LEGO 10366 Tropical Aquarium revealed!

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LEGO has announced an unusual addition to the Icons range, 10366 Tropical Aquarium! The press release follows:

10366 Tropical Aquarium
4,154 pieces, rated 18+
$479.99 / £399.99 / €449.99
Available at LEGO.com from 13th November

Dive into an immersive project with the LEGO Icons Tropical Aquarium (10366) fish tank decor building set for adults. Craft a detailed LEGO interpretation of a vibrant underwater world, teeming with life and striking colours. Arrange each feature for the perfect look and display your creation in the home or workplace for all to enjoy.

This home decor aquarium comes with fun functions. Rotate the dials and cranks to animate a swimming fish, swaying coral, a crab emerging from an underwater cave and an opening treasure chest.

The aquarium includes four model fish and comes with a variety of plants and coral, seaworms and an oyster shell containing a pearl, plus LEGO sea snails and air bubbles.


Will you be buying this set?

Yes, as soon as it's released
Yes, eventually
Yes, if it's discounted
Maybe, I haven't made up my mind yet
No, it doesn't interest me
No, it's too expensive
No, it's too big
No, but I like it

What do you think of the Tropical Aquarium? Let us know in the comments and via our poll.

103 comments on this article

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By in Canada,

I'm genuinely curious how the pitch process is working at LEGO. Who would think that their largest original set of the year should be a fishtank.... especially one without any glass.

The sheer hubris of LEGO right now...

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By in United States,

I like it but at that price point I could have a real tank (for war)

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By in United States,

I liked the idea... until I saw the price. I don't think I'm the target audience. :-) Would look great in an actual aquarium for those who can't keep their real fish alive. ;-)

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By in Ireland,

An aquarium with open sides for €450? Lego have lost the plot.

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By in United States,

Thank goodness this is $479.99. The rumored price point of $499.99 seemed utterly outrageous.

This is only mostly outrageous.

Rivendell is a licensed D2C with 2,000+ more parts and 21 minifigures, for the same price. There’re no excuses for this set. Should’ve been no more than $350, and even that would surely be asking too much from most consumers for a nonfunctional fish tank. I think this will go down like the foosball table did; 40% discount by this time next year.

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By in Australia,

Am I the only one who finds it crazy you could get a proper fish tank the same size for way cheaper

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By in Portugal,

If you're thinking about buying this please just get a real fishtank it'll be cheaper and look better

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By in United States,

Does it float?

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By in United States,

At almost $500…just get actual fish

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By in United Kingdom,

I think it would look better as an underwater display, without the tank and backdrop. But then how would Lego add hundreds of pieces to inflate the price further?

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By in Belgium,

The aquarium's black frame has no added value and is too obvious. Without that ugly frame, the whole thing would have been nicer as a diorama and hopefully a bit cheaper...

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By in United States,

I think this is a beautiful display piece! I love the part usage and building techniques in the coral.

Sadly, I do not love the price tag for this set, which will prevent me from interacting with it any further.

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By in Belgium,

How to make € 450,- look ugly.

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By in United Kingdom,

It’s lovely, clever and interesting. But I’m not paying £400 for a LEGO set. Half that and I might reconsider. With set after set being pushed out with a very hefty price tag, who are the buyers? Is there a geography somewhere today where budgets are not tight?

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By in United States,

Every new $200+ set continues to boggle my mind in this economic climate. I know they don't expect consumers to purchase more than one of those sets, especially due to the difference in demographics, but I feel like there's been less and less disposable money each year for many of us.

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By in Portugal,

For that price there should be at least glass around it, looks weird all open like this.

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By in United Kingdom,

It's really a diorama as opposed to an aquarium, the lack of 'glass' is disappointing, I thought it was something that would be fixed for this, especially considering the price. You don't need the black frame, the background and base would be fine. Much more attractive too.

It's like the ship in the bottle. I loved the idea of the set, but the joints in the bottle stopped me buying it. Same with this.

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By in United States,

I think it looks fantastic, but NOT at that price point.

I'll probably end up scooping up some of the recolored pieces on BrickLink eventually.

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By in Netherlands,

Not very realistic. Most coral is white or grey these days.

