Minifigures Online to join the LEGO MMOG scrapheap

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Another LEGO-related massively multiplayer online game (MMOG) has failed: yesterday, Funcom, publisher of LEGO Minifigures Online, announced in its annual report that the game was losing money and that its license agreement with LEGO ends in October.

You can read the appropriate section of the report after the break but, basically, reading between the lines, it seems that although it was well received and those that played it enjoyed it, few were prepared to pay for it.

The only remaining LEGO online game now is TT Games' LEGO Worlds which I imagine has a better chance of success given TT's track record and that it's a 'fully open-world, creativity-driven game' much more like Minecraft.

Did you play Minifigures Online? Why do you think nobody wanted to pay for it? What about LEGO Worlds? Does it have a future?


LEGO Minifigures Online is an online game for kids of all ages based on the hugely popular Minifigures brand of collectible toys. Here you get to assemble your very own team of great Minifigures and bring them out on adventures through colorful and fantastical worlds. Funcom released LEGO Minifigures Online on all planned platforms in 2015.The game features full cross-platform play, allowing anyone to play together in the same world regardless of which device they are playing on.

Even though the game certainly is enjoyable to just about everyone, it is particularly suited for kids. Funcom and the LEGO Group have worked closely together to make sure the play experience in the game is both fun and safe, and multiple functionalities was added to the game to make sure it is a secure and positive environment for everyone. This includes, among many other features, filtered and real-time moderated chat. The game is also fully COPPA compliant and KidsSafe certified. The collectible Minifigures are immensely popular throughout the world, and it is these iconic characters that everyone get to play with in LEGO Minifigures Online. Here players can collect and play with the Yeti, the Bumblebee Girl, the Alien Avenger or even the Chicken Suit Guy and many, many more. Every Minifigure has their own unique abilities and special attacks that makes collecting them and playing with them an exciting discovery each time.

Each year, millions of bags containing physical Minifigures are sold throughout the world. Funcom and the LEGO Group have teamed up to make sure the game features seamless integration with the physical toys: in each of the Minifigures bags bought in stores everywhere, is a unique code that unlocks that very same figure as well as other exciting rewards inside the game. In 2015 series 14 and series 15 were included in the game.

Funcom communicated in the Q3 2014 report that the initial numbers coming in from the first weeks of live data indicated that it would take longer than planned to achieve the internal targets for player and revenue in 2014 and 2015. The Company has during 2015 been unable to improve these numbers. As a result of this the revenues generated by LEGO Minifigures Online did not meet the internal forecasts. The Company has therefore fully written off the underlying assets of the game. As of the time of this annual report, the Company does not find it likely that any of the game metrics will improve, and has adjusted its investment in the game accordingly. The license agreement with LEGO for the LEGO Minifigures Online game ends October 2016.

News via TheBrickFan and BrickFanatics.

40 comments on this article

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By in United Kingdom,

I didn't partake in the game, but my children did occasionally, but got easily bored with it. In my opinion, it looked visually impressive, but lacked any real depth of any kind, so I am not surprised. Looking good means nothing if you can't do much with it. With other well known "block" games attracting children aged from 9-99, including my two, it is a venture that TLG need to think carefully about before going into again. Lego Worlds is looking good and from a decent company, but still needs to go a long way still before it is a polished game that can compete with the PC/Tablet/Console world of very similar games, although I impressed with what they have done so far, we shall see.

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By in United States,

I'm going to stay away from the LMB's for a few days to avoid the backlash...

But, seriously, I don't really care about this. Make LEGO Worlds the big game, that has a lot more potential than this thing ever did.

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By in United Kingdom,

I played it once and there was nothing about it that grabbed my attention. I'm 24 but I'm still completely addicted to Wizards 101 and have spent A LOT of money on that so I guess it wasn't my age in this case.

