480 pieces and 4 minifigs? What will the threshold be?

Best GWP for 2026 already sealed?

I have fond memories working with these, what a lovely set

That looks too good to be a GWP. Even one lion with two figures would be good. The part/minifigure count suggests about £40-50 value so I dread to think what the order threshold is. Unless it is going to be tied to a specific set purchase or theme, it looks too good to be true!

Should have been a normally available set.

@ikke said:
"480 pieces and 4 minifigs? What will the threshold be?"

1 website claims €150, I hope that's true

@Plisskin82 We're getting a modern 6057 so unless lego makes a mess of that set

Available from 12am to 3:45am Jan 21 for guests who order 3+ copies of 43021 Nike Dunk Trickshot.

Mommy, what are those big dogs doing to those nice people?

This should just be a purchasable set. GWP is, for the most part, a grifty tactic

I’ll continue to point out that these aren’t really ‘gifts’ at all as we are all already paying Lego to cover the cost of manufacturing and sending these out to those who happen to receive this through inflated prices, etc. Fans are being played against each other so that some feel they are ones getting something more for their money each time. It’s an insincere ploy and personally I’d much rather Lego made everything they design available to buy and fans just pay for the cost of the sets they want.

It's nice that the minifigs fit inside, bit I think the older smaller ones lokked better. These heads are just plain weird.....

@robert_p said:
"I’ll continue to point out that these aren’t really ‘gifts’ at all as we are all already paying Lego to cover the cost of manufacturing and sending these out to those who happen to receive this through inflated prices, etc. Fans are being played against each other so that some feel they are ones getting something more for their money each time. It’s an insincere ploy and personally I’d much rather Lego made everything they design available to buy and fans just pay for the cost of the sets they want."

Wan, wah, wah….i don’t like GWP’s therefore people are getting scammed into buying them!

Or…..LEGO has been overly expensive for years….and it has nothing to do with these. Because they are free sets. They’re called incentives.

@Vindicare said:
" @robert_p said:
"I’ll continue to point out that these aren’t really ‘gifts’ at all as we are all already paying Lego to cover the cost of manufacturing and sending these out to those who happen to receive this through inflated prices, etc. Fans are being played against each other so that some feel they are ones getting something more for their money each time. It’s an insincere ploy and personally I’d much rather Lego made everything they design available to buy and fans just pay for the cost of the sets they want."

Wan, wah, wah….i don’t like GWP’s therefore people are getting scammed into buying them!

Or…..LEGO has been overly expensive for years….and it has nothing to do with these. Because they are free sets. They’re called incentives. "

Wow. A rather naive and oddly childlike response, particularly if you think you aren’t already paying for these already. Yes, Lego has always been relatively expensive and there are other factors involved but it’s worrying if you really think Lego produce all these ‘extras’ for free? There’s nothing wrong with these sets but it’s very strange you would not rather pay less and choose the sets you receive and buy them when you like. I get people being ridiculed for complaining they don’t like a particular theme, as they don’t have to buy every set. However, the reality is we do all pay for Lego to produce these ‘incentives’. A very strange thing to mock and have a dig at somebody about!

@robert_p said:
"I’ll continue to point out that these aren’t really ‘gifts’ at all as we are all already paying Lego to cover the cost of manufacturing and sending these out to those who happen to receive this through inflated prices, etc. Fans are being played against each other so that some feel they are ones getting something more for their money each time. It’s an insincere ploy and personally I’d much rather Lego made everything they design available to buy and fans just pay for the cost of the sets they want."

I understand the frustration with limited GWPs and locking good sets behind a pay wall. But the argument that we “pay for it” is silly. We pay for EVERYTHING…Insider Points, GWPs, Supplier Discounts, EVERYTHING. LEGO factors all of this into both their retail and wholesale pricing to get them to X profitability.

It’s no different than mini games in slot machines. Some of us will get to enjoy these limited perks and some of us won’t but the house always wins. And the idea that we can get something special, something more than the next person drives our consumption. If I’m likely going to purchase something anyway, I’m happy to feel better about it if I can.

Oh, these are very charming.

@robert_p said:
" Wow. A rather naive and oddly childlike response, particularly if you think you aren’t already paying for these already. Yes, Lego has always been relatively expensive and there are other factors involved but it’s worrying if you really think Lego produce all these ‘extras’ for free? There’s nothing wrong with these sets but it’s very strange you would not rather pay less and choose the sets you receive and buy them when you like!"

I'd be careful throwing around "naive".