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By in United Kingdom,

It's very striking and an excellent parts pack, but the price - too much for a parts pack and a high price per piece for an unlicensed set

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By in Netherlands,

I am more and more beginning to believe Lego is overpricing the Adult sets because they are a milk cow and crazy enough to buy whatever they put out against any price. No way they would price regular retail sets this way.

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By in United States,

AFOLs can’t be pleased. We decried the Death Star for being $1000 with no exterior. LEGO subsequently offers us this set with exterior and at half the cost and we’re still not happy.

:o)

I quite literally threw up in my pants when I saw the price after being potentially intrigued by the provided pictures.

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By in United States,

I *love* Lego fish. 31122 displays prominently with other sets around it. Tons of other sets -- 3-in-1 builds that are fish and others that are stand-alone, even hunting down polybags. Multiple of 31128. I have 5 copies of 31158 for some Rebrickable builds and MOCs and they are all connected to line across my office desk.

This set is FAR too expensive, no thanks. Not unless it goes on sale for >50% off. Who's buying this at $500? It's a lot of piece-padding and price boosting. Why a built base instead of a baseplate? Why a built back instead of a baseplate? Etc.

I'm the perfect audience for this -- both in theme, function, and "more price insensitive than most" disposable income. But holy heck, TLG, cut back on your hubris a little.

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By in Canada,

I bought 31122 a few years ago and I hated the frame and the fact that it was difficult to dust.

I'm not getting this set for the same reasons. Plus the price. $690 CAD with taxes. Yikes (I just did the conversion and with taxes it still cheaper than anywhere in the world... Wow, it's even worse than I thought).

I agree that the frame brings nothing, unless you use it to attach glass panes of some sort.

Anyway, it's a hard pass for me.

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By in Netherlands,

Wow....at first glance bases on the small image I completely underestimated the scale of it....and misread the price as €45. Well, I might even buy it! And only then I looked better....

I do still quite like how it looks, and it does have a few nice (moving) features. But I truly wonder: How many people are willing to pay €450 for something like this? I certainly wouldn't.... Also, over 10 cents per piece for a massive unlicensed set with apart from probably a bunch of recolors not many special or particularly large pieces, no minifigs and no prints? Considering the price tag it should have included glass panels....

And dare I say this is a missed opportunity? They could have made this into kinda a theme of its own, with maybe a couple of much smaller starter sets, and then add-on sets to expand it over time. I think that would be a much more interesting proposition for a much larger audience.

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By in United States,

This is awesome! I absolutely understand not everyone is going to take this home, but wow, what a set! There's just so many things going on in there.

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By in United Kingdom,

I wonder how well a non-licensed Lego set over $400 will sell.

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By in United States,

This is a superb MOC.

Not every superb MOC makes a good retail set.

This is the kind of thing that gets 10,000 upvotes on Ideas from people who have no intention of actually buying it if it's produced and sold.

Maybe this will bring in lots of non-afol aquarium hobbyists and be the foundation of a successful new line of aquariums, fish, and terraria. Or maybe it won't. We saw how successful Lego's attempt to recruit adult soccer fans was - not quite a bust, but clearly a failure in the sense that the big Icons stadiums didn't become an ongoing product line.

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By in United States,

@jsutton said:
"It’s lovely, clever and interesting. But I’m not paying £400 for a LEGO set. Half that and I might reconsider. With set after set being pushed out with a very hefty price tag, who are the buyers? Is there a geography somewhere today where budgets are not tight?"

It's wild. I feel like there's a new multi-hundred-dollar set being announced almost every week these days.

It's ironic though. 20 years ago, AFOLs were clamoring for Lego to pay attention to them. "We have disposable income! Make sets for us!" Finally, FINALLY, Lego listened to them. And all I can think now is, "Okay, I don't have THAT much disposable income! Make sets for kids again that I can actually afford."

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By in United States,

As another owner of 31122, the 352 piece, 30$ fish tank, I saw this and was excited to have another fish tank at a larger scale. Like others, price was not expected. I went back to 31122, it was 8.5 cents (usd). It got released in 2022. Scaling that up to pieces in this set, 353.09$. I even checked inflation, 1$ in 2022, worth 1.11$ today. That doesn’t add over 100$ to the cost.