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By in United Kingdom,

I played it for two evenings to check it out, it had its charms and as another user above mentioned, it looked very good but it was also very boring after the first 30 minutes or so. It felt like a very watered down MMORPG, with none of the complex mechanics and all the activities of an MMO that are very tedious, such as going through waves and waves of similar enemies in big but uninteresting areas that felt as if you were just going from A to B. There were only two or so moves for each character, with the only major differences being the way they looked and that some attacks were ranged and others were melee. I can see why it failed, even for kids, the base game mechanics were just so simple and repetitive, and beyond the game mechanics, there wasn't anything else beyond the graphics that was good, the music was very so-so, virtually no story and no personality in the characters, and the worlds were all quite generic. A very forgettable game

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By in United States,

Hasn't Lego learned that almost every computer game they make fails?

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By in United States,

i never played this game because it didnt look interesting. i think lego worlds has a good chance of being a success and i hope it does. i have been waiting for a lego version of minecraft, and LDD wasnt that great in my opinion

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By in Czechia,

The big issue I see in the paying scheme. The game is not free to play nor cheapish. For about 6 USD you'll get first episode of 4 or 6 I don't remember now. Then each episode is another 5 USD or so and if you buy the whole pack at once it's about another 20 USD or so. Depends on region. So for the full game you're looking for about 25-30 USD and even then you'll not be sure if you'll get next episode or upgrade for free or not. That's quite a loot for a mobile game IMHO.

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By in United Kingdom,

I didn't play much during F2P, and I played for less than four months of P2P, and don't plan to play again anytime soon.

If they had made this more like LOTR, Batman 2 / 3, Dimensions, etc, I think it would have sold well, because not everybody is fortunate enough to own a PS3, Wii U or XBOX, and with this game the people who don't own them would have got a nice little sample of the 'real' games.

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By in United States,

Bummer about LMO, hopefully LEGO Worlds sticks around.

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By in Australia,

The graphics were absolutely hopeless, I'm staggered that people are describing it as the game's redeeming feature. The graphics in this game are the same quality as games from last decade. Look at any FPS game from this decade and you'll realise what the state of the art actually looks like.

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By in Netherlands,

It's fun game, but a bit too repetitive. I've played some 20 hours (after my purchase on Steam). Before that i played the free version for some time too. Mostly while my son was watching.

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By in Australia,

I've played (and 100 percented) most of the TT LEGO games, more out of loyalty then anything else, but, as a teen console gamer this never really grabbed my attention and from reading reviews and looking at photos it looked pretty boring, still a shame for those that enjoyed it.

@LegoOfMe, I used to play Wizard 101 too! I was a Storm Wizard level 70ish. I haven't played it for a while but I do remember spending way too much money on it.

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By in United States,

I tried to install this on my Windows 7 laptop when it was free and it totally crashed my system. By the time I bought a new laptop that it would work on, they decided to start charging for it. Given that the price of the game should be included in the ridiculous price of a CMF, I was not going to spend even more money on this game.

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By in United Kingdom,

I didn't really play this much. I tried it out, but didn't play much more after that. I liked the concept of adding in the minifigures you actually owned using the codes though.

I played LEGO Universe when that was in beta testing, and I remember that failed mainly because they made it a subscription game. I'd have bought that if it was a one-off buy, but not as a subscription.

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By in United States,

LEGO worlds isn't a multiplayer game.

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By in United Kingdom,

I played it for a while with my free minifigure codes.
As many people say the basics were fine.
Graphics were not as good as some FPS games but were adequate for a Lego game.
There could have been much more involved with the "Lego Building" parts of the game.

Having run through each area a couple of times, the game play became very repetitively boring.
The fact that some areas of the game were unfinished did not help.

"Speaking" with other players was difficult, without a pause to the game for typing.
Team play was okay, but it was too easy to get left behind by faster players. Also difficult to return to an area where you had left a player behind.
I was not prepared to pay for playing on top of paying for my CMF. Actual lego is much more important than any computer game. :)

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By in United Kingdom,

One glance at the website tells me all I need to know. A logo and a picture of a minifig both involving game controllers, for a game only available on PC and Mac and Tablets based around a touch-screen point-and-click control method.

