Random set of the day: Sears Tower

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Sears Tower

Sears Tower

©2008 LEGO Group

Today's random set is 19710 Sears Tower, released in 2008. It's one of 4 Architecture sets produced that year. It contains 68 pieces.

It's owned by 146 Brickset members. If you want to add it to your collection you might find it for sale at BrickLink or eBay.


16 comments on this article

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By in United States,

Huh? I don't remember first-wave Architecture sets having such a box! I thought they always had the minimalist black one...

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By in Australia,

Oh wow. The grandfather of the current architecture line?

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By in United States,

This is the first in the theme. It was a limited edition. Most people probably have the rerelease of the not limited one.

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By in United States,

These sets were designed by Adam Reed Tucker, the founder of Brickworld Chicago. I met him before he developed the Architecture line and I went over to his house to purchase this set and the companion set: John Hancock Bldg. This packaging is quite rare, since it features the LEGO logo along with Adam's "Brickstructures" logo. I hope to visit his museum soon: https://blockstobricks.com

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By in Canada,

That is one hideous box cover! The header image looks like some awful mid-nineties Internet-age stock photo. The typography is all over the place, and that render is not lit very realistically. Don't get me started on that logo...

So glad they went in the more minimalist direction after this. The more modern Architecture packaging is fantastic.

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By in Norway,

Aah - the good old days when it was actually called "Sears Tower", rather than today's retconish "naming landmarks after the highest bidder" thing. Also, "Willis Tower" always sounds like some kind of double entrende to me - kind of like "Bill's Willy".

Apart from that, I've heard all kinds of stories about Tucker and the Architecture line. It seems to have started with him designing some Technic bricks with holes in the ends, to be joined into frame structures with the "1x1 brick with four studs on the sides" - seemingly ignorant of the tiny height difference between Technic holes and such bricks. From what I heard he somehow got a deal with Lego on this, when it proved unworkable they made a compromise where he instead got to design the early Architecture sets.

I'm sure someone here can shed some light on this - preferably before the comments closes (seriously Brickset, stop closing comments on "Set of the day" as soon as the day ends).

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By in Finland,

Yea, the front of the box doesn't look that good. By looking at the unusual logo, it almost comes across as a knockoff.

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By in Latvia,

Strange. I thought it was an exclusive set when I saw the box

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By in Singapore,

And this is why LEGO always produces their own box art, and has a problem with their logo being used in obviously fake fan-made box art of unofficial "products", let alone this official one. And people wonder why LEGO's trademark usage guidelines are so "draconian"...

@thisisteekay: I personally don't mind — even like — most of what I see here, but the awfully inconsistent typography really ruins it. The logo is fine, it is personal branding after all.

@axeleng: Very frustrating indeed to not be able to answer someone's question or have my question answered because it was the next day by the time anyone could get to it.

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By in United States,

axeleng...
Every building is named after the highest bidder. Sears was the 'highest bidder' as they owned it and named it after themselves. If Amazon bought it they would have called it 'Amazon Tower', or maybe 'Lord Jeff Tower'.

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By in Denmark,

There are even a pre set to those 2 set's. containg only the brickstucture Logo, and only 53 pcs, but still Sears Towers :-)

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By in United States,

This marks Huwbot's 500th Random Set of the Day!

For those keeping count (https://brickset.com/sets/list-27452):
14 Clikits
8 Scala
37 Star Wars
90 Town (the leader)
44 Castle (bring back castle!)
39 Space
2 Indiana Jones (Indiana Jones Brickheadz, pls!)
...
500 days of random enjoyment

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By in Norway,

David1985 - Yes, you may say it's natural that a company names a building they buy after themselves, but I still think it's a bit iffy when it comes to major, well-known landmarks. I just looked up the Wikipedia articles (and their talk pages) for Sears Tower and the Pan-Am Building, in both cases it seems like a lot of people disagrees with such name changes.

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By in United States,

@Dieselville lol 14 Clikits... Is that including the one from April Fool's day?

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By in United States,

So, did this set evolve into the Architecture Sears/Wills Tower?

On another note, does anyone even have a Sears or Kmart near them anymore? I don't think there's a Sears or Kmart around here within a 5 hour radius, when there used to be several within an hour radius. I don't think it was exactly Amazon that killed Sears. Just Lampert and lazy shopkeeping. Items were rarely stocked, entire racks were usually barren, stores were a dump, and both what was then our Sears and Kmart were severely understaffed. And lets not forget them eliminating Craftsman Professional tools. Rural King, which moved into our former Sears store, is doing everything right Sears did wrong. Both the nearest former Kmarts remain empty.

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