Second 'monobrand' store to open in Hungary

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On October 12, another LEGO monobrand [1] store will open in Budapest, at ALLEE Supermarket.

On opening day, there will be gifts, star guests and 20% off everything. The first 200 customers will get a free gift, 5001621 Han Solo minifig, and the first 300 customers who spend HUF 5000 will be entered into a competition to win any LEGO product in the shop.

I remember seeing photos of the opening of the first store in Budapest and it looked to be chaotic, so if you're planning to go, get there early!

[1] Monobrand stores are franchised operations that open in countries that LEGO does not intend to open brand stores in itself.

5 comments on this article

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By in Hungary,

Thanks, Huw!

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By in United States,

Great news...i'm going there next year!
Can you explain the difference between brand stores and monobrand stores??? You mean the latter are franchised and the former are run from LEGO directly?

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By in United Kingdom,

Yes, I believe so. The two in Hungary are run by http://kocka.hu/.

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By in United States,

Do they really mean:
"....and the first 300 customers who spend HUF 5000 will be entered into a competition to win any LEGO product in the shop. (except Exclusives)"

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By in Hungary,

Why people are buying in these shops is beyond me. The other (1st) shop is expensive compared to every other places you can get LEGO in Hungary.

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