@Maxbricks14 said:
"Imagine acquiring the BMW license and only using to make... This."

Don’t have to. Someone clearly already earned a living doing just that.

The last Racers set. And there was a year in between this and Speed Champions releasing in 2015. I find it ironic that today so many themes branch out beyond simple minifigure scale sets (even City has now, with the Rides subtheme) while Racers which had a million different scales, System and Technic, licensed real cars or invented fantasy, so many different pullback motors and unique packaging like plastic canisters and fold-out roads, has been replaced by strictly minifig scale vehicles and plays it super safe.

I have seen some set names be a stretch but this?

@MCLegoboy said:
"oh...

Probably cool for a small LEGO car, but is that really a BMW?"

Yes, it is a ‘Bricks Motoren Werke’…
(I’ll let myself out now, lol)

Oh, oh wow.

Pass me the popcorn. This comments thread is gonna be *good*.

@Norikins said:
"The last Racers set. And there was a year in between this and Speed Champions releasing in 2015. I find it ironic that today so many themes branch out beyond simple minifigure scale sets (even City has now, with the Rides subtheme) while Racers which had a million different scales, System and Technic, licensed real cars or invented fantasy, so many different pullback motors and unique packaging like plastic canisters and fold-out roads, has been replaced by strictly minifig scale vehicles and plays it super safe."

Scaled to a minifig, Speed Champions cars would currently be ten feet wide. That’s hardly minifig scale.

Re-release of 30035, given away during launch event of BMW i3 hatchback.

*Clive Owen/The Driver minifigure not included*

@PurpleDave said:
" @Norikins said:
"The last Racers set. And there was a year in between this and Speed Champions releasing in 2015. I find it ironic that today so many themes branch out beyond simple minifigure scale sets (even City has now, with the Rides subtheme) while Racers which had a million different scales, System and Technic, licensed real cars or invented fantasy, so many different pullback motors and unique packaging like plastic canisters and fold-out roads, has been replaced by strictly minifig scale vehicles and plays it super safe."

Scaled to a minifig, Speed Champions cars would currently be ten feet wide. That’s hardly minifig scale."

Do you mean ten studs wide? Even human-scale cars aren’t ten feet wide.

... sure it is

That is a trippy looking set image. With the…let’s say less than stellar reputation BMW drivers have that’s presumably what the set will actually look like after they crash it!

I don't see mirrors or indicators.....so baically the car every BMW driver dreams of?

For a second there, I thought this set contained some very interesting parts.

Unfortunately, the bag just has some interesting wrinkles, and it contains only soulcrushing disappointment. I know we usually warn small children against using plastic bags as a toy, but in this case I'm willing to make an exception.

@Norikins said:
"The last Racers set. And there was a year in between this and Speed Champions releasing in 2015. I find it ironic that today so many themes branch out beyond simple minifigure scale sets (even City has now, with the Rides subtheme) while Racers which had a million different scales, System and Technic, licensed real cars or invented fantasy, so many different pullback motors and unique packaging like plastic canisters and fold-out roads, has been replaced by strictly minifig scale vehicles and plays it super safe."

Ahem. https://brickset.com/sets/tag-Polybag/theme-Speed-Champions

The name doesn't necessarily mean 'this is a BMW car model'. Instead it means 'model sponsored by BMW'. Because this was given away at an i3 event in 2013. I can't find which 'i3' it was, but it's safe to say it was a promo sponsored there.
Why do I know it's not meant to be a model made to resemble a BMW? 30035 Off-Road Raver 2 existed already in 2010. They are identical with the only difference being that this one has black mudguards and that one has dark bluish grey mudguards. It might be meant to represent some sort of BMW car, but at best it's an obvious retrofit of an existing toy design.

I don't think that this is lego going to BMW for a license. I think BMW wanted a toy promo there (probably to draw families) and went to lego, giving permission to put the logo on the instructions and polybag as some sort of branding partnership. On lego's end almost nothing else was done except the easy recolor, AFAIK.
So, the car came first, then the license.

Finally, I wouldn't be suprised if this has no official name and Brickset or another site just called it 'BMW' because there's nothing else of note about it.

... all of this to say that this set's a clone of an already quite run of the mill dime-a-dozen promo. The 'BMW' is the most interesting thing about it.