Adult LEGO user research project

Just filled it in. Does anyone know what you can win? The rules only say the prizes are about $35 / €28 (or I'm overlooking something).

Looks like they are trying to get an insight into what causes "The Dark Ages" and how to prevent it from happening...

^ Same feeling. The appealed set to mine: 10197 Fire Brigade !

I agree OuterRimTradingCo., i thank most dark age periods happen when people go to high school and lasts through college/starting a career.

I came out of my dark ages at the perfect time when I saw Cafe Corner available at LEGO.com. It was all downhill from there!

As a toy collector (plus hands-on playing with the toys), I don't really have a completely dark age on Lego, as I'd still buy a few Lego sets here and there yearly with much more purchases/money spent on other toys.

It's only about 3 years back in 2011 that I prioritize more on Lego products and reduces spending on my other toy purchasings. From a financial perspective, my Lego sets now occupy about 1/3 of the total amount I've spent on toys, and I've been buying toys en mass since 1998 :-)

The prizes are copies of the LEGO IDEAS ExoSuit.

Darn, you don't have to be 18 to fill out the survey but you have to 18 to win prizes.

Done and done. Some of the responses were kind of funny.

2009 Castle brought me out of my "dark ages". Also having adult money helped a bit.

The dark ages were the late 90's early 2000....some of those sets were horrible.

OuterRimTradingCo., it looks that way to me, too (about preventing "dark ages").
Mayors Corner Shop, I concur.
MOCDoc, you kinda need to be 18 to be considered an ADULT fan of Lego...I'm assuming you are a TFOL.
recce, I'm with you. I didn't have a "dark age", but it was a bit dim (90's early 2000).

They didn't mention custom themes/items. For me, WWII minifigures and BrickArms have really reignited my passion for all themes Lego. If Lego had this knowledge (& I'm not the only one), maybe TLG can have Lego for adults (but not like Citizen Brick sells...)

Think I'm in the same boat as many of you. If Lego didn't go all screwy in the 90's I probably would not have had a dark age.

I picked Minifigures Series 3 [8803] as the set that brought me back. I bought other sets here and there earlier but the Minifigures series is what really hooked me.

I am a little surprised that there was no general comments field at the end as is seen on most other surveys.

Done and done.

So... This could result in more AFOL-aimed sets. Goodbye to CITY Police every year - I hope!

If Lego is trying to eliminate a preiod where people no longer purchase their products that will be tough. Its natural for people to change interests/hobbies from when they are young/adults. Though with the quality of sets/themes these days it may well prevent the lull.

I must be one of the older people on here, my dark ages were 1985-1994, but really didn't pick up until 1999 with the relase of Star Wars sets (they look bad now but were excellent for the time).

Two words brought me back. . . . . Star Wars

I stopped collecting in junior high and didn't start really collecting until Lord of the Rings was released when I was in college. Star Wars and Lord of the Rings are the only two themes that will keep me collecting.

shaase, I would think that's an unrealistic goal (i.e. compelling kids to NEVER have a "dark age"); if I had to guess, they're trying to see what they might possibly do to seem more attractive to an older demographic that is either not familiar with LEGO or have otherwise fallen by the wayside.

I certainly hope these prizes will be hard-to-find or retired sets, though somehow I doubt it.

Interesting survey I must admit, I am not a member of a LUG at this time mostly due to time issues and also location.

I enjoy sharing insights into this great hobby of ours, and hope that the survey is useful for the purposes that they hope to gain.

LOTR/Hobbit got me into collecting and of course Star Wars, Marvel, and DC. Lego Movie had a great impact and brought a bigger collecting connection with my kids and I. On the survey I put that there should be more army builders sets for LOTR/Hobbit since a lot of adult collectors are into army building.

Done. :)

Curious... I wasn't asked the question that apparently others were about which set brought them out of their Dark Age. Wonder where our responses diverged..?

I start collecting LEGOs again back in 2006 when I saw some Exo-Force sets in a toy store, from there to Star Wars sets and minfig...

I can't fill this out, as I am not an adult. Ah well.

When you were a child, how often did you play with LEGO products?

If you answered " I did not play with LEGO products", you are not asked "when you stopped" questions.

so that one is filled up

Just done it... And why do I feel like I have just come out of re-hab... (How often do you "use" lego??)

BTW, does brickset count as a LUG??

^This definition from Brothers Brick seems to sum it up nicely.

LUG
LEGO Users Group, such as SEALUG and WAMALUG. Initially used to describe a local or regional LEGO club that met and interacted primarily in an offline or “real world” context, the term LUG has been extended to include virtual and even ephemeral groups of LEGO fans, such as JLUG, ChiefLUG, and KeithLUG. Many LUGs now also have an online presence, further blurring the line between traditional LUGs and online LEGO fan communities.

Basically it is a local group you go to meetings and talk about LEGO. It is not the same as these online forums.

18 to win? Really Lego?

Thanks Sethro3... I didn't lie then...

@Umbra-Manis: yes 18 is a legal requirement for entering many competitions, no matter what the prize. It was created to cover the person running the competition to ensure they are not giving the wrong sorts of things to children.