Wrong picture for 41307. But on the whole, there's a lot of great stuff here! Love Stephanie's House, the Pizzeria, the Sports Center, and the pool/water park, as well as the little character spotlight sets! Not quite such a fan of the puppy show sets — the puppies themselves are great but a lot of the play features are stuff we've seen before and I'm not really digging the color schemes. But overall there's a lot to get excited about!

Wrong pic for the inventor lab! So I don't know what is in it but the name sounds good. Lot of the sets with the animals look a bit samey as other ones. Like the beach bike set. The sports centre I like too. Sports and a lab - for girls! What will they think of next! Oh it's OK, there are cupcakes too! (I joke, I love the Friends range and will always defend them to the 'why does it have to be pink?' folks) *
*plus the boxes are purple. That's PURPLE people!!

I like all the new dogs, but I'm getting deja vu from a lot of the sets. None of them have really impressed, and I'll likely Bricklink the pets.

Really? Friends started out promising but this? Puppies, puppies and more puppies. And beach, a pool, a bakery... Oh, a photographer, great! No, wait, is she taking pictures of kittens?
I thought Friends was about girls doing all sorts of jobs and activities but this is taking the stereotypes to a new level. Oh, and 41307 is just a remake of 3933 but with more pink/purple...

is that a new slide

Hating those new big curved step pieces. The straight sections of slide are great though.

Too many puppy sets that look just like what we've seen before. My daughters are the target market and they agree so it's not just us AF'sOL. I want the puppies but can't see much use for the other pieces that come with them. Love the new pizzeria and Stephanie's house. My daughters may want the pool. And I love the inventors lab - perfect. My eldest daughter's first ever Friends set was the first inventors lab and this time, I want to get one! So cool.

Lots of rehashes here, but at least there are more different than Star Wars and City remakes

Anybody else notice the new pieces?

I'm really not liking the new stairs piece from the pictures. It looks like another set to juniorize thrmes outside of the Junior theme.

The rehashes of the puppy sets along with the rehashes of the horse sets from this year are reminding me of City police and fire sets.

Friends is celebrating its fifth anniversary. I'd like to think that the rehashes of Andrea's stage, Olivia's lab, Stephanie's bakery, Mia with a vehicle and animal, and Emma with an artsy set are a callback to those sets that introduced us to our new LEGO Friends.

The puppy car could have been ridiculous, but somehow works.

My favorite set out of the lot is the gift delivery. It's a complete play set (had it a second minidoll it would have been better...) with the small store and delivery van.

Have now seen the picture of the inventors lab. I love it.

Some really nicely designed sets there, with wonderful, imaginative details. It's hard not to imagine these going down a storm.

The sets look fine. I'd like to see some new creativity in the Friends range, but this is very similar to existing sets. And even girlier than Barbie.