good news indeed

Great news now looking forward to next Fridays queuing even more , hope I can snag one, I wonder if the uk listings on auction sites will reflect the price drop also.

Cool that some places manage to get price reductions. Never heard about this here.

@DavidBrick said:
"This is why people need to stop defending LEGO's pricing and speak up more. LEGO will charge as much as they think they can get away with on sets.

The 700 Pounds is still currently $942USD."

I don't think the currency argument works

800€ is 900$, they arent changing the price in the rest of Europe though

all over the US vs EU pricing comparison and ignoring the VAT vs sales tax (although some voices of reason mentioned it)

800 Eur in Germany is recommended consumer price including mandatory VAT of 19% (one of lowest in Europe)
800 USD is MSRP including no sales tax, where and how it is (not) added seems quite chaotic (for a European)

The (for example) 19% of VAT is taken by state, not TLG, not retailer and should not be included in this calculation.
Therefore the value without VAT would be ~672 Eur, which with current XE rate is around 760 USD. These are the values that should be compared.
That consumerism in US is supported by less taxes on sales compared to (for example) Europe with VAT is a fact, it is not only LEGO but also cars, phones, cameras,...

Putting the relative pricing aside, as an absolute cost in US, EU, ... it is just one thing ... expensive.

In Poland price went up by PLN 100 (~€21).

It always gets me that they still needs the sets shipped to a country, but then they can then sell it at a much lower price and still be making a profit over somewhere else with a better and cheaper import infrastructure.

Its already been pointed out, but why should a set cost £700 in the UK, when we could hop the Channel to France and pick up the same set there at a discount?

Now if only the battle pack hadn't had a £5 increase for seemingly no reason, I still remember being very annoyed the fisrt time I couldn't get one with a tenner, now they're nearing £20.

I think it's gone from $15 to $20 in the states too, it really doesn't seem justified.

@gonesnakee said:
"$949.99 CDN so with the General Sales Tax its only $997.49 CDN...
Like I have a Grand to drop on a single LEGO set... NOT!"

Dang! I hadn't seen the CAD price until now. I guess that's our most expensive set yet... I'm kind of excited for the first $1000+ CAD set, not that I'd ever buy it.

Greed exposed.

I think that is justified. For me, the set should be £650 maximum. I still think £400 is more reasonable for these larger sets, although with the Millennium falcon I can understand it’s high price.

At below £700, it’s a more appealing proposition.

Hmm...fan feedback. And TLG DOES listen, in a relatively short amount of time...

@GrizBe said:
"Its already been pointed out, but why should a set cost £700 in the UK, when we could hop the Channel to France and pick up the same set there at a discount? "

How does that work post-Brexit? This set is well north of the personal allowance.

@PurpleDave said:
"So they just knocked 20% off and made it far cheaper in the UK than in the rest of the world? Does anyone else get a price reduction to bring it in line across the board? I figured the reason they went $1:£1 on this was due to all the additional expense of shipping to a foreign nation, post-Brexit."

Closer to 7%

@craiggrannell said:
" @GrizBe said:
"Its already been pointed out, but why should a set cost £700 in the UK, when we could hop the Channel to France and pick up the same set there at a discount? "

How does that work post-Brexit? This set is well north of the personal allowance."
Honest guv, I always take my big Lego sets on holiday with me…

@TomKazutara said:
"Ooooooh BOO ON YOU !
Where is the reducens for the Ford 42126 in € ?
And why will we in the €-Zone still get a price increase ??
How is that fair ???"

Even with the £100 off UK buyers will still pay more than customers from mainland Europe. £700 is €833.
Same thing with the set you're mentioning, they're paying more. £129 is €153.

@strangeworld said:
"Here in Sweden we have to pay 8999 SEK, which is equivalent to a little over $ 1,000 ."

I know right? Not sure what all these people are complaining about...

Big grey turtle is now slightly less expensive, seems like a nice feel-good Friday bit of news

Cool. Still $1500 NZD in New Zealand (same as the Falcon) which is 780 GDP or $1100 USD. Oddly enough the Titanic is a couple hundred less with 1/3 more pieces

Can you do the same for Australia? Please?

@gonesnakee said:
"$949.99 CDN so with the General Sales Tax its only $997.49 CDN...
Like I have a Grand to drop on a single LEGO set... NOT!"

Try buying from BC, it'll be $1064....

@TomKazutara said:
" @Elrond said:
" @TomKazutara said:
"Ooooooh BOO ON YOU !
Where is the reducens for the Ford 42126 in € ?
And why will we in the €-Zone still get a price increase ??
How is that fair ???"

Even with the £100 off UK buyers will still pay more than customers from mainland Europe. £700 is €833.
Same thing with the set you're mentioning, they're paying more. £129 is €153."