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By in United Kingdom,

It looks brilliant. But, with a wishlist of around £7000 that I'm never likely to get, this has joined the list and will fall off the end when it retires. At around £250 I'll reconsider. Now, I really must build 31122

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By in United States,

@iwybs said:
"This is a superb MOC. Not every superb MOC makes a good retail set. This is the kind of thing that gets 10,000 upvotes on Ideas from people who have no intention of actually buying it if it's produced and sold.

Maybe this will bring in lots of non-afol aquarium hobbyists and be the foundation of a successful new line of aquariums, fish, and terraria. Or maybe it won't. We saw how successful Lego's attempt to recruit adult soccer fans was - not quite a bust, but clearly a failure in the sense that the big Icons stadiums didn't become an ongoing product line."


Agreed on the first part.

But on the second: The success of Bonsai did kick off the whole now-wildly-successful Botanicals line. Maybe we'll be baffled/surprised by this? But (as I said in my post) I'm the perfect audience for this and am cringing at this release.

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By in United Kingdom,

How can this cost the same as 10316 Rivendell? XD

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By in United States,

I actually love so much of the design, but who really cares with that grotesque price

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By in United States,

Looks like a nightmare to keep clean.

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By in Sweden,

I don't get why this is such an enormous set. Half the number of pieces would look just as good (maybe even better, this set feels a bit unfocused) and it would still be sizable.

Both price and need of display space make this prohibitive to so many fans.

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By in Netherlands,

So first we got stones to display, now fish. Can't wait for next years poststamp collection set. Maybe they can make a deck of playcards too?

Sheesh, and that for €450. Get a Rivendell or LKC instead...

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By in United States,

I’m in the “No, it’s too expensive” group. Unbelievable.

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By in United States,

@emQ said:
" @iwybs said:
"This is a superb MOC. Not every superb MOC makes a good retail set. This is the kind of thing that gets 10,000 upvotes on Ideas from people who have no intention of actually buying it if it's produced and sold.

Maybe this will bring in lots of non-afol aquarium hobbyists and be the foundation of a successful new line of aquariums, fish, and terraria. Or maybe it won't. We saw how successful Lego's attempt to recruit adult soccer fans was - not quite a bust, but clearly a failure in the sense that the big Icons stadiums didn't become an ongoing product line."


Agreed on the first part.

But on the second: The success of Bonsai did kick off the whole now-wildly-successful Botanicals line. Maybe we'll be baffled/surprised by this? But (as I said in my post) I'm the perfect audience for this and am cringing at release."


The bonsai kicked off the Botanicals at a fifty dollar price point, not a five hundred dollar price point!

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By in United States,

$479.99 ... Hah! I'll just look at the pretty pictures

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By in United Kingdom,

This’ll be on a discount within months. A year on shelves at most.

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By in Netherlands,

@iwybs said:
"We saw how successful Lego's attempt to recruit adult soccer fans was - not quite a bust, but clearly a failure in the sense that the big Icons stadiums didn't become an ongoing product line."

I think the idea to make stuff for football fans (or sports fans in general) was a good one. The idea to try that with hugely expensive and difficult to display stadiums that only really appealed to a few select groups among them surely wasn't though....

As for aquarium fans......I feel they prefer ones with glass, water and actual fish? And maybe that small Creator one for like the office or so, where a real one isn't an option?

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By in United States,

That is really cool; love the functionality. Too much money for me, though.

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By in United States,

Looks really great and really fun to build, has some movement, plus it would be a great set to riff off and customize.

But... yeah, I'm not getting it for the same reasons as everyone else.

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By in Austria,

@Glacier_Phoenix said:
"I'm genuinely curious how the pitch process is working at LEGO. Who would think that their largest original set of the year should be a fishtank.... especially one without any glass.

The sheer hubris of LEGO right now..."


people on food stamps everywhere driving their newest Mercedes must have it really tough now, deciding on whether to buy this fish tank or new DS along with dozens of other sets they need

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By in Hong Kong,

Is this really the same price as rivendell?! A licensed set with 20+ unique minifigs?
I really don't get this, I mean, $300 would already be expensive!

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By in Puerto Rico,

It is big, but expensive.