How much less do you think you'd actually pay? I'm pretty sure you wouldn't pay less, you'd likely end up paying more.

Every set has a number of productions costs - designing the set, producing the bricks, packaging them, etc. They also have other overheard like shipping the sets around the world. All that is shared between a retail set, and a gift-with-purchase, or insider's points set even.

If anything, a gift-with-purchase might have slightly lower shipping costs being that its shipped to fewer places, and only those controlled by LEGO, and an insider's points set will almost certainly have less since its only ever shipped to a couple LEGO distribution warehouses, and both are only ever shipped with other purchases, but I'm sure that's all minimal relative to the global shipping costs so we call that, all things equal.

What isn't shared is the mark-up/profit margin [yes there's a valuation for insurance purposes, but that's neither here nor now]. There isn't any mark-up to the actual cost of a gift-with-purchase so that both LEGO and a retailer carrying the set can make a profit. There also doesn't need to be any room in the MSRP so that said parties can sell them at a discount later, and still cover costs in the case of stagnant inventory.

If you didn't pay more, LEGO wouldn't be doing a very good of being a business. The margins on two retail products, are never going to be more favorable for the consumer than the margin on one retail product and another given away, because a company can never be sure they won't be stuck with one of the retail sets.

Bear in mind that part of the reason LEGO uses gifts-with-purchase as one means to avoid undercutting their retail partners, which they could easily do and still make a profit with straight percent off sales, in an effort to move product,. If they did that however, retail partners would drop their product, LEGO would have a monopoly on selling their product, and that probably wouldn't be great for the customer in the long run. Insider's points, and the associated discounts from using them also figure in to the work-around of offering more value without undercutting retailers.

Bottom line - Is LEGO giving you something for "free"? No, absolutely not. Its a marketing tactic, its built into their marketing budget, it might be tangential to a "loss leader" at best. A portion of every set's MSRP goes toward the marketing budget, and a portion of that marketing budget goes toward producing gifts-with-purchase. That said however, in the case of a gift-with-purchase LEGO may very well be giving you something at or very near to "cost", and you certainly wouldn't be getting it for anywhere near that were it a "retail" set.

You can't fool me. Those are just dogs with funny haircuts and dye jobs!

@robert_p said:
"I’ll continue to point out that these aren’t really ‘gifts’ at all as we are all already paying Lego to cover the cost of manufacturing and sending these out to those who happen to receive this through inflated prices, etc. Fans are being played against each other so that some feel they are ones getting something more for their money each time. It’s an insincere ploy and personally I’d much rather Lego made everything they design available to buy and fans just pay for the cost of the sets they want."

And I'll continue to point out that they can't discount below MSRP or they risk alienating their retail partners over "unfair competition", so throwing GWPs in is the only means they have left to even the playing field vs a store chain that could end up knocking $10 off the price of a qualifying set.

@yellowcastle:
The customer ultimately pays for everything, or the company goes out of business. That's Business 101.

@279:
My, that feels like a very familiar stance, except one key issue. TLG sells so much product through the Walmarts and Targets of the world that, if they did tick one of them off so badly that they just dropped all LEGO product from their store shelves, it would end up hurting TLG in the long run. They don't have a big enough retail presence to keep sales steady in that event, much less continue to grow. If the sets disappear off major chain shelves, customers will simply find other brands to spend money on.

@279 said:
""Familiar" 'cause it is a reasoned and logical stance mayhaps? ;)"

Mostly because that second to last paragraph is the exact argument I've been posting for a few years now, when people complain that you're already paying for the GWP whether you get it or not. The other issue involved is that the profit margin is front-loaded. When they release a set, they have to factor in inflation over the life of the product, so that on the last day they sell it at MSRP, it's still profitable. Since they don't adjust MSRP except in rare occasions, that means on launch day the MSRP can have years of unrealized inflation baked in. That means however much inflation is expected to eat away at the profit margin over the life of the product is just extra profit on day of release. And unfortunately, that supports the argument that you're paying for the GWP even if you don't get it. But that's basically true no matter who you buy the set from. I recently picked up three copies of 77256 at Walmart, because it was the first place I was able to find it. But that means I gave up qualifying for $84 worth of GWP, as well as the points I could have earned on that purchase. It didn't cost me any less than if I'd waited and picked them up at the local LEGO Store. So, you know, just because a statement is true doesn't mean it actually matters.

@yellowcastle:
What? Dangit. I had 40798 loaded into my cart at $7, and it ended up selling out while I waited to hear back from another LUG member about adding some parts to my OPAB order. Cheapest I was able to get it afterwards was $14. And I _almost_ bought the three Pixar Brickheadz together, which would have netted me 40749 and 40752 at the lower prices.