So what ?
700€ are 789,95$ and Lego still thinks it is fair to just swap out the $ and € ,
and not even that , they also pushing 70% extra on top , in case of the Technic Ford .

But my problem is not that UK is paying more or less than the Euro Zone ,
my Problem is that Lego is doing that action for the UK , but dare the Euro Zone if they complain about something , than they will get an increase because " the Euro zone has to be adjust " .
That is what make me mad .

Also I have to laugh at the "Fan Feedback" ;

where are the Black and Grey Pins ?
where are the Prints for 800€ Exclusive Display Models ?
where are the Themes Fans asking for years ?
where is the 20 Years Chelebration for Bionicle ?

the list goes on
(sorry I am venting that on you)"

As some people have pointed out the US$ prices do not include the VAT, so the price difference isn't as big when the bill comes. Still it's there and it's not fair, I agree.
However while we pay more for the licensed sets, US customers tend to pay more for smaller City sets (a €20 set here can cost $30, not even counting the VAT). That's true it's unfair and I don't know the logic behind it but I know other places like Australia, NZ or even non-Eurozone European countries have it much, much worse. They should probably aim for fairer pricing but I suppose a lot of local variables might get in the way too.

(and no need to be sorry, comment sections are meant for discussions and I'm not feeling personally attacked or anything :-p )

Take out the included British VAT (sales tax) of 20% and convert GBP to USD, and you get $784 vs $840, both of which are not far from the US price of $800 for this set. I see no cause for fretting.

If anyone has right to complain about pricing, it's Oz and NZ, I assume because distributing to those distant countries is more expensive.

@Nytmare said:
"Take out the included British VAT (sales tax) of 20% and convert GBP to USD, and you get $784 vs $840, both of which are not far from the US price of $800 for this set. I see no cause for fretting.

If anyone has right to complain about pricing, it's Oz and NZ, I assume because distributing to those distant countries is more expensive."

It's $1300 here and $1500 in NZ. Definitely can't afford that personally.

Still about £300 overpriced.

@DavidBrick said:
" @mr_skinny said:
" @PurpleDave said:
"So they just knocked 20% off and made it far cheaper in the UK than in the rest of the world? Does anyone else get a price reduction to bring it in line across the board? I figured the reason they went $1:£1 on this was due to all the additional expense of shipping to a foreign nation, post-Brexit."

Closer to 7%

"

I've met a lot of guys who say more, but they are really just 7. ;)"

Not sure claiming it’s 20 is a good idea!

Well considering my ps5 fund is not going to be used any time soon, I might just have to repurpose the money for the AT-AT. This looks absolutely magnificent.

@Esteban said:
"Price reduction only for UK? This is a slap in the face for fans in the rest of the world."

Imagine being unable to understand how different currencies work in 2021

A surprise, to be sure, but a welcome one.

@elangab said:
" @gonesnakee said:
"$949.99 CDN so with the General Sales Tax its only $997.49 CDN...
Like I have a Grand to drop on a single LEGO set... NOT!"

Try buying from BC, it'll be $1064...."

Ontario:; C$1073.49. Not the first set to break 1000 in Canada but $50 more expensive than the Falcon.

This is proof, that Lego absolutely has the margins to get prices down and the community should develop some higher standards. Remember, corporations are not your friends!

@PjtorXmos said:
"This is proof, that Lego absolutely has the margins to get prices down and the community should develop some higher standards. Remember, corporations are not your friends!"

Lego Star Wars is selling too well. Most people are just blindly pre-ordering things at the most expensive places because it's their religion. It's a religion to me, too but one really needs to drive a bargain with ones beliefs.

@bananaworld said:
"
It's still such a ludicrous amount of money!

75288 AT-AT is currently reduced to £98.69 on Amazon in the UK, so someone (with the requisite cash to burn) could buy SEVEN of them for the same price as one 75313.

Now THAT'S an "Assault on Hoth"."

With that price relation the Euro price needs to drop by 50 or so, too.

But it's obvious that the set should have been a 650€ set. 700€ as the upmost level, 800€ is just uncalled for.

@Anonym said:
" @PjtorXmos said:
"This is proof, that Lego absolutely has the margins to get prices down and the community should develop some higher standards. Remember, corporations are not your friends!"

Lego Star Wars is selling too well. Most people are just blindly pre-ordering things at the most expensive places because it's their religion. It's a religion to me, too but one really needs to drive a bargain with ones beliefs."

Well yeah that's kind of a problem in itself, consumerism as a religion, but that's beside the point. It would at least be a good start, if people actually started asking, if they really need to get their stuff at full price. Most things get the 30% off treatment pretty much instantly anyway.