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By in United Kingdom,

Has Lego jumped the shark with this new set [shark not included]? I am not sure who this is for, and the cost almost makes the new Death Star seem reasonable.... I am sure it will look impressive in real life but feels like a very expensive way to gather dust.

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By in Sweden,

$480 LMAO GTFO.

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By in Spain,

I see. The price tag is for the gold inside the treasure chest!

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By in United States,

When I saw the picture, I thought it was pretty cool. When I started reading the article and saw that it had moving functions, I thought it was even cooler. But given how big it is, this is firmly in the "Only if I get rich enough to buy a large house" category. And don't pull out the "You can buy a real aquarium for cheaper!" bit. A real aquarium requires you to keep spending money on it, at least if you plan to, you know, actually keep fish in it.

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By in Netherlands,

This price and we end up with a crab missing 2 legs. A crab has 10 legs of which two are arms with pincers.

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By in United States,

beautiful, shocking part usage, but I'll just rebuild and expand 31122 if I ever feel like it.

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By in Germany,

I wonder when the Lego bubble will burst and what Lego will do when AFOLs will simply look for another hobby with appropriate prices. Lego prices theses days have lost contact with reality and it's probably a question of time until people feel scammed and completely turn their back to Lego.

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By in Netherlands,

I look at my 2 copies of 40783 I still have to use for some ocean MOC
Easy skip maybe PAB some parts

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By in United Kingdom,

Like many others. Quick glance at the first photo. That looks nice. ...... might get one.....It IS big but £400. I assume 90% of people are now not interested. It looks like a great set, but who is buying it? Mind you it does come with bubbles........

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By in United States,

Why is it nearly $500 while not having any glass?

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By in United Kingdom,

I like it... but it feels like a heck of alot of empty space for £400....

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By in Belgium,

i always first look at the pictures and make a price estimate, was thinking around 175€

then saw the RRP, so it MUST be much bigger than it looks (like the gingerbread house)

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By in Netherlands,

At least you don't have to feed the fish, so I guess that makes up for the price...?

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By in Canada,

This is probably an entertaining build - they put some Technic functions in it. But the price; my word, what happened there? As far as a display piece, the first word that came to me is: kitsch.

As of now, with 483 voters, 3 persons said they will buy this early on and 2 more if it is discounted. Happy for those who find enjoyment with this set. Everybody has their own tastes and preferences and its probably better like that - we cannot all like the same thing, it wouldn't work.

@IgelCampus Do you remember when a certain Jørgen Vig Knudstorp had to come to save Lego. The order of the day was: "stick to the brick". Now (again) Lego does plushes, clothing, shoes, basketball, stationery, kitchenware and all sorts. Sigh...

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By in United Kingdom,

If I were to buy this (and I would if the price the right), I would remove the black frame, and put it into a display case, like the ones from Wicked Bricks. It might then look like an aquarium.

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By in United States,

Talk about a phishing scam!

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By in United States,

If they wanted to do this, they should’ve given us the fish tank from Finding Nemo, at least it’s be more fun with those characters and maybe some fun play features

This is the peak of what I like to call “just buy the real thing” and it’s how I’ve felt since they’ve started the LEGO ideas or more accurately LEGO “things” line of products. Would rather have a real playable Nintendo, radio, roller skate, etc. just get the real thing people!

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By in United Kingdom,

Suggestion: Buy a real fish tank, fish and a treasure chest. You’ll probably save money.
This feels like the Christmas tree all over again, where a real one is cheaper than the LEGO one.

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By in Canada,

@merman said:
"This price and we end up with a crab missing 2 legs. A crab has 10 legs of which two are arms with pincers. "

You found it!!!
That is the reason this set is so darn expensive: they(Lego) decided to add this rare and elusive mutated 8-legged crab. Should they have opted for the basic, regular crab, the set would have been $280.

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By in United Kingdom,

I already have a bigger and better aquarium and it already has a little LEGO build in it with the CMF diver. And real fish. So not for me.

I wonder if there will be a warning on the box that it does not retain water and should not be used for real fish.

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By in United States,

@PaddyNE said:
"Suggestion: Buy a real fish tank, fish and a treasure chest. You’ll probably save money.
This feels like the Christmas tree all over again, where a real one is cheaper than the LEGO one."


