LEGO Masters Academy opens at the LEGO House today!
Posted by CapnRex101,
An interesting new experience has opened at the LEGO House today, inspired by the LEGO Masters series. The press release follows:
World’s First LEGO Masters Academy Opens at LEGO House in Billund
LEGO House today officially opens the doors to its most immersive creative experience yet: LEGO Masters Academy, a one-of-a-kind building experience inspired by the global LEGO Masters TV phenomenon.
Located inside LEGO House, the Home of the Brick, LEGO Masters Academy is a separate ticketed experience where kids and adults can step into a dynamic studio environment where they can learn to build with LEGO elements like the pros, unleash their creativity, and discover real techniques used by LEGO Designers and LEGO Masters champions from around the world to create masterpieces.
This first-of-its-kind experience is exclusive to LEGO House in Billund, Denmark.
“LEGO House was built to celebrate the fans whose creativity has shaped the LEGO brand,” says Kathrine Kirk Muff, Managing Director of LEGO House. “Within the LEGO Masters Academy, we continue that mission — inspiring the master builders of tomorrow by sparking imagination and equipping them with new building skills they can take home. Our hope is that every visitor leaves inspired, confident, and ready to build in new ways they never imagined before.”
A Multi-Level Experience for Aspiring LEGO Masters
Currently, guests can choose from two levels of LEGO Masters Academy sessions:
- Level 2 – A family-friendly creative session that encourages collaboration, design thinking, and playful storytelling. Suitable for kids aged 5+ and their families.
- Level 3 – A more advanced hands-on challenge focused on techniques, structure, and detail. Recommended for guests aged 10+ looking to take their skills to the next level.
- Level 1 and Level 4 – Launching in 2026.
Each session takes place in a vibrant, studio-style setting inspired by the iconic LEGO Masters set, complete with dramatic lighting, video screens, and individual building stations. Depending on the level, guests will learn signature techniques like SNOT (Studs Not On Top), greebling, and more. Every participant leaves with their own custom creation, along with a boost in building confidence.
Ticket prices per guest:
- Level 2 “Build Me Up”: 199 DKK (includes LEGO bricks valued from 149 DKK)
- Level 3 “aROUND the bricks we go”: 249 DKK (includes LEGO bricks valued from 199 DKK)
More LEGO Masters Moments. Only at LEGO House.
During autumn 2025, LEGO House offers even more ways to celebrate LEGO Masters creativity:
- The World Wonderliner Exhibit – One of the longest builds in LEGO Masters U.S. history, created by 2023 winners Christopher and Robert. On display at LEGO Square in LEGO House until 26 October 2025.
- Creative Lab Trophies Challenge – Guests can build their own trophy to celebrate someone they admire. A special nod to the LEGO Masters Academy spirit of celebrating creativity, confidence, and collaboration. The activity runs until 3 November 2025.
- LEGO Masters Make & Take activity – On 17, 19 and 20 September 2025, guests can join a special in-store activity at the LEGO Store at LEGO House, to build their own LEGO Masters logo to take home as a souvenir.
(17 Sept: 14.00–16.00; 19 Sept: 14.00–16.00; 20 Sept: 12.00–14.00)
A New Milestone in the LEGO House Experience
With over 25 million bricks, four immersive Experience Zones, the iconic MINI CHEF restaurant, the Masterpiece Gallery and now the LEGO Masters Academy, LEGO House continues to evolve as the ultimate LEGO destination for fans of all ages.
The LEGO Masters Academy is open for booking at LEGOHouse.com, with limited sessions available each week. Guests can book online now and Master the Brick - Only at LEGO House.
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13 comments on this article
Nearest anyone from the UK will ever get now to being on LM! Even international versions forget the UK was first!
Seems like a way to access a superior pick-a-brick wall.
I've been seeing ads for this for a month now on danish tv
@SeparatorGuyChallis said:
"Nearest anyone from the UK will ever get now to being on LM! Even international versions forget the UK was first! "
First maybe, but it didn’t come close to the quality of some of the others - Australia especially.
It seemed like the TV execs commissioned one series and then lost interest. Its the British way…
Coming in 2026:
Level 1 - Learning to breathe.
