LEGO partners with Boston Red Sox

Posted by HearItWow, 16 Jul 2016 17:10

Who wants peanuts and Cracker Jack when you can have LEGO? For the second time in LEGO history, the company has partnered with the Boston Red Sox to give away an exclusive collectible.

Could this be the start of deeper LEGO partnerships with other professional sports leagues?

August 31, 2016, will be LEGO Day at Fenway Park, and the first 2,000 people to buy tickets will receive a Red Sox brick-built ballplayer. Tickets, if any are still available, can be purchased at redsox.com/lego. Tickets will be printed with "LEGO Day," allowing them to be redeemed for the set at the ballpark. LEGO will also have a Master Builder on hand to reveal a life-size Red Sox player model.

This is the second time that LEGO and the Boston Red Sox have partnered for a giveaway. In August 1999, LEGO gave out a Red Sox Minifigure that today sells for more than $75 due to its rarity. Why the Boston Red Sox? The LEGO U.S. headquarters are nearby in Enfield, Connecticut.

This promotion was announced to LEGO VIPs in the Boston area as part of the regular monthly LEGO VIP newsletter. Based on the illustration, it appears that the sticker with the team logo is the only truly unique element, so this could be a gentle testing of the waters for an MLB partnership after the success of the German Football Team Collectable Minifigures.

This could simply be a one shot, as Oyo Sports already holds the license to produce Major League Baseball minifigures and sets, but many LEGO fans will agree that it would be nice to see a new wave of sports-themed bricks and minifigures.

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24 comments on this article

By James_Bucky_Barnes in United Kingdom, 16 Jul 2016 17:26

nice

By CherryRose in United States, 16 Jul 2016 17:27

It's official. The Yankees will boycott Lego.

By Joefish in United Kingdom, 16 Jul 2016 17:48

Can't help noticing something obvious seems to be missing from that figure...
Around the ankle area...

By red237 in United States, 16 Jul 2016 18:10

Yes Joefish, wow.

By HearItWow in United States, 16 Jul 2016 18:15

@joefish That's a really good observation, and I hadn't noticed that. I guess it's been done to keep the parts count down. Adding some red plates topped by white plates would solve that though.

By Tony_Bob in United States, 16 Jul 2016 18:28

The San Francisco Giants already does something like this, in fact it's the same exact figure with a few parts swapped out http://sanfrancisco.giants.mlb.com/sf/ticketing/group_special_events.jsp?group=lego

By Mr__Bill in United States, 16 Jul 2016 18:42

And they're doing it again with the Giants this year: http://sanfrancisco.giants.mlb.com/sf/images/ticketing/y2016/flyer_lego.jpg

By Huw in United Kingdom, 16 Jul 2016 19:22

Last year's Giants model:
http://brickset.com/sets/GIANTS-1/San-Francisco-Giants-Baseball-Player

This year's, available in a week or so:
http://brickset.com/sets/GIANTS2016-1/Lou-Seal-Buildable-Figure

By Dare_Wreck in United States, 16 Jul 2016 20:54

I don't see it... what's missing in the ankle area? Laces??

By nate_dog7 in Canada, 16 Jul 2016 20:59

Go Blue Jays!

By TheBrickPal in United States, 17 Jul 2016 00:36

Awesome, something for New Englanders like me! The problem? Not into sports. At all.

By Parkerlegomaster in United States, 17 Jul 2016 01:17

Now we just need NHL ones of these. I would totally get those. Especially a Chicago Blackhawks one!

By Ninjaballrun in United States, 17 Jul 2016 01:23

Lego sports is returning next year

By dmm32552 in United States, 17 Jul 2016 02:13

@Dare_Wreck: Just in case you aren't being sarcastic, the red socks are missing.

By ggfile in Canada, 17 Jul 2016 03:33

Yes, I would want a "Blue Jays" variation, or for those who can remember the day, a "Montreal Expos" MLB LEGO figurine

By Nightbeat339 in United States, 17 Jul 2016 05:12

Yeah, the Giants are my favorite baseball team, but sadly, I live half way across the country from them, soI can't go to a game and pick one up. The Red Sox are okay but not worth a trip to another state just for a figure.

By LuvsLEGO_Cool_J in United States, 17 Jul 2016 06:47

This is neat! They're cute, too. I would like to own one of these.

By fulcrumbop in United States, 17 Jul 2016 10:47

Great news, considering OYO minifigs are WAY overpriced.

By The_Green_Brick_Giant in United States, 17 Jul 2016 17:22

The Red Sox rarely wear Red Sox anyways.

By wattybricks in United States, 17 Jul 2016 17:34

Afternoon baseball + Lego + taking a Wednesday afternoon off from work..... hmmm, let me think! Bought my tickets yesterday. Thanks for the heads up, Brickset! Go Sox!

By ryjay in United States, 17 Jul 2016 22:31

These are just kinda weird looking. I've seen the Giant's one, and ya, if you were handing them out I'd take one, but I wouldn't go to the game to get one.