I remember going over and over that recent Christmas tree set to figure out why it was so expensive. Then I saw that it opened up to a playhouse inside. It felt like "3 sets stapled together, trying for more than the sum of the parts". I can't imagine it selling well.

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By in United Kingdom,

Waiting for the first LegoTuber to sink it in actual water.

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By in Netherlands,

@HOBBES said:
" @merman said:
"This price and we end up with a crab missing 2 legs. A crab has 10 legs of which two are arms with pincers. "

You found it!!!
That is the reason this set is so darn expensive: they(Lego) decided to add this rare and elusive mutated 8-legged crab. Should they have opted for the basic, regular crab, the set would have been $280. "


Thanks for poiting that out. How could I be so naïve and stupid.

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By in United States,

This should be motorized at this price. Maybe it was at one point and they forgot to adjust the pricing?

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By in United States,

@IgelCampus said:
"I wonder when the Lego bubble will burst and what Lego will do when AFOLs will simply look for another hobby with appropriate prices. Lego prices theses days have lost contact with reality and it's probably a question of time until people feel scammed and completely turn their back to Lego. "

Totally agree. I still buy Lego but a lot less than I used to. I got a $250 3D printer and it has been scratching the model making itch for me. Lots of free files and filament is cheap. Very satisfying printing my own lightsaber model kits for a few dollars each.

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By in Canada,

I think these prices have less to do with Lego being out of touch, and more to do with us normal folks are getting priced out of Lego. It's like Lego is becoming the luxury toy like there are luxury cars and watches.

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By in United States,

Random LEGO exec: Hey what if we make a creator set but price it as if it was a Star Wars set?

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By in United States,

Like many here, I'm surprised by the cost of this set. Frankly I don't think it looks very good, either. I'd rather get a real fish tank. This should have been way smaller, especially for what it is. Such an odd decision by Lego.

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By in United States,

Hahahahaha unlicensed and it costs nearly $500 in the US. For just over 4,000 pieces. Is this a joke?

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By in Netherlands,

The anemones and plants look fantastic, but I just can't see how this is 450 euros, is it the background? Also, the fish look pretty ugly and lifeless (more lifeless than normal lego sets). I like the idea but this price is just a big nono

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By in United Kingdom,

@IgelCampus said:
"I wonder when the Lego bubble will burst and what Lego will do when AFOLs will simply look for another hobby with appropriate prices. Lego prices theses days have lost contact with reality and it's probably a question of time until people feel scammed and completely turn their back to Lego. "
This set isn't aimed at AFOLs. It's aimed at adults. "But doesn't the A of AFOL stand for Adult?," I hear you ask. Yes but they're different segments. 'Adults' in LEGO's worldview are people who are 18+ (or younger) but not particularly interested in LEGO for its own sake. They like it mostly for display and its connection to other themes (house plants, vintage tech, sports etc). They're not particularly interested in modding it, complex mechanisms/motorisation, or that it contains a new piece. Because they don't buy as many sets as AFOLs, they're a) less price aware and therefore sensitive and b) more costly to market to. Hence what seems like a ridiculous price for this set to us AFOLs. I'm not excusing LEGO; just explaining its perspective.

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By in United States,

I'm the target audience for this set and they completely missed me with that price. I'm sure some wealthy parent with more money than God will pick up the slack though as I buy products from other companies. What a shame.

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By in France,

I think it's weird that so much detail went into the (amazing) decor yet I can't recognize any of the 4 fishes pictured (albeit not being a tropical fish specialist, far from it).
Anyway like many of you I'm puzzled by the price for a set so niche

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By in Germany,

Now, the GWP has become ridiculous. Just add it to the regular set already!

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By in United Kingdom,

@Nannig said:
"I think it's weird that so much detail went into the (amazing) decor yet I can't recognize any of the 4 fishes pictured (albeit not being a tropical fish specialist, far from it).
Anyway like many of you I'm puzzled by the price for a set so niche"


Just watched Tiago's video with the designers on this and it seems the designers took 'creative liberties' and the fish are more inspired by their imagination than real fish.... presumably you could recreate real fish but I think that's why you don't recognise the fish.

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By in Netherlands,

@Zander said:
"This set isn't aimed at AFOLs. It's aimed at adults. "But doesn't the A of AFOL stand for Adult?," I hear you ask. Yes but they're different segments. 'Adults' in LEGO's worldview are people who are 18+ (or younger) but not particularly interested in LEGO for its own sake. They like it mostly for display and its connection to other themes (house plants, vintage tech, sports etc). They're not particularly interested in modding it, complex mechanisms/motorisation, or that it contains a new piece. Because they don't buy as many sets as AFOLs, they're a) less price aware and therefore sensitive and b) more costly to market to. Hence what seems like a ridiculous price for this set to us AFOLs. I'm not excusing LEGO; just explaining its perspective."

Now here's the thing: I consider myself an AFOL, yet I still have never bought a set over €200. Yes, I do have a few sets with a higher RRP, but I got those with a substantial discount. Yet at the same time I'm no longer surprised at sets that cost a whole lot more.

But if I talk about this with non-AFOL adults, even ones with kids, they think I'm insane. Paying that much for some children's toy? To be fair, none of those people are millionaires or billionaires, it's all people who would still consider €450 to be a decent amount of money, not something to spend on impulse without even thinking twice. But to me it seems even harder to sell such prohibitevely expensive sets to people that only know Lego as the toys they had as a kid.

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By in United States,

This one's going to get a price reduction pretty soon I think. I don’t expect there will be very many people buying this set. Great parts pack for the right price.

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By in United Kingdom,

@Zander said:
" @IgelCampus said:
"I wonder when the Lego bubble will burst and what Lego will do when AFOLs will simply look for another hobby with appropriate prices. Lego prices theses days have lost contact with reality and it's probably a question of time until people feel scammed and completely turn their back to Lego. "
This set isn't aimed at AFOLs. It's aimed at adults. "But doesn't the A of AFOL stand for Adult?," I hear you ask. Yes but they're different segments. 'Adults' in LEGO's worldview are people who are 18+ (or younger) but not particularly interested in LEGO for its own sake. They like it mostly for display and its connection to other themes (house plants, vintage tech, sports etc). They're not particularly interested in modding it, complex mechanisms/motorisation, or that it contains a new piece. Because they don't buy as many sets as AFOLs, they're a) less price aware and therefore sensitive and b) more costly to market to. Hence what seems like a ridiculous price for this set to us AFOLs. I'm not excusing LEGO; just explaining its perspective."


Presumably it is aimed at Adult Fans of Fish. Yet in my experience, many people interested in fish with a space big enough to fill with another aquarium will fill it with another aquarium. I got back into fish keeping about five years ago and have even cleared LEGO away to make space for another tank.

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By in Spain,

I really like how it looks, great design and piece usage. Buuuuut... if I had 500 bucks to burn and space enough, I'd just get Rivendel... ¯\_(%)_/¯

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By in United Kingdom,

@HOBBES said:
"This is probably an entertaining build - they put some Technic functions in it. But the price; my word, what happened there? As far as a display piece, the first word that came to me is: kitsch.

As of now, with 483 voters, 3 persons said they will buy this early on and 2 more if it is discounted. Happy for those who find enjoyment with this set. Everybody has their own tastes and preferences and its probably better like that - we cannot all like the same thing, it wouldn't work.

@IgelCampus Do you remember when a certain Jørgen Vig Knudstorp had to come to save Lego. The order of the day was: "stick to the brick". Now (again) Lego does plushes, clothing, shoes, basketball, stationery, kitchenware and all sorts. Sigh..."


How do you find out the results of the poll ? - I've always wondered

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By in United States,

Looks great, but um... what exactly were they thinking with that price?

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By in United States,

@LegoStevieG said:
" @HOBBES said:
"This is probably an entertaining build - they put some Technic functions in it. But the price; my word, what happened there? As far as a display piece, the first word that came to me is: kitsch.

As of now, with 483 voters, 3 persons said they will buy this early on and 2 more if it is discounted. Happy for those who find enjoyment with this set. Everybody has their own tastes and preferences and its probably better like that - we cannot all like the same thing, it wouldn't work.

@IgelCampus Do you remember when a certain Jørgen Vig Knudstorp had to come to save Lego. The order of the day was: "stick to the brick". Now (again) Lego does plushes, clothing, shoes, basketball, stationery, kitchenware and all sorts. Sigh..."


How do you find out the results of the poll ? - I've always wondered "

Vote and you should see “view results”. Or something along that line.

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By in Germany,

The only fish I like are those that come on a plate.

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By in United States,

lol this is crazy

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By in United States,

@Zander said:
" @IgelCampus said:
"I wonder when the Lego bubble will burst and what Lego will do when AFOLs will simply look for another hobby with appropriate prices. Lego prices theses days have lost contact with reality and it's probably a question of time until people feel scammed and completely turn their back to Lego. "
This set isn't aimed at AFOLs. It's aimed at adults. "But doesn't the A of AFOL stand for Adult?," I hear you ask. Yes but they're different segments. 'Adults' in LEGO's worldview are people who are 18+ (or younger) but not particularly interested in LEGO for its own sake. They like it mostly for display and its connection to other themes (house plants, vintage tech, sports etc). They're not particularly interested in modding it, complex mechanisms/motorisation, or that it contains a new piece. Because they don't buy as many sets as AFOLs, they're a) less price aware and therefore sensitive and b) more costly to market to. Hence what seems like a ridiculous price for this set to us AFOLs. I'm not excusing LEGO; just explaining its perspective."


I believe we need to start referring to these people as LAFOLS - Lifestyle Adult Fans of Lego
Not hobbyists, but still adults who buy Lego

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By in Netherlands,

Just watched Tiago Catarino's video from the Fan Media Days (https://youtu.be/dQAdJ2YUAiI?si=We98ymKa-LFZR6bk), that was interesting to see, and you can clearly see the designers had a lot of fun designing this. Oh, and funny that with so many colors used, one they didn't use was Vibrant Coral. But surely can't blame them, I think they did a good job. Too bad that effort was wasted on a set barely anyone is going to buy....

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By in Norway,

Like @WizardOfOss I misread the price like $45, thinking it would be something similar to 31122 (352 pieces, 30$). I would still be quite on the fence about it, having a massive backlog and running out of space means I just can't buy everything that's "kinda neat". Then I saw the actual price and went "ARE YOU F-ING KIDDING ME??!!".

And even if I was in the market for this, I think it was a massive missed opportunity to not time it with 40783 Coral Reef Diorama. Instead you'll get the 5009823* TIE fighter - sorry, Filter And Fish Food. If you miss the GWP window you won't get these should-be-included essentials, and you should expect your plastic fish to go belly-up in no time.

The filter also has a fish trapped inside, is this something that frequently happens with real aquariums?

*Oddly, the depicted yellow box says 6609248.

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By in Germany,

AFOLF - Adult Fans of Lego Fish?

Wonderfully intricate and some marvellous recolours for a 500 dollar dust collector.

Oh cor blimey Charlie!!!...... just seen the GWP! Possibly the least exciting GWP ever!

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By in Netherlands,

@beatnik said:
"AFOLF - Adult Fans of Lego Fish?

Wonderfully intricate and some marvellous recolours for a 500 dollar dust collector."


Just give them 71019-19 or 562305

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By in United Kingdom,

I like the concept, and I like the execution too. However, the price?!?

It's absurd. Beyond absurd.
As a brief comparison, Rivendell is a better display piece (IMHO), and objectively it has a a licence, 21 minifigs and 50% more parts. They've lost the plot completely.

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By in Netherlands,

Most of the times i am pretty positive when i see new sets. This is just weak. The fun thing about an aquarium is moving fish.

I am just curious if this whole thing has the same measurements as the average aquarium so this whole set can function as a background in a real aquarium. Any professional aquarium people over here with an answer?

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By in France,

At 200 euros why not. Genuinely surprised by this very high price point. :'/

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By in Canada,

When the price leaked, I was expecting it to be motorized. Easy pass at that price.

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By in Finland,

I'm sorry to everyone involved, but what an ugly dustcatcher.

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By in United States,

I hate to be that guy, but I recently discovered Blokees and it's filling a void in my life that Lego is decreasingly doing for me.

(Blokees = little plastic model kits that come in a variety of sizes and IPs, with Transformers being one of their biggest lines.)

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