Level 4 - You can't handle the truth!
@StyleCounselor said:
"Coming in 2026:
Level 1 - Learning to breathe.
Level 4 - You can't handle the truth!"
And Level 9 - Living within your means
Levels 5 through 8 launching in 2030.
I see a lot of excitement here...
@yellowcastle said:
" @StyleCounselor said:
"Coming in 2026:
Level 1 - Learning to breathe.
Level 4 - You can't handle the truth!"
And Level 9 - Living within your means
Levels 5 through 8 launching in 2030."
Level 10 (TLG Employees only): mastering bankruptcy.
@lluisgib said:
"I see a lot of excitement here... "
Well, seeing how our version of LEGO Masters was canceled due to low ratings and apparent lack of interest from the general audience, I don't expect a lot of excitement for this piece of news from around here.
I mean seriously, you pay for a trip to one of the most expensive holiday destinations in the world (Denmark), pay admission to the park or wherever this LEGO House is located, and then pay to build with bricks there, plus additional money for the right to do so in the first place.
Why not simply buy a set here and build it at home? What's the benefit of this scheme? I don't see any.
The whole press release sounds like a lot of the typical marketing speak BS with lots of cool sounding words and phrases but very little actual substance, just like most of their press releases, come to think of it.
@AustinPowers said:
" @lluisgib said:
"I see a lot of excitement here... "
Well, seeing how our version of LEGO Masters was canceled due to low ratings and apparent lack of interest from the general audience, I don't expect a lot of excitement for this piece of news from around here.
I mean seriously, you pay for a trip to one of the most expensive holiday destinations in the world (Denmark), pay admission to the park or wherever this LEGO House is located, and then pay to build with bricks there, plus additional money for the right to do so in the first place.
Why not simply buy a set here and build it at home? What's the benefit of this scheme? I don't see any.
The whole press release sounds like a lot of the typical marketing speak BS with lots of cool sounding words and phrases but very little actual substance, just like most of their press releases, come to think of it. "
I pretended to be sarcastic. The LEGO House is not doing well. The number of visitors is not what they expected. And the basic reason is that once you visited it once, there are not enough reasons to repeat again. It's always the same.
They are trying to increase the income offering spaces for company meetings or workshops. But, as you said, who's going to pay an expensive trip to Denmark? Don't see many companies near Billund that can use the Lego house as a venue.
I don't see this Lego masters academy as something that will engage people to go, unless you live there around and have the annual pass.
The actual management, focused on profit, sees the Lego house as an expense (they are losing money). The Inside tour highly increased its price, for the same experience you were getting before the Lego house. Ticket price is expensive for what you get. Experiences limited and repetitive (build and take a picture). Meals are ok'ish but not good enough for what you pay.
And yes, Lego nowadays is more a marketing company than any other thing. I would like that they spend the same money in quality
@lluisgib : I knew you were being sarcastic.
;-)
And thanks for the additional information. I didn't know because so far I never went. Having had a look at the prices I knew it wasn't for me anyway, especially as like you said I couldn't imagine that what you got for the money could in any way be worth the prices they are asking. Letting alone the cost of getting there and back plus costs for hotel, food etc.
It's like with the RRPs for sets these days, which in many cases are absurd for what you get in return. But with sets at least you have the choice to buy them from somewhere else, netting discounts of up to 70 or 80 percent in extreme cases, and 30 to 50 percent in most.
I can see they are trying to offer more advanced building experiences for older kids, AFOLs etc. than the current Discovery centres, but it's difficult to create anything meaningful (beyond a trophy) if you have limited time. Meanwhile, my kids have already being to local independent holiday activity groups which run all day Lego workshops, so unsure why they would want to go all the way to Denmark for a few hours in the brick pit.
@MonsterFighter said:
" @SeparatorGuyChallis said:
"Nearest anyone from the UK will ever get now to being on LM! Even international versions forget the UK was first! "
First maybe, but it didn’t come close to the quality of some of the others - Australia especially.
It seemed like the TV execs commissioned one series and then lost interest. Its the British way…"
Cheaper for channel 4/e4 to buy English language version for USA/OZ/NZ than making any more UK, and this was actually told to me by someone in Lego.