Looking through the last two years of Brickheadz releases, they are consistently 1:1 on $:€ pricing, so I'm guessing this is not just a US thing.

@robert_p said:
" @Vindicare said:
" @robert_p said:
"I’ll continue to point out that these aren’t really ‘gifts’ at all as we are all already paying Lego to cover the cost of manufacturing and sending these out to those who happen to receive this through inflated prices, etc. Fans are being played against each other so that some feel they are ones getting something more for their money each time. It’s an insincere ploy and personally I’d much rather Lego made everything they design available to buy and fans just pay for the cost of the sets they want."

Wan, wah, wah….i don’t like GWP’s therefore people are getting scammed into buying them!

Or…..LEGO has been overly expensive for years….and it has nothing to do with these. Because they are free sets. They’re called incentives. "

Wow. A rather naive and oddly childlike response, particularly if you think you aren’t already paying for these already. Yes, Lego has always been relatively expensive and there are other factors involved but it’s worrying if you really think Lego produce all these ‘extras’ for free? There’s nothing wrong with these sets but it’s very strange you would not rather pay less and choose the sets you receive and buy them when you like. I get people being ridiculed for complaining they don’t like a particular theme, as they don’t have to buy every set. However, the reality is we do all pay for Lego to produce these ‘incentives’. A very strange thing to mock and have a dig at somebody about!"

What makes you think I don’t choose what I buy? And of course I know these sets cost money to produce. But you guys act like we’re paying for these sets when we buy whatever it is to get them. We all know stuff isn’t technically free, but we get a set without paying more at checkout. As I said, it’s an incentive to buy from LEGO instead of any other retailer.

@robert_p said:
"I’ll continue to point out that these aren’t really ‘gifts’ at all as we are all already paying Lego to cover the cost of manufacturing and sending these out to those who happen to receive this through inflated prices, etc. Fans are being played against each other so that some feel they are ones getting something more for their money each time. It’s an insincere ploy and personally I’d much rather Lego made everything they design available to buy and fans just pay for the cost of the sets they want."

If you order when there is no GWP, you get the sets you order at the advertised price. If you order when there is a GWP, you get the sets you order plus the GWP at the same price. So I know when I'll be ordering. I don't care what or when you buy so I'm not being played against you or any other consumers.

@robert_p said:
" @CCC said:
" @robert_p said:
"I’ll continue to point out that these aren’t really ‘gifts’ at all as we are all already paying Lego to cover the cost of manufacturing and sending these out to those who happen to receive this through inflated prices, etc. Fans are being played against each other so that some feel they are ones getting something more for their money each time. It’s an insincere ploy and personally I’d much rather Lego made everything they design available to buy and fans just pay for the cost of the sets they want."

If you order when there is no GWP, you get the sets you order at the advertised price. If you order when there is a GWP, you get the sets you order plus the GWP at the same price. So I know when I'll be ordering. I don't care what or when you buy so I'm not being played against you or any other consumers."
So you are therefore buying when Lego tell you to or you miss out!
"

No, I am placing the same order I would have done at a point when I want a specific GWP on offer. I don't get every GWP as I don't want them all so I choose which offer to get. And even then, I check whether there is a better deal elsewhere for non-exclusive sets. I choose to buy when and where to maximise what I receive while minimising the cost. I have never missed a GWP that I wanted and would have met the threshold order value because it is simple to plan when to buy when you can prefict the GWP and offers calendar. The important point is that I make sure I am the one that is benefitting from the GWP offer. If other people choose to pay full RRP when there is no GWP and so help fund a tiny portion of the GWP that I receive, that is their problem not mine.

I would prefer that there are GWP than to have GWP scrapped, as there is no evidence that LEGO would have any better incentives to buy direct if there were no GWP. I also tend to prefer more extra product than a lesser value discount. But for those that don't want a GWP but instead a discount, they can shop elsewhere (when that retailer tells them to buy) or wait for a better Insiders points offer at LEGO.

@279 said:
" @robert_p said:
" Wow. A rather naive and oddly childlike response, particularly if you think you aren’t already paying for these already. Yes, Lego has always been relatively expensive and there are other factors involved but it’s worrying if you really think Lego produce all these ‘extras’ for free? There’s nothing wrong with these sets but it’s very strange you would not rather pay less and choose the sets you receive and buy them when you like!"

I'd be careful throwing around "naive"."

I'd be careful throwing around the word 'evian.'