LEGO Universe was the same - they were told over and over again to add control pad functionality, and they ignored it. They were told over and over again that a flat fee subscription model was counter to how anyone perceived a LEGO game, and they ignored it. They were told over and over again to fix the bugs in the building parts of the game and make them more accessible to new users and they ignored it.

It'll be another of those companies run by marketing teams that go on about 'the user experience' without the faintest idea what makes a game either accessible or even remotely fun to play.

Meanwhile LEGO will most likely have told them they'd tie the revenue model into marketing budgets and minifig sales, then canned the idea and left them high and dry to fund themselves - with the inevitable plunge in revenue once people are asked to cough up their hard-earned cash.

Pure speculation of course...

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By in United States,

I'm not really surprised. I started playing LEGO Universe right before it went down, and then when this game was announced, I liked it less than LEGO Universe. It's too much of the same. Get and upgrade characters and beat more and more bad guys. Nothing except the storyline and environment changes.

The gameplay is the same except that your characters get stronger and your enemies get stronger, so it's really just the same all the time. You can't really get "good" at the game. It all depends on the level of your character.

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By in United States,

Minifigures Online was fun to play until we started playing Dimensions. So if I have free time to play that's were I'd steer my video gaming. It would be interesting to see if Dimensions is profitable?

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By in Poland,

No wonder. The game had good potential, but as shown was make to make money.
And if you want to make money you should make your game fun and creative. Not Boring grind/click fest. Also It had NO Polish version/ and no Polish marketing.

I miss LU ;-;

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By in United States,

^^Considering every funpack and starter kit has been on deep clearance since Dimensions started, I also wonder how profitable it is. At least we are getting some new neat figures out of it.

As far as this MMOG, I never looked into it. I bought the figures and threw away the sleeves with the codes on them. I'm not even sure why I bought the figures, but oh well.

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By in United States,

Honestly, I didn't even know it was out. I remember seeing an ad for it back on one of the sleeves in a Collectable Minifigure pack I purchased, but thought it was advertised to be coming out, not that it already was out. I tend to lean toward the TT LEGO games on game consoles anyway. I haven't even tried out Dimensions yet, though I bought the Starter Kit and a few packs I desperately wanted for the pieces (Portal 2!); due to time constraints, I haven't played it.

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By in United States,

I played it for a little while but after beating the storyline and reaching the level 30 cap there was very little reason to keep playing. There was a lot of excitement when the game was first beta then released because the the development team kept putting effort into it. Eventually, after the Christmas/Holiday content and the Series 14 monster challenge, the game content has just stalled.

I even tried to support the game by paying to play from the beginning and in the end I don't feel I got my monies worth.

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By in United States,

I only played it a little, and the few times I did play, it constantly crashed. So, I'm not too sad that it's ending. :P

Is Lego Worlds ever gonna be released for Macs?

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By in Canada,

I tried it when it was first released. It turned out pretty boring after the first 10 minutes.

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By in United States,

played it on and off for the last year or so, and the single biggest gripe I had was the feeling that there was no challenge. even in the survival game where waves get harder and harder it didn't seem like a challenge until waves 15+ which took like 20min to get too. not worth the time along with rewards being little better than earlier waves. the friend and chat systems in Lego MMOs although safe are so inhibiting that general conversation was difficult. to say "I need to kill 5 more baddies" required you to say something like "need to do ive more" can't say 5, kill, or any other numbers or threatening words. again safe for kids, but useless. and creativity didn't exist at all, builds were exclusively relegated to piles of bricks that auto built upon clicking on them. it has long been doomed though, replay ability just never existed.

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By in Canada,

It never was on PS3. If it was, I might have bought it. Instead, I have a bunch of codes that I have never used.

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By in United States,

I played LEGO Universe throughout its entire lifespan and LOVED it. It was infinitely more creative than LMO, and I was shocked when it shut down. I always had something to do, whether it was farm Stromlings for some piece of gear or explore the worlds searching for Imagination Bricks.

I also played LMO, but only for about half its lifespan. It was terrible. It was very basic, all you could do was move from one mission to the next, all of which were "smash X enemies" or "collect X of this thing that you find by smashing boxes." Generally, you didn't even need to strategize or find good minifig teams, as enemies were incredibly weak (also, Medusa was seriously overpowered). Anyway, clearing worlds took little effort, I did all the missions in the dinosaur world in under an hour, and once you clear a world, there is absolutely no point in going back to it. Rewards were meager, a few stars or $0.05 worth of diamonds at best. I was heartbroken when LEGO Universe closed, and I couldn't care less about LMO.

I would place LEGO Worlds somewhere between the two, although that's primarily because my computer is too slow to handle it well. It would be ludicrously difficult for me to build anything with the lag I get, therefore exploration and collection are really all I can do. And while those are fun, once you've collected everything (as far as you can tell), there's not much left to do.

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By in United Kingdom,

It could not compete with the tt console games or minecraft in our house.

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By in United States,

Played it once, but it was way too simplistic gameplay-wise and I never touched it again. Good riddance I say.

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By in United Kingdom,

I played it, and payed for it, both in it's original and later forms. It was fun for a while, but lack of updates made it repetitive, and gameplay compared to other MMOs was just too simplistic (OK I'm not a kid, but still).

Tried it again the other day to see if I could rekindle my interest, but got bored quickly and logged off.

Universe was better, and I regret not playing that more when it was available.

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By in United States,

One thing I would like to clarify is that Lego Worlds is NOT an online game. It's currently just a singleplayer game with local co-op, just like the other Lego games produced by TT Games. While it is still in active development, which could end at any time, the game itself cannot be "shut down" like LU and LMO, as the game does not rely on any online servers to function.

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By in United States,

My six year old was terribly upset when Chima Online went down, glad we hadn't yet tried this. He wants to learn programming now so he can rebuild the game.

Guess now I can toss all those minifigure codes I was saving.

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By in Poland,

LMO have one huge problem. No late game content.

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By in United States,

This sucks! I bought LMO a few months ago when it was 50% off and I've been having a great time with it. It's very simple and colorful - you just run around, smash enemies, collect parts and stars and upgrade your figs. It's not the most complex game but I have so little time to play games that it's nice to play something that doesn't require a lot of investment, mentally or financially. Besides which, CMFs are my favorite Lego theme and I really enjoy the novelty of playing as them. Even though I own most of the same figs in real life, I've gotten somewhat attached to my most used and powerful in-game characters. I also love just running through the worlds and appreciating the colors and the Lego-built scenery and the pleasantly mild music. It's great way for me to decompress after long days at work.

I find the Lost Creations to be too difficult to complete alone, but it's hard to find people to team up with and communicate with them quickly enough to get through all 15 levels. Now I'm afraid I'll never unlock the Lizard Suit Guy. :(

What will happen when the game goes offline? Is it gone forever?

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By in Lithuania,

Have played LMO for some time, firstly when it was free to play, then bought a game, also my bother played with me in team.. we just bored of the same content :) every level almost the same, also was waiting some huge updates but as I see worthless :D I wouldn't miss this game :)

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By in United States,

@Huw At first I thought this was LU 2ish type of game, but then later during open beta I learned, and it failed on me. LEGO Worlds has the potential to out-shade LEGO Universe, maybe even other LEGO TT Games games if they add an in depth quest system, and its already slowly showing-out Minecraft, because even tho they do not has as much of content (or the same, with all those props), its just more fun in general. Minecraft follows to much of a redefine way; even the animations have more fun and are more in enjoyable than that game.

I just wanna note that I have been playing Minecraft since 2010; now last time was like the first quarter of 2016 (or maybe it was the last quarter of 2015)!

@Joefish I played the 30 day trial a few weeks before it declared its closing. I add either WASD support or arrow keys support for walking around - what are you talking about?

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By in Canada,

Played the beta for a bit but didn't enjoy it as much as Lego Universe.

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By in United States,

Rebbot LU!

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By in United States,

^^^^^^^
Yeah, I wish Lego would. LU was amazing. I regret not playing it more when I could. Everything about it was awesome.

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