released. Plus all the story was put into a magazine. I think Lego is doing the right thing in pushing the series first.

@Arnoldos said:
" @Faefrost said:
"Let me guess? Their going to blow half the themes budget on some half baked AR video game that doesn’t work offer a bunch of completely disjointed and cluttered sets Ala Lego Movie 2 or Vidya, that fail to attract any of their market niche consumers, and use it to dump out all the leftover Vidya minifig tooling and designs? And they are marketing it by tying it to Ninjago so maybe the fans will notice it this time. Sound about right? "

They will also proceed to insist that no one wants original themes anymore and continue to make primarily licensed sets."

This is an unlicensed theme. Bringing out a new unlicensed theme is hardly insisting no one wants original themes any more.

They make roughly half and half licensed / unlicensed sets. The ratio is is skewed if you count themes as licensed themes tend to have far fewer sets than unlicensed. For example, City had about 45 sets last year (excluding all the magazine gift type sets), Friends 33, Ninjago 25. Whereas the big license Star Wars only got 29.

Unlicensed themes are not going anywhere. It is just that the big unlicensed themes have consumed others. Trains, Space and 'fun' themes like Stuntz are now all in City.

@MBUK:
No, but it had to be factored into development costs and the set price structure. It also got advertised in the boxes, and not every parent is going to realize the app isn’t strictly necessary for the set to be built and played with. App presence is, therefore, going to factor into sales numbers, which in turn are the primary measure of a theme’s success.

@B_Space_Man said:
" @Fatoran said:
"I think it’s an interesting choice to use the Ninjago cartoon as a way to advertise this upcoming theme. Mostly because my issue with the series is, outside of the Minifigure characters, nothing actually LOOKS like a Lego set. It’s a very unusual toy advert series, and it’s equally unusual to use it as a platform to tease upcoming sets of an entirely different theme that likely won’t end up looking how they’re portrayed here "

I think the discrepancy between show and toy is from the laws around advertising products to children. They were probably put in place some time after TV shows were created to sell toys (Transformers etc). I’m sure someone else can give you 4 paragraphs on the topic but that’s my general understanding.
"

Oh, that's interesting and makes some amount of sense!

Though, in this instance it's an odd choice of format, since these shorts are very clearly meant to be adverts/ teasers for upcoming products, rather than episodes of the show

I’m surprised, there was only one or two posts saying that the classic themes are the only good themes.

@Ridgeheart said:
"I'd have to delve pretty deep into the long, long lineage - and I don't really feel like doing that - but I can't name a single app-based line that managed to survive long enough to complete all of its waves."

Mindstorms. I would assume. And my mobile phone is a fairly clean flip phone. I mean, I wouldn’t suggest using it as a surgical table, but I don’t sit there punching buttons while eating messy finger food (mostly because I don’t spend a lot of time using it).

@emQ:
I actually bought the Wild Missions because I _really_ wanted the dark-orange owl, and that was the quickest way to get my hands on one. I’ve also put the exclusive bird poop tile to excellent use (someone in my LUG has started expanding 21301).

Second video mentions "Dream Realm".
Interesting. I hope the kids love it and there's some useful pieces introduced, but I'm not holding out hope that there will be anything of interest to most AFOLs.

Cool, so we will see sets from 'Inception' then?

@monkyby87 said:
"I’m surprised, there was only one or two posts saying that the classic themes are the only good themes. "
Well, I love classic themes since I grew up with them. Therefore they will always have a special place in my heart.
But even someone with such a mindset has to admit that there have been loads of other great themes over the years. Just as there have been absolutely forgettable ones - back in the days of classic and in more modern times.

@MisterBrickster said:
" @Snifflegully said:
" @Big_Jarv said:
"Here's an idea for you Lego, just bring back the 3 themes everyone wants: Space, Castle and Pirates. You have a massive backcatalogue for inspiration and a guaranteed audience and hit on your hands. . . . . .sounds of tumbleweed blowing from Lego HQ. . . . . .oh well I tried."

LEGO will disagree with you on the guaranteed audience and hit part, considering that they moved the retirement date for the Galaxy Explorer from the end of 2025 to the end of 2023, as there clearly weren't good sales for it sadly. More profitable for them to get AFOLs to spend stupid amounts of money on getting GWPs related to those themes in a short period."

Sometimes I wonder if the people who grew up in the 80s and think Space/Pirates/Castle would be a guaranteed money spinner today spent every childhood Christmas desperately hoping to find toys from the 1940s under the tree and being disappointed time and time again.

I like to hope that in 40 years time, a new generation of AFOLs will gnash their teeth about the fact that Lego just can't seem to understand that a new line of Ninjago sets would be a goldmine.

... Actually, I think I just described Bionicle. And possibly myself. "

Well I loved playing with 20 yo Lego when I was a kid. I always thought they were superior in terms of creativity and what can be done with simple designs and limited part selection (mainly the lack of ornament pieces which are so prevalent nowadays).

I Sense that NinjaGo is going to the Dream Zone and become the Dream Ninjas!

@CamberbrickGreen said:
"I’ve restrained myself from commenting and instead grabbed a handy 10 year old and showed him all 4 videos. Well, what do you think?
10 year old boy: “I am not buying the sets from this theme and I am never watching those videos again.”"

I don’t think I believe you.

@PixelTheDragon said:
" @CamberbrickGreen said:
"I’ve restrained myself from commenting and instead grabbed a handy 10 year old and showed him all 4 videos. Well, what do you think?
10 year old boy: “I am not buying the sets from this theme and I am never watching those videos again.”"

I don’t think I believe you. "

Yeah, not buying that.

10-year-old wouldn't even talk to that dude, or everything they'd say would be sardonic with a heavy dose of eye roll.

Or... poor said child is in need of therapy, or better life experiences.

Let's see...
Only Lloyd, Jay and Cole didn't have dreams, yet
All dreams involve animals, in one form or another (Kai's was second weirdest, behind Wu's)
All dreams are really colorful
And and dream are "dreams", except for Zane's: that was a nightmare...imagine, a Ninjago citizen meeting a...Monkee...Kid...Oh, we in trouble...:D

Seriously, I wonder if this could well be a 'crossover' series, sort of "Dimensions" without Dimensions...

I wish for weird stuff and no app!

It'll be the new Lego Dreamzzz theme that has been leaked so much over the past few months. Sets are due in June and (my guess) is that it will last for 2-3 years, then die like Vindyio and Nexus Knights / Chima etc.

This looks like a good excuse to mix animals and engineering features in sets. Turtle ice cream van or jet shark! As long as it gets people building and rebuilding then it will be good. There has been to little rebuilding because there are no longer the ideas books or ideas on the back of boxes. Some Classic sets are better but there is too little in most themes.

Those who wanted toys from the 1940s got into model trains (even clockwork trains if you prefer toys from 1900); model trains suffer from the same electric system obsolescence problems as LEGO. My wildest dream is a LEGO electric system where all the electric pieces are compatible, but that will never happen, not now we're stuck with PU/Control+ apps and unstackable connectors. LEGO continues to thrive as an artform, hiding crippled engineering. So the real dream features Vitruvius saying "it's a toy". Doesn't really help with disillusionment